--- description: Learn more about Lead Forensics price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Lead Forensics Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Lead Management Software](/directory/30017/lead-management/software) > [Lead Forensics](/software/156889/lead-forensics) # Lead Forensics Canonical: https://www.capterra.com.au/software/156889/lead-forensics Page: 1 / 11\ Next: [Next page](https://www.capterra.com.au/software/156889/lead-forensics?page=2) > Lead Forensics is the world's \#1 B2B website visitor identification software. > > Verdict: Rated **4.5/5** by 251 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Lead Forensics? Designed for B2B organizations of all sizes - gain exceptional insight into your website visitors, transfer that insight over to your sales, marketing, and account management teams in real-time. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 251 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Lead Forensics - **Location**: London, UK - **Founded**: 2009 ## Commercial Context - **Starting Price**: USD 0.01 - **Pricing model**: Per Feature (Free Trial) - **Pricing Details**: Lead Forensics is priced on a customer-by-customer basis and is based upon on how much traffic is generated on the website. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United Kingdom ## Features - CRM - Campaign Management - Contact Management - Data Import/Export - Interaction Tracking - Lead Capture - Lead Distribution - Lead Generation - Lead Management - Lead Notifications - Lead Nurturing - Lead Qualification - Lead Segmentation - Pipeline Management - Predictive Analytics - Reporting & Statistics ## Integrations (21 total) - AWeber - Basecamp - Buffer - Campaign Monitor by Marigold - Chatwork - Dynamics 365 - Gmail - Google Docs - Google Drive - Harvest - HubSpot CRM - LionDesk - Mailchimp - Microsoft Outlook - OneDrive ... and 6 more integrations ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Lead Management Software](https://www.capterra.com.au/directory/30017/lead-management/software) ## Related Categories - [Lead Management Software](https://www.capterra.com.au/directory/30017/lead-management/software) - [Lead Generation Software](https://www.capterra.com.au/directory/30963/lead-generation/software) - [Lead Capture Software](https://www.capterra.com.au/directory/31017/lead-capture/software) - [Predictive Lead Scoring Software](https://www.capterra.com.au/directory/32276/predictive-lead-scoring/software) - [Buyer Intent Software](https://www.capterra.com.au/directory/32055/buyer-intent/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.com.au/software/171840/hubspot-marketing) — 4.5/5 (6234 reviews) 2. [Seamless](https://www.capterra.com.au/software/207295/seamless-ai) — 4.5/5 (549 reviews) 3. [useArtemis](https://www.capterra.com.au/software/1035603/useartemis) — 4.7/5 (171 reviews) 4. [Dripify](https://www.capterra.com.au/software/215082/dripify) — 4.7/5 (477 reviews) 5. [ActiveCampaign](https://www.capterra.com.au/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Helpful team with a lot of product knowledge" — 4.0/5 > **Tim** | *11 October 2024* | Oil & Energy | Recommendation rating: 8.0/10 > > **Pros**: Easy to use and flexible with reports etc > > **Cons**: Cannot get to the contact which proved to be frustrating as they were searching on some interesting web pages > > Very good. Helpful team with a lot of product knowledge. Always good to work with -\[sensitive content hidden\] is a star ----- ### "Easy to use and great support." — 5.0/5 > **Curtis** | *23 April 2026* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: The platform is easy to use and the support has been excellent. Information is laid out clearly and is easy to find. > > **Cons**: You can't see the person that was on the site, but I completely understand why this is. It can take a few seconds for the visitor list to load when the date range is adjusted. > > The experience has been excellent. The support from our account manager \[sensitive content hidden\] has been more than impressive. ----- ### "Easy to use, almost immediate benefits" — 5.0/5 > **Steven** | *15 May 2026* | Environmental Services | Recommendation rating: 10.0/10 > > **Pros**: We have been using Lead Forensics for 5 months and have been able to discover new information about our customers, this has led to further outreach to attract customers further up the marketing funnel to make decisions quicker. We have already converted customers we previously would have missed. Their monthly meetings with us help to further develop and get the most out of Lead Forensics with our Account Manager \[sensitive content hidden\] understanding our requirements. > > **Cons**: It is not the cheapest but for our company, a few conversions each year will pay the yearly subscription. > > Easy to use and navigate with plenty of data to go through, account managers make it easy to simplify data and plan. ----- ### "Long term customer - awful customer service" — 1.0/5 > **Verified Reviewer** | *7 May 2025* | Information Technology & Services | Recommendation rating: 0.0/10 > > **Pros**: Ability to see which companies have visited our website. > > **Cons**: No data on the specific individual visiting. > > We've been a long term customer of Lead Forensics, price hikes each year without improving the software has made it difficult to justify this software over alternative channels which have consistently provided better ROI. The reason for the 1 star, is partially the above, but primarily the awful customer service approach when it came to cancelling the contract. We were 1 day past the 30day auto renewal date, and they have forced us to pay in full for a service we won't be using. Very short sighted business approach, when there are so many alternatives out there. I would highly recommend considering alternatives. ----- ### "Excellent analytical tool for Marketing and BD" — 5.0/5 > **Maciek** | *8 April 2026* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: What I love most is how it completely unmasks our website traffic. We use it to see exactly which companies are visiting our site and gauge their intent based on the specific pages and links they click. It's an absolute lifesaver for tracking how they found us. Whether it was organic, a referral link, or a PPC campaign, right down to the exact search phrase they typed in. It makes analysing user behaviour clearer and shows us exactly which of our marketing campaigns are actually pulling their weight. > > **Cons**: It's not totally flawless. Sometimes it gets its wires crossed and displays the wrong company name. Also, while knowing the company, you still can't tell exactly who within that organization was browsing, but thanks to intent, our BD gets to the right person quickly > > Lead Forensics is a massive upgrade for our marketing and sales alignment. It turns anonymous web traffic into actionable data, letting us clearly see which marketing channels work best and what our prospects actually care about. Even with the occasional wrong company match or missing contact name, the behavioural insights and PPC tracking alone make it a totally solid tool for our team. ----- Page: 1 / 11\ Next: [Next page](https://www.capterra.com.au/software/156889/lead-forensics?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/156889/lead-forensics) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data