Who Uses Craft.io?

Craft.io serves product teams, from product managers to the CPO and VP Product. It fits small teams and big, starting with start-ups and scale up to product teams of large enterprises

What Is Craft.io?

Craft.io is the product management tool empowering product managers to do their work from feedback capturing, planning, decision making, roadmapping and more in one purpose-built tool that integrates with most commonly used platforms today. Craft.io becomes the product system of record: the authoritative data source backing up those important product decisions allowing product managers to be more confident, influence stakeholders, and lead with authority

Craft.io Details

Craft.io

https://craft.io

Founded 2015

Product Roadmap (Feature)
Release Summary
Idea Portal
Story Mapping
Product Planning
Craft.io video
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Product Roadmap (Feature)-thumb
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Craft.io pricing overview

See pricing plans

Craft.io does not have a free version but does offer a free trial. Craft.io paid version starts at USD 39.00/month.


Starting Price

USD 39.00/month See pricing details

Pricing Details

Essential ($39/month) Product roadmap builder, planning engine, customer voice engine, integrations with dev tools (Jira etc), Integration with Intercom. ~~~ Pro ($89/month) Everything in essential + Unlimited contributors, Ideation portal, liveshare, integrations with CRM tools (Salesforce, Zendesk), ~~~ Enterprise (request quote) Unlimited Users; premium onboarding service, private cloud, on-premises instegrations

Free Version

No

Free Trial

Craft.io deployment and support

Support

  • Email/Help Desk
  • Knowledge Base
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

Craft.io Features

  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Agile Methodologies
  • Alerts/Notifications
  • Assignment Management
  • Backlog Management
  • Calendar Management
  • Charting
  • Collaboration Tools
  • Commenting / Notes
  • Customizable Fields
  • Data Import/Export
  • Deadline Management
  • Drag & Drop
  • Email Management
  • File Management
  • Gantt/Timeline View
  • Kanban Board
  • Multiple Projects
  • Negative Feedback Management
  • Planning Tools
  • Prioritization
  • Progress Reports
  • Progress Tracking
  • Project Planning
  • Project Templates
  • Project Time Tracking
  • Project Tracking
  • Project Workflow
  • Projections
  • Real-time Updates
  • Reporting & Statistics
  • Request Management
  • Resource Management
  • Retrospectives Management
  • Role-Based Permissions
  • Status Tracking
  • Supports Scrum
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • Workflow Management

View full list of Agile Project Management Software

  • API
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Alerts/Notifications
  • Approval Workflow
  • Archiving & Retention
  • Brainstorming
  • Collaboration Tools
  • Commenting / Notes
  • Communication Management
  • Configurable Workflow
  • Content Management
  • Customisable Branding
  • Customizable Templates
  • Data Security
  • Data Visualization
  • Document Management
  • Document Storage
  • Drag & Drop
  • Email Management
  • Feedback Management
  • Forum / Discussion Board
  • Gamification
  • Idea Ranking
  • Ideation / Crowdsourcing
  • Mind Maps
  • Planning Tools
  • Polls/Voting
  • Prioritization
  • Project Management
  • Project Planning
  • Project Templates
  • Project Tracking
  • Project Workflow
  • Projections
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real-time Updates
  • Reporting & Statistics
  • Search/Filter
  • Single Sign On
  • Status Tracking
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Third Party Integrations
  • Workflow Management

View full list of Idea Management Software

  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Assignment Management
  • Calendar Management
  • Charting
  • Collaboration Tools
  • Commenting / Notes
  • Configurable Workflow
  • Customizable Fields
  • Deadline Management
  • Dependency Tracking
  • Document Storage
  • Drag & Drop
  • Email Management
  • File Management
  • Gantt/Timeline View
  • KPI Monitoring
  • Milestone Tracking
  • Multi-board
  • Multiple Projects
  • Planning Tools
  • Prioritization
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Templates
  • Project Time Tracking
  • Project Tracking
  • Project Workflow
  • Projections
  • Real Time Notifications
  • Real-time Updates
  • Reporting & Statistics
  • Roadmapping
  • Search/Filter
  • Single Sign On
  • Supports Scrum
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Third Party Integrations
  • Time Tracking
  • To-Do List
  • Visual Workflow Management
  • Workflow Management

View full list of Kanban Tools

  • 360 Degree Feedback
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Charting
  • Collaboration Tools
  • Commenting / Notes
  • Communication Management
  • Configurable Workflow
  • Customisable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Data Visualization
  • Document Storage
  • Drag & Drop
  • Employee Management
  • Employee Profiles
  • Feedback Management
  • Goal Management
  • Goal Setting / Tracking
  • KPI Monitoring
  • Monitoring
  • Negative Feedback Management
  • Performance Appraisal
  • Performance Management
  • Performance Metrics
  • Planning Tools
  • Prioritization
  • Progress Reports
  • Progress Tracking
  • Project Management
  • Project Planning
  • Projections
  • Real Time Data
  • Real Time Reporting
  • Real-time Updates
  • Reminders
  • Reporting & Statistics
  • Search/Filter
  • Single Sign On
  • Status Tracking
  • Strategic Planning
  • Surveys & Feedback
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Template Management
  • Third Party Integrations
  • Workflow Management

