What Is Marsello?

Marsello is the only retail & hospitality marketing solution that works in-store and online.

Packed with powerful marketing automation features, including loyalty & reward programs, perfectly timed email and SMS automations, customizable campaign templates, marketing lists, feedback surveys, Google Review Manager, and reporting so you can track what works and what doesn’t, Marsello is designed to drive sales and increase customer loyalty.

Marsello - Smart marketing that sells.

Who Uses Marsello?

Marsello is for retail & hospitality businesses that want to do smart, targeted marketing to drive sales. Best suited for businesses using eCommerce and POS.

Where can Marsello be deployed?

Cloud, SaaS, Web-based, Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • Marsello
  • Located in Auckland, New Zealand
  • Founded in 2013
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 191 others

Languages

English

Marsello pricing

Starting Price:

USD 99.00/month
  • Yes, has free trial
  • No free version

Marsello does not have a free version but does offer a free trial. Marsello paid version starts at USD 99.00/month.

Pricing plans get a free trial

About the vendor

  • Marsello
  • Located in Auckland, New Zealand
  • Founded in 2013
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 191 others

Languages

English

Marsello videos and images

Marsello Software - Pop-ups, email capture forms & landing pages built in Marsello
Marsello Software - Customizable loyalty program, VIP tiers, notifications and more
Marsello Software - Email marketing automations and campaign templates built with Marsello's drag-and-drop builder
Marsello Software - Customizable email & SMS marketing campaigns, including drag-and-drop builders, segmentation rules, dynamic discounts, boost campaigns, and more.
Marsello Software - Insights and reporting dashboard showing revenue growth, marketing results, sales & segmentation data.
View 6 more
Marsello video
Marsello Software - Pop-ups, email capture forms & landing pages built in Marsello
Marsello Software - Customizable loyalty program, VIP tiers, notifications and more
Marsello Software - Email marketing automations and campaign templates built with Marsello's drag-and-drop builder
Marsello Software - Customizable email & SMS marketing campaigns, including drag-and-drop builders, segmentation rules, dynamic discounts, boost campaigns, and more.
Marsello Software - Insights and reporting dashboard showing revenue growth, marketing results, sales & segmentation data.

Features of Marsello

  • Activity Tracking
  • CRM
  • Campaign Management
  • Loyalty Cards
  • Loyalty Program
  • Marketing Automation
  • Membership Management
  • Multi-Channel Marketing
  • Reporting/Analytics
  • Rewards Management
  • Segmentation

Alternatives to Marsello

Put the customer experience at the center of your loyalty program.
Run your own branded customer loyalty program. Recognize purchases and visits, increase customer retention and foster growth.
A comprehensive, modular platform that allows you to manage the entire end-to-end loyalty program lifecycle efficiently.
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution. Learn more about Zoho CRM
Glue is a powerful, automated and hassle-free white label loyalty program designed for small – micro businesses such as restaurants, re Learn more about Glue
Omni-channel platform for CRM, Loyalty management and Shopping engagement. Drive Growth, Repeat SALE!
Create and manage a loyalty program across all channels with m—wise Loyalty Cloud, our feature-rich loyalty SaaS solution.
#1 Marketing Platform For SMB's! Create a Free Account
Tremendous is the best platform to incentivize and reward people instantly with gift cards, prepaid Visa® cards, cash, and more.

Reviews of Marsello

Average score

Overall
4.4
Ease of Use
4.4
Customer Service
4.4
Features
4.2
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Che
Che
Sales And Marketing Specialist in New Zealand
Verified LinkedIn User
Retail, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source

A Simple, flexible CRM system for Point of Sale

5.0 4 years ago

Comments: Goody is easy to install and administer. If ever there is or was a problem I know I can talk to someone on the phone or via chat immediately. I've never been treated like a 'stupid user'. Love goody.

Pros:

We liked that our loyalty scheme was able to go fully digital.

Cons:

Of course it could always be cheaper, but the price as it stands is completely reasonable for the product.

Shannay
Office Manager in New Zealand
Food Production, 201-500 Employees
Used the Software for: 2+ years
Reviewer Source

Customer Service is appalling. Out of 3 questions in 12 months, I've had 1 answer.

4.0 4 years ago

Comments: Hopefully more customers passing through the store

Pros:

Ability to provide loyalty points to our customers. Has the functionality to do reports on the computer.

Cons:

Unless you know how it works, it's not that user-friendly to the staff who have no tech savvy. Changes to the tablet confuse the older generation customers.

Goodycard Response

4 years ago

Hi Shannay, thanks so much for your response. We take your comments extremely seriously, and we're committed to ensuring each and every customer has a positive experience. We've taken your support comments on board, and we're looking to improve this area of our business over the next two months, including hiring more staff to ensure our customers are well looked after. I¿ll be taking a look at past support queries to better understand why it took so long to reply to your support ticket. Yet again, thanks so much for taking the time to submit this review, as we'd love to turn this back into a 10/10! Kind regards, Rory Moss, Marketing Manager

Shannay
Office Manager in New Zealand
Food & Beverages, 1,001-5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Goody review 2019

3.0 3 years ago

Comments: Customer service can most definitely be improved considering the cost. Overall customers are happy when they are able to redeem their points and since it's managed by an app as opposed to being done manually by myself it's a good thing to have.

Pros:

Relatively easy for customers to navigate in store on the tablet

Cons:

Not as easy on the app for smart phones - not even I use the phone app

Goodycard Response

3 years ago

Hi Shannay, We're deeply sorry you haven't had the most positive experience with our support services. We immediately arranged for a support contact to touch base and address any concerns you had. Regarding the app, it's in use by over 100k people, so we feel it's a fairly important part to sign up and point balance reminders. Thanks for the review, and we'll be making sure you have the necessary support services you need, as clearly based on the review, there are things we can improve. Appreciate the feedback. Kind regards, Rory Moss General Manager

Walt
Director in New Zealand
Retail, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

A great all round marketing tool

5.0 3 months ago

Comments: Great. Excellent customer support as well. With one on one support when I need it.

Pros:

The loyalty programme is great. It also does really well in tying together our bricks and mortar and ecommerce offerings.

Cons:

Probably the reporting. Could be more customizable, but still pretty good.

chere
owner in Australia
Food & Beverages, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Legacy user

4.0 5 months ago

Comments: Its a bit clunky on the user side and really needs more utility for things like embeded Forms and login forms

Pros:

I've used it before and it's stable with Kounta Light speed and It is a reasonably solid application

Cons:

Not a lot of change over the last 5 years, I have to say I doubt any average user would know how to implement this loyalty program easily, there are large gaps in terms of web-side implementation, you now have no login widgets to embed on websites and the forms are not really customizable. Please allow users to alter and embed forms on websites!!!!!