--- description: Learn more about Semrush price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Semrush Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [AI Search Visibility](/directory/34597/ai-search-visibility/software) > [Semrush](/software/151962/semrush) # Semrush Canonical: https://www.capterra.com.au/software/151962/semrush Page: 1 / 94\ Next: [Next page](https://www.capterra.com.au/software/151962/semrush?page=2) > Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. > > Verdict: Rated **4.6/5** by 2325 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Semrush? From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2325 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Semrush - **Location**: Trevose, US - **Founded**: 2008 ## Commercial Context - **Starting Price**: USD 139.95 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Pro: $139.95/month Guru: $249.95/month Business: $499.95/month Semrush One Starter: $199/mo Semrush One Pro+: $299/mo Semrush One Advanced: $549/mo - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese - **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Singapore, Spain, United Kingdom, United States ## Features - AI Visibility Score - AI/Machine Learning - Audit Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Tracking - Channel Management - Collaboration Tools - Competitive Benchmarking - Content Gap Analysis - Content Management - Conversion Tracking - Customer Engagement - Customizable Reports - Customizable Templates - Dashboard - Data Import/Export - Data Visualization - Engagement Tracking - GEO Optimization - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Link Analytics - Marketing Management - Monitoring - Multi-Account Management - Multi-Campaign - Multi-Channel Attribution - Multi-Channel Campaigns - Multi-Channel Data Collection - Multi-Channel Distribution - Multi-Language - Performance Metrics - Real-Time Analytics - Reporting & Statistics - Reporting/Analytics - SEO Audit - SEO Management - Social Marketing - Social Media Monitoring - Task Management - Third-Party Integrations - Time on Site Tracking - URL Shortener - Visual Analytics - Web Traffic Reporting - Website Analytics - Website Monitoring ... and 26 more features ## Integrations (11 total) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [AI Search Visibility](https://www.capterra.com.au/directory/34597/ai-search-visibility/software) ## Related Categories - [AI Search Visibility](https://www.capterra.com.au/directory/34597/ai-search-visibility/software) - [Competitive Intelligence Software](https://www.capterra.com.au/directory/30539/competitive-intelligence/software) - [SEO Software](https://www.capterra.com.au/directory/30931/seo/software) - [AI Marketing Tools](https://www.capterra.com.au/directory/34136/ai-marketing-tools/software) - [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software) ## Alternatives 1. [Wix](https://www.capterra.com.au/software/169007/wix) — 4.4/5 (10764 reviews) 2. [SEO PowerSuite](https://www.capterra.com.au/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 3. [Ahrefs](https://www.capterra.com.au/software/176340/ahrefs) — 4.7/5 (585 reviews) 4. [AccuRanker](https://www.capterra.com.au/software/149278/accuranker) — 4.9/5 (330 reviews) 5. [Screpy](https://www.capterra.com.au/software/209021/screpy) — 4.8/5 (236 reviews) ## Reviews ### "SEMRUSH Review" — 5.0/5 > **Andrew** | *30 July 2026* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: It is an excellent tool when you are working with Adwords. List of important keywords will available on the website. The investigation is very simple through this software. You can modify your reports according to the customer needs through information sheets. > > **Cons**: There should be the area for improvement in keyword tracking field. As there are so many links in that, it should become in the single click. Some more tools can be added. > > It is good online software. It is not very easy to understand initially, once you understood then it will be very easy to work with it. Price is somewhat more than other software. They can offer some discounts to companies so that customer will attract to work with it. ----- ### "Powerful marketing software" — 5.0/5 > **Andrew** | *10 April 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Semrush is the largest SEO tool available - quite useful if you've got the budget > > **Cons**: The pricing is on the steeper side for most features, and you'll find the daily search limits rather restrictive ----- ### "Semrush are now just a bunch of scammers." — 1.0/5 > **Alp** | *16 December 2025* | Marketing & Advertising | Recommendation rating: 0.0/10 > > **Pros**: When it worked a few years ago. It was not bad. But now their support is terrible. No rectification of a clear fault. Replying with there is no error when there is a clear error. > > **Cons**: We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing. eg. Position Tracking tool - our most importantly used tool. volume for a keyword in Google Keyword Planner set to same location is showing a volume of 590 and in semrush its a flat 0. Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic metrics look like garbage in position tracking, when infact they're booming. I raised this issue with their support just after my renewal, they stretched the responses out for 2 weeks after multiple follow up attempts and then wont refund me my 5k renewal because it's now outside the strict 7 day refund period. However the issue was raised literally two days after the renewal where i mentioned im giving them the opportunity to resolve and update all my campaigns first before i ask for a refund. I did the right thing - they want to scam me. Semrush in my eyes now is just a scam. Stay away. There are much better tools out there and weve moved off and will never look back and have only but the worst to say about semrush like most the other reviews on here. ----- ### "The version doesn't even allow minimal usage" — 4.0/5 > **Tenai** | *10 April 2025* | Internet | Recommendation rating: 9.0/10 > > **Pros**: It provides detailed features for analysis search and keywords for the content creation process > > **Cons**: It can be confusing for beginners and the free version allows absolutely nothing > > I find Semrush's analysis features very helpful for my content research ----- ### "Might not be the best fit for copywriters" — 3.0/5 > **Kirsty** | *2 November 2024* | Marketing & Advertising | Recommendation rating: 3.0/10 > > **Pros**: SEMrush has some handy features for content analysis and keyword research. I use it to find topic ideas and analyze me competitors, which is pretty cool. > > **Cons**: It's a bit pricey and more geared towards SEO than copywriting, though. Could be a bit overwhelming for those who aren't familiar with all the marketing jargon. > > Overall, I reckon SEMrush is a pretty good tool for marketing stuff, but it's not really a game-changer for copywriting, mate. ----- Page: 1 / 94\ Next: [Next page](https://www.capterra.com.au/software/151962/semrush?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/151962/semrush) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data