18 years helping Australian businesses
choose better software

What Is Semrush?

With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users.

Who Uses Semrush?

Designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging content for users.

Where can Semrush be deployed?

Cloud-based
On-premises

About the vendor

  • Semrush
  • Located in Trevose, US
  • Founded in 2008

Semrush support

  • Phone Support
  • Chat

Countries available

Australia, Brazil, Canada, China, France and 10 others

Languages

Chinese, English, French, German, Italian and 7 others

Semrush pricing

Starting Price:

USD 139.95/month
  • Yes, has free trial
  • Yes, has free version

Semrush has a free version and offers a free trial. Semrush paid version starts at USD 139.95/month.

get a free trial

About the vendor

  • Semrush
  • Located in Trevose, US
  • Founded in 2008

Semrush support

  • Phone Support
  • Chat

Countries available

Australia, Brazil, Canada, China, France and 10 others

Languages

Chinese, English, French, German, Italian and 7 others

Semrush videos and images

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Features of Semrush

  • API
  • Activity Dashboard
  • Ad hoc Reporting
  • Alerts/Notifications
  • Audit Management
  • Automated Publishing
  • Backlink Management
  • Benchmarking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Tracking
  • Channel Management
  • Collaboration Tools
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Engagement Tracking
  • Geotargeting
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Analytics
  • Link Management
  • Marketing Automation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Performance Metrics
  • Post Scheduling
  • ROI Tracking
  • Real-Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Monitoring

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Online keyword research tool that automates generation of keyword suggestions for SEO and PPC campaigns.
HubSpot Marketing Hub helps businesses generate leads and create better customer experiences. Learn more about HubSpot Marketing Hub
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Helps your business get better marketing results through keyword research, finding missed opportunities, and promotion of content.
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Web-based platform that provides businesses with resources required for promoting their marketing content and track its performance.

Reviews of Semrush

Average score

Overall
4.7
Ease of Use
4.3
Customer Service
4.4
Features
4.6
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Bithi
Bithi
SEO expert in Bangladesh
Verified LinkedIn User
Market Research, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Best keyword and seo audit tool for me.

5.0 4 months ago

Comments: Semrush helps me to do technical analysis of any clients website, after analysis of website, i can make perfect report.
How can i improve website rank, any amatures can understand.
User interface and learning curve is very easy, even amatures can do well.

Pros:

Keyword magic tools is awesome helps me to identify new low targeted keyword with no time. As well other services, it also have domain search option to study website keyword and search volume metrics. Result of semrush is more accurate than others.

Cons:

I did not fins any lacking in this software. In this price range it gives a lot.

Bryan
Director of Technical Operations in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Best in class SEO tools

5.0 5 months ago

Comments: We've used it for the better part of a decade and it has consistently got better over that time. The latest Ai and local rank features have been awesome.

Pros:

SEMr has a set of tools that we use constantly; API integration allows us to make flows that take 20-30 min take just minutes and the keyword and domain research products are top-notch in the space.

Cons:

Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that.

Rickilee
Founder in Canada
Writing & Editing, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Keywords finder

4.0 last month New

Comments: Delivers a powerful set of tools for SEO, content, advertising, and social media

Pros:

A wide range of features paired with detailed data makes it a strong contender

Cons:

The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or budget-conscious users

Verified Reviewer
Verified LinkedIn User
Health, Wellness & Fitness, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

Do you like micro-transactions and predatory billing? SEM RUSH is for you.

1.0 last year

Comments: AWFUL. It's a great product but being nickeled and dimed gets old.

Pros:

It's probably the best engine for research on a host of topics from keywords to competitor traffic. The tools are fantastic and the data is immense. They just put it behind micro-transactions, and trying to generate any report with any level of depth requires their highest tier for $600/M or $7K per year to generate the reports. If you are a small or mid sized business, prepare to either pay the fulll price or be extremely frustrated that every report you want to pull is behind a pay wall. Youll get an error message after spending 30 minutes setting up a report, and they just hope you'll pay through the nose.

