17 years helping Australian businesses
choose better software

What Is Semrush?

With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users.

Who Uses Semrush?

Designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging content for users.

Where can Semrush be deployed?

Cloud-based
On-premises

About the vendor

  • Semrush
  • Located in Trevose, US
  • Founded in 2008

Semrush support

  • Phone Support
  • Chat

Countries available

Australia, Brazil, Canada, China, France and 10 others

Languages

Chinese, English, French, German, Italian and 7 others

Semrush pricing

Starting Price:

USD 139.95/month
  • Yes, has free trial
  • Yes, has free version

Semrush has a free version and offers a free trial. Semrush paid version starts at USD 139.95/month.

get a free trial

About the vendor

  • Semrush
  • Located in Trevose, US
  • Founded in 2008

Semrush support

  • Phone Support
  • Chat

Countries available

Australia, Brazil, Canada, China, France and 10 others

Languages

Chinese, English, French, German, Italian and 7 others

Semrush videos and images

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Features of Semrush

  • API
  • Activity Dashboard
  • Ad hoc Reporting
  • Alerts/Notifications
  • Audit Management
  • Automated Publishing
  • Backlink Management
  • Benchmarking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Tracking
  • Channel Management
  • Collaboration Tools
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Engagement Tracking
  • Geotargeting
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Analytics
  • Link Management
  • Marketing Automation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Performance Metrics
  • Post Scheduling
  • ROI Tracking
  • Real-Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Monitoring

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Web-based platform that provides businesses with resources required for promoting their marketing content and track its performance.

Reviews of Semrush

Average score

Overall
4.7
Ease of Use
4.3
Customer Service
4.4
Features
4.6
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Brooks
Brooks
Digital Marketing Specialist in US
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Truly an all-in-one digital marketing platform

5.0 5 years ago

Comments: We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.

Pros:

A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

Cons:

The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

Alternatives Considered: Moz Pro

Reasons for Choosing Semrush: Though we loved Moz, SEMRush just provided a larger toolset and ultimately allowed us to save money. We at the time also switched because Moz's link database was pretty small – but they've since updated.

Switched From: Moz Pro

Reasons for Switching to Semrush: Again, for the entire suite of tools. I believe since out purchase, Ahrefs has added to their toolset as well.

Manuel Ángel
Manuel Ángel
SysAdmin in Spain
Verified LinkedIn User
Education Management, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Semrush is an amazing SEO tool that has helped me improve my website's ranking in search engines.

5.0 2 years ago

Comments: Overall, I am very pleased with Semrush. They offer a great suite of tools for SEO specialists, and I have had success using their tools to improve my clients' search engine rankings. In particular, I have found their Keyword Research tool to be very helpful in identifying high-value keywords, and their Site Audit tool to be invaluable in identifying and fixing on-site SEO issues.If you need a reliable seo specialist who can help you make your website popular among search engines, then you can consider hiring Semrush as your seo specialist. The company has been providing its services to many companies and has been successful in increasing the traffic and ranking of these websites. The company is also capable of providing its clients with customized reports so that they can track the progress of their website.

Pros:

It is easy to use and has a lot of features that help me track my progress and find new keywords to target. The best part is that it is affordable and has a great customer support team.I use semrush for my SEO projects and I think it is a great tool for research and recommendation. I particularly like the ability to do a side-by-side analysis of multiple domains to see what is working for them and what is not.

Cons:

There is very little that I didn't like about Semrush. However, if I had to choose one thing, it would be that the software can be a little overwhelming at first. There is a lot of information and data available, which can make it difficult to know where to start.

Soubhik
Soubhik
Founder in Canada
Verified LinkedIn User
Online Media, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Not customer friendly, limited usability

3.0 2 years ago

Comments: Good features, but pathetic policies and robbing people by suspending account when you've already paid for it? Downright cheating.

Pros:

Good data insights on keywords and on competitive intelligence. Easy to crawl websites with the SEMRush search crawler and perform site audits as needed, and SEMRush offers considerably more pages per audit to search compared to some of its competitors. Easy to sort out keywords as needed as well, and extra functionality like on-page SEO checkers make this a good on-page SEO tool as well.

Cons:

What's the use of offering 500 on-page credits a month, content gap analysis, keyword tracking and so many more features - if you can't use any of them? While SEMRush does tier stacking, and offers more features if you go to their Pro plan or the Guru plan. What it does not? Offer enough time for you to use it.Even if someone logs out from one PC and logs in to the account from another, SEMRush disables your account. It's not possible for a single person to work and access all the features given, and yet, even if you don't have multiple working at the same time, they want you to pay extra for every laptop that gets logged in. It's not like we had multiple people working together. SEMRush doesn't allow even two people at different time slots to log in and work.WOW! And that's not all - they disable the account that you paid for, for policy violations if you dont. Unethical, and corrupt.

Alternatives Considered: WebCEO and Ahrefs

Reasons for Switching to Semrush: Seemed more comprehensive range of features.

Semrush Response

2 years ago

Hi Soubhik, thanks for your review! We want our software to be accessible to all, which is why we offer the free plan; we're glad you're able to leverage it for your business! Collecting and filtering the data for all of our tools comes at a high cost to us, especially when we offer the most accurate data on the market! We've competitively priced ourselves in the market based on the accuracy and amount of data across our 55+ tools. Our team would be happy to talk with you more about your options to join our paid plans to increase your limits and tool access! In our ToS, we state that each account allows limited number of devices and locations for simultaneous login. Otherwise, our security system is triggered since more logins could mean unauthorized access. To prevent third parties from accessing your data, the account is logged out and you will have to restore the password. Hope this helps!

Advaldo
Director in UK
Automotive, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Semrush - SEO

5.0 3 months ago

Comments: Semrush is the most powerful search engine optimization tool i used until now.

Pros:

I know organic traffic is an important source of leads and sales and for this I use Semrush. It makes optimizing my website a lot easier. Keyword tracking is a great features that works very good, backlinks monitor helps in managing backlinks and suggest where you need others to more. Is an app packet with the best SEO resources for any website.

Cons:

Is a little costly for a small business.

Khan Md Mohaiuminul Islam
Khan Md Mohaiuminul Islam
Civil Engineer in Bangladesh
Verified LinkedIn User
E-Learning, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Keyword research made easy!

5.0 2 years ago

Comments: For my blog i was hesitating with keywords, when i input some ideas, it provides a tons of related keyword and ranked website address plus what they are targeting . After several day , i get myself in good position of planning. I can easily find informative and commercial keyword and see the difficulties.
Even i can get full report of some competition websites, by analysis them i can easily made the roadmap for my blog.

Pros:

I mainly use semruah for keyword research. As a blogger picking best keyword is my priority. Semrush is the top notch app for this work. With the question keyword i can make tons of new article and provide quality articles to user. User friendly interface and have lots of tools you can do seo for your blog. My experiment with other tools ongoing, as soon as i get result i will share. One thing they improve continuously, they upgrade themselves continuously.

Cons:

First time when i login, it gives tons of information to me, as a beginner its hard to follow up. Luckily they have good customer support, after discussing with them able to solve most of the major problem.

Semrush Response

2 years ago

This is a fantastic review! Thanks so much for sharing how to use leverage Semrush for your digital strategies. With over 55 tools, we understand that it is a lot to take in. We have plenty of resources to help make our platform more digestible—we're happy you've found your way around Semrush! :)