15 years helping Australian businesses
choose better software

What Is EmailOctopus?

EmailOctopus is the low-cost email marketing platform providing the essential features businesses and individual creators need to grow their mailing list and engage their audience. The easy-to-use email editor makes it possible to build both HTML-rich and simple plain text emails. While the automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns, and deliver tailored messages to specific groups of subscribers.

Who Uses EmailOctopus?

Trusted by over 75,000 organisations and businesses to send over 34.5 billion emails.

Where can EmailOctopus be deployed?

Cloud-based
On-premises

About the vendor

  • EmailOctopus
  • Located in London, UK
  • Founded in 2015

EmailOctopus support

  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

Languages

English

EmailOctopus pricing

Starting Price:

Not provided by vendor
  • No free trial
  • Yes, has free version

EmailOctopus has a free version and does not offer a free trial.

Pricing plans

About the vendor

  • EmailOctopus
  • Located in London, UK
  • Founded in 2015

EmailOctopus support

  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

Languages

English

EmailOctopus videos and images

EmailOctopus Software - Drag and drop email editor with library of templates
EmailOctopus Software - Real-time campaign reports
EmailOctopus Software - Pop-up form and landing page builder
EmailOctopus Software - Time-based automated email sequences
EmailOctopus Software - List segmentation with custom fields and campaign activity
View 6 more
EmailOctopus video
EmailOctopus Software - Drag and drop email editor with library of templates
EmailOctopus Software - Real-time campaign reports
EmailOctopus Software - Pop-up form and landing page builder
EmailOctopus Software - Time-based automated email sequences
EmailOctopus Software - List segmentation with custom fields and campaign activity

Features of EmailOctopus

  • CAN-SPAM Compliance
  • Campaign Analytics
  • Campaign Scheduling
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Segmentation
  • Customizable Fields
  • Data Import/Export
  • Dynamic Content
  • Email Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Mobile Optimization
  • Reporting/Analytics
  • Subscriber Management
  • WYSIWYG Editor

Alternatives to EmailOctopus

Emma by Marigold makes it easy for teams of all sizes to create and collaborate on campaigns that drive conversions and revenue.
Fast and reliable email delivery service focused on incredible customer service.
Chameleon is a platform for better user onboarding, and a tool to help software people drive increased product engagement.
Build Together. Send Smarter. The email solution for fast-moving teams. Learn more about Mailjet
Automates your cold email marketing campaigns using simple tools from Google Drive / GSuite.
Biggest freemium bulk email sending platform. Send up to 75,000 emails per month for free
HEMs customized Mautic CRM and marketing automation software helps schools to streamline their marketing and admissions management.
Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
Turn passive prospects into loyal customers with easy-to-use email marketing and automation tools and live 24/7 customer support.

Reviews of EmailOctopus

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.8
Features
4.5
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
80%
4
16%
3
3%
1
1%
Andre
Andre
Founder in US
Verified LinkedIn User
Music, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Email Octopus is Worth It

5.0 11 months ago

Comments: Overall, my experience with Email Octopus has been great. I’m able to easily send emails and build my list.

Pros:

I have only been using an email newsletter for 6 months, so I’m new to email marketing. Email Octopus has a straightforward list management tool that I find easy to use. I like that my dashboard gives me my recent campaign stats. For someone like myself who is just starting to build a list, the price is great and the functionality is simple and easy to understand and execute.

Cons:

Now that I’m 6 months in with Email Octopus, I wish they had some deeper engagement tracking per subscriber - i.e. location, time of open. Some deeper engagement tracking would help in understanding how, when, and where subscribers are interacting with the campaign.

Alternatives Considered: Campaign Monitor by Marigold , Mad Mimi and Mailchimp

Reasons for Switching to EmailOctopus: Price was the determining factor. The ability to build a list inexpensively was a the deciding factor.

Paul
Editor in Ecuador
Internet, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

EmailOctopus is my new go to EMS

5.0 2 months ago New

Comments: Everything from onboarding and list impor to automations and building my first campaigns has been a breeze. I had a few questions initially, but the team got back to me right away. I started out on Mailerlite and was in the +40% open rate. Then MailChimp dropped that to +30% open rate because my emails were going to spam due to their generic spammy click tracking links getting flagged by Gmail. After switching to EmailOctopus, my open rate has returned to +40% and my deliverability issues are over.

Pros:

EmailOctopus has incredible customer service, which was extremely important to me when choosing a new EMS. Their live chat is extremely responsive, and you're talking with folks who can actually help you, as opposed to outsourced help who are reading from a FAQ document.

Cons:

Their editor could be improved a bit. Sometimes it jumps around if I paste a large HTML section, for example. The editor in general could just be a little more fluid, but it gets the job done.

Alternatives Considered: Ecomail

Reasons for Choosing EmailOctopus: I switched because MailChimp is a garbage product, overpriced, with terrible support. I lost over 2,000 subscribers on MailChimp due to my emails getting flagged as "suspicious" or "dangerous" within Gmail due to MailChimp's spammy click tracking URLs.

Switched From: Mailchimp

Reasons for Switching to EmailOctopus: Easier onboarding and faster support. I was having trouble connecting my forms to Ecomail, and after two weeks of back and forth, I couldn't wait any longer to switch off of MailChimp, so I switched to EmailOctopus, which turned out to be a great decision.

Ankit
Founder in India
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

A good affordable email marketing tool

3.0 2 years ago

Comments: Overall, I had a good experience, but I really wish that they fix their email builder, and it's buggy.

Pros:

Even though EmailOctopus(EO) is a relatively new tool but it has all the features you will expect it to have. The best this is that it's really affordable.

Cons:

The major problem with EmailOctopus is there UI of email builder. It's really bad and buggy. Also if you try pasting content from Ms-Word or Notion then it changes the formatting which is troublesome to edit. Also if you want to run referral programs for your newsletter then EmailOctopus has very few integrations. They also pushed new update for their forms which makes it compulsory to use it with iframe and not custom html tags. That makes it very static and you can't use your own designs.

EmailOctopus Response

2 years ago

Hi Ankit, Thanks for the review and glad you love our value for money. In respects to your feedback around the email builder, you'll be glad to know we are overhauling it this year and making it much simpler to copy and paste from your favourite tools, while retaining the correct formatting. Our forms, as you've also mentioned, saw an update last year. I think you may have misunderstood the update, as we do not use iFrames and we never have done. All our forms can be style completely by you using CSS, and we have no plans to ever change that. We agree iFrames are not the right solution to use. If you'd like help styling your forms, please contact our team and we'd be glad to show you how.

Mandy
Education Programme Co-ordinator in UK
Religious Institutions, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

EmailOctopus is great!

5.0 4 months ago

Pros:

Easy to set up - great & timely help from the EmailOctopus team when needed They give discounts for charities

Cons:

One thing - It would be useful to be able to delete certain dates in Recurring Events without having to delete each event individually. There's nothing else I can think of!

Kirsten
Owner in UK
Arts & Crafts, Self Employed
Used the Software for: 2+ years
Reviewer Source

Excellent customer service

5.0 last month New

Comments: I have been very pleased with my experience with EO, so much so that I have recently opened a second account for a charity I'm involved with. I love the ethos of this company - happy to help and support all businesses and organisations, no matter the size, with a big emphasis of excellent customer service.

Pros:

Because of the number of subscribers I have, I am on EO's free plan. However, EO's customer service is brilliant, and I find the design interface and admin dashboard very easy and intuitive to use.

Cons:

Nothing - I have been very happy with the service provided.