Cons:

Do you like the feeling of being farmed for every dollar you have? Do you like mico-transactions and everything being blocked if you aren't in the highest subscription tier? SEM Rush is the micro-transaction and subscription BS model on steriods.

Melanie
Editor-in-Chief in US
Publishing, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Loved the reports and analytics!

4.0 3 months ago

Comments: I really liked all the functionality of Semrush. There were a million reports and even after unsubscribing because of the cost, I still pull up old reports for information to this day. The writing assistant was the main reason we signed up for the program and after a while, I did start to feel like I had learned all I could from that part; however, if we signed up again, it would be for the wealth of reporting and analytics we can get from the program. They are so useful.

Pros:

So many tools and so many reports. There’s a wealth of information on Semrush, even if you have a free account.

Cons:

The cost. It was quite expensive and for a tiny team, it was a bit cost prohibitive.

Saim Oğulcan
SEO Specialist in Türkiye
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

You get what you pay for

5.0 5 months ago

Comments: A worthy investment for all kind of SEOs, you get what you pay for and the features it offers will make many processes easier for you.

Pros:

The fact that it has many useful features that its competitors do not offer (or do offer, but not quite the same with the helpfulness). These include the on-page SEO checker, log file analyzer, backlink analytics (especially the toxicity score of harmful links targeting your domain on this one is unique and helpful), backlink gap and the map rank tracker for Local SEO. Makes the life of an SEO so much easier when compared to similar tools.

Cons:

The only downside of Semrush is its pricing. Especially if you are a freelance SEO like me. It is worth the investment but I think it may offer some discounts for one-person companies.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Good tool if you use it 100%: Good writers marketplace and keyword discovery

5.0 9 months ago

Comments: Perfectly organised to take a tour for every section on the menu and create a to-do list for your SEO project.

Pros:

The keyword discovery is a must. You can study your competitors rankings and spot new oportunities. Once you have the ideas, you go to the marketplace searching for writers and your SEO job is half done.

Cons:

The tool cannot replace your brain. You need to add something special to your site, and the tool does not spot the "wow" factor on any site. But this is not its fault, just people that only work "filling the blanks" will have a 100% score and still no ranking

Alessandro
Sales in Italy
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

No Semrush No SEO

5.0 9 months ago

Comments: We use Semrush everyday and it is crucial to start a new project or make an offer to a new prospect.

Pros:

There are a lot of configurations, tools, information you can set and find in the admin panel to make your projects work properly.

Cons:

We think the cost is too high and there are a lot of limitations when you reach specific numbers of keywords or researches

Sam
Director in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Essential tool for SEO agencies

5.0 9 months ago

Comments: Amazing set of tools, rather expensive, many of the tools we don't use but still have to pay for

Pros:

All the tools you will ever need to perform keyword research, backlink analysis, competitor analysis etc

Cons:

Lots of tools get deprecated or moved to a higher subscription level

Alternatives Considered: Moz Pro

Reasons for Choosing Semrush: More powerful options on Semrush for our advanced requirements

Switched From: Hike SEO

Reasons for Switching to Semrush: Better user interface and reviews compared to competition

Melisa
Owner in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Underwhelmed

5.0 3 months ago

Comments: Mutual experience. It worked well, but a bit pricey

Pros:

Useful tool for managing multiple SEO projects

Cons:

A bit advanced for a novice. Seems to have opportunities to simplify

Alternatives Considered: Yoast SEO

Reasons for Switching to Semrush: I wanted to save money and time but it took more time which ultimately cost more money

Verified Reviewer
Verified LinkedIn User
Design, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Keyword research

5.0 12 months ago

Pros:

SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns. The Keyword Magic Tool, in particular, offers comprehensive keyword data and filtering options.

Cons:

PRICING According to me Semrush offers various pricing plans to accommodate different business needs, some users find the cost prohibitive, especially for smaller businesses or individuals with limited budgets.

