What Is EmailOctopus?

EmailOctopus is the low-cost email marketing platform providing the essential features businesses and individual creators need to grow their mailing list and engage their audience. The easy-to-use email editor makes it possible to build both HTML-rich and simple plain text emails. While the automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns, and deliver tailored messages to specific groups of subscribers.

Who Uses EmailOctopus?

Trusted by over 56,000 organisations and businesses to send over 10 billions emails.

EmailOctopus Details

EmailOctopus

Founded in 2015

EmailOctopus pricing

Starting Price:

USD 24.00/month
  • Yes, has free version

EmailOctopus has a free version. EmailOctopus paid version starts at USD 24.00/month.

Pricing plans

EmailOctopus Details

EmailOctopus

Founded in 2015

EmailOctopus videos and images

EmailOctopus video
EmailOctopus Software - Drag and drop email editor with library of templates - thumbnail
EmailOctopus Software - Real-time campaign reports - thumbnail
EmailOctopus Software - Pop-up form and landing page builder - thumbnail
EmailOctopus Software - Time-based automated email sequences - thumbnail
EmailOctopus Software - List segmentation with custom fields and campaign activity - thumbnail

EmailOctopus deployment and support

Support

  • Email/Help Desk
  • Knowledge Base
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training

  • Documentation
  • Videos

Features of EmailOctopus

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Web Forms
  • Workflow Management

View full list of Campaign Management Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customisable Branding
  • Customisable Forms
  • Customizable Fields
  • Customizable Templates
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mailing List Management
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms

View full list of Email Marketing Software

Alternatives to EmailOctopus

More EmailOctopus alternatives

Reviews of EmailOctopus

Read all 128 reviews

Average score

Overall
4.6
Ease of Use
4.6
Customer Service
4.6
Features
4.2
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Brian S.
Brian S.
CEO in US
Verified LinkedIn User
Writing & Editing, Self Employed
Used the Software for: 2+ years
Reviewer Source

KISS for email marketing

5 last year

Comments: I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.

Pros:

What I love most about email octopus is the simplicity of it. The interface is minimal by design which doesn't derail me when I just need to get an email out to my lists.

Cons:

I would love it if they supported markdown.

Josh E.
CEO in South Africa
Real Estate, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Probably one of the best & most cost-effective ESP's out there!

5 9 months ago

Comments: Truly outstanding customer service. Quick response times and always willing to go out their way to ensure that you are properly looked after. This too is one of the key reasons why we are still with EO and have no intention of leaving. Solid company and staff all round!

Pros:

The thing we love most, is that when you link your Amazon SES account with Email Octopus, you can get a real bargain, esp. when compared to other ESPs out there. The user interface is very intuitive and simple to use, yet, it comes with very advanced email marketing features. All in all, we can recommend EO to anyone looking for an advanced email marketing system that doesn't break the bank.

Cons:

In terms of advanced segmentation, the current version is still somewhat limited, but I've been in touch with their support team who have ensured us that it's on it's way. But other than that, no complaints whatsoever.

Alternatives Considered: SendGrid

Reasons for Choosing EmailOctopus: MailChimp is good, but far too expensive, esp. when you have a larger email database and send out weekly newsletters.

Switched From: Mailchimp

Reasons for Switching to EmailOctopus: While SendGrid is known for their ultra-high deliverability rate, the UX of their platform is sub-optimal. We managed to figure things out, but their built-in email templates were seriously lacking in creativity and weren't optimised for mobile at all. After signing up with Email Octopus, we ensured that everything was properly set up with Amazon SES (which granted, took a bit of reading up), but we now have an above average deliverability, open and click rate.

Payam M.
President in Canada
Sporting Goods, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Email Octopus reduced our newsletter fees by ~80%

5 last month New

Pros:

Ease of transitioning existing contacts into email octopus, customizability of advertizements, excellent support. Able to link Email Octopus with our existing Amazon SES account.

Cons:

Honestly not a lot to say here. The software is similar to others that fill this niche within the market.

Jan sigetty B.
Jan sigetty B.
CEO in US
Verified LinkedIn User
Publishing, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Unfair comparison with Mailchimp

3 3 years ago

Comments: I like it, but that's because I found workarounds. Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.

Pros:

I moved from MailChimp, because of the price tag. Octopus is way cheaper, but it's still possible to send the same quality emails and that's​ great.

Cons:

1. A better interface to make your own template/design. Limitations in fonts, sizes, etc 2. List features are limited. No way to create segments or groups based on subscriber data. 3. Regarding reports: A graphic overview of where the clicks are placed.

EmailOctopus Response

3 years ago

Hi Jan, Thanks for the feedback. We have some good news on the campaign editor- we've just launched our new drag & drop email builder. It's only in Beta at the moment, however I've added it to your account and you'll be able to use it in your next campaign. More updates to come based on your feedback, too. Thanks again, Tom

Jargon D.
Manager in US
Marketing & Advertising, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source

This is the one!

5 9 months ago

Comments: 10/10

Pros:

EmailOctopus was SOOOOOO easy to use! I love it. I came over discouraged AF from trying MailChimp. Anyone whoever used MailChimp either has a degree in the software or hired someone. It is ridiculously difficult to use and it embeds itself into everything. EmailOctopus is so simple and effective. I got real-time results and I ended up making quite a bit of money emailing old customers. I will definitely be using EmailOctobus from here on out.

Cons:

The only thing I didn't like is that I didn't find it sooner.

Alternatives Considered: Mailchimp

Reasons for Choosing EmailOctopus: MailChimp was too difficult to use

Switched From: Mailchimp

Reasons for Switching to EmailOctopus: EmailOctupus is easy to use and doesn't require much setup. Zero headaches, zero nonsense