--- description: Learn more about Lead Forensics price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Lead Forensics Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Lead Management Software](/directory/30017/lead-management/software) > [Lead Forensics](/software/156889/lead-forensics) # Lead Forensics Canonical: https://www.capterra.com.au/software/156889/lead-forensics Page: 1 / 11\ Next: [Next page](https://www.capterra.com.au/software/156889/lead-forensics?page=2) > Lead Forensics is the world's \#1 B2B website visitor identification software. > > Verdict: Rated **4.5/5** by 240 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Lead Forensics? Designed for B2B organizations of all sizes - gain exceptional insight into your website visitors, transfer that insight over to your sales, marketing, and account management teams in real-time. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 240 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Lead Forensics - **Location**: London, UK - **Founded**: 2009 ## Commercial Context - **Starting Price**: USD 0.01 - **Pricing model**: Per Feature (Free Trial) - **Pricing Details**: Lead Forensics is priced on a customer-by-customer basis and is based upon on how much traffic is generated on the website. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United Kingdom ## Features - CRM - Campaign Management - Contact Management - Data Import/Export - Interaction Tracking - Lead Capture - Lead Distribution - Lead Generation - Lead Management - Lead Notifications - Lead Nurturing - Lead Qualification - Lead Segmentation - Pipeline Management - Predictive Analytics - Reporting & Statistics ## Integrations (21 total) - AWeber - Basecamp - Buffer - Campaign Monitor by Marigold - Chatwork - Dynamics 365 - Gmail - Google Docs - Google Drive - Harvest - HubSpot CRM - LionDesk - Mailchimp - Microsoft Outlook - OneDrive ... and 6 more integrations ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Lead Management Software](https://www.capterra.com.au/directory/30017/lead-management/software) ## Related Categories - [Lead Management Software](https://www.capterra.com.au/directory/30017/lead-management/software) - [Lead Generation Software](https://www.capterra.com.au/directory/30963/lead-generation/software) - [Lead Capture Software](https://www.capterra.com.au/directory/31017/lead-capture/software) - [Predictive Lead Scoring Software](https://www.capterra.com.au/directory/32276/predictive-lead-scoring/software) - [Buyer Intent Software](https://www.capterra.com.au/directory/32055/buyer-intent/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.com.au/software/171840/hubspot-marketing) — 4.5/5 (6222 reviews) 2. [Seamless](https://www.capterra.com.au/software/207295/seamless-ai) — 4.5/5 (499 reviews) 3. [useArtemis](https://www.capterra.com.au/software/1035603/useartemis) — 4.7/5 (171 reviews) 4. [Dripify](https://www.capterra.com.au/software/215082/dripify) — 4.7/5 (476 reviews) 5. [ActiveCampaign](https://www.capterra.com.au/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Helpful team with a lot of product knowledge" — 4.0/5 > **Tim** | *11 October 2024* | Oil & Energy | Recommendation rating: 8.0/10 > > **Pros**: Easy to use and flexible with reports etc > > **Cons**: Cannot get to the contact which proved to be frustrating as they were searching on some interesting web pages > > Very good. Helpful team with a lot of product knowledge. Always good to work with -\[sensitive content hidden\] is a star ----- ### "Excellent analytical tool for Marketing and BD" — 5.0/5 > **Maciek** | *8 April 2026* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: What I love most is how it completely unmasks our website traffic. We use it to see exactly which companies are visiting our site and gauge their intent based on the specific pages and links they click. It's an absolute lifesaver for tracking how they found us. Whether it was organic, a referral link, or a PPC campaign, right down to the exact search phrase they typed in. It makes analysing user behaviour clearer and shows us exactly which of our marketing campaigns are actually pulling their weight. > > **Cons**: It's not totally flawless. Sometimes it gets its wires crossed and displays the wrong company name. Also, while knowing the company, you still can't tell exactly who within that organization was browsing, but thanks to intent, our BD gets to the right person quickly > > Lead Forensics is a massive upgrade for our marketing and sales alignment. It turns anonymous web traffic into actionable data, letting us clearly see which marketing channels work best and what our prospects actually care about. Even with the occasional wrong company match or missing contact name, the behavioural insights and PPC tracking alone make it a totally solid tool for our team. ----- ### "Customer Service 5/5" — 5.0/5 > **nick** | *9 March 2026* | Wholesale | Recommendation rating: 7.0/10 > > **Pros**: Customer service response time is awesome. 5/5. Needed help updating a few items on the portal and had the option to submit to our Customer Support Rep or just send a quick message within the portal. > > **Cons**: There is a learning curve to the product but it can be a very useful business tool\! Would advise companies to take advantage of their monthly 1 on 1's to maximize the tool. > > Very positive. We had more traffic coming to our site than we even realized. It helps us monitor our e-Store as well. ----- ### "Long term customer - awful customer service" — 1.0/5 > **Verified Reviewer** | *7 May 2025* | Information Technology & Services | Recommendation rating: 0.0/10 > > **Pros**: Ability to see which companies have visited our website. > > **Cons**: No data on the specific individual visiting. > > We've been a long term customer of Lead Forensics, price hikes each year without improving the software has made it difficult to justify this software over alternative channels which have consistently provided better ROI. The reason for the 1 star, is partially the above, but primarily the awful customer service approach when it came to cancelling the contract. We were 1 day past the 30day auto renewal date, and they have forced us to pay in full for a service we won't be using. Very short sighted business approach, when there are so many alternatives out there. I would highly recommend considering alternatives. ----- ### "Great tool and account management" — 5.0/5 > **Sheridan** | *4 February 2026* | Facilities Services | Recommendation rating: 8.0/10 > > **Pros**: Lead Forensics is a user friendly tool that gives valuable insight into who's visiting at your website and what they're looking at. We have a monthly call with our Customer Success Manager, \[sensitive content hidden\], to go through our monthly visits, see who's of interests and where we could improve our website/content. \[sensitive content hidden\] has been great at helping us learn new ways to get the most of the platform and has been a great support in when we're launching new campaigns or setting up new web tools. > > **Cons**: No major cons at all with the platform. We'd like to be able to integrate fully with our CRM system but there are work arounds and the insights from the tool far outweigh this. > > Our experience with Lead Forensics has been great. It has really helped us to work more effectively across the marketing and sales teams, and informing our campaign plans. Our Customer Success Manager has really taken the time to get to know our business and customer base, offering suggestions on how we can improve our content and user experience. ----- Page: 1 / 11\ Next: [Next page](https://www.capterra.com.au/software/156889/lead-forensics?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/156889/lead-forensics) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data