Robin
Manager in US
Electrical/Electronic Manufacturing, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Good Product with No Support

4.0 8 months ago

Comments: The bottom line is that the people you call cannot help(sounds familiar) and when I said I would like to cancel my service they simply said okay I will send you a form.

Pros:

Lots of data available. Identified weaknesses and strengths in our system.

Cons:

Originally I had a team leader who would send me updates and I scheduled Zoom meetings for questions related to my reports. Apparently they did away with that concept and all of a sudden I no longer had any support except screen shots through e-mail. Then they would have to research the question and it began to be ridiculous. When I called for help they said someone would reach out but all I got was the e-mail question and we cannot make outgoing calls. Without customer support and good service this product becomes overly expensive and frustrating.

Semrush Response

8 months ago

Hi Robin, we're sorry to hear about your experience and it doesn't sound right. We've requested more information on Trustpilot and received your details. Your Account Manager will get in touch with you soon.

wissal
freelancer in Morocco
Computer Software, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Honest opinion about semrush

5.0 last year

Comments: the best platform for you depends on your specific needs, budget, and technical expertise. If you're considering Semrush, I recommend weighing the pros and cons against your requirements to see if it's the right fit

Pros:

Semrush is a comprehensive and powerful SEO suite that can help you improve your website's visibility and organic traffic. It's user-friendly, data-driven, and constantly evolving, making it a valuable tool for businesses of all sizes.

Cons:

It's important to note that these are potential drawbacks based on user feedback and shouldn't necessarily deter you from exploring Semrush

Semrush Response

last year

Hi there! Thank you for your positive review of Semrush! We're glad you find it user-friendly and powerful. Your feedback is appreciated.

Alberto
Head of Marketing in Denmark
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Solid solution for SEO and SEM

4.0 6 months ago

Comments: I have been using the software for several years now and it does what it promises. I wish they improved certain aspects of the product and had a more generous entry tier, but all in all it's a good solution.

Pros:

Solid software for both SEO and paid search. I use it for all sorts of things from backlink analysis and discovery to keyword research.

Cons:

Pricing on additional seats have you pay for empty slots, unless you request your team to remove them, so you might have one user but pay for two. Also the usability of the software is not always the best, switching across different modules requires you to re-enter the domain you were analyzing. In general I would pick Ahrefs over Semrush, but Semrush has the advantage of being a bit cheaper, and more people are used to it, so I don't need to train my team on a new tool. I think it's great for most use cases, not a product I'm in love with, but definitely a solid solution.

Eugenia
Eugenia
Digital Marketer in Poland
Verified LinkedIn User
Computer Software, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Useful tool for digital marketing professionals

5.0 7 months ago

Pros:

It's a practical tool for digital marketing, equipped with a variety of features such as keyword research, rank tracking, content marketing, and competitive analysis.

Cons:

At the beginning, the interface may seem complex. However, the platform offers a Getting Started course, and after some time, everything becomes very clear and familiar.

Apurva
Apurva
SEO Executive in India
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Good Tool for Advanced SEO Work

5.0 10 months ago

Comments: Semrush is a amazing SEO tool that offers in-depth keyword research, site audits, and competitive insights. It's really beneficial, specially for a digital marketing person.

Pros:

The feature that I appreciate most about Semrush is its traffic overview, which allows us to see how much traffic each country is sending to our website. We can select from a large selection of keywords, including phrase match, broad match, and many others. Also the competitive analysis can be done through semrush which makes it even better tool.

Cons:

Its price and features everything is upto the mark. For me thete is nothing to dislike in Semrush.

Harsh
SEO in India
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

SEMrush: My Daily Go-To for Unparalleled Traffic Insights Over Ahrefs.

5.0 last year

Comments: In my personal experience, SEMrush has been a game-changer. It's a powerful tool that keeps me ahead in the online game and has greatly enhanced my digital strategies.

Pros:

For me, Semrush stands out because of its priceless features. It's my SEO Swiss Army knife; it's more than simply a tool. Semrush is my top choice for enhancing my digital presence and strategies because of its superior accuracy in traffic analysis to Ahrefs, as well as its powerful keyword research, competitive analysis, and content optimization capabilities.

