--- description: Learn more about Omnisend price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Omnisend Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Omnisend](/software/153508/omnisend) # Omnisend Canonical: https://www.capterra.com.au/software/153508/omnisend Page: 1 / 35\ Next: [Next page](https://www.capterra.com.au/software/153508/omnisend?page=2) > Omnisend is an email and SMS marketing platform for ecommerce brands to grow sales with automation, popups, and segmentation. > > Verdict: Rated **4.7/5** by 837 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Omnisend? Omnisend is used by ecommerce brands, online retailers, and DTC stores, and by the email marketing, ecommerce, and retention teams and agencies running them. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 837 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Omnisend - **Location**: Western Gateway, UK - **Founded**: 2014 ## Commercial Context - **Starting Price**: USD 16.00 - **Pricing model**: Usage Based (Free version available) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Albania, Algeria, Andorra, Angola, Argentina, Australia, Austria, Azerbaijan, Bahamas, Bangladesh, Belarus, Belgium, Bosnia and Herzegovina, Brazil, British Virgin Islands, Bulgaria, Cameroon, Canada, Central African Republic, Chile and 88 more ## Features - 2-Way Messaging - API - Alerts/Notifications - Automated Responses - Autoresponders - Behavior Analytics - Behavior Tracking - Behavioral Targeting - CAN-SPAM Compliance - Campaign Planning - Campaign Tracking - Channel Management - Contact Database - Contact Management - Content Management - Conversion Tracking - Customer Profiles - Customer Segmentation - Customizable Templates - Dashboard - Email Templates - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Creation & Design - Landing Pages/Web Forms - Lead Capture - Lead Generation - Lead Management - Lead Segmentation - Marketing Automation - Mass Texting - Message Personalization - Mobile Optimization - Multi-Channel Attribution - Multi-Channel Campaigns - Multi-Channel Marketing - Performance Metrics - Personalization - ROI Tracking - Real-Time Analytics - Real-Time Notifications - Real-Time Reporting - Scheduled Messaging - Search/Filter - Social Marketing - Social Media Integration - Template Management - WYSIWYG Editor - Workflow Management ... and 21 more features ## Integrations (97 total) - 29 Next - 99minds - Adobe Commerce - AfterShip - Alloy - Appy Pie - Argoid - BigCommerce - CartHook - ConvertFlow - Digioh - EComposer - Easyship - Ekoma - Elink.io ... and 82 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software) - [SMS Marketing Software](https://www.capterra.com.au/directory/30842/sms-marketing/software) - [Content Marketing Software](https://www.capterra.com.au/directory/30796/content-marketing/software) - [Campaign Management Software](https://www.capterra.com.au/directory/30012/campaign-management/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.com.au/software/171840/hubspot-marketing) — 4.5/5 (6258 reviews) 2. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3523 reviews) 3. [MailerLite](https://www.capterra.com.au/software/136603/mailerlite) — 4.7/5 (2324 reviews) 4. [Constant Contact](https://www.capterra.com.au/software/31898/constant-contact) — 4.3/5 (2953 reviews) 5. [ActiveCampaign](https://www.capterra.com.au/software/79367/activecampaign) — 4.6/5 (2571 reviews) ## Reviews ### "Best decision for our small business" — 5.0/5 > **Eve** | *17 October 2024* | Retail | Recommendation rating: 9.0/10 > > **Pros**: Easy creating email and workflow, the company also keep improving their service very quick\! > > **Cons**: The connectivity to shopify and just need more features, but you get what you have paid for, i feel that Omnisend is powerful enough for the price > > Customer service is always amazing, they never leave you stranded. QUestions got answered quick\! ----- ### "Omnisend is the most cost effective system that is fully featured" — 5.0/5 > **Sarah** | *4 October 2024* | Luxury Goods & Jewelry | Recommendation rating: 10.0/10 > > **Pros**: Omnisend is such an amazing email system. It is cost effective and also has all the features you need for running your ecommerce business. > > **Cons**: I would love to see AI incorporated more into the platform in terms of insights and reporting. > > I have been with Omnisend for over 5 years now and I have tried numerous platforms. I am happy with their pricing that is fit for SMBs and also the support who is always online to assist. The features are more than enough to generate high revenue and ROI. ----- ### "Easiest CRM software" — 5.0/5 > **Verified Reviewer** | *17 October 2024* | Luxury Goods & Jewelry | Recommendation rating: 8.0/10 > > **Pros**: Incredibly easy to format, plenty of customisable templates and features available. > > **Cons**: Tricky to embed into Shopify website and analytics data is often incorrect. > > Great team and easy to use interface. The UI is great but additional work is needed to make integration into ecommerce stores and platforms. ----- ### "Omnisend For The Win" — 5.0/5 > **Olivia** | *17 October 2024* | Apparel & Fashion | Recommendation rating: 10.0/10 > > **Pros**: The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers. > > **Cons**: There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence. > > Overall, my experience has been great with Omnisend and I would highly recommend them to other business owners. ----- ### "Powerful Ecommerce Email Marketing Without the Klaviyo Price Tag" — 5.0/5 > **Frank** | *21 March 2026* | Business Supplies & Equipment | Recommendation rating: 9.0/10 > > **Pros**: Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only. The email builder is excellent—great templates, plenty of design flexibility, and strong tools for keeping everything on‑brand, including branded link tracking, which is better for both branding and deliverability. We also find its segmentation useful beyond email; syncing those segments into Google and Meta ad audiences helps keep our targeting current without manual exporting or relying on extra tools. Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales. Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly. > > **Cons**: The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create. Without any way to trigger it later in the customer journey, we avoid enabling it. SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow. > > Our overall experience with Omnisend has been consistently positive. It’s a tool that’s easy to pick up when we need to build a campaign, adjust a segment, or check on an automation, and nothing feels convoluted. The platform has remained stable and predictable, and the updates they’ve released over time have directly made the product easier and more effective to use. It’s become a straightforward part of our workflow without adding unnecessary complexity. ----- Page: 1 / 35\ Next: [Next page](https://www.capterra.com.au/software/153508/omnisend?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/153508/omnisend) ## This page is available in the following languages | Locale | URL | | da | | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Structured Data