Airtable

Who Uses Airtable?

Small business and teams within larger organizations

What Is Airtable?

Airtable is the relational database for the rest of us. With a spreadsheet-like interface that anyone can use, realtime collaboration, and rich features like file attachments and reporting, Airtable is the friendliest modern database.

Airtable Details

Airtable

http://airtable.com

Founded 2013

Airtable Cost Overview

Airtable has a free version and offers a free trial. Airtable paid version starts at USD 12.00/month.

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Starting Price

USD 12.00/month

Pricing Details

$12/user/month for the Plus plan when billed monthly. Free plan available.

Free Version

Yes

Free Trial

Yes

Deployment

Installed - Mac

Cloud, SaaS, Web

Installed - Windows

Mobile - iOS Native

Mobile - Android Native

Training

In Person

Live Online

Webinars

Documentation

Support

Business Hours

Online

Airtable Features

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Generation
  • Lead Scoring
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management

View full list of CRM Software

  • Brainstorming
  • Calendar Management
  • Contact Management
  • Content Management
  • Discussion Boards
  • Document Management
  • Project Management
  • Real Time Editing
  • Task Management
  • Version Control
  • Video Conferencing

View full list of Collaboration Software

  • Contact Database
  • Contact Import/Export
  • Interaction Tracking
  • Lead Management
  • Prospecting Tools
  • Sales Pipeline Management
  • Search/Filter
  • Segmentation
  • Shared Contacts

View full list of Contact Management Software

  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorisation/Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management

View full list of Content Marketing Software

  • Access Controls/Permissions
  • Backup and Recovery
  • Data Migration
  • Data Replication
  • Database Conversion
  • Mobile Access
  • Multiple Programming Languages Supported
  • NOSQL
  • Performance Analysis
  • Relational
  • Virtualization

View full list of Database Software

  • Asset Categorization
  • Asset Library
  • Asset Sharing
  • Customisable Branding
  • File Conversion
  • Metadata Management
  • Mobile App
  • Reporting/Analytics
  • Search/Filter
  • Version Control
  • Workflow Management

View full list of Digital Asset Management Software

  • Campaign Management
  • Interaction Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking

View full list of Lead Management Software

  • Cataloguing / Categorisation
  • Customer Service Analytics
  • Customer Support Tracking
  • Email Response Control
  • Knowledge Management
  • Live Chat
  • Performance Metrics
  • Search
  • Self Service Portal

View full list of Online CRM Software

  • