---
description: Learn more about rasa.io price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: rasa.io Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [rasa.io](/software/150496/rasa-io)

# rasa.io

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> AI-personalized and automated newsletters by combining your own internal content with relevant outside sources.
> 
> Verdict: Rated **4.9/5** by 7 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses rasa.io?

Businesses and organizations looking to increase engagement with their subscriber groups and who are interested in marketing automation and personalization.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 7 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.9/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: rasa.io
- **Founded**: 2015

## Commercial Context

- **Starting Price**: USD 190.00
- **Pricing model**: Other
- **Pricing Details**: Pay per month or advertising supported plans available.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Scheduling
- Customer Segmentation
- Email Tracking
- Landing Pages/Web Forms
- Mobile Optimization
- Reporting/Analytics
- Subscriber Management

## Integrations (16 total)

- ActiveCampaign
- Constant Contact
- Fonteva for Associations
- HubSpot CRM
- Klaviyo
- Mailchimp
- Nimble
- Pabbly Connect
- Pipedream
- Replug
- Salesflare
- Stripe
- WordPress
- YourMembership
- Zapier

... and 1 more integrations

## Support Options

- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software)

## Alternatives

1. [EmailOctopus](https://www.capterra.com.au/software/147415/emailoctopus) — 4.8/5 (654 reviews)
2. [Gmail](https://www.capterra.com.au/software/202338/gmail) — 4.8/5 (13327 reviews)
3. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3408 reviews)
4. [Mailchimp](https://www.capterra.com.au/software/110228/mailchimp) — 4.5/5 (17572 reviews)
5. [Success.ai](https://www.capterra.com.au/software/1055401/success-ai) — 4.8/5 (415 reviews)

## Reviews

### "Sending personalized newsletters via AI" — 5.0/5

> **Dean** | *5 April 2022* | E-Learning | Recommendation rating: 8.0/10
> 
> **Pros**: Rasa.io is a great service. I love the AI aspect of the platform. I'm able to provide a personalized newsletter that is tailored to my audience, but still has the content that I want to share. The platform makes it easy to create, schedule and distribute newsletters. I also like the ability to customize the look and feel of the newsletter.
> 
> **Cons**: I was able to and my domain, but when attempting to add a subdomain I received an error message. After a lot of back and forth with support, they were not able to resolve the issue. Minor inconvenience, but still annoying.
> 
> Fantastic. It allowed me to become consistent with sending my email newsletter.

-----

### "First True AI-Enabled Personalization Application for Association/NonProfits users/members." — 5.0/5

> **Donald** | *18 March 2020* | Events Services | Recommendation rating: 10.0/10
> 
> **Pros**: Improved Email Engagement; Provides more personalized content based on user experience (targeted to what users are viewing and reading)
 
Grows and adapts with the user/member/customer: As users expand their areas of interest, the rasa.io AI adjusts and anticipates more customized content.
 
Easy to deploy with capabilities to add more sophisticated customizations as the organization expands its experience and knowledge content areas for mining.
 
Automated to provide true easy to set up and run the self-service platform.
> 
> **Cons**: Requires commitment to understanding the  evolving content domains and monitoring
> 
> Rasa.io brings win/win to users/members/customers, and at the same time for association staff.
Deploying AI-powered capabilities to learn, adjust, and customize. The rasa.io newsletter application delivers true value add for organizations that have an understanding of key domain areas of interest that are relevant for their members/user/customer ecosystem.

-----

### "Customized emails" — 4.0/5

> **Osama** | *7 May 2021* | Religious Institutions | Recommendation rating: 7.0/10
> 
> **Pros**: The ability to include the person's name in the email is my favorite feature.  You can also rotate different custom text in your emails so they are not identical and marked as spam email.
> 
> **Cons**: It is a somewhat slow when sending email maybe because it does want to be marked as spam.  It does not have SMTP support.
> 
> We were looking for something that can support SMTP and a web interface for sending emails.  Rasa did not have support for SMTP.

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### "Finally a Newsletter that Personalizes Content for Every Subscriber" — 5.0/5

> **David** | *17 March 2020* | Nonprofit Organization Management | Recommendation rating: 10.0/10
> 
> **Pros**: I love how rasa.io uses auto-curation of content along with AI to personalize content for each recipient. Over time, rasa.io learns your interests through your interaction with the newsletter and sends you relevant information every day.
> 
> **Cons**: There really isn't anything I dislike about the product. I have been using rasa.io since the early days of the software and it only gets better.
> 
> Our subscribers receive an auto-curated newsletter, every day with relevant information specific to that user. Instead of one-to-many (old school) newsletters, we send a one-to-one modern newsletter.

-----

### "BetterBookclub loves the Win-Win-Win with rasa.io" — 5.0/5

> **Arnie** | *5 April 2020* | Professional Training & Coaching | Recommendation rating: 10.0/10
> 
> **Pros**: The rasa.io platform allows BetterBookClub to consistently curate the latest insights from our most influential authors and deliver them directly to our end users for consumption. This remarkable AI solution delivers expanded reach for our influencers, curated content for our end users, and a premium value add for our brand.
> 
> **Cons**: As more custom templates come online, the offering will only improve.  Adding an email verification and/or quality check process might also be helpful.

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## Links

- [View on Capterra](https://www.capterra.com.au/software/150496/rasa-io)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/150496/rasa-io/> |
| en-AE | <https://www.capterra.ae/software/150496/rasa-io> |
| en-AU | <https://www.capterra.com.au/software/150496/rasa-io> |
| en-CA | <https://www.capterra.ca/software/150496/rasa-io> |
| en-GB | <https://www.capterra.co.uk/software/150496/rasa-io> |
| en-IE | <https://www.capterra.ie/software/150496/rasa-io> |
| en-IL | <https://www.capterra.co.il/software/150496/rasa-io> |
| en-IN | <https://www.capterra.in/software/150496/rasa-io> |
| en-NZ | <https://www.capterra.co.nz/software/150496/rasa-io> |
| en-SG | <https://www.capterra.com.sg/software/150496/rasa-io> |
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