--- description: Learn more about Serpstat price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Serpstat Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [SEO Software](/directory/30931/seo/software) > [Serpstat](/software/156369/sepstat) # Serpstat Canonical: https://www.capterra.com.au/software/156369/sepstat Page: 1 / 4\ Next: [Next page](https://www.capterra.com.au/software/156369/sepstat?page=2) > Go-to SEO/SEM platform for faster results. Analyze competitors, keywords, backlinks, rankings, create content with AI, and audit sites > > Verdict: Rated **4.7/5** by 171 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Serpstat? SEO and PPC specialists, in-house SEO and marketing teams, agencies, freelancers, and content marketers. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 171 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Serpstat - **Location**: Odesa, Ukraine - **Founded**: 2014 ## Commercial Context - **Starting Price**: USD 69.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Serpstat is available across monthly and annual subscriptions, details of which are outlined below- Individual - $69/month or $50/month (billed annually) Team- $129/month or $100/month (billed annually) Agency - $499/month or $410/month (billed annually) Custom - Details available on chat-request. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, Russian, Spanish, Ukrainian - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - Alerts/Notifications - Audit Management - Campaign Management - Competitive Analysis - Dashboard - Keyword Research Tools - Keyword Tracking - Link Management - Performance Metrics - ROI Tracking - Reporting & Statistics - SEO Management ## Integrations (11 total) - BigQuery - ChatGPT - Datorama - Google Analytics 360 - Google Data Studio - Google Search Console - Google Sheets - Google Trends - Looker - Netpeak Spider - Reportz ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [SEO Software](https://www.capterra.com.au/directory/30931/seo/software) ## Related Categories - [SEO Software](https://www.capterra.com.au/directory/30931/seo/software) - [PPC Software](https://www.capterra.com.au/directory/30967/ppc/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.com.au/software/171840/hubspot-marketing) — 4.5/5 (6251 reviews) 2. [AgencyAnalytics](https://www.capterra.com.au/software/158746/agency-analytics) — 4.8/5 (116 reviews) 3. [Wix](https://www.capterra.com.au/software/169007/wix) — 4.4/5 (10764 reviews) 4. [Semrush](https://www.capterra.com.au/software/151962/semrush) — 4.6/5 (2325 reviews) 5. [Marketing 360](https://www.capterra.com.au/software/148516/marketing-360) — 4.5/5 (1149 reviews) ## Reviews ### "A must-have SEO research tool" — 5.0/5 > **Jason** | *1 August 2025* | Music | Recommendation rating: 10.0/10 > > **Pros**: Serpstat is one of my favourite SEO and keyword research tools. It is incredibly good value for money and includes more features than I could ask for. Its ability to provide competitor keyword analysis is incredibly useful when planning or optimising content for your own website. The site audit and its ability to be regularly scheduled is a must-have for any website manager. > > **Cons**: Due to the number of features Serpstat comes with, the user interface can be intimidating. This initially lowers the ease of use for the platform, but this can be overcome by utilising the Favourites functionality. > > I have discovered a lot of issues with my websites using Serpstat. The issues are not only identified, they are also highlighted in such a way that makes rectifying the issues a breeze. ----- ### "All in one SEO tool at a fair price" — 5.0/5 > **Thomas** | *17 August 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: All the SEO tools I need in one place. Keyword research, competitor analysis, rank tracking and site audits without switching between tools. The competitor data is the best part, I can see exactly what my competitors rank for. Simple interface, clean reports, fair price. > > Really good. It replaced three separate tools for us, saved us money and time, and our organic traffic went up. Support is fast whenever I need them. ----- ### "Be careful when subscribing because they modify your subscription plan without your consent to make you pay more\!" — 1.0/5 > **Eric** | *15 January 2024* | Program Development | Recommendation rating: 0.0/10 > > **Pros**: The aspect that was nice was that they had a decent price for the service. But with the change of plan to $449 you can go to cheaper competitors for better service > > **Cons**: The big problem is that recently they changed their subscription plan. I paid $149 for the standard plan, they sent an email to tell me they were going to change the plans. They changed my plan without my consent by switching me to the most expensive plan in the app at $479 without me asking for anything\! > > Really not happy with the service and support\! ----- ### "Good value SEO platform but UX needs work" — 4.0/5 > **Verified Reviewer** | *20 October 2022* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Serpstat has a broad range of SEO tools with some good data which is displayed well in the individual module dashboards. > > **Cons**: Serpstat is strong in some areas such as rank tracking but lacking in others such as keyword research which is more basic when compare to some of the market leaders. The UI and UX is also pretty dated and could do with better integration of the various modules to make SEO workflows easier. ----- ### "Return on investment guaranteed" — 5.0/5 > **Verified Reviewer** | *27 October 2021* | Internet | Recommendation rating: 8.0/10 > > **Pros**: Serpstat is a tool that provides you with good insights on what is going on with your site on many levels. When you act upon the information that is provided you will increase your rankings and improve your site. When in doubt their support chat works like a charm. > > **Cons**: Switching projects while in a certain section > > It was a relief working with this solution after some bad experiences with other tools: one for rank reporting and another tool for audit and backlinks (slow updates, incorrect data). ----- Page: 1 / 4\ Next: [Next page](https://www.capterra.com.au/software/156369/sepstat?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/156369/sepstat) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Structured Data