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Australia Local product
SmartrMail

SmartrMail

Australia Local product

What Is SmartrMail?

Email Marketing Newsletter for Shopify. All high-converting email automations: Welcome email, abandoned cart email, back in stock email, browse abandonment email, winback email, thank you email, cross-sell email, upsell email, restock email, review requests. In-house designer on Unlimited plan. 100+ Newsletter and Popup templates, pre-built series of emails and SMS. Shopify Email and SMS Marketing. Migration support from MailChimp, Mailerlite, Klaviyo, Omnisend, Privy, Back in Stock & more.

Who Uses SmartrMail?

Thousands of e-commerce retailers on Shopify and other leading platforms use SmartrMail to send better email in less time.

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Reviews of SmartrMail

Average score

Overall
4.8
Ease of Use
4.7
Customer Service
4.9
Features
4.6
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
84%
4
16%
Rusty
Rusty
Director in Australia
Verified LinkedIn User
Sporting Goods, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Excellent Product, Even better Service.

5.0 4 years ago

Pros:

The product is excellent, and full of hidden gems as you get to know it more. The customer service is top shelf.

Cons:

There is a learning curve to be able to unlock the true power. Though, the excellent service makes this pretty easy to navigate.

Lily
Head of Ecommerce in Australia
Medical Devices, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

SmartrMail Performs so Many Functions for our Business

5.0 2 years ago

Comments: We have had a few issues with onboarding due to specific requirements that relate to other automated functions, however the SmartrMail team have taken the time at all levels of their organisation to refine our workflow and we really appreciate the extra mile they have gone to help us as their customer.

Pros:

We are able to communicate with our subscribers easily and segment in so many different ways.

Cons:

It would be great if it could read more custom fields from Maropost.

Marshall
Web Marketing Coordinator in Australia
Wholesale, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Great way to start marketing to your customers

5.0 7 months ago

Comments: Overall has been great, and support is good. But would like to get extra guidance to set up a proper business model for our customers.

Pros:

Easy to use interface that allows me to drop in custom EDM code.

Cons:

When I'm sending a test EDM to myself or colleagues, it would be nice to have a "[TEST]" tag at the start of the subject title automatically so receivers are aware it's just a test EDM.

Sławomir
CEO in Poland
Chemicals, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Sending newsletters

5.0 3 months ago

Comments: The shop is based on Prestashop. It is small, therefore the use is free of charge. I send out a newsletter every two months. This is what it is particularly good for. A big nod to the email editor and send a test email.

Pros:

Sending newsletters.

Cons:

Nothing special. I will not comment on the other options available in SmartrMail as I do not use it.

Kristie
Owner in Australia
Retail, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Fantastic product for our business

5.0 5 years ago

Comments: Our overall experience has been great. We have better insight as to who is viewing our emails, the links they click on from our email to access our website and the sales we generate from the emails we send out.

Pros:

Very easy to use. I am able to create newsletters within 10 minutes (compared to approx. 45 mins on the previous software we used). The reports provide good insight as to how successful each marketing campaign has been.

Cons:

The cost can be prohibitive for small businesses but it is still cheaper than some of the competitors.

Nikki
Busines Owner / Manager in Australia
Retail, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Cheaper than Mailchimp with practical functionality.

5.0 4 years ago

Comments: Great customer service and help when needed.

Pros:

We use Smartrmail with out Shopify store and really enjoy it. Pulled our email list out of mailchimp over 6 months ago as it was just getting too expensive. Smartrmail has all the functionality I need without being overly complicated. Just realised it does 2 way sync with Shopify so if a subscriber purchased once, but more than 2 years ago, and then makes a new purchase in our Shopify store, they'll be labelled as " Repeat customer" since there will be 2 orders in this subscribers' profile in your Shopify store. This is great so that customers repeat business is recognised. Thank you Smartrmail.

Cons:

Nothing major just took a little bit of getting used to the autosave as I was used to saving everything I did manually in mailchimp. Not a software problem, just a person problem ;-P

Brett
Owner in Australia
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Been making an average of 35x ROI over 11 months

5.0 5 years ago

Comments: Overall we have been making a very good return while using only the most basic features like abandon cart, auto product recommendations, manual sales campaigns and thank you emails.

Pros:

The auto product recommendations a super simple and have been really effective at generating consistent revenue.

Cons:

I would like the ability to upload custom fonts and create product review follow ups.

Nancy
President in US
Retail, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

The best email marketing app

5.0 5 years ago

Comments: Our delivery rate to our customers inbox is up, our bounce rate is down and our overall stats look much heathier than 6 months ago.

Pros:

Love, Love & Love the amazing customer service! Rep and his team never stop impressing me with their fantastic help and suggestions. Easy to use. Hasn't failed us yet. Clean and crisp presentation.

Cons:

Looking forward to updates to customize funtions in the design template.

Pat
Director in Australia
Sporting Goods, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

SmartrMail where have you been???

