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What Is Rebrandly?

Rebrandly is the market leading link management platform that allows users to brand and shorten custom URLs. Rebrandly helps companies of all sizes securely manage and measure their link engagement, increase brand awareness, improve conversion rates, and track advanced analytics. Rebrandly serves millions of users and global brands worldwide, including Versace, Toyota, PayPal, and Zillow.

Rebrandly is the most advanced + scalable link-management platform on the market. We provide a great set of APIs + the support of expert engineers in order to build small + big projects around links (SMS, transactional messages, affiliates + influencers, single-sign-on, oAuth, + more).

Other relevant features:
- UTM builder
- Link retargeting
- Mobile deep linking
- URL conditional routing
- Open graph control
- Rebrandly AI
- Link Analytics
- Customizable reports
- Multiple seats, permission + workspaces management
- Multiple domain names management

Who Uses Rebrandly?

Rebrandly is for anyone who needs to create and manage short links online, from individuals to enterprise companies.

Rebrandly Software - Rebrandly Links List
Rebrandly Software - Boost with Rebrandly AI
Rebrandly Software - Create Custom QR codes with trackable short links
Rebrandly Software - Rebrandly Aggregated Report
Rebrandly Software - Extension Integrations

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Reviews of Rebrandly

Average score

Overall
4.6
Ease of Use
4.6
Customer Service
4.5
Features
4.5
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
77%
4
18%
1
5%
Matthew
Matthew
Co-Founder and Product Manager in Thailand
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

As advertised

5.0 5 years ago

Comments: Using Rebrandly for setup, generation and management of customized shortened URLs ('vanity' URLs).

Pros:

Easy to onboard. Easy to use. Optimized short domain purchase and management. Nothing extra in the interface. For two brands, it took me less than half an hour to purchase shortened URL domain, set-up redirects and create links. The pricing is fair and legitimately volume-based.

Cons:

No cons. It would be convenient if it integrated more seamlessly with more social schedulers, but the sleek experience they provide is worth a couple extra copy-pastes IMHO.

Leon
Web Designer in Australia
Airlines/Aviation, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Easy to use, great for the free plan

5.0 2 years ago

Comments: We have a lot of files (PDF) that we update frequently. With Rebrandly, we can have one link and place it everywhere. When we need to update the file, we can do so just by updating one short link.

Pros:

The easy of use when setting up Rebrandly is a real highlight. Most other services don't allow custom domains on the free plan. This is great for starting out and has helped us a lot. The 5,000 clicks a month is more than enough for us and anyone starting out.

Cons:

The UI can be a little slow at times. We have also had an issue sometimes of links not going to the most up to date link that we entered.

Alejandro
Designer in Australia
Design, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

This app is a scam

1.0 9 months ago

Pros:

I paid for an annual subscription. Once you paid, tell you how limited your options are, and they push you to keep upgrading your membership to get what you need. Their reports are a scam, a nightmare to set up and highly inaccurate. Customer service level is low and after hours of trying to get any help, you get nowhere. There claims are misleading and it's a scam

Patrick
Content Manager in US
Internet, Self Employed
Used the Software for: 2+ years
Reviewer Source

Solid Link Shortener

5.0 2 years ago

Comments: I use Rebrandly for multiple businesses, and the simplicity & integrations make creating and sharing with branded links a breeze.

Pros:

An easy to use link shortener that is branded to your own domain. The free version is good to test it out, but many of the essential features are only available to paid accounts.

Cons:

Since I've been using Rebrandly, they've consistently downgraded the account tiers, making this service much more expensive.

Dustin
Dustin
CEO in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The perfect solution for short URLs

5.0 2 years ago

Comments: Overall, Rebrandly is a fantastic app that does exactly what I need it to do in the simplest way possible.

Pros:

There are a lot of reasons why I don't use any other URL shortener. For one, getting a branded short URL is dead simple with Rebrandly. You don't even have to deal with 3rd-party registrars or DNS settings. Just purchase the domain through Rebrandly and you're set. Also, Rebrandly makes it easy to add UTM tracking to shortened URLs.

Cons:

I don't like that Rebrandly has yet to penetrate the market for 3rd party integrations. Would really love to see the more adoption with apps like Agorapulse.

Marc
Marketing Manager in France
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Great and simple tool for link tracking and shortening

4.0 2 years ago

Comments: Great tool to simply track links, It's really useful to manage data and links.

