Klaviyo

Great option if budget is no concern

Comments: Klaviyo def helped me grow my email marketing revenue and helped grow my business overall. It syncs well with many platforms, like Shopify, which makes rolling out campaigns super quick and easy.

Pros:

Klaviyo was super easy to use. Platform was straightforward and easy to navigate. Customer service was always very responsive and helpful on any and every issue that I had. Findining freelancers to work on Klaviyo was also very easy.

Cons:

It starts to get really expensive quite quickly as your subscribers increase. I was paying $600 a month before I cancelled my account and that is why I cancelled my account. Bento is a much better option and a much better value, which is what I use now.

Many features

Comments: The ready to use templates of campaigns are very useful and had given us opportunity to test them all before activating campaigns. The usage of targeting correct customers helped us to see the points where we missed before.

Pros:

Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct customers when creating and building the sms or e-mail campaigns. Also it can create and simulate campaigns before launching them and gives you a forecast for future months and years.

Cons:

Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing.

Not user friendly, poor support

Comments: Poor, I wouldn't recommend Klaviyo over others that I have used (Active Campaign, Omnisend, Drip).

Pros:

The Klaviyo application is very powerful, no doubt.

Cons:

The UI for the automation flow filters are not intuitive and not well designed. Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts their published documentation and often don't actually give the correct advice at all, resulting going around in circles trying to get issues resolved. Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for more customer profiles than you actually need and then when you try to clean or remove profiles you have to go through manual processes, whereas Klaviyo could easily provide options to automate this, or at least NOT require manual CVS export/imports. I mean really Klaviyo it's 2022 people. The Klaviyo visual builder is buggy, even in their "NEW" builder there were bugs with things as basic as applying link colour styles at a global level. Generally also poor UI for the visual builder. Overall, it's almost like the Klaviyo designers tried to make the UI as clunky as possible, probably went to the same design school as the Mailchimp designers (which is equally terrible).

Pretty good software with just one reservation

Pros:

Integration abilities with other tools, flows/automation is very easy to setup, the tool is intuitive, other email tools do not offer SMS as well, so it is really good for e-commerce stores.

Cons:

Pricing, other ESPs are priced more economically, which is favourable for a startup that is trying to scale. At times it is hard to justify the monthly fixed cost if you've had a hard month.

Great but ramps up in price VERY quickly!

Comments: Excellent, just wish it didn't feel like a nasty surprise to hit the higher levels of subscription.

Pros:

It's a great tool - Easy to set up templates and to create flows. Great for pop ups (means I had to use one app less!) too. Would recommend.

Cons:

It's such a good tool but it's such a shame that as soon as you start to ramp up, the price increase is quite substantial.