---
description: Learn more about EmailOctopus price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: EmailOctopus Cost & Reviews - Capterra Australia 2026
---

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# EmailOctopus

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> EmailOctopus is email marketing software that provides simple tools for businesses to manage subscribers and send emails.
> 
> Verdict: Rated **4.8/5** by 655 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses EmailOctopus?

EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 655 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Three Hearts Digital
- **Location**: London, UK
- **Founded**: 2015

## Commercial Context

- **Starting Price**: USD 9.00
- **Pricing model**: Per Feature (Free version available)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Scheduling
- Contact Database
- Contact Management
- Content Management
- Customer Segmentation
- Customizable Fields
- Data Import/Export
- Dynamic Content
- Email Tracking
- Event Triggered Actions
- Landing Pages/Web Forms
- Lead Capture
- Lead Management
- Mobile Optimization
- Reporting/Analytics
- Subscriber Management
- WYSIWYG Editor

## Integrations (38 total)

- Campaign Monitor by Marigold
- Carrd
- Devart ODBC Drivers
- Digioh
- Dorik
- Elementor
- Emailable
- Eventbrite
- Getsitecontrol
- Google Forms
- Gravity Forms
- GrowSurf
- Lnk.Bio
- MailOptin
- Mailchimp

... and 23 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Campaign Management Software](https://www.capterra.com.au/directory/30012/campaign-management/software)

## Related Categories

- [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software)
- [Campaign Management Software](https://www.capterra.com.au/directory/30012/campaign-management/software)
- [All-in-One Marketing Tools](https://www.capterra.com.au/directory/32155/all-in-one-marketing/software)

## Alternatives

1. [Constant Contact](https://www.capterra.com.au/software/31898/constant-contact) — 4.3/5 (2921 reviews)
2. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3436 reviews)
3. [Gmail](https://www.capterra.com.au/software/202338/gmail) — 4.8/5 (13388 reviews)
4. [Mailchimp](https://www.capterra.com.au/software/110228/mailchimp) — 4.5/5 (17597 reviews)
5. [MailerLite](https://www.capterra.com.au/software/136603/mailerlite) — 4.7/5 (2259 reviews)

## Reviews

### "Affordable Simplicity with Basic Features" — 4.0/5

> **Bree** | *27 October 2024* | Accounting | Recommendation rating: 10.0/10
> 
> **Pros**: EmailOctopus is a fantastic choice for anyone seeking a straightforward, affordable email marketing solution that doesn’t compromise on essential features.
> 
> **Cons**: The main downside of EmailOctopus is its limited customisation and advanced functionality compared to other email marketing platforms
> 
> Overall, EmailOctopus is an excellent choice for small to medium-sized businesses, bloggers, and nonprofits who want a simple, effective, and affordable email marketing tool.

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### "Perfect for my small business weekly emails" — 4.0/5

> **Lauren** | *23 March 2026* | Legal Services | Recommendation rating: 8.0/10
> 
> **Pros**: I use EmailOctopus for my small business. I use the free version and use get some great features for free. I set up weekly campaigns and send out to different groups, ie schools and nurseries. I have draft emails that are easy to amend and make copies of to keep and amend at future dates. I love how you can look back in each campaign to see the percentage of opened emails and also who has clicked on links. So easy to keep your contacts all in once place and organised in groups.
> 
> **Cons**: I find it quite time consuming to make emails when adding pictures and links but this would probably be the case with most systems.
> 
> Contacts all in one place and easy to organise. Can keep template emails that you can save and amend at any future date. User friendly and great functions for free.