View full list of OKR Software

  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Approval Process Control
  • Audit Management
  • Audit Trail
  • Bill of Material Analysis
  • Bills of Material
  • Calendar Management
  • Change Management
  • Collaboration Tools
  • Commenting / Notes
  • Compliance Management
  • Configurable Workflow
  • Cost Tracking
  • Customizable Fields
  • Data Import/Export
  • Data Visualization
  • Design Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • File Management
  • Ideation / Crowdsourcing
  • Lifecycle Management
  • Milestone Tracking
  • Monitoring
  • Planning Tools
  • Portfolio Management
  • Prioritization
  • Product Data Management
  • Production Tracking
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Workflow
  • Projections
  • Reporting & Statistics
  • Requirements Management
  • Role-Based Permissions
  • Status Tracking
  • Supplier Management
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • Version Control
  • Workflow Management

View full list of Product Lifecycle Management Software

  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Calendar Management
  • Collaboration Tools
  • Commenting / Notes
  • Communication Management
  • Customer Journey Mapping
  • Customizable Fields
  • Data Import/Export
  • Deadline Management
  • Document Storage
  • Drag & Drop
  • Email Management
  • Gantt/Timeline View
  • Idea Management
  • Milestone Tracking
  • Multiple Projects
  • NPS of Customers
  • Planning Tools
  • Prioritization
  • Product Lifecycle Management
  • Product Roadmapping
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Time Tracking
  • Project Tracking
  • Project Workflow
  • Projections
  • Real Time Data
  • Real Time Notifications
  • Real-time Updates
  • Release Planning
  • Reporting & Statistics
  • Reporting/Analytics
  • Requirements Management
  • Resource Management
  • Single Sign On
  • Status Tracking
  • Surveys & Feedback
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Third Party Integrations
  • To-Do List
  • Workflow Management

View full list of Product Management Software

  • @mentions
  • API
  • Activity Dashboard
  • Activity Tracking
  • Agile Methodologies
  • Alerts/Notifications
  • Assignment Management
  • Calendar Management
  • Charting
  • Collaboration Tools
  • Commenting / Notes
  • Customizable Fields
  • Data Import/Export
  • Deadline Management
  • Drag & Drop
  • File Management
  • Gantt/Timeline View
  • Guest Access
  • Idea Management
  • Ideation / Crowdsourcing
  • Milestone Tracking
  • Multiple Projects
  • Planning Tools
  • Prioritization
  • Progress Tracking
  • Project Planning
  • Project Templates
  • Project Time Tracking
  • Project Tracking
  • Project Workflow
  • Projections
  • Real Time Data
  • Real Time Notifications
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Requirements Management
  • Resource Management
  • Single Sign On
  • Status Tracking
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • Timeline Management
  • Visualization
  • Workflow Management

View full list of Product Roadmap Software

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Agile Methodologies
  • Alerts/Notifications
  • Billing & Invoicing
  • Budget Management
  • Calendar Management
  • Client Portal
  • Collaboration Tools
  • Commenting / Notes
  • Cost-to-Completion Tracking
  • Customizable Templates
  • Document Management
  • Document Storage
  • Drag & Drop
  • File Sharing
  • Gantt/Timeline View
  • Idea Management
  • Issue Management
  • Kanban Board
  • Milestone Tracking
  • Multiple Projects
  • Percent-Complete Tracking
  • Portfolio Management
  • Prioritization
  • Progress Tracking
  • Project Planning
  • Project Planning/Scheduling
  • Project Templates
  • Project Time Tracking
  • Project Tracking
  • Project Workflow
  • Projections
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Project Tracking
  • Resource Management
  • Risk Management
  • Status Tracking
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Testing/QA Management
  • Third Party Integrations
  • Time & Expense Tracking
  • Traditional Methodologies
  • Workflow Management

View full list of Project Management Software

  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Agile Methodologies
  • Applications Management
  • Assessment Management
  • Budgeting/Forecasting
  • Bug Tracking
  • Change Management
  • Collaboration Tools
  • Commenting / Notes
  • Communication Management
  • Compliance Management
  • Configurable Workflow
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Document Management
  • Document Storage
  • Drag & Drop
  • File Management
  • Lifecycle Management
  • Multiple Projects
  • Prioritization
  • Progress Tracking
  • Project Planning
  • Project Tracking
  • Project Workflow
  • Projections
  • Real Time Data
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Requirements Management
  • Requirements Review
  • Stakeholder Defined Attributes
  • Status Tracking
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Template Management
  • Third Party Integrations
  • To-Do List
  • Traceability
  • Version Control
  • Workflow Management

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Craft.io Alternatives

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Craft.io Reviews

Read all reviews

Overall rating

4.4/5

Average score

Ease of Use 3.8
Customer Service 4.6
Features 4.5
Value for Money 4.4

Review software

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Write a Review!
Alexander H.
Product Owner
Information Technology & Services, 11-50 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 24/06/2019

"A product persons product tool."

