--- description: Learn more about Brandwatch price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/31337/influencer-marketing/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://www.capterra.com.au/software/157048/brandwatch Page: 1 / 11\ Next: [Next page](https://www.capterra.com.au/software/157048/brandwatch?page=2) > Social media software that enables businesses to engage customers through analytics, AI insights, and collaborative content. > > Verdict: Rated **4.2/5** by 255 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Brandwatch? Brandwatch is used by market researchers, marketers, social media managers, analysts, content marketers, PR professionals, and agencies. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 255 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Cision - **Founded**: 1867 ## Commercial Context - **Pricing model**: Other - **Pricing Details**: Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish - **Available Countries**: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Israel, Italy, Japan, Kuwait, Luxembourg, Mexico, Netherlands, New Zealand, Norway and 13 more ## Features - API - Activity Dashboard - Analytics - Approval Process Control - Audience Analytics - Audience Targeting - Brand Guidelines - Brand Tracking - CRM - Campaign Analytics - Campaign Management - Collaboration Tools - Competitive Analysis - Competitor Monitoring - Content Management - Conversion Tracking - Customer Engagement - Customer Experience Management - Customer Segmentation - Customizable Reports - Dashboard - Data Extraction - Data Visualization - Digital Asset Management - Engagement Tracking - Faceted Search/Filter - Hashtag Tracking - Influencer Discovery - Influencer Relationship Management - Influencer Tracking - Keyword Filtering - Keyword Tracking - Machine Learning - Multi-Account Management - Multi-Campaign - Multi-Channel Data Collection - Negative Feedback Management - Performance Metrics - ROI Tracking - Real-Time Notifications - Reporting & Statistics - Reporting/Analytics - Reputation Management - Response Management - Review Sharing - Sentiment Analysis - Social Media Monitoring - Text Analysis - Trend Analysis - Workflow Management ... and 6 more features ## Integrations (19 total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Influencer Marketing Software](https://www.capterra.com.au/directory/31337/influencer-marketing/software) ## Related Categories - [Reputation Management Software](https://www.capterra.com.au/directory/30750/reputation-management/software) - [Social Media Monitoring Software](https://www.capterra.com.au/directory/31028/social-media-monitoring/software) - [Image Recognition](https://www.capterra.com.au/directory/31600/image-recognition/software) - [Social Media Analytics Tools](https://www.capterra.com.au/directory/31655/social-media-analytics-tools/software) - [Social Media Marketing Tools](https://www.capterra.com.au/directory/30781/social-media-marketing/software) ## Alternatives 1. [YouScan](https://www.capterra.com.au/software/173036/youscan) — 4.9/5 (114 reviews) 2. [Sprout Social](https://www.capterra.com.au/software/121447/sprout-social) — 4.4/5 (606 reviews) 3. [Infegy Atlas](https://www.capterra.com.au/software/124219/infegy-atlas) — 4.6/5 (83 reviews) 4. [Sprinklr](https://www.capterra.com.au/software/131274/sprinklr-platform) — 4.3/5 (91 reviews) 5. [facelift](https://www.capterra.com.au/software/150410/facelift) — 4.4/5 (131 reviews) ## Reviews ### "Thanks for all the hardwork Brandwatch\!" — 3.0/5 > **Poppy** | *13 May 2026* | Retail | Recommendation rating: 6.0/10 > > **Pros**: Brandwatch excels in the publishing and benchmarking modules, which are both streamlined and user-friendly. The high level of support from our account manager and the customer service team ensures that any inquiries are resolved efficiently or have an answer. > > **Cons**: We found that Brandwatch's product roadmap often lagged behind its competitors. Additionally, we experienced frequent data inaccuracies from restrictive API limitations. From a usability standpoint, the listening module was unintuitive and lacked the detail we required. > > The team were super lovely, it was sad to say goodbye after working with them for so long. Overall experience was good, however missed a few opportunities for us\! ----- ### "Everything You Need, All in One Place" — 4.0/5 > **Matisse** | *8 May 2026* | Automotive | Recommendation rating: 9.0/10 > > **Pros**: Brandwatch brings analytics and reporting together in one place, making it genuinely easy to use. Having everything in a single platform saves time and removes the hassle of jumping between tools — it just works. > > **Cons**: If I had to name one downside, it would be the cost. Brandwatch sits at the premium end of the market, and for smaller teams or organisations with tighter budgets, that price point can be a real barrier. That said, I want to be clear — I don't think the cost is unjustified. The platform delivers. > > Fantastic, I am able to easily create reports, manage all social media platforms and simply copy social content onto other platforms. ----- ### "Excellent Social Media Reporting Tool" — 4.0/5 > **Monica** | *28 April 2026* | Sports | Recommendation rating: 8.0/10 > > **Pros**: Brandwatch is an awesome social media management tool, especially when it comes to reporting and posting. Reporting is fantastic as you can see all your social media performance in one place with clear dashboards, making it easy to track engagement, reach, and overall results without pulling data manually. The reports are also customisable, so you can quickly create insights that are useful for your team or stakeholders. > > **Cons**: Some downsides to Brandwatch is the social media channels can occasionally disconnect, which can interrupt posting or data collection. It’s also difficult to organise reports into folders (event or stakeholder), making things harder to manage at scale. > > Brandwatch has been a valuable social media tool for managing stakeholder expectations, tracking performance, and understanding what content works best across channels. ----- ### "Reporting is well worth it" — 4.0/5 > **Verified Reviewer** | *4 May 2026* | Utilities | Recommendation rating: 8.0/10 > > **Pros**: The reporting function and using labels to make data valuable. The approvals process works well for our team with one person reviewing and publishing. > > **Cons**: The inability to make alt text mandatory when scheduling a post. Linked In sentiment not being included when exporting engage reports. ----- ### "Insights and Analytics Reinvented" — 4.0/5 > **Manon** | *7 July 2024* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: It helped us identify trending topics in our industry, allowing us to engage more effectively with our audience. > > **Cons**: It occasionally took longer than expected to update our social media analytics. ----- Page: 1 / 11\ Next: [Next page](https://www.capterra.com.au/software/157048/brandwatch?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/157048/brandwatch) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data