15 years helping Australian businesses
choose better software

What Is Hotjar?

See how people are really using your site, and uncover insights to make the right changes. Use heatmaps to see the most popular (or unpopular) elements on a page. Combine them with session recordings to understand what's happening before and after. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback.

Who Uses Hotjar?

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

Hotjar Software - Heatmaps visually represent where users click, move, and scroll on your site. Monitor page performance by seeing what users see, and what gets missed.
Hotjar Software - Recordings are live playbacks of users on your site. Watch full recordings of each visit, including the clicks, mouse movements, u-turns, and rage clicks. Identify issues on the fly and spot solutions in seconds.
Hotjar Software - Surveys bring voice-of-customer to your decision-making. Gathering evidence for a new product or feature? Use a targeted Survey to validate your ideas and better understand your users.
Hotjar Software - Recruit the right users and get interviews scheduled with minimum fuss. Focus on spotting the key insights while Engage seamlessly hosts, records, and transcribes your calls.
Hotjar Software - A real-time suggestion box on your site, Feedback lets users express frustration or delight about individual parts of your site, right down to the page, form, or image they're looking at.

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Reviews of Hotjar

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.5
Features
4.5
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Akande
Akande
Marketing Communications Specialist in US
Verified LinkedIn User
Consumer Goods, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

HotJar is an awesome tool for studying websites and optimizing!

5.0 5 years ago

Comments: Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Pros:

At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Cons:

There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Hotjar Response

5 years ago

Hey Akande, Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :) It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at [email protected] if you've got questions. Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :) All best, Alex

Md. Tanvir Bin
IT officer in US
Education Management, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

The greatest resource for businesses conducting online transactions is Hotjar.

5.0 7 months ago

Comments: The SEO of websites is revolutionized by Hotjar. As if we had a hidden window into the brains of our guests. A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights. It is also quite easy to use.

Pros:

For individuals looking to increase revenue and maximize their conversion rate, this product is perfect. With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to our website pages. They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our website. Hotjar allows me to store data for a maximum of one year. If I want to know what's going on our website for an extended amount of time, this is a good alternative. One feature we've refined in FullSession is visitor recordings. In contrast to Hotjar, FullSession doesn't slow down our website aside from offering sophisticated filtering tools and comprehensive analytics.

Cons:

A few customers mentioned that they would have preferred a user behavioral analysis tool with greater depth. Predictive analytics, which could be useful in predicting user behavior, is not available in the software.

Ricardo
Marketing in US
Consumer Goods, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Perfect to test your website for the user experiance

5.0 last month New

Pros:

Easy set up and I quickly got results that led to positive changes in my website

Cons:

Sometimes bots come into my website and use the limited amount of screen captures for the heatmap

Pradeep
Assistant Professor in India
Education Management, Self Employed
Used the Software for: Free Trial
Reviewer Source

Good but can be better

3.0 2 months ago New

Comments: It is good but I see a lot of scope in the application.

Pros:

Heatmaps as they can help us understand about the website experience which the users get.

Cons:

Pricing and lack of platform independence

Benjamin
Head of Marketing in Poland
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

The best heatmap software

5.0 3 months ago

Pros:

The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user interaction based on real visitor data. Once you've implemented the tool - it's easy to of use to get all the data information from your users and visitors, to do research or to improve your website experience.

Cons:

The only issue besides the learning curve could include the sampling limits on larger sites, which may prevent you from getting a complete picture of visitor behavior.