-----

### "Great email platform for small businesses watching their costs" — 5.0/5

> **Jaime** | *24 July 2025* | Arts & Crafts | Recommendation rating: 10.0/10
> 
> **Pros**: To be honest, the thing I like most is that EmailOctopus is free. As a small art business, I watch costs very closely. I like that my account with EmailOctopus will grow only as I grow. As I grow my list, which means I have more opportunity to earn more, then I don't mind paying for features that I'll probably need down the line. Also, it's a simple to use platform which I appreciate. I have easy access to my data (my list). Another thing that I like is that they implement a verification process to get into my account. It's simple and fast yet gives a sense of protection that I want.
> 
> **Cons**: Some things I like least about EmailOctopus would be that I don't have access to my data reports for each individual campaign for very long. I think it's 2 weeks. However, they do give you the option to download them as a csv which is nice. You just need to catch it in time and download. Of course if you upgrade to a paid version you have access to your data at any time. Not having long term access is a price I'm willing to pay at the moment.&#10;&#10;The emails are fairly simple to make, however as a past graphic designer, I find myself wondering why the platform won't do a certain thing design wise but it's never been a big deal. Purely esthetics.
> 
> My overall experience has been great. They aren't always hounding me to upgrade, which is refreshing. Could I handle prettier emails? Sure, but I don't feel that's top priority for me right now. The priority is getting something written and out to my list. In fact, keeping it simple with their drag and drop method gets me in and out of the platform fast and allows me to get back into my studio and onto the things that drive my business... making my paintings.

-----

### "Reliable too for business" — 5.0/5

> **Jessica** | *16 April 2026* | Real Estate | Recommendation rating: 10.0/10
> 
> **Pros**: I like that EmailOctopus is simple, affordable, and easy to use for staying in touch with my real estate clients. It helps me create clean, professional email campaigns and keeps my database organized without feeling overwhelming. I also love how quickly I can send updates, listings, and market insights to my audience.
> 
> **Cons**: What I like least about EmailOctopus is that some of the design and automation features feel a bit limited compared to more advanced platforms. It can take extra time to customize emails exactly how I want them. I also wish there were more built-in real estate–specific templates to make things even easier.
> 
> Overall, my experience with EmailOctopus has been positive and reliable for my real estate business. It’s a great tool for consistent communication and simple email marketing without a steep learning curve. While it has a few limitations, it gets the job done efficiently and fits my needs well.

-----

### "Intrusion on personal content and business core workflow" — 1.0/5

> **Juan** | *10 February 2026* | Marketing & Advertising | Recommendation rating: 0.0/10
> 
> **Pros**: Simple interface&#10;Easy initial setup&#10;Suitable for very small lists&#10;Wordpress compatible plugin.&#10;Easy integration.
> 
> **Cons**: Excessive manual compliance reviews&#10;Intrusive inspection of private campaigns and email content.&#10;Unpredictable campaign approval process&#10;Requests for internal business workflow details&#10;Operational delays without clear violations
> 
> I have managed and executed a large number of email campaigns for multiple clients and businesses across different platforms. In that experience, I had never encountered this level of operational intrusion.&#10;&#10;After onboarding, importing my list, and preparing campaigns, my campaign was placed on hold for manual review. EmailOctopus later confirmed that my campaign did not violate any compliance rule.&#10;&#10;Despite this, they manually opened and reviewed my private campaign content and initiated an extended investigation into my internal business processes, lead acquisition methods, and data structure.&#10;&#10;They questioned:&#10;&#10;Why some contacts did not have “first names” (even though my form only collects a single name field)&#10;&#10;Why B2B contacts used role-based emails (info@, hello@, etc.)&#10;&#10;How my internal workflows operate&#10;&#10;How leads are processed internally&#10;&#10;All contacts were first-party, permission-based, and obtained through legitimate business channels. No purchased or scraped data was used.&#10;&#10;Instead of relying on standard industry indicators (complaints, bounce rates, engagement, unsubscribe rates), the platform relied on subjective manual reviews and repeated documentation requests.&#10;&#10;This created delays, uncertainty, and business risk.&#10;&#10;At some point, continuing would have required disclosing sensitive internal company processes just to send lawful campaigns.&#10;&#10;Recommendation&#10;&#10;EmailOctopus may be suitable for hobby projects or very small personal lists.&#10;&#10;For professional, B2B, or client-facing email marketing, I cannot recommend it due to unpredictable compliance enforcement and excessive operational interference.

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## Links

- [View on Capterra](https://www.capterra.com.au/software/147415/emailoctopus)

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