---
description: Learn more about Lucky Orange price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
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title: Lucky Orange Cost & Reviews - Capterra Australia 2026
---

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# Lucky Orange

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> Understand visitor behavior with Lucky Orange’s heatmaps, session recordings and Discovery Visualize insights and charts.
> 
> Verdict: Rated **4.7/5** by 268 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Lucky Orange?

Marketers, UX professionals and business owners at eCommerce, B2B companies and digital agencies rely on Lucky Orange to help find new ways to improve their website conversion rates.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 268 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Lucky Orange
- **Founded**: 2012

## Commercial Context

- **Starting Price**: USD 39.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Free seven day trial for all accounts that begins once we track your first website visitor. All plans include unlimited team members. Free Plan: $0 per month | Build: $39 per month | Grow: $89  per month | Expand: $249-$739 per month | Scale: $1,049-$1,669 per month | Enterprise: Starts at $2,289 - Contact Lucky Orange | Get 20% off with an annual plan.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, German, Hebrew, Italian, Spanish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- A/B Testing
- Access Controls/Permissions
- Activity Tracking
- Alerts/Notifications
- Behavior Tracking
- Behavioral Analytics
- Cohort Analysis
- Conversion Tracking
- Customer Segmentation
- Customizable Templates
- Dashboard
- Data Visualization
- Drag & Drop
- Engagement Tracking
- Funnel Analysis
- Heatmaps
- Hover Maps
- Interactive Reports
- Mobile Access
- Multivariate Testing
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Scroll Maps
- Surveys & Feedback
- Third-Party Integrations
- Usage Tracking/Analytics
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting
- Website Analytics

## Integrations (8 total)

- BigCommerce
- Google Analytics 360
- Google Optimize
- Google Optimize 360
- HubSpot CRM
- Shopify
- Shopify Plus
- WordPress

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Web Analytics Tools](https://www.capterra.com.au/directory/30073/web-analytics/software)

## Related Categories

- [Web Analytics Tools](https://www.capterra.com.au/directory/30073/web-analytics/software)
- [Heatmap Software](https://www.capterra.com.au/directory/30977/heatmap/software)
- [Live Chat Software](https://www.capterra.com.au/directory/30797/live-chat/software)
- [Website Monitoring Software](https://www.capterra.com.au/directory/10021/website-monitoring/software)
- [Survey Software](https://www.capterra.com.au/directory/30092/survey/software)

## Alternatives

1. [New Relic](https://www.capterra.com.au/software/118128/new-relic) — 4.5/5 (201 reviews)
2. [Screpy](https://www.capterra.com.au/software/209021/screpy) — 4.8/5 (236 reviews)
3. [Hotjar](https://www.capterra.com.au/software/163516/hotjar) — 4.6/5 (545 reviews)
4. [Datadog](https://www.capterra.com.au/software/135453/datadog-cloud-monitoring) — 4.6/5 (369 reviews)
5. [Microsoft Clarity](https://www.capterra.com.au/software/1018691/microsoft-clarity) — 4.8/5 (57 reviews)

## Reviews

### "Great software but can be frustrating at times." — 4.0/5

> **Sam** | *12 March 2026* | Computer Software | Recommendation rating: 7.0/10
> 
> **Pros**: I've used LO on and off for 10+ years. I really like the UIX updates they have made more recently. Everything is easy to find and filter and it has been useful to optimise our website, resulting
> 
> **Cons**: The data can be slow to load sometimes which is understandable and we have a lot of traffic on our site. But the biggest issue is watching recordings - if I scrub through videos they often pause and can't be played again, or start just showing the site footer and not the users actual interaction with the website which can be frustrating.
> 
> Overall it's solid software with good features to help you optimise your website. It's been frustrating at times with recording not playing properly but it has helped us improve user experiences and our conversion rates have increased.

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### "A Must-Have Tool for Understanding Visitors" — 5.0/5

> **Wade** | *21 October 2025* | Leisure, Travel & Tourism | Recommendation rating: 9.0/10
> 
> **Pros**: I really like how clearly Lucky Orange shows customer behavior. The heatmaps and session recordings make it easy to see where visitors click, scroll, and drop off, which helps me improve my site layout and conversions.
> 
> **Cons**: Honestly, there wasn’t much to dislike, if anything, I’d just say there’s so much data available that it takes a little time to explore all the features fully.
> 
> My overall experience with Lucky Orange has been excellent. It’s an intuitive tool that provides valuable insights into user behavior, helping me make data-driven decisions to improve conversions and user experience.

-----

### "Heat Watch" — 5.0/5

> **Lucas** | *14 May 2025* | Design | Recommendation rating: 10.0/10
> 
> **Pros**: Heatmaps load quick, live sessions feel like a cheat code, and funnels spot where folks drop
> 
> **Cons**: UI’s a bit cramped in places, and long visits sometimes lag on playback, but insights hit fast
> 
> Tried Lucky Orange to get a better read on user behavior, ended up checking it daily

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### "The tool we use to validate every optimization test we run" — 4.0/5

> **Beverly** | *17 August 2026* | Information Technology & Services | Recommendation rating: 7.0/10
> 
> **Pros**: Session recordings and heatmaps give us the "why" behind our numbers. Every A/B test we run gets validated in Lucky Orange - if a variant wins on the metrics, we watch real sessions to confirm people are actually behaving the way we assumed rather than trusting the number on its own. It has caught a few cases where a test looked like a win but the recordings told a different story. The funnel reports are also great for pinpointing exactly which step is losing people, and the recordings for that step usually explain why within a few minutes.
> 
> **Cons**: There is a learning curve when you bring new people onto the tool. The individual concepts (heatmaps, recordings, funnels, segments and filters) are not hard once they click, but new team members need some hand-holding before they can go from just watching recordings to pulling out something actionable. We ended up writing a short internal guide to speed that up.
> 
> Lucky Orange has become the validation layer for our website optimization work. We do not call a test finished until we have looked at the recordings and heatmaps behind it, and that habit has saved us from shipping a couple of changes that looked good in the numbers but were not working for users. It is also our first stop when a conversion funnel starts underperforming. Good value for what we get out of it - just budget a little time up front to train the team properly.

-----

### "Lucky Orange for the win\!" — 5.0/5

> **Alex** | *25 February 2026* | Cosmetics | Recommendation rating: 10.0/10
> 
> **Pros**: Data Analysis,Monitoring, Security. Easy to install and maintain. &#10;Good overall features for the price.
> 
> **Cons**: I am still sticking to the classic version of Lucky Orange since the new one has a lot of other features I don't need at the moment.
> 
> I have been using it for many many years and I have nothing bad to say about it. &#10;It works great for our small business.

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## Links

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