Leanplum

Great tool to understand how people use your product!

Pros:

Leanplum is an innovative way to better track and understand how end consumers use your product, especially if it is a software. I use Leanplum to do A/B testing in our mobile app and it is really helpful because through this tool, we would know how to measure the traffic of the end consumer in our application, and that way, we understand what people like and don't like about our product. Leanplum can be used in different app's environment and that's a great way to start liking it!

Cons:

None! I think this software is good as-is.

Leanplum is powerful but definitely not a market leading in mobile marketing automation

Comments: Leanplum helps us level up as a business but ultimately wasn't built in a way that could satisfy us long term.

Pros:

We initially chose Leanplum because of the breadth of channels Leanplum was able to push marketing automation through. They have a significant feature set which led us to chose Leanplum as a provider over others that were more restricted in their feature set. A/B testing in Leanplum was particularly good and that also was a big influence in our decision given the amount of testing we needed to do at that stage.

Cons:

Leanplum UI/UX was not user friendly and it was regularly an issue as an early stage company without a dedicated resource to power the tool. In reality, with Leanplum, you must have a sophisticated marketing team that has the maturity with dedicated resources to ensure you get the most from the platform. Otherwise, it is difficult to extract that value which makes it harder to justify the significant investment.

Great software for mobile push notifications

Pros:

Overall, once you get the hang of it, it's pretty easy to execute on campaigns. Pretty versatile platform with different sending, messaging, and targeting options.

Cons:

The analytics could be more robust... some reports I want aren't available from the analytics dashboard. For example, I can't pull a consolidated report of a particular triggered event across a defined set of push campaigns. Also, the process of searching for attributes is done via a dropdown list, which is inefficient. I wish I could just search for attributes that I'm looking for. Would save me some time.

A great option for Channel Marketing

Pros:

A wide range of analytics with a focus on in-app messaging, one of the few platforms that genuinely allows all messaging materials come from one platform. Customer Support has been exceptional when issues have arisen as well as our CSM being on-hand for as a reliable source of information as well as providing excellent guidance and brainstorming to add to current marketing efforts.

Cons:

As with any transition, ensuring seamless messaging through that phase had a couple of hiccups. We've encountered a couple of technical bugs but have been happy with response from both support and the leadership team and have had no issues for months.

Great Product but not worth the cost and growing pains

Comments: Customer support is pretty responsive and again the features are it's saving grace. But it's a pretty new product so you run into bugs and little issues here and there. Not worth the price tag.

Pros:

Very robust feature set in terms of messaging. The drip campaigns, triggers, and a/b testing work phenomenally.

Cons:

Very poor UX/UI. It's not easy to learn/it's a more technical marketing product. NOT to be used as a primary analytics source.

Useful tool with some engineering headaches.

Pros:

The campaign builder is friendly without too much engineering support. The visual flow builder is useful for multi-day/multi-platform construction. It was nice to not have to build custom automation. The events and custom attributes work well.

Cons:

We had to build custom python integrations to get all the functionality we needed. Testing certain features can be cumbersome. Searching for users is often difficult. The Engineering support team at Leanplum was rather lackluster.

Leanplum gets the job done

Pros:

Leanplum is a great feature that allows all messages to be stored and/or sent out to our user.

Cons:

Sometimes the messages are not easily captured by our users. Messages can be difficult to find. Entering User ID doesn't always yield results the first time.

Keeps Campaigns Sane

Comments: Solid delivery and execution of our platform's messaging.

Pros:

I like how Leanplum makes it easy to group messages in a campaign into a folder or a series of messages. It's also very easy to see the engagement level of a group/campaign as well as engagements on a single message. I also like the file management system - it seems simple but it is nice to have files stored in-app ready to be dropped into a campaign or message.

Cons:

Searching for messages by content be a little tricky if you have a lot of them. Otherwise though I have nothing negative to say about Leanplum!

Excellent outil

Pros:

L'outil est puissant avec de nombreuses fonctionnalités intéressantes

Cons:

La section de reporting sous certains aspects n'est pas utile pour nos aspects spécifiques de reporting.