5.0 5 years ago

Comments: Overall Smartrmail is nothing short of sensational. It immediately started working within minutes of set up.

Pros:

For those working on a Neto platform this is for you.

Cons:

No set-up wizard to walk you through. Would be great if it had a step by step set up wizard to guide you through the first time.

Somi
Operations Team in India
Cosmetics, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Best EMail Software

5.0 2 years ago

Comments: We have been using it for a couple of years and have never looked back since.

Pros:

It is super easy and super affordable. It offers tons of Free automation with a fantastic open rate. It also helps with conversions.

Cons:

There is a limited number of free email campaigns we can send in a month. However, the paid plan is super affordable.

Leanne
Business Manager in Australia
Consumer Electronics, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

SmartrMail to streamline our Marketing

4.0 2 years ago

Comments: Still early days, but so far it looks good. Support has also been good.

Pros:

Clean look and feel. Ready-to-use email automations. More custom email flows. Segment the right subscribers from Big Commerce. Free email marketing plan available to get us started.

Cons:

There are currently some issues with subscribers coming across from Big Commerce. I have been told it is being looked into.

Siddhant
Marketing Head in India
Consumer Goods, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Best FREE software for email marketing

5.0 2 years ago

Comments: It has been great. We love this software. It has added it to out top line revenues

Pros:

This app offers almost everything in an email marketing software. Alot of features are free. A small business that is starting out must check out this app. It offers all the features that any email marketing software must have

Cons:

There are limitations in terms of templates. The old dashboard was more user friendly

Tracie
Business Owner in Australia
Automotive, Self Employed
Used the Software for: 2+ years
Reviewer Source

SmartrMail the smart way to automate your marketing emails and Newsletters

5.0 4 years ago

Comments: SmartrMail automates my marketing, segments customers to VIP, at risk customers, customers you haven't heard from, product recommendations based on their purchase if I understand correctly. Algorithms are in place to pick up what sells and what other customers purchased with these items...it really is SMART. It comes with reports on sales prompted from your marketing so you can be sure that you are benefiting from what is being paid.

Pros:

THe best part of this product is once your automations are setup you never have to touch them again. The support you get is phenomenal, one of the best customer service teams I've come across. If you get stuck on something or have an idea that you are not sure can be done, email or chat directly. They guide you through what you specifically need to get done. They will also get in to help create things so you can see what they did. Also they back you up with links that walk you through as well. There is so much support which is very important to me because I work alone and I'm doing all this myself. I know many others are doing the same and I can't recommend these guys enough to help you get onboard with welcome automations, purchases, segments and marketing in general.

Cons:

Sometimes processes look daunting at first. But truly, just ask for help to get you started and especially when the first couple are done, you are off and running.

Maile
CEO in US
Apparel & Fashion, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Decent Email Program

4.0 5 years ago

Comments: SmartrMail was a good choice for me when I needed to leave MailChimp for cost reasons. I eventually replaced SmartrMail with a different email program that had more options, but I'd still recommend it for people who simply need an email program to quickly draft emails using photos and descriptions from your Shopify website.

Pros:

SmartrMail is very easy to use if you don't want a lot of customization and don't plan to segment your email list. It's also a whole lot cheaper than MailChimp and some other companies. And on Shopify it automatically pulls in photos and product descriptions, making it a snap to create emails.

Cons:

I had repeated trouble properly segmenting my email list. It didn't seem to accurately categorize email addresses by date of signing up, and that was problematic when I wanted to send emails to recent customers. I also had trouble with customizing the templates.

Shawn
Shawn
Small Business Owner in US
Verified LinkedIn User
Retail, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Great tool for your business

5.0 5 years ago

Comments: I use this software for e-commerce marketing emails. I use it to follow up after sales and for sales and marketing to bring customers back.

Pros:

I like that it populates product images from my website, even with manual send method. It also generates emails associated with customer interests. Customer support is very good.

Cons:

There wasn’t really anything I didn’t like about this software except a glitch or two when sending mail manually.

Denise
Marketing Manager in Australia
Retail, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Top Tier Customer Service

5.0 4 years ago

Pros:

I like how Smartrmail integrates into Neto while offering a user friendly interface that still offers a load of functionality. I am particularly impressed with how attentive their customer service team is as they deliver very quick and excellent help with all the inquiries I have ever submitted. Their invitation to review my mail setup and the advice that ensued was a really nice addition to already outstanding service.

Cons:

Creating very specific segments isn't the most straightforward process, but is invaluable once you get your head around it.

Marc
Director in Australia
Arts & Crafts, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Smarter mail is Smarter

5.0 3 years ago

Comments: Excellent, the team has a great support setup they get back to you quickly to resolve any issues

Pros:

It has great automation features and easily pulls all required product data from my ecommerce platform.