Pros:

It's very easy to use and a lot of custom names are still available to create brand links and it's easy to track

Cons:

Nothing much, It's pretty complete and the free plan gives a lot of options. It's maybe sometimes hard to sort all the links.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Simple way to create branded links to websites

5.0 3 years ago

Comments: I have a lot of links to shared onedrive and dropbox folders to give out to clients, they are almost gobbledegook if trying to read out or type into a website from a printed letter or flyer so I needed to make them branded with our company and easy to use. The ability to check if they are getting used and from where is a good plus point

Pros:

The speed and simplicity in adding a subdomain to the account and was very quickly up and running with my branded links. Now instead of deciphering a cryptic link from one of my dropbox or onedrive shares they are now branded english links

Cons:

The jump between the free and the starter is a massive gulf I would like to see cheaper price after free with a few more features that smaller companies can use.

Teegan
Teegan
Owner in US
Verified LinkedIn User
Hospital & Health Care, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Great way to make branded links

5.0 5 years ago

Comments: Rebrandly has made it so much easier to share links on social media, and especially via printed materials. Since the links are shorter and easier to read, it's much easier for people to type them in. Turning long referral urls into short easy to read urls has been really important and useful for our business.

Pros:

The ability to make great looking short links to share on social media or on printed material. The system was also relatively easy to setup and connect to me current domain name. I like the option to also purchase more domains directly from them. Being able to use my current URL and create a custom version was probably the best feature of this product.

Cons:

I've had no major problems so far. The only thing I've noticed is that there is no Safari extension option, just the bookmarklet for creating branded links. They do have a macOS app, but I'd rather not have another button in my menu bar.

Rebrandly Response

5 years ago

Hi Teegan, Thanks for your review of Rebrandly. It's great to hear that you're enjoying the tool and we've helped you bridge the gap between digital and print advertising. I'll pass your comments along to our team regarding the Safari extension, we may prioritize expanding our efforts there in the future. Katie

Lucien
VP of GTM in UK
Information Technology & Services, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Rebrandly is a leading QR code management platform

5.0 7 months ago

Comments: Rebrandly has become an essential piece of our tech stack puzzle for marketing, given our focus on physical marketing, QR codes and redirects.

Pros:

Rebrandly is incredibly easy to use and it took no time for our team to get comfortable. The tagging makes our attribution that bit more powerful and insightful. Rebrandly is powerful for web redirecting which was a crucial aspect we were missing in Branch and desperately needed. Brand enables us to change links once they've been created which can be really helpful in certain instances.

Cons:

The pricing can be prohibitive due to limits on the amounts of scans they allow before you have to upgrade. As opposed to licenses able to access the platform which might be better for a business like us that generates thousands of QR codes with millions of scans.

Harrison
CEO in US
Machinery, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Pricing changes makes rebrandly unreliable for larger users

1.0 last year

Comments: Terrible.-I spent months going back and forth with their accounts team. We were paying $250/mo, they told us we could pay $99.-Then, price increased to $119 with 7 days notice.-For the last 2+ years, when we went over a certain amount of links per month, we were billed accordingly for the overage-Now, we cannot create any more links until next month, unless we pay $4299 up front for the year.-Chat support team didn't see the urgency that our platform is down, because of this.-We are forced to now code a new short link system urgently, so our users aren't affected.With processes like this, and amateur pricing + support tactics, I don't think Rebrandly is as big as they advertise. We are looking into other platforms / git repos to build our own for free

Pros:

It was easy to use with minimal downtime

Cons:

Management changing features + eventual pricing extortion as we grew

Verified Reviewer
Verified LinkedIn User
Higher Education, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Rebrandly: Short Links that Matter

5.0 6 years ago

Pros:

Rebrandly offers the best overall experience for anyone looking for a solution to create and track easy, meaningful short links.

Cons:

There is a wealth of capacity and capability for free users-but if and when that doesn’t meet your needs, it’s a pretty big leap into their paid plans.

Rebrandly Response

6 years ago

Thanks for your review of Rebrandly! It's great to hear that you enjoy the experience, and I hope you'll keep on creating branded links! While we do offer premium and enterprise level accounts, our first paid subscription starts off at $29 per month- check out our pricing page here for more details: https://rebrandly.com/pricing. Please don't hesitate to get in touch if you ever want to discuss your account in greater detail. -Katie

Bob
Bob
Owner in US
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

I really like this tool for rebranding and shortening my links, you can't go wrong.