Comments: I've been able to mostly live inside of one tool when working with my team. That pays for itself.

Pros: - RAPID data entry - if you have an idea of your first stories the views used allow you to rapidly write, press enter create a new story, and create another. This is actually massively time saving.
- One stop shop - you can go from ideation to planning to delivery using Craft. It's what actually drew me to the product itself.
- Picture support - pictures are supported in card view, so people at a glance can see what you're actually working on.
- Idea Dump - you can quickly go from random thoughts to actual user stories in seconds
- Fields - you can even add story points, effort, custom fields to help plan and prioritise.

Cons: - Sometimes it's not accurate when it comes to who edited a story/item. This can cause quite the problem for paper trails.
- Zappier support is flaky at best.

  • Reviewer Source 
  • Reviewed on 24/06/2019
Verified Reviewer
Product Designer
Computer Software, 201-500 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    3 /5
  • Customer Support
    5 /5
  • Value for Money
    3 /5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 30/10/2019

"Good process sharing"

Comments: The benefit is to keep everybody on the same page with a clear sprint backlog and clear milestone.

Pros: The way it allows us to share the Product Development process with ease along with the team.
Coming from a similar product (Product Board) the learning curve has been short.
I would recommend to small remote teams in their early stages of development.

Cons: Not always easy to browse through, requires more effort than necessary to find items that haven't been properly tagged.

  • Reviewer Source 
  • Reviewed on 30/10/2019
Verified Reviewer
Web Developer
Internet, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    3 /5
  • Ease of Use
    1 /5
  • Features & Functionality
    5 /5
  • Customer Support
    3 /5
  • Value for Money
    Unrated
  • Likelihood to Recommend
    5/10
  • Reviewer Source 
  • Reviewed on 29/12/2020

"Buggy software"

Comments: Helps with agile software development using Scrum approach.

Pros: In overall it's still a usable product. The developer needs to focus on fixing the bugs to improve overall usability. Also, you need to have a fast computer to run it. Running this thing on an old mac is a nightmare.

Cons: Plenty of bugs and poor usability features. 1. Assigning a story to somebody will move the current swimlane to the first swimlane.
2. Assigning a story to somebody will move the ticket to the top of the swimlane.
3. A “Command+click” (on Mac) on a ticket in a swimlane does not open the ticket in a new tab.
4. Unable to post links with ampersands in the URL in comments.
5. Permalinks stop randomly working and bring to a different view.

  • Reviewer Source 
  • Reviewed on 29/12/2020
Adnan K.
Product Manager Tax Free Shopping
Financial Services, 5,001-10,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 08/05/2019

"Craft Review"

Comments: I think craft is a wonderful, all in one solution for product teams. I love it and wouldn't go back to any other software for this purpose.

Pros: I really like the way craft is structured, and the different views it gives me to organise and work on my backlog items. Craft has made life so much easier and more organised for me and my team. Starting with the roadmap where it forces me to thin in terms of goals and initiatives, and moving on to the backlog where it gives me a very helpful workflow view to take stories through a proper process, and finally the list view which I use the most to work on my stories.

Cons: JIRA integration is painful and prone to introduce confusion since it needs to be manually pushed to JIRA from craft, but works live the other way round. Also while I find it quite intuitive, new users find it particularly difficult to navigate round craft unless given some training. Also the strategy section in editor could be better designed, so that goals etc are not just floating text fields but had more of a concrete hierarchy. Otherwise they get difficult to manage beyond a point.

  • Reviewer Source 
  • Reviewed on 08/05/2019
Paul D.
Product Manager
Education Management, 10,000+ Employees
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 12/09/2017

"Supports the entire product management life cycle with a rich and easy to use interface"

Comments: I need a tool to track documents and workflow associated with product management. This tool does that very well.

Pros: - Allows me to capture all the documents I need from 1) feature prioritization, 2) discovery, 3) design, 4) User testing all in one place. (Also supports implementation but we still use Pivotal Tracker for that.)
- Very natural feeling interface, particularly once you learn how the story attributes (theme, epic, story type, version, sprint, team, and worker) work in the interface.
- Allows stories to be assigned to different teams (and sprints for each team) for different stages of development (prioritization, discovery, design, user testing, etc.) is awesome
- The kanban boards are well designed and implemented

Cons: - It's still an early stage product so some of the features are incomplete and I occasionally run into bugs. That said, they are really responsive with bug fixes and feature requests.
- Some features I would like, for instance, having kanban boards contain stories and tasks from multiple products, aren't yet available. (It's on the roadmap)
- The roadmap diagram feature is weak. (It's slated for improvement.)

  • Reviewer Source 
  • Reviewed on 12/09/2017