15 years helping Australian businesses
choose better software

What Is Omnisend?

Trusted by 100k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome + abandoned cart workflows.
Integrates easily in 1-click with Shopify, BigCommerce, Wix & more.

Who Uses Omnisend?

Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email & SMS marketing. Benefit from a 1-click integration with Shopify, BigCommerce, Woocommerce & Wix.

Where can Omnisend be deployed?

Cloud-based
On-premises

About the vendor

  • Omnisend
  • Located in Western Gateway, UK
  • Founded in 2014

Omnisend support

  • 24/7 (Live rep)
  • Chat

Countries available

Albania, Algeria, Andorra, Angola, Argentina and 103 others

Languages

English

Omnisend pricing

Starting Price:

USD 16.00/month
  • No free trial
  • Yes, has free version

Omnisend has a free version and does not offer a free trial. Omnisend paid version starts at USD 16.00/month.

About the vendor

  • Omnisend
  • Located in Western Gateway, UK
  • Founded in 2014

Omnisend support

  • 24/7 (Live rep)
  • Chat

Countries available

Albania, Algeria, Andorra, Angola, Argentina and 103 others

Languages

English

Omnisend videos and images

Omnisend Software - Convert more visitors with highly-targeted landing pages
Omnisend Software - Eye-catching email & SMS list building tools
Omnisend Software - Fast support, available 24/7
Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
Omnisend Software - Actionable insights to help create more personalized messages
View 6 more
Omnisend video
Omnisend Software - Convert more visitors with highly-targeted landing pages
Omnisend Software - Eye-catching email & SMS list building tools
Omnisend Software - Fast support, available 24/7
Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
Omnisend Software - Actionable insights to help create more personalized messages

Features of Omnisend

  • 2-Way Messaging
  • AB Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • Auto-Responders
  • Automated Responses
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management
  • Contact Database
  • Contact Management
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Branding
  • Customizable Fields
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Segmentation
  • List Management
  • MMS
  • Marketing Automation
  • Mass Texting
  • Message Personalization
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Performance Metrics
  • Personalization
  • Promotions Management
  • ROI Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Messaging
  • Scheduled Messaging
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Subscriber Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

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Reviews of Omnisend

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.6
Features
4.5
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
75%
4
23%
3
2%
2
0%
Bo
Bo
Customer Service Ambassador in UK
Verified LinkedIn User
Banking, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Very nice for marketing solutions

5.0 3 weeks ago New

Comments: We have been using Omnisend for both campaigns and workflows and customized everything with our needs. Customer service responds well when needed help and they are very knowledgeable and reacts very fast.

Pros:

Has pre-built e-commerce workflows and automation workflows with pre and post purchase follow-ups, and lots of other features that can create your sms or e-mail marketing campaings from scratch and lets you have a view of any campaigns from their beginning to their end with generating performance reports. Highly using the high management reports for the management and the whole company. Works really well with banking campaigns when targeting spesific customers.

Cons:

The product should work on their own, integration with other tools might be problem.

Chetan
Chetan
Director in India
Verified LinkedIn User
Apparel & Fashion, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Best Email Marketing Software for our Ecommerce Brand!

5.0 2 years ago

Comments: It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.

Pros:

Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.

Cons:

It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.

Alternatives Considered: Klaviyo and Drip

Reasons for Choosing Omnisend: It's the right tool for the email marketing as other tools, as we are on shopify.

Switched From: Klaviyo and Sendlane

Reasons for Switching to Omnisend: It's the best as compared to other tools, and has the same functionalities.

Matt
COO in France
Consumer Electronics, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Many features

3.0 last year

Comments: Overall I am satisfied!

Pros:

It helps us with people who sign up for our mobile app - they are added to our contact list and then receive a welcome email.

Cons:

The email content builder is glitchy. Fonts, colors, etc.

Jo-Ann
Owner in UK
Retail, Self Employed
Used the Software for: 1+ year
Reviewer Source

Best Email Marketing Tool for Shopify

5.0 2 days ago New

Comments: Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the background so the majority of our marketing is on auto-pilot.

Pros:

I love Omnisend. Having used it for sveeral years now, it is incredibly intuitive and easy to use. Setting up automations and forms and managing email campaigns in so incredibly easy.

Cons:

The email campaigns functionality can be a bit slow to respond. The automations are great once set up, but not very intuitive and difficult to manage and copy over to new automations.

Constantin
Vice President in US
Printing, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Useful software

5.0 8 months ago

Comments: I realized that cold emails (email lists) doesn't bring any benefits. So, using Omnisend to email only to our customers improved our interaction with our customers. We receive often business requests using our weekly emails.

Pros:

It does the same or even better work than more expensive software

Cons:

I don't have any cons for this software. I wish I could have more time to use all its features.

Alternatives Considered: Mailchimp

Reasons for Choosing Omnisend: It was too expensive and had very week results.

Reasons for Switching to Omnisend: Price and integration with Shopify. Also good reviews