--- description: Learn more about onalytica price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: onalytica Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/31337/influencer-marketing/software) > [onalytica](/software/156233/onalytica) # onalytica Canonical: https://www.capterra.com.au/software/156233/onalytica Page: 1 / 2\ Next: [Next page](https://www.capterra.com.au/software/156233/onalytica?page=2) > Cloud-based solution that lets businesses find, connect, and manage influencers to improve brand awareness and customer engagement. > > Verdict: Rated **4.4/5** by 7 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses onalytica? Designed for marketing, communication, digital and PR professionals, it helps identify, connect, interact, and build relationships with social media influencers to improve brand awareness. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 7 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Onalytica - **Location**: London, UK - **Founded**: 2009 ## Commercial Context - **Pricing model**: (Free Trial) - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United Kingdom, United States ## Features - Activity Dashboard - Campaign Management - Conversion Tracking - Engagement Tracking - Influencer Discovery - Influencer Relationship Management - ROI Tracking - Social Media Integration - Social Media Monitoring ## Integrations (4 total) - Instagram - LinkedIn for Business - Meta for Business - Twitter/X ## Support Options - Email/Help Desk - Phone Support - 24/7 (Live rep) - Chat ## Category - [Influencer Marketing Software](https://www.capterra.com.au/directory/31337/influencer-marketing/software) ## Related Categories - [Influencer Marketing Software](https://www.capterra.com.au/directory/31337/influencer-marketing/software) - [Social Media Marketing Tools](https://www.capterra.com.au/directory/30781/social-media-marketing/software) - [Social Media Management Tools](https://www.capterra.com.au/directory/30939/social-media-management/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.com.au/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) 2. [Brandwatch](https://www.capterra.com.au/software/157048/brandwatch) — 4.2/5 (235 reviews) 3. [Instagram](https://www.capterra.com.au/software/210721/instagram) — 4.7/5 (5144 reviews) 4. [Zoho Social](https://www.capterra.com.au/software/159351/zoho-social) — 4.7/5 (3388 reviews) 5. [Lyfpit](https://www.capterra.com.au/software/1011322/lyfpit) — 4.6/5 (138 reviews) ## Reviews ### "B2B Influencer Marketing Programme" — 5.0/5 > **Stuart** | *27 January 2019* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: The insights this software gave us into our existing and potential market influencers was staggering. Onalytica has helped take us from a brand at the periphery of social media interaction with its customers to one that achieves a market-leading share of voice in our category. The flexibility and data-rich content of the tool allows us to quickly and easily display results internally to key stakeholders and keep track of ROI. > > **Cons**: Initially, the cost was a potential barrier as we were not used to spending such sums with external partners (historically our cost base/budget has been kept to a minimum). We had some internal stakeholder management to go through in order to 'sell in' the potential benefits. However, based on the results we have achieved, this has now proven to be extraordinarily good value and worth the spend in terms of our brand reach, resonance and ROI. > > Very collaborative right from Day 1. Some software suppliers are 'hands on' up until the point you purchase the licence and then quickly melt away until renewal day\! Onalytica have been completely different, keen to stick with us and help us develop \& build our influencer marketing strategy, offering insights and advice along the way. The tool is excellent but the support we have received from he account management team has been critical to our programme's success. ----- ### "Onalytica: from spreadsheets to management" — 4.0/5 > **Ryan** | *8 February 2019* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: There are several things I like most about Onalytica. For starters, I like how easy it is to see an influencer's network map. In addition, I like being able to be taken directly to a tweet from the software. > > **Cons**: What I like least about Onalytica is (currently) you can only evaluate influencers that are in your program and not in all of Twitter. Also, only being able to use Twitter and personal blogs is limiting to influencer discovery and management. > > Overall my experience has been positive with Onalytica. It's a cost-effective tool and the Onalytica client success team is very responsive and helpful. ----- ### "Marie Curie - Onalytica Review" — 4.0/5 > **Marie** | *5 February 2019* | Nonprofit Organization Management | Recommendation rating: 8.0/10 > > **Pros**: I like the range of ways we're able to get to know each individual influencer and how they relate to our brand through keywords. The alerts are particularly useful. The main perk of working with Onalytica is the support of their staff > > **Cons**: Without training it is hard to find your way around the tool. It's not overly pretty either. > > It took us a while to really know what we want and confidently brief the Onalytica team. Now with the help of your team, we have a crystal clear plan and are getting a lot more from the tool. After working with your tool for several years I realise the amount of time you really have to dedicate to make it work, even just to make sure other teams are getting the most out of it, as soon as you do you start seeing the fruits of your labor\! ----- ### "Drax" — 4.0/5 > **Chris** | *25 January 2019* | Utilities | Recommendation rating: 10.0/10 > > **Pros**: Email alerts for day-to-day. Ability to add lots of detailed key words. Maps of stakeholders, allowing drill down to see conversations between two people or orgs and discover their perspectives on issues. > > **Cons**: Email alerts would be much more useful if (a) we could see every tweet or blog rather than having to click to see more and more importantly (b) if the HTML emails better optimised for mobile devices -- most people view these on their iPhones in the morning rush hour and it can be pretty hard at times without pinch to zoom. > > Very positive. I've had a relationship with them going back to soon after they started up and they've always been keen to develop the service in the directions needed by users. Their customer service is always great and compared to some other, also essential tools, I feel Drax really gets good value from it. The price point is set well so that we can justify it in the mix as a secondary social media monitoring service after Brandwatch. ----- ### "Delivering powerful insights that can inform any content marketing strategy" — 4.0/5 > **Verified Reviewer** | *29 January 2019* | Facilities Services | Recommendation rating: 9.0/10 > > **Pros**: The software is easy to use and intuitive. It allows you to easily identify your key influencers, view them based upon topic and monitor what they say in relation to those topics so that you can respond in a timely fashion. This means you can build effective and engaging content creation into your marketing strategy. > > **Cons**: I would like the connection maps to allow you to drill down into the various connections. The inability to do that is the one piece of the software that doesn't feel innovative. > > We needed to bolster our content marketing strategy through a partnership and influencer marketing co-creation strategy. We also need to amplify our content via social media and other digital channels through the same. Onalytica was a clear choice for us to achieve both of these outcomes. The support we've received from the team in setting up our pilot influencer relations campaign has been invaluable and we're excited about the prospect of rolling out our new programme and strategy. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.com.au/software/156233/onalytica?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/156233/onalytica) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | ----- ## Structured Data