5.0 7 years ago

Pros:

This is very easy to use and create new, rebranded links for any URL. You can also edit those links so if your target changes you can update the branded link with the new target URL and not have to change the one you are sharing.

Cons:

I do not recommend tying your Rebrandly account with Clickmeter as you will not be able to go back and edit them later. I had to delete all my Clickmeter links and start over so I could edit. Also, the stats are limited with the free account.

Rebrandly Response

6 years ago

Thanks for the great review Bob, it's great to hear that you're enjoying Rebrandly- especially the editing feature. Sorry about the inconvenience with having to delete the ClickMeter connected links!

Jürgen
Jürgen
Chief Innovator and Marketing Strategist in Australia
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Functional but Pricey.

4.0 5 years ago

Comments: Overall a good product, albeit expensive and options that should be standard are extra cost. Support is very defensive, don't answer questions related to feature request, rather just offer to call and "make it work for you".

Pros:

Ability to quickly make custom branded short URLs

Cons:

What one might consider "standard" features for this type of software, come with add-on costs to an already pricey base.

Ron Elius
Ron Elius
Freelance B2B Copywriter for the Food & Beverage Companies in Philippines
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

The URL Shortener that will bring you detailed analysis

5.0 6 years ago

Comments: Amazing Tool!

Pros:

As a Business Professional and a Marketer, branding your links is a must because if your links are generic, no one will remember it because it only has a bunch of letters and numbers which is gibberish but with Rebrandly, Brand your links so that people will click on it and remember it. Of course, those links that are super-long will be shortened, no more annoying hyperlinks that are way too long. If you’re an advocate of Personal Branding, then use this because it’s a must-haves for Branding Experts.

Cons:

As far as I can know, I still don’t see or had any bad experience using this Software.

Rebrandly Response

6 years ago

Thanks for the great review, Ron. I'm really glad that you're finding Rebrandly useful- we totally agree. Having your brand on your links is so important for creating a cohesive customer experience. Happy rebranding! -Katie Espinoza Rebrandly

Chris
Digital Strategist in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Making Branded Links Easy

5.0 3 years ago

Pros:

The UX of the software is really what makes Rebrandly shine. Some of the other competitors interface can get a bit overwhelming. As soon as you log in you have a next chronological list of your shorten links, a nice description and the ability to clink into each link to view metrics. The utility of link shortening software is pretty straight forward across most companies, however, it's the easy-of-use that is the primary differentiator. We use a very scaled down version of Rebrandly, so I it can get pretty complex the more you scale up your needs. For a small- to mid-sized company wanting to have branded shorten URLs and an easy way to track traffic through links, this is a easy as it gets.

Cons:

Honestly, there isn't much I don't like. As I said above, we purchased a smaller package with the knowledge that we were using it to meet a very specific need. If we were using at the enterprise level or going beyond link tracking, my response could be a bit different.

Andrea
Andrea
CMO & Co-founder in Italy
Verified LinkedIn User
Consumer Electronics, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Most powerful solution for link management

5.0 3 years ago

Comments: Every time we launch a time-sensitive campaign or a new product, we have a solution for branding and managing all our links.

Pros:

You can directly buy your own custom domain for a bunch of $ and start managing all your links through a super friendly UI. If you have more complex needs you can upgrade your account to build your custom audience through link retargeting. Workspaces also let you easily manage all your links

Cons:

Currently I can't find anything that is not reflecting my expectations

Verified Reviewer
Verified LinkedIn User
Music, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Brand Your Links

4.0 5 years ago

Comments: All links I share with my clients regarding my business has now the studio name etched in, which is fantastic. I wish they come up with new solutions and innovate as to what further can be done using this system, also to rebrand and share temporary cloud links would be great.

Pros:

- Branding and personalising in the age of links galore adds a layer of elegance, professionalism as well as helps in maintaining the brand identity with a personal touch. - You can create custom links to just about anything on the internet, for sharing purposes.

Cons:

- A bit tedious - One needs to own a domain name exclusively for Rebrandly use only, cannot integrate with a pre existing domain - Wish there was a quick link creation method in order to share temporary links to files in the cloud storage etc.

