--- description: Learn more about Klaviyo price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.com.au/software/156699/klaviyo Page: 1 / 22\ Next: [Next page](https://www.capterra.com.au/software/156699/klaviyo?page=2) > Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place. > > Verdict: Rated **4.6/5** by 528 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Klaviyo? Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 528 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Klaviyo - **Location**: Boston, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: USD 20.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: Free for up to 250 contacts. Starting from $20/month for 251+ contacts. Email \& SMS pricing: Starting from $35/month for 251+ contacts - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Dutch, English, French, German, Italian, Korean, Polish, Portuguese, Spanish, Swedish - **Available Countries**: Afghanistan, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bhutan, Bolivia, Brazil, British Virgin Islands and 98 more ## Features - 2-Way Messaging - Activity Dashboard - Alerts/Notifications - Automated Responses - Autoresponders - Behavior Analytics - Brand Guidelines - Brand Tracking - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Channel Management - Contact Database - Contact Management - Content Management - Conversion Tracking - Customer Profiles - Customer Segmentation - Data Import/Export - Digital Asset Management - Email Management - Email Tracking - Event Triggered Actions - Interaction Tracking - Landing Pages/Web Forms - Lead Capture - Lead Management - Marketing Automation - Mass Texting - Message Personalization - Mobile Coupons - Mobile Optimization - Personalization - ROI Tracking - Reporting & Statistics - Reporting/Analytics - Scheduled Messaging - Segmentation - Shared Inboxes - Social Marketing - Subscriber Management - Template Management - Third-Party Integrations - Version Control - WYSIWYG Editor - Website Visitor Tracking - Workflow Management ... and 8 more features ## Integrations (67 total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Getsitecontrol - GoFundMe Pro - GoTab POS - Gorgias - Help Scout ... and 52 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software) - [All-in-One Marketing Tools](https://www.capterra.com.au/directory/32155/all-in-one-marketing/software) - [Lead Generation Software](https://www.capterra.com.au/directory/30963/lead-generation/software) - [CRM Software](https://www.capterra.com.au/directory/2/customer-relationship-management/software) ## Alternatives 1. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3446 reviews) 2. [Mailchimp](https://www.capterra.com.au/software/110228/mailchimp) — 4.5/5 (17604 reviews) 3. [Gmail](https://www.capterra.com.au/software/202338/gmail) — 4.8/5 (13411 reviews) 4. [MailerLite](https://www.capterra.com.au/software/136603/mailerlite) — 4.7/5 (2259 reviews) 5. [ActiveCampaign](https://www.capterra.com.au/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Head of Retention" — 5.0/5 > **Caitlin** | *3 December 2025* | Apparel & Fashion | Recommendation rating: 8.0/10 > > **Pros**: Easy to use, intuitive platform. Makes sending SMS + Emails a breeze, and flows are easy to build, and it feels like the world is your oyster really. > > **Cons**: The reporting across linked accounts could be better. There's a global portfolio but it only gives very high level results, would be great if you could link abandon carts and compare them easily. I also wish I could access more strategic advice. > > A very positive experience. The tools are intuitive, performance is reliable, and support is always prompt and genuinely helpful. ----- ### "Klaviyo Review" — 4.0/5 > **Verified Reviewer** | *16 February 2025* | Information Technology & Services | Recommendation rating: 6.0/10 > > **Pros**: It has helped me launch my products and online course in the most efficient way possible > > **Cons**: The pricing tiers can be on the higher end > > I've enjoyed my experience and it has been monumental for my online business ----- ### "Helped drive conversion during tough trading times" — 5.0/5 > **Joshua** | *1 July 2024* | Retail | Recommendation rating: 10.0/10 > > **Pros**: Really transformed how we do our marketing campaigns. Especially during the tough times of retail trade we have found it very successful in assisting with our conversion and driving traffic into our stores with a couple of clicks. > > **Cons**: Nothing, its been an overall positive journey using Klaviyo ----- ### "Powerful Ecommerce Email Platform With a Learning Curve" — 5.0/5 > **Linda** | *20 April 2026* | Consumer Services | Recommendation rating: 8.0/10 > > **Pros**: What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. > > **Cons**: The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. > > Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. ----- ### "Amazing platform but comes at a cost $$$" — 4.0/5 > **Cody** | *1 May 2026* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. > > **Cons**: Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. > > Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it ----- Page: 1 / 22\ Next: [Next page](https://www.capterra.com.au/software/156699/klaviyo?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/156699/klaviyo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data