--- description: Learn more about Apollo.io price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Apollo.io Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Inside Sales Software](/directory/30680/inside-sales/software) > [Apollo.io](/software/158696/apollo) # Apollo.io Canonical: https://www.capterra.com.au/software/158696/apollo Page: 1 / 17\ Next: [Next page](https://www.capterra.com.au/software/158696/apollo?page=2) > Power your go-to-market with one platform. Fueled by the most accurate data on 210M contacts and 35M companies. > > Verdict: Rated **4.5/5** by 395 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Apollo.io? Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 395 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Apollo.io - **Founded**: 2015 ## Commercial Context - **Starting Price**: USD 0.00 - **Pricing model**: Per User (Free version available) (Free Trial) - **Pricing Details**: Apollo.io is available across three pricing tiers, see below or find out detailed information here: https://www.apollo.io/pricing Free: $0/month - always Free Basic: $49/month Professional: $99/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, Chile, Colombia, France, Germany, India, Ireland, Israel, Mexico, Netherlands, New Zealand, Philippines, Portugal, Singapore, South Africa, Spain, Switzerland, United Arab Emirates and 2 more ## Features - AI/Machine Learning - Activity Dashboard - Alerts/Notifications - Auto-Dialer - B2B Lead Generation - CRM - Calendar Management - Call List Management - Call Monitoring - Call Recording - Campaign Management - Collaboration Tools - Communication Management - Competitive Analysis - Contact Management - Conversation Intelligence - Customer History - Customer Profiles - Customer Segmentation - Dashboard - Data Enrichment - Data Import/Export - Demographic/Firmographic Data - Email Management - Email Marketing - Engagement Tracking - Event Triggered Actions - Intent Data - Interaction Tracking - Lead Capture - Lead Distribution - Lead Management - Lead Notifications - Lead Nurturing - Lead Scoring - Lead Segmentation - Meeting Management - Performance Management - Performance Metrics - Personalization - Pipeline Management - Predictive Analytics - Prioritization - Reporting & Statistics - Reporting/Analytics - Sales Reports - Target Account Identification - Task Management - Third-Party Integrations - Workflow Automation ... and 4 more features ## Integrations (23 total) - Census - Gmail - Google Chrome - HubSpot CRM - HubSpot Marketing Hub - HubSpot Sales Hub - Koncert - Lavender - LinkedIn for Business - Mailgun - Marketo Engage - Microsoft Outlook - Nooks - Nylas - Orum ... and 8 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Inside Sales Software](https://www.capterra.com.au/directory/30680/inside-sales/software) ## Related Categories - [Inside Sales Software](https://www.capterra.com.au/directory/30680/inside-sales/software) - [Sales Enablement Software](https://www.capterra.com.au/directory/30798/sales-enablement/software) - [Lead Management Software](https://www.capterra.com.au/directory/30017/lead-management/software) - [Customer Engagement Software](https://www.capterra.com.au/directory/30906/customer-engagement/software) - [Account Based Marketing Software](https://www.capterra.com.au/directory/31125/account-based-marketing/software) ## Alternatives 1. [Seamless](https://www.capterra.com.au/software/207295/seamless-ai) — 4.5/5 (565 reviews) 2. [useArtemis](https://www.capterra.com.au/software/1035603/useartemis) — 4.7/5 (171 reviews) 3. [Dripify](https://www.capterra.com.au/software/215082/dripify) — 4.7/5 (477 reviews) 4. [Cognism](https://www.capterra.com.au/software/169083/cognism) — 4.7/5 (260 reviews) 5. [ActiveCampaign](https://www.capterra.com.au/software/79367/activecampaign) — 4.6/5 (2565 reviews) ## Reviews ### "Apollo is good for enrichment but lacks maturity for sales engagement" — 4.0/5 > **Alex** | *1 March 2025* | Information Technology & Services | Recommendation rating: 6.0/10 > > **Pros**: It has a strong database of Companies and Contacts to enrich your CRM. > > **Cons**: It's not intuitive and is hard for early users to navigate. It's also trying to be a CRM and a Sales Engagement tool. It is hard to know what to do when starting up. > > We use it for enrichment and it does this well. If it could guide people through its process better, and be very clear about the various different options it provides eg. Enrichment, Engagement, Conversations - and these were given to Admins to either turn on or off for users, it would be a lot easier to manage. ----- ### "Reliable lead generation and B2B sales intelligence platform" — 5.0/5 > **Jordan** | *15 May 2026* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: I like that Apollo.io scrapes data and identifies potential leads incredibly efficient across multiple databases. Which is extremely useful when you are looking for a prospects and using the filter options which really helps in building a targeted list for outbound campaigns. > > **Cons**: Apollo.io uses a credit-based system can be a bit tricky to manage at first. You have to be careful with how you spend credits, especially on premium data like mobile numbers, so it requires some planning to ensure you don't run out before the end of the month. > > My overall experience has been positive. It has significantly streamlined our prospecting workflow. While you have to stay organized with your credits to maximize value, the quality and volume of the contact data make it a foundational tool for our sales team. ----- ### "Great product for contact data." — 4.0/5 > **Eric** | *15 December 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Great for getting contact data and managing leads in general. It has always been super useful especially the fact that it gives you emails for free. > > **Cons**: The extension and problems with its data continuity, it was not complaint at some popint and it kind of reduced the platforms efficiency. > > Great tool, super helpful to get data on leads/prospects \& the free use is amazing for any startups or side hustles. ----- ### "Legacy that needs a polish" — 3.0/5 > **Jerguz** | *25 March 2026* | Information Services | Recommendation rating: 7.0/10 > > **Pros**: I like that I can search for companies and specific roles and titles. This feature makes it more efficient for me to find contacts with the exact rolls I am looking for across different companies without having to visit each company's LinkedIn page individually. > > **Cons**: Their data is somewhat old now compared to a few years back, so they need to improve on the data accuracy of the numbers that they provide for the contacts. > > Overall I love using Apollo as a search enging however they need to work on their credits for contacts model ----- ### "My primary contact data source" — 4.0/5 > **Ellie** | *16 May 2026* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: Apollo.io has been the best balance of database quality and price for my outbound work. I compared it with ZoomInfo, RocketReach, Seamless, and Hunter.io, and Apollo gave me enough reliable company and contact data without the enterprise-level pricing of ZoomInfo. > > **Cons**: The data is not perfect, so I still need to verify important contacts and sometimes compare Apollo with other sources. Some emails can bounce or be missing, and the interface can feel a little busy when I only need quick validation. For high-value accounts, I would not use Apollo as the only source of truth. > > I chose Apollo as my main \*\*contact data source\*\* after comparing it with ZoomInfo, Hunter.io, RocketReach, and Seamless. For my startup use case, it gives the best tradeoff between database quality, coverage, and cost. I still verify key contacts separately, but Apollo is the tool I decided to keep using regularly. ----- Page: 1 / 17\ Next: [Next page](https://www.capterra.com.au/software/158696/apollo?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/158696/apollo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data