Contentsquare

Fantastic Customer Insights From Behavioral Patterns To Conflicts On A Page

Comments: 1. Not being able to compare one device against another device side by side is a bit of a headache
2. Mapping is very difficult for an average user even with Admin access, it causes a lot of grief
3. Not being able to go back very far date wise since we are only mapped to May 2020

Pros:

So far I'm obsessed with Contentsquare for not only gathering metrics from past A/B and Experience Targeting testing but with all my insights even before testing. I've been able to show stakeholders why a particular change will or will not be beneficial, where spots on a page are going cold, or even learning where visitors are confused by our page flow.

Cons:

1. Zoning analysis is my favorite sub tool for not only seeing a page at a macro level but also going down to very specific CTAs or hyperlink. 2. Being able to check specific visitor traffic flows from an entire page or an individual component makes CS very versatile. 3. Heat mapping is a bit wonky right now but very, very useful regardless of the slight quarks in data fields

A powerful tool to enable growth

Pros:

The possibility to answer "why" on so many questions we might have about our pages and journey

Cons:

The learning curve is maybe a bit steep and the tool can be obscure if you don't come with questions to answer to

Great consumer insights

Pros:

I find the heatmaps invaluable to understand how the users are navigating our site and how they are engaging with the various features. It really gives us a great insight and helps us to make customer centric product decisions.

Cons:

I do find some of the journey tracking functionality confusing to use, but with training and frequent use, it is becoming easier to navigate through.

Exceptional platform teamed with an experienced/ involved customer account management.

Pros:

The Content square platform has changed the way we approach almost all projects. It's helped us truly enforce data driven decisions versus the loudest opinion. The workspace of the tool has become a feature i use on daily basis to see an overview of metrics in one place.

Cons:

There have been some minor functionality issues over the course of using the tool but the content square team are always open to feedback to improve. Things that were issues in the past have now been improved - the tool is constantly evolving.

Excellent tool for analysis

Pros:

The plugin on Chrome and zonning part are very useful, as well as Google Analytics integration! Great webinars and training videos.

Cons:

Session replay could be improved, sometimes it doesn't load, setting up mappings can take time.