--- description: Learn more about Postalytics price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Postalytics Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Address Verification Software](/directory/33215/address-verification/software) > [Postalytics](/software/168089/postalytics) # Postalytics Canonical: https://www.capterra.com.au/software/168089/postalytics Page: 1 / 3\ Next: [Next page](https://www.capterra.com.au/software/168089/postalytics?page=2) > Cloud-based tool that turns direct mail into a digital marketing channel with automated printing, mailing, postage \& CRM integration. > > Verdict: Rated **4.3/5** by 33 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Postalytics? Advanced marketers and agencies that want to send direct mail postcards and letters in a smart, automated way. Typically have invested in CRM or Marketing Automation and wants to leverage it. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 33 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Postalytics - **Founded**: 2008 ## Commercial Context - **Starting Price**: USD 199.00 - **Pricing model**: Flat Rate (Free version available) - **Pricing Details**: Three-tier pricing with a free plan at $0/month, Marketer plan at $199/month, and Pro \& Agency plans at $399/month. All plans are billed monthly in USD on a flat-rate basis. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) - **Supported Languages**: English - **Available Countries**: Canada, United States ## Features - A/B Testing - Campaign Analytics - Campaign Management - Channel Management - Contact Database - Data Import/Export - Delivery Tracking - Design Management - Event Triggered Actions - Lead Management - Mailer Templates - Multi-Campaign - Reporting/Analytics ## Integrations (10 total) - ActiveCampaign - HighLevel - HubSpot CRM - HubSpot Marketing Hub - Keap - Klaviyo - Marketo Engage - Salesforce Sales Cloud - Zapier - Zoho CRM ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Address Verification Software](https://www.capterra.com.au/directory/33215/address-verification/software) ## Related Categories - [Address Verification Software](https://www.capterra.com.au/directory/33215/address-verification/software) - [Campaign Management Software](https://www.capterra.com.au/directory/30012/campaign-management/software) - [Direct Mail Automation Software](https://www.capterra.com.au/directory/31735/direct-mail-automation/software) ## Alternatives 1. [PostGrid Print & Mail](https://www.capterra.com.au/software/1024335/postgrid) — 4.9/5 (53 reviews) 2. [AppealMaker](https://www.capterra.com.au/software/1052162/appealmaker) — 5.0/5 (8 reviews) 3. [Sendoso](https://www.capterra.com.au/software/160537/sendoso) — 4.5/5 (33 reviews) 4. [Magileads](https://www.capterra.com.au/software/185415/magileads) — 4.8/5 (5 reviews) 5. [Xoxoday](https://www.capterra.com.au/software/153149/rewards-platform) — 4.4/5 (260 reviews) ## Reviews ### "I’m only skimming the surface" — 5.0/5 > **Audra** | *11 January 2019* | Individual & Family Services | Recommendation rating: 10.0/10 > > **Pros**: Integration. It integrates with our CRM, HubSpot and you can trigger printed postcards via a workflow which is super helpful. > > **Cons**: Many times, we do not collect mailing addresses from our prospects. It’s just not something that they are willing to divulge due to unwanted spamming. So, we are unable to utilize this product in its full capacity many times as we are really unable to collect the address until much farther along in the process. It’s great for birthday cards, though. > > For a service based industry targeting an older population, it’s important to follow up with prospects using multiple media. You just never know how tech savvy one may or may not be. So, having a good old fashioned postcard sent in the mail is helpful. ----- ### "High performing way to convert leads" — 5.0/5 > **Verified Reviewer** | *12 January 2018* | Recommendation rating: 10.0/10 > > **Pros**: Postalytics allowed me to build unexpected experiences into my campaigns. I was struggling to stand out from the noise against other email marketers and Postalytics gave me the tools to better engage my prospects and accelerate pipeline. Postalytics has changed how I view direct mail as it provides full automation and real-time analytics. > > One of my Postalytics campaigns woke a dormant lead and it turned into a 6 figure deal. Postalytics is an easy to-use web-based system that is easily navigated. I am looking forward to seeing the additional integrations Postalytics release. ----- ### "Good but not great." — 3.0/5 > **Verified Reviewer** | *12 January 2019* | Banking | Recommendation rating: 6.0/10 > > **Pros**: I love the integration with Hubspot and the ability track the actions taken by the individual, especially for a medium that has been so hard to track for ROI purposes. > > **Cons**: The lack of customization and available types of mailing makes it very difficult to use for promotions. > > We still continue to dream up was to use Postalytics with our communications, but it seems like this works better (for us at least) with required or plain types of communications. ----- ### "A great way to rethink direct mail" — 5.0/5 > **Verified Reviewer** | *2 October 2018* | Health, Wellness & Fitness | Recommendation rating: 9.0/10 > > **Pros**: I love Postalytics' integration with Hubspot and the ability to send mailers based on workflow triggers. This helps us use multiple channels at the appropriate times to engage with our customers. It also keeps our direct mail sends limited to only the appropriate recipients, which is difficult to pinpoint when using more traditional methods. > > **Cons**: I encountered a few bugs within the platform that needed to be addressed before we continued using it for our needs, but Postalytics' support team has been very helpful and responsive in solving our problems. It takes a bit of time to learn the in's and out's of the platform, but again, their support team has guided me and my team through any questions we had. ----- ### "Postcard process was greatly improved by Postalytics" — 5.0/5 > **Verified Reviewer** | *22 January 2019* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: The interface is so intuitive it's simplified our weekly postcard campaign process. > > **Cons**: For now we are manually importing contact lists because there is no direct interface between Postalytics and the CRM we use. > > Overall positive experience with Postalytics. The Postalytics team is friendly, professional, and helpful. ----- Page: 1 / 3\ Next: [Next page](https://www.capterra.com.au/software/168089/postalytics?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/168089/postalytics) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | pt | | | pt-PT | | ----- ## Structured Data