--- description: Learn more about Brandwatch price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/30781/social-media-marketing/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://www.capterra.com.au/software/157048/brandwatch Page: 1 / 11\ Next: [Next page](https://www.capterra.com.au/software/157048/brandwatch?page=2) > Social media software that enables businesses to engage customers through analytics, AI insights, and collaborative content. > > Verdict: Rated **4.2/5** by 255 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Brandwatch? Brandwatch is used by market researchers, marketers, social media managers, analysts, content marketers, PR professionals, and agencies. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 255 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Cision - **Founded**: 1867 ## Commercial Context - **Pricing model**: Other - **Pricing Details**: Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish - **Available Countries**: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Israel, Italy, Japan, Kuwait, Luxembourg, Mexico, Netherlands, New Zealand, Norway and 13 more ## Features - API - Activity Dashboard - Analytics - Approval Process Control - Audience Analytics - Audience Targeting - Brand Guidelines - Brand Tracking - CRM - Campaign Analytics - Campaign Management - Collaboration Tools - Competitive Analysis - Competitor Monitoring - Content Management - Conversion Tracking - Customer Engagement - Customer Experience Management - Customer Segmentation - Customizable Reports - Dashboard - Data Extraction - Data Visualization - Digital Asset Management - Engagement Tracking - Faceted Search/Filter - Hashtag Tracking - Influencer Discovery - Influencer Relationship Management - Influencer Tracking - Keyword Filtering - Keyword Tracking - Machine Learning - Multi-Account Management - Multi-Campaign - Multi-Channel Data Collection - Negative Feedback Management - Part of Speech Tagging - Performance Metrics - ROI Tracking - Real-Time Notifications - Reporting & Statistics - Reporting/Analytics - Reputation Management - Response Management - Sentiment Analysis - Social Media Monitoring - Text Analysis - Trend Analysis - Workflow Management ... and 6 more features ## Integrations (19 total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Social Media Marketing Tools](https://www.capterra.com.au/directory/30781/social-media-marketing/software) ## Related Categories - [Reputation Management Software](https://www.capterra.com.au/directory/30750/reputation-management/software) - [Social Media Monitoring Software](https://www.capterra.com.au/directory/31028/social-media-monitoring/software) - [Image Recognition](https://www.capterra.com.au/directory/31600/image-recognition/software) - [Social Media Analytics Tools](https://www.capterra.com.au/directory/31655/social-media-analytics-tools/software) - [Social Media Marketing Tools](https://www.capterra.com.au/directory/30781/social-media-marketing/software) ## Alternatives 1. [YouScan](https://www.capterra.com.au/software/173036/youscan) — 4.9/5 (119 reviews) 2. [Sprout Social](https://www.capterra.com.au/software/121447/sprout-social) — 4.4/5 (607 reviews) 3. [Infegy Atlas](https://www.capterra.com.au/software/124219/infegy-atlas) — 4.6/5 (83 reviews) 4. [Sprinklr](https://www.capterra.com.au/software/131274/sprinklr-platform) — 4.3/5 (91 reviews) 5. [facelift](https://www.capterra.com.au/software/150410/facelift) — 4.4/5 (131 reviews) ## Reviews ### "Thank you\!\!" — 3.0/5 > **Jordan** | *15 May 2026* | Retail | Recommendation rating: 4.0/10 > > **Pros**: I liked the publishing and scheduling components, and the ability to split dark posts, accounts and publishing status. Labelling made our content easy to distinguish. The concept of social listening was great, and I'm excited to see how the platform builds this out. Our customer success agent \[sensitive content hidden\] was amazing and I felt super understood and supported by her. > > **Cons**: The reporting component. When data pulled through Brandwatch was compared to data pulled from in platform, the figures did not match. It made it hard to rely on the platform. The process of connecting channels and having to refresh and stabilise the connection was not user friendly. I found that more of our complex issues were not able to be efficiently solved by the online customer service team, and some issues dragged out for weeks. > > I learnt SO much while working with the Brandwatch team and I'm really grateful for the experience we had. This was the first ever social media management platform that I used and it was the perfect introduction. I think the team at Brandwatch make the experience what it was (positive and rewarding) and the platform has great foundations and lots of room to grow\! ----- ### "Everything You Need, All in One Place" — 4.0/5 > **Matisse** | *8 May 2026* | Automotive | Recommendation rating: 9.0/10 > > **Pros**: Brandwatch brings analytics and reporting