---
description: Learn more about Aprimo Productivity price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Aprimo Productivity Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Workflow Management Software](/directory/30091/workflow-management/software) > [Aprimo Productivity](/software/168220/marketing-productivity)

# Aprimo Productivity

Canonical: https://www.capterra.com.au/software/168220/marketing-productivity

> Aprimo Productivity helps teams manage marketing workflows, tasks, and approvals to accelerate execution and improve efficiency.
> 
> Verdict: Rated **3.3/5** by 4 users. Top-rated for **Features**.

-----

## Overview

### Who Uses Aprimo Productivity?

Aprimo Productivity is designed for enterprise and mid-market marketing and content teams managing complex workflows, approvals, and cross-team collaboration.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.3/5** | 4 Reviews |
| Ease of Use | 3.5/5 | Based on overall reviews |
| Customer Support | 2.3/5 | Based on overall reviews |
| Value for Money | 2.8/5 | Based on overall reviews |
| Features | 3.8/5 | Based on overall reviews |
| Recommendation percentage | 30% | (3/10 Likelihood to recommend) |

## About the vendor

- **Company**: Aprimo

## Commercial Context

- **Starting Price**: USD 60,000.00
- **Pricing Details**: Contact Aprimo for pricing information.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Access Controls/Permissions
- Approval Process Control
- Business Process Automation
- Collaboration Tools
- Compliance Tracking
- Document Management
- Drag & Drop
- Forms Management
- Graphical Workflow Editor
- Reporting/Analytics
- Role-Based Permissions
- Search/Filter
- Task Management
- Workflow Configuration

## Integrations (1 total)

- Marketo Engage

## Support Options

- Email/Help Desk
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Workflow Management Software](https://www.capterra.com.au/directory/30091/workflow-management/software)

## Alternatives

1. [viaSocket](https://www.capterra.com.au/software/1066020/viasocket) — 4.8/5 (640 reviews)
2. [Jira](https://www.capterra.com.au/software/19319/jira) — 4.4/5 (15312 reviews)
3. [Asana](https://www.capterra.com.au/software/120550/asana-pm) — 4.5/5 (13547 reviews)
4. [Zapier](https://www.capterra.com.au/software/130182/zapier) — 4.7/5 (3043 reviews)
5. [monday.com](https://www.capterra.com.au/software/147657/monday-com) — 4.6/5 (5726 reviews)

## Reviews

### "Do not recommend" — 2.0/5

> **Marie** | *18 October 2024* | Hospital & Health Care | Recommendation rating: 0.0/10
> 
> **Pros**: It provided us necessary structure to relate our productivity data.
> 
> **Cons**: Too rigid, poor help documentation, poor training, poor vendor relationship.
> 
> I recently had the unfortunate opportunity to work with this company, and I can confidently say it has been the worst experience I've ever had. From the beginning, I encountered a significant lack of consistency in their service, primarily due to the constant turnover of account representatives. It seemed like every few months, I was paired with a new rep who had to get up to speed on my account, leading to confusion and miscommunication at every turn.

The frequent changes left me feeling unsupported and frustrated. Each new representative had a different understanding of my needs and goals, resulting in repeated explanations and unresolved issues. Instead of fostering a sense of partnership, the transition between reps felt more like starting over each time, which only compounded the frustration.

Additionally, the overall customer service left much to be desired. Responses were often slow, and the knowledge base seemed limited. I found myself repeating information multiple times, which wasted valuable time and patience.

-----

### "Aprimo has great functionality but is expensive without any customer support" — 3.0/5

> **Ellie** | *7 June 2017*
> 
> **Pros**: This software has tons of features and functionality. Once you get it set up and understand how to use it, it is efficient to make changes to workflows and to run your projects. 

If you need something done in the system you can typically do it yourself and have the changes done quickly. The system has the ability to do nearly anything you need it to.
> 
> **Cons**: The customer service is not great. I used to reach out to their customer service team for questions or things we needed but they took forever to reply to us and then when they did I often had already solved the problem because it had been weeks, or we would get on the phone to resolve it and they didn't know how to resolve the issue, so I would be stuck to figure it out myself anyway. 

The system would have to refresh every time we loaded a page, which is often based on the way the system works, which is time consuming to wait for. The system would also crash on occasion, enough that it was annoying. 

This system is also very expensive.

-----

### "The Best Marketing Automation Software we have used\!" — 5.0/5

> **AFZAL** | *6 December 2020* | Insurance | Recommendation rating: 10.0/10
> 
> **Pros**: We use Aprimo to entirely automate our marketing workflows and what I like most is the configuration flexibility it provides in adapting to our ever changing business needs
> 
> **Cons**: We are constantly seeing new enhancements but a couple of things Aprimo needs to work on improving are Project scheduling and Resource planning.
> 
> I have had a very good overall experience with Aprimo and I like what I see on their roadmap.

-----

### "Poor Service" — 3.0/5

> **Craig** | *18 October 2020* | Financial Services | Recommendation rating: 0.0/10
> 
> **Pros**: It was easy to use and to configure.
> 
> **Cons**: The customer service and support when issues arose was less than desirable.

## Links

- [View on Capterra](https://www.capterra.com.au/software/168220/marketing-productivity)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/168220/Marketing-Productivity/> |
| en-AE | <https://www.capterra.ae/software/168220/marketing-productivity> |
| en-AU | <https://www.capterra.com.au/software/168220/marketing-productivity> |
| en-CA | <https://www.capterra.ca/software/168220/marketing-productivity> |
| en-GB | <https://www.capterra.co.uk/software/168220/marketing-productivity> |
| en-IE | <https://www.capterra.ie/software/168220/marketing-productivity> |
| en-IL | <https://www.capterra.co.il/software/168220/marketing-productivity> |
| en-IN | <https://www.capterra.in/software/168220/marketing-productivity> |
| en-NZ | <https://www.capterra.co.nz/software/168220/marketing-productivity> |
| en-SG | <https://www.capterra.com.sg/software/168220/marketing-productivity> |
| en-ZA | <https://www.capterra.co.za/software/168220/marketing-productivity> |

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