Cons:

One drawback of Semrush is that its pricing can be relatively high for smaller businesses or individual users on a tight budget.

James
James
Account Executive in US
Verified LinkedIn User
Marketing & Advertising, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

a solid SEM platform

4.0 3 months ago

Comments: considered to be one of the premier SEM tools to improve performance

Pros:

good platform for getting SEM insights and optimizations

Cons:

could be tricky to push updates from platforms into Google Ads

Anonymous reviewer
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

One of the coolest, but... expensive!

4.0 3 months ago

Pros:

SEMRush is the one of the coolest SEO analytics software. It can compare, predicts how many people will search on the keywords that I want to put.

Cons:

Whenever I tried to use the new tools or services in SEMRush, they ask me to pay it. Most of their services are subscription based, you need to be caution before you use the service. It end up being a lot.

omar
SEO specialist in Egypt
Internet, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

how to benefits from Semrush

5.0 10 months ago

Pros:

many of SEO around the world use Semrush in keywords and backlinks and disavow it but I think best thing can Semrush do there academy and blogs in SEO I learnt all of this field until get my first job from Semrush academy

Cons:

its easy to get accounts with un legal way

Shivam
Senior Digital Marketing Executive in India
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Best for Digital Marketing Work

5.0 9 months ago

Pros:

Semrush is easy to use and give almost accurate results when we talk about checking website issues and audits.

Cons:

I don't think there is anything to mention here because I don't face any issues till now.

William
Owner/ content producer in US
Writing & Editing, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Semrush for SEO

4.0 last year

Comments: Easy to sign up for, it helped with keyword research and that was the main thing I was working for. I would like to have a better guide on the other features as there were many more ideas that I didn't get to take full advantage of.

Pros:

I really like that it is already on Wix. The way it provides similar keywords along with data such as traffic per months, how hard it is to rank on google, give you ideas for how to structure blogs to rank on google. The website has an easy to use navigation systems.

Cons:

The price was too much for me to continue, it s worth the money but it isn't cheap. Another thing is a little better simplified explanation of all the features. A lot of features I wasn't really sure how to take full advantage of.

Verified Reviewer
Verified LinkedIn User
Writing & Editing, Self Employed
Used the Software for: 1+ year
Reviewer Source

The Best SEO Tool for Content and Market Research

4.0 last year

Comments: My overall experience with Semrush has been amazing and elevating for my career, especially as a freelance writer and virtual assistant.

Pros:

What I liked the most about Semrush is the opportunity to effectively conduct content and market research. This has been crucial and effective in optimizing my content and elevating its ranking on search engines. Semrush has also helped me a lot in terms of digital marketing and brand building, especially with the SEO and PPC campaign insights.

Cons:

So far, I love everything about Semrush. However, I wish the tool was a little more accommodating and less complex especially for beginners without much experience with such a tool.

Celine
Manager ecommerce in France
Farming, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

A little expensive but very useful

4.0 7 months ago

Pros:

What I like most about semrush is the competitor tracking, which is very clear, with all the necessary content.

Cons:

Not really any less appreciated but if they can revise the price a bit. Not everyone can afford it. On the other hand, it's worth pointing out that there's a free version. It doesn't give you access to everything, but it does the trick.

Gary
Owner in Canada
Information Technology & Services, Self Employed
Used the Software for: 2+ years
Reviewer Source

Boosting Online Visibility with Comprehensive SEO Insights

5.0 9 months ago

Pros:

Semrush has been a valuable addition to our digital marketing toolkit, offering a wealth of data on keyword rankings, competitor analysis, and site audits. The user-friendly interface and actionable insights have empowered us to optimize our content, improve search engine rankings, and ultimately drive more organic traffic to our website.

Cons:

Semrush's extensive features can be a bit overwhelming to someone unfamiliar with SEO, take advantage of their extensive training resources.