together in one place, making it genuinely easy to use. Having everything in a single platform saves time and removes the hassle of jumping between tools — it just works. > > **Cons**: If I had to name one downside, it would be the cost. Brandwatch sits at the premium end of the market, and for smaller teams or organisations with tighter budgets, that price point can be a real barrier. That said, I want to be clear — I don't think the cost is unjustified. The platform delivers. > > Fantastic, I am able to easily create reports, manage all social media platforms and simply copy social content onto other platforms. ----- ### "Excellent Social Media Reporting Tool" — 4.0/5 > **Monica** | *28 April 2026* | Sports | Recommendation rating: 8.0/10 > > **Pros**: Brandwatch is an awesome social media management tool, especially when it comes to reporting and posting. Reporting is fantastic as you can see all your social media performance in one place with clear dashboards, making it easy to track engagement, reach, and overall results without pulling data manually. The reports are also customisable, so you can quickly create insights that are useful for your team or stakeholders. > > **Cons**: Some downsides to Brandwatch is the social media channels can occasionally disconnect, which can interrupt posting or data collection. It’s also difficult to organise reports into folders (event or stakeholder), making things harder to manage at scale. > > Brandwatch has been a valuable social media tool for managing stakeholder expectations, tracking performance, and understanding what content works best across channels. ----- ### "Thanks for all the hardwork Brandwatch\!" — 3.0/5 > **Poppy** | *13 May 2026* | Retail | Recommendation rating: 6.0/10 > > **Pros**: Brandwatch excels in the publishing and benchmarking modules, which are both streamlined and user-friendly. The high level of support from our account manager and the customer service team ensures that any inquiries are resolved efficiently or have an answer. > > **Cons**: We found that Brandwatch's product roadmap often lagged behind its competitors. Additionally, we experienced frequent data inaccuracies from restrictive API limitations. From a usability standpoint, the listening module was unintuitive and lacked the detail we required. > > The team were super lovely, it was sad to say goodbye after working with them for so long. Overall experience was good, however missed a few opportunities for us\! ----- ### "Brandwatch Review" — 4.0/5 > **Flynn** | *28 April 2026* | Sports | Recommendation rating: 7.0/10 > > **Pros**: What I liked most about Brandwatch was the depth and flexibility of its social listening capabilities. It provides a really comprehensive view of conversations across multiple platforms, which makes it easy to track brand sentiment, emerging trends, and audience behaviour in real time. The ability to build custom queries and dashboards is a major strength, allowing you to tailor insights specifically to your campaigns or reporting needs. I also found the visualisation tools useful for presenting data in a clear and engaging way, especially when sharing insights with stakeholders who may not be as data-savvy. Overall, it feels like a powerful, all-in-one tool for understanding digital conversations at scale. > > **Cons**: One of the main drawbacks of Brandwatch is that it can feel quite complex and overwhelming, especially for new users. The learning curve is fairly steep, particularly when it comes to building accurate queries and filtering out irrelevant data. Without proper onboarding or experience, it is easy to miss key insights or misinterpret the data. Additionally, the platform can sometimes surface a lot of noise, requiring manual refinement to ensure the results are actually useful. Performance can also be inconsistent at times, with slower load speeds when working with large datasets. While it is a powerful tool, it often requires significant time investment to use it effectively. > > Overall, my experience with Brandwatch has been positive, but with some clear trade-offs. It is an incredibly powerful platform for social listening and analytics, offering detailed insights that can genuinely inform strategy and decision-making. Once you become familiar with its functionality, it becomes a valuable asset for tracking performance, understanding audience sentiment, and identifying opportunities for content or engagement. However, it does require a level of commitment to learn and optimise its features properly. It is not the most intuitive tool at first, and getting the most out of it depends heavily on how well queries and dashboards are set up. Despite this, it is a strong platform for anyone serious about data-driven marketing. ----- Page: 1 / 11\ Next: [Next page](https://www.capterra.com.au/software/157048/brandwatch?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/157048/brandwatch) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data