---
description: Learn more about Footprints for Retail price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Footprints for Retail Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Location Intelligence Software](/directory/31461/location-intelligence/software) > [Footprints for Retail](/software/163126/footprints-for-retail)

# Footprints for Retail

Canonical: https://www.capterra.com.au/software/163126/footprints-for-retail

> Footprints is the advanced AI marketing platform for behavioral profiling of physical shoppers, anticipating their next move.
> 
> Verdict: Rated **4.8/5** by 5 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Footprints for Retail?

Commercial real estate:
Shopping centers
Shopping malls
Large retail networks

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 5 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Footprints for Retail
- **Founded**: 2017

## Commercial Context

- **Starting Price**: USD 20.00
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Available Countries**: Romania

## Features

- Behavioral Analytics
- Campaign Management
- Customer Profiles
- Customer Segmentation
- Data Visualization
- Demographic Data
- Email Marketing
- Geotargeting
- Interaction Tracking
- Lead Capture
- Lead Distribution
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Location Tracking
- Marketing Automation
- Multi-Channel Marketing
- Personalization
- Pipeline Management
- Predictive Analytics
- Process/Workflow Automation
- ROI Tracking
- Segmentation
- Social Marketing
- Template Management
- Website Visitor Tracking

## Support Options

- Chat

## Category

- [Location Intelligence Software](https://www.capterra.com.au/directory/31461/location-intelligence/software)

## Related Categories

- [Location Intelligence Software](https://www.capterra.com.au/directory/31461/location-intelligence/software)
- [Lead Management Software](https://www.capterra.com.au/directory/30017/lead-management/software)
- [Artificial Intelligence (AI) Software](https://www.capterra.com.au/directory/30938/artificial-intelligence/software)
- [Customer Data Platform Software](https://www.capterra.com.au/directory/31334/customer-data-platform/software)
- [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software)

## Alternatives

1. [monday.com](https://www.capterra.com.au/software/147657/monday-com) — 4.6/5 (5726 reviews)
2. [Omnisend](https://www.capterra.com.au/software/153508/omnisend) — 4.7/5 (836 reviews)
3. [ZoomInfo Sales](https://www.capterra.com.au/software/168264/zoominfo-sales) — 4.1/5 (317 reviews)
4. [Salesforce Marketing Cloud](https://www.capterra.com.au/software/7723/salesforce-marketing-cloud) — 4.2/5 (526 reviews)
5. [Lusha](https://www.capterra.com.au/software/198383/lusha) — 4.0/5 (397 reviews)

## Reviews

### "Great for tracking and providing best options to customers" — 4.0/5

> **Talha** | *28 June 2021* | Real Estate | Recommendation rating: 7.0/10
> 
> **Pros**: Indoor shopping performance is a great aspect to track online customer's purchases and customize our shopping pages for each customer.
> 
> **Cons**: Omnichannel tracking has limitations to track Google adverts, Facebook and Instagram. Would have been better if other marketing platforms would have been included.
> 
> Footprints for Retail has been a breakthrough application to track the behavior of our customers and their preferences. It also gives a consolidated report on which adverts are working for us and the platform which is generating more leads.

-----

### "A digital marketing solution amazing for shopping centers" — 5.0/5

> **Rodica** | *14 May 2020* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: Digital strategy is the core of the NEPI Rockcastle development strategy in the long term. Investing in new technology is our way to stay ahead, with innovations that bring new solutions on the market that take customer experiences to new levels.
We have a robust digital roadmap led by our Retail Analytics and CRM systems developed together with our partner, Footprints for Retail. The Artificial Intelligence and Machine Learning solutions that integrate online and offline data are of critical importance to our communication strategy with customers as we can target our audiences based on their behavior within our shopping centers.
> 
> **Cons**: It is normal when investing in new technologies and developments to have an ongoing process of continually optimizing the solution. We are in this process together with our partner, trying to find ways to improve and optimize the solution constantly.

-----

### "Unique solution for quality, marketing actionable offline behavioral data" — 5.0/5

> **Paul** | *5 May 2020* | Management Consulting | Recommendation rating: 10.0/10
> 
> **Pros**: The innovative nature of the product delivers the most impact. Bringing offline behavioral data and merging it with online date is what generates the most value. 
There is not other product in the market that can bring more superior quality and actionable offline data.
> 
> **Cons**: A larger scale roll-out of the product would be needed to improve the accuracy of results generated by the machine learning algorithm. The more available data, the higher the accuracy.

-----

### "Excellent value add" — 5.0/5

> **Lorant** | *8 May 2020* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to implement to end user, no-hassle learning curve,  great value and optimization potential
> 
> **Cons**: Developer API could be further enahced to allow more customization options
> 
> We have a great business relationship

-----

### "Footprints changes the way we look at commercial property" — 5.0/5

> **Cristian** | *12 May 2020* | Commercial Real Estate | Recommendation rating: 9.0/10
> 
> **Pros**: I helped my clients engage with the software. Its revolutionary features helped them tape charateristics of their physical property that they could not monetize without Footprints
> 
> **Cons**: The most difficult part was to change the way we look at the commercial property and to view it also as a data generated asset instead as just a rent generated one. I believed that once more and more commercial property owners get into this boat, the more used the software will be.
> 
> The main benefit is increasing the revenue received from the physical commercial property, by taking advantage of the data.

## Links

- [View on Capterra](https://www.capterra.com.au/software/163126/footprints-for-retail)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/163126/Footprints-for-Retail/> |
| en-AE | <https://www.capterra.ae/software/163126/footprints-for-retail> |
| en-AU | <https://www.capterra.com.au/software/163126/footprints-for-retail> |
| en-CA | <https://www.capterra.ca/software/163126/footprints-for-retail> |
| en-GB | <https://www.capterra.co.uk/software/163126/footprints-for-retail> |
| en-IE | <https://www.capterra.ie/software/163126/footprints-for-retail> |
| en-IL | <https://www.capterra.co.il/software/163126/footprints-for-retail> |
| en-IN | <https://www.capterra.in/software/163126/footprints-for-retail> |
| en-NZ | <https://www.capterra.co.nz/software/163126/footprints-for-retail> |
| en-SG | <https://www.capterra.com.sg/software/163126/footprints-for-retail> |
| en-ZA | <https://www.capterra.co.za/software/163126/footprints-for-retail> |

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