Amy
Amy
UX+UI Designer in UK
Verified LinkedIn User
Design, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Incredibly easy to use and get set up with

5.0 3 years ago

Pros:

This software has allowed me to monitor click throughs to links sent to clients, so I know if they've viewed proposals. It also allows me to have better consistency with clients and a more professional outgoing to clients, with personalised URLS. Really easy to use, love that it has a plugin

Cons:

Nothing major, sometimes takes a while to load in the plugin and sometimes can have issues in combination with Evrybo.

Mike
Mike
Managing Director in Spain
Verified LinkedIn User
Used the Software for: 6-12 months
Reviewer Source

Excellent way to get your brand into your short links

5.0 7 years ago

Comments: It makes the short links we share instantly recognisable as being from our brand rather than from some anonymous link shortening software.

Pros:

Ease of use - it's very quick to use, and the stats are fascinating. We use Rebrandly every single day to rebrand short links using a domain we bought specifically for the purpose. The inks are instantly recognisable as our brand.

Adriahnna
Adriahnna
Digital Content Specialist in US
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

Branded custom shortlinks

4.0 6 years ago

Pros:

Rebrandly is affordable, easy to configure, and easily accessible from phone or computer. I have contact bitly several times requesting info on how to create my account with them and still no response.

Cons:

The annoying line under every link. I send links to writers and the line under it to change it to a rebrandly link is sort of aggravating. I don't want everything to have a custom short link. Easy to ignore though

Rebrandly Response

6 years ago

Hey Adriahnna, thanks for the great review! Just FYI, you can disable the automatic link detection feature of the extension if you don't want it to suggest you rebrand every link. Just right click on the extension, go to Options and toggle to turn it off. I hope that'll help you out!

James
James
Chief Lion in Malaysia
Verified LinkedIn User
Management Consulting, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Great Featured URL Shortener

5.0 3 years ago

Comments: The previous url shorterner I used looked ugly and spammy. So with Rebrandly, the links that look like an extension of a real domain come across as safe enough to click through. Using Rebrandly is also super easy, once you've configured the domain.

Pros:

Rebrandly makes it easy to use your own domain to shortern links so that they look professional and inviting to click.

Cons:

Map tracking feature not available, to see where visitors are from.

Jyothish
Jyothish
Digital Marketing Manager in India
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: Free Trial
Reviewer Source

The Best Custom Branded URL+ Remarketing Tool in the Marketing

4.0 6 years ago

Comments: Rebrandly deserves all praise for its innovative branded URL+retargeting functionalities which are key for content marketing. However, for advance facilities, you need to pay and use since there is no trial option for those features.

Pros:

Rebrandly provided the option to create custom branded URL links along with the power of remarketing in one tool.

Cons:

The product should give the users free trials for the re-marketing functionality as well.

Rebrandly Response

6 years ago

Thanks for the great review! While we're not currently offering free trials of advanced features, all of our paid plans do come with a no questions asked 30-day money back guarantee. If you have any questions about the service in the future I hope you'll feel free to reach out!

Daniel
Daniel
Coordinator | Distance Learning program in Brazil
Verified LinkedIn User
Higher Education
Used the Software for: 2+ years
Reviewer Source

Does it exactly what it says it will do.

5.0 7 years ago

Pros:

Simple. Easy to setup a new link. Use customized links to your heart's content. Purchasing a domain is easier than slicing bread, and the best thing since.

Cons:

No easy way to view stats without logging in. You have to log in, find the shortened URL, and click on it to view stats.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Best way to have custom domain with short links

5.0 6 years ago

Pros:

It's very easy to set up and get started. The website interface and the API are both very well-structured, so it's easy to create short links from the web or programatically.

Cons:

The limitations on the free plan, especially compared to Bit.ly

Tarcea
Tarcea
Founder in US
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

Probably the BEST Link Shortener!

5.0 7 years ago

Comments: Nice company-branded short links and great tracking features. It's the best link shortener I've used and I've pretty much-tested everything else available.

Pros:

Rebrandly allows me to re-brand and personalize my shortlinks without adding too many extra characters and gibberish like other link shorteners who still end up making my links way longer than I intend. Rebrandly actually shortens the link and allows me to customize the ending and add unique tracking features as well so I can know how effective my marketing is through their shortener as well.