--- description: Learn more about Klaviyo price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.com.au/software/156699/klaviyo Page: 1 / 22\ Next: [Next page](https://www.capterra.com.au/software/156699/klaviyo?page=2) > Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place. > > Verdict: Rated **4.6/5** by 524 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Klaviyo? Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 524 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Klaviyo - **Location**: Boston, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: USD 20.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: Free for up to 250 contacts. Starting from $20/month for 251+ contacts. Email \& SMS pricing: Starting from $35/month for 251+ contacts - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Italian, Korean, Portuguese, Spanish - **Available Countries**: Afghanistan, Anguilla, Antigua and Barbuda, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bhutan, British Virgin Islands, Brunei, Cambodia, Canada and 85 more ## Features - 2-Way Messaging - A/B Testing - Activity Dashboard - Alerts/Notifications - Automated Responses - Autoresponders - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Channel Management - Contact Database - Contact Management - Conversion Tracking - Customer Profiles - Customer Segmentation - Customizable Fields - Data Import/Export - Drip Campaigns - Dynamic Content - Email Management - Email Marketing - Email Tracking - Event Triggered Actions - Interaction Tracking - Landing Pages/Web Forms - Lead Capture - Lead Management - Marketing Automation - Mass Texting - Message Personalization - Mobile Coupons - Mobile Optimization - Multi-Campaign - Multi-Channel Marketing - Personalization - ROI Tracking - Reporting & Statistics - Reporting/Analytics - Scheduled Messaging - Segmentation - Social Marketing - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor - Website Visitor Tracking ## Integrations (67 total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Getsitecontrol - GoFundMe Pro - GoTab POS - Gorgias - Help Scout ... and 52 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software) - [All-in-One Marketing Tools](https://www.capterra.com.au/directory/32155/all-in-one-marketing/software) - [Lead Generation Software](https://www.capterra.com.au/directory/30963/lead-generation/software) - [CRM Software](https://www.capterra.com.au/directory/2/customer-relationship-management/software) ## Alternatives 1. [Constant Contact](https://www.capterra.com.au/software/31898/constant-contact) — 4.3/5 (2913 reviews) 2. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3411 reviews) 3. [Mailchimp](https://www.capterra.com.au/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [Gmail](https://www.capterra.com.au/software/202338/gmail) — 4.8/5 (13329 reviews) 5. [ActiveCampaign](https://www.capterra.com.au/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Head of Retention" — 5.0/5 > **Caitlin** | *3 December 2025* | Apparel & Fashion | Recommendation rating: 8.0/10 > > **Pros**: Easy to use, intuitive platform. Makes sending SMS + Emails a breeze, and flows are easy to build, and it feels like the world is your oyster really. > > **Cons**: The reporting across linked accounts could be better. There's a global portfolio but it only gives very high level results, would be great if you could link abandon carts and compare them easily. I also wish I could access more strategic advice. > > A very positive experience. The tools are intuitive, performance is reliable, and support is always prompt and genuinely helpful. ----- ### "Klaviyo Review" — 4.0/5 > **Verified Reviewer** | *16 February 2025* | Information Technology & Services | Recommendation rating: 6.0/10 > > **Pros**: It has helped me launch my products and online course in the most efficient way possible > > **Cons**: The pricing tiers can be on the higher end > > I've enjoyed my experience and it has been monumental for my online business ----- ### "Helped drive conversion during tough trading times" — 5.0/5 > **Joshua** | *1 July 2024* | Retail | Recommendation rating: 10.0/10 > > **Pros**: Really transformed how we do our marketing campaigns. Especially during the tough times of retail trade we have found it very successful in assisting with our conversion and driving traffic into our stores with a couple of clicks. > > **Cons**: Nothing, its been an overall positive journey using Klaviyo ----- ### "Great for eCommerce brands" — 5.0/5 > **Doga** | *16 February 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Integrartion with Shopify great. Best email marketing platform for D2C ecommerce businesses. We use it for all our clients. > > **Cons**: Overall, Klaviyo is great. Some features are not available for every account/business. This might be one. ----- ### "CRM Email automation driven data platform for small business and E-shop" — 4.0/5 > **Verified Reviewer** | *18 March 2026* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. > > **Cons**: The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. > > My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients ----- Page: 1 / 22\ Next: [Next page](https://www.capterra.com.au/software/156699/klaviyo?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/156699/klaviyo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data