--- description: Learn more about Taboola price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Taboola Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Content Marketing Software](/directory/30796/content-marketing/software) > [Taboola](/software/156009/taboola) # Taboola Canonical: https://www.capterra.com.au/software/156009/taboola Page: 1 / 4\ Next: [Next page](https://www.capterra.com.au/software/156009/taboola?page=2) > Cloud-based native advertising and discovery solution designed to drive traffic, monetize content, and increase audience engagement. > > Verdict: Rated **4.5/5** by 68 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Taboola? Digital properties, big brands, performance marketers, affiliate marketers, ecommerce marketers. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 68 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Taboola ## Commercial Context - **Pricing Details**: Contact Taboola for detailed pricing information or a quote. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Brazilian Portuguese, Chinese, English, European Portuguese, French, German, Hebrew, Italian, Japanese, Portuguese, Spanish, Thai, Traditional Chinese - **Available Countries**: American Samoa, Andorra, Argentina, Australia, Austria, Belgium, Bolivia, Bosnia and Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czechia, Denmark, Dominican Republic and 64 more ## Features - A/B Testing - Advertising Management - Audience Targeting - Bid Management - Budget Management - Campaign Analytics - Campaign Management - Campaign Planning - Channel Management - Conversion Tracking - Customizable Templates - Keyword Research Tools - Keyword Tracking - Lead Generation - Multi-Campaign - Multi-Channel Campaigns - Multi-Channel Marketing - Personalization - ROI Tracking - Reporting & Statistics ## Integrations (3 total) - HubSpot CRM - Stitch - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Content Marketing Software](https://www.capterra.com.au/directory/30796/content-marketing/software) ## Related Categories - [Content Marketing Software](https://www.capterra.com.au/directory/30796/content-marketing/software) - [Campaign Management Software](https://www.capterra.com.au/directory/30012/campaign-management/software) - [Affiliate Software](https://www.capterra.com.au/directory/30836/affiliate/software) - [Ad Server Software](https://www.capterra.com.au/directory/31121/ad-server/software) - [Display Advertising Software](https://www.capterra.com.au/directory/32335/display-advertising/software) ## Alternatives 1. [Adalysis](https://www.capterra.com.au/software/173311/adalysis) — 4.6/5 (117 reviews) 2. [Asana](https://www.capterra.com.au/software/120550/asana-pm) — 4.5/5 (13547 reviews) 3. [Teamwork.com](https://www.capterra.com.au/software/120390/teamwork-projects) — 4.5/5 (933 reviews) 4. [Similarweb](https://www.capterra.com.au/software/148472/similarweb-pro) — 4.6/5 (251 reviews) 5. [Wrike](https://www.capterra.com.au/software/76113/wrike) — 4.4/5 (2887 reviews) ## Reviews ### "Taboola is a game changer compared to other display products\!" — 5.0/5 > **Eleni** | *10 September 2024* | Accounting | Recommendation rating: 9.0/10 > > **Pros**: Taboola is the best native offering around, also compared to programmatic buys/display you see a lot more engagement \& also the guaranteed CPC’s or CPCV’s are GAME CHANGING\! Also it’s not normal in my opinion that you can expect hardcore leads/sales from a display type product but you actually get it with Taboola\! > > **Cons**: Whilst the platform is amazing \& the team is great, I find when I ask for examples in a category the creative of this is a little lacking compared with other providers (e.g. seeing other clients in a category with ads in the platform live for case stidies etc). But once live, its excellent\! > > Excellent\! Loving our new team \& \[sensitive content hidden\] always steps in when we need it. ----- ### "Great Native Channel for Scalable Growth" — 5.0/5 > **Harsha** | *3 March 2026* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Excellent platform for scaling native campaigns with strong reach, intuitive setup and responsive account support. > > **Cons**: Requires ongoing optimisation and regular creative refreshes to fully unlock performance potential and maintain efficiency across placements. > > A consistently positive experience with scalable results, strong account support and clear optimisation opportunities to drive sustained performance growth. ----- ### "Taboola are champions of Native advertising to date" — 4.0/5 > **Verified Reviewer** | *15 June 2024* | Information Services | Recommendation rating: 8.0/10 > > **Pros**: The platform is incredibly easy to use, with great ad formats and support from the onshore team. They are proactive in their suggestions and are very hands-on with us as an agency. > > **Cons**: Sometimes, reporting from a post view perspective can be limited. The inventory, while strong, is not often too unique to Taboola as a provider. > > A fantastic experience. Taboola are the leaders in native ad technology and deployment. ----- ### "Traffic + Revenue = happy publisher" — 5.0/5 > **Corina** | *6 March 2026* | Media Production | Recommendation rating: 10.0/10 > > **Pros**: Taboola has become our third-largest traffic source and generates half of news.de's display revenue. What makes the partnership work is their ability to deliver results across multiple products like Feed, Push, and Taboola News without disrupting the reader experience. It's the combination of reach and monetization that matters. > > **Cons**: There is nothing that I could be writing here. We are completely satisfied with the cooperation for years now. ----- ### "Great First Native Experience" — 5.0/5 > **Verified Reviewer** | *2 March 2026* | Consumer Services | Recommendation rating: 8.0/10 > > **Pros**: Platform UI is very intuitive and easy to use. Targeting offers tons of options for all verticals. Options to either be hyper targeted or reach broad audiences. > > **Cons**: Creative is somewhat limiting for brands with products that are hard to visualize. AI can make the creative look a bit fake but only an issue if you do not have your own creative > > So far great results\! We have been able to expand beyond Prospecting while maintaining great CPA numbers. ----- Page: 1 / 4\ Next: [Next page](https://www.capterra.com.au/software/156009/taboola?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/156009/taboola) ## This page is available in the following languages | Locale | URL | | da | | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fi | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Structured Data