Cons:

I would like would like to be able to customize the fields that are imported into Smartrmail

Sheeraz
Sheeraz
VP Sales in Australia
Verified LinkedIn User
Fine Art, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

A handy tool

5.0 6 years ago

Comments: A pretty handy tool really. Was using mailchimp but got annoyed with their lack of support and found automations complicated. They have some sophisticated features to be played around with. The auto product emails and suggestions are quite relevant and takes care of half the work. There's room for improvement but a much needed upgrade from the old emailing tools.

Pros:

Good sensible support, explained things properly.

Cons:

there were a couple of bugs but were fixed on contact

Harrison
Marketing Assistant in Australia
Automotive, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Tools.com Smartrmail Review

4.0 4 years ago

Comments: As an e-commerce business, SmartrMail has helped us save a significant amount of time by utilising the workflows for emails such as the welcome and thank you emails.

Pros:

One of the key factors of our decision to use SmartrMail as our email marketing software is the implementation with Neto. Being able to share and use data through both SmartrMail and Neto is so easy when compared to other email marketing softwares. With that, being able to create templates and designs is very user friendly which makes my time as a user a lot less stressful. The ease of syncing data such as products and other information for e-commerce is fantastic.

Cons:

There are still some limitations with the design such as fonts but I can imagine there are reasons for this. The email composer could potential be expanded upon by adding a number of new creative techniques which can result in a greater feel and look on the emails.

Shane
Shane
Founder & Owner in Australia
Verified LinkedIn User
Printing, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great service, excellent support

5.0 6 years ago

Comments: Initially I wanted to look for an alternative to Infusionsoft due to cost, but then after working with the SmartrMail guys and having a chat with them I could see the tight integration with the E-Commerce side would be very helpful with segmenting our list / sales etc.

Pros:

full integration with NETO shopping cart has enabled us to get rid of Infusionsoft.

Cons:

Like any new software, just have to learn a few new things and ways of doing things. But it's actually been quite smooth.

Lily
Head of Ecommerce in Australia
Medical Devices, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Great Customer Experience

5.0 5 years ago

Comments: Because of the complexity of our launch, we are so pleased with the support that the team at Smartr Mail have given us during on-boarding. This has made it easy to troubleshoot issues and map out our initial setup as easily as possible. I did not expect this level of support, thanks guys!

Pros:

Smartr Mail allows us to reach our specific market segments with accuracy and in a timely manner. It's smart segments functionality is amazing, and the fact that we can set up automations based around detailed parameters is extremely exciting for our business as we move into the future.

Cons:

I needed to be a little better prepared.

PHILIPPA
Marketing Manager in Australia
Retail, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

SmartrMail Review

4.0 6 years ago

Comments: We are able to stay in contact with customers through email and have created some beautiful campaigns which SmartrMail has helped us send. The customer service is always helpful and if you have any hiccups or challenges, they will help you through to find a solution.

Pros:

Designing our own emails in InDesign, it is easy to then import GIFs and images into the emails for our weekly newsletter. For weekly emails, the system is intuitive and easy to use. With the assistance of the team from Smartrmail, we've been able to create a range of automated campaigns to target customers and upsell other products. The customer service team is great and reply to help requests very promptly.

Cons:

Setting up automated campaigns and creating audiences with certain rules can be rather complex and easy to make errors, so it is essential you work with the Smartrmail team on this.

LISA
General Manager in Australia
Retail, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Excellent Customer Service

5.0 5 years ago

Pros:

What I love most about using SmartMail above anything else is their customer service. No matter what time, or what issue, or what solution I am looking for, the team at SmartrMail are only a click away and are extremely responsive to all enquiries sent. This has given me reassurance that I can have hands on support to achieved the desired campaign outcomes needed for our growing business. Special shout out to [SENSITIVE CONTENT HIDDEN] who from day 1 has been outstanding. I really appreciate it. :)

Cons:

No major issues. I would just like more features and flexibility with some things, however overall I am quite happy and the support I am given gets me through any hurdles that occur.

Verified Reviewer
Verified LinkedIn User
Retail, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

love the plugin ability

4.0 5 years ago

Comments: This has helped increase our marketing revenue by over 30% - which is oustanding for our business.

Pros:

I love the simple fact that this email marketing automation software easily plugs into shopify stores.

Cons:

I didn't like the UI and how it was tricky to understand flows to flows. There needed to be a way to more easily identify the customer journey.

Megan
Owner in Australia
Food & Beverages, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Easy, Fast & Beutiful

5.0 6 years ago

Comments: Very easy. I don't have a lot of time to learn a whole new way of working. Their system is easy to use and professional at the end for my customers.

Pros:

- First and foremost their customer service, support and online FAQs are fantastic! - Easy to use - Emails look clean & beautiful - Smart Segments - Integrates with website

Cons:

Nothing to do with the software, more their integration capabilities with Neto. Neto don't offer automated promo codes for customers. I'd like to send promotional emails to certain segments with a discount code that is personal to them e.g. Refer a friend. There is no capability from Neto to feed this in to SmartrMail (or any email provider. I would like to see SmartrMail expand to also include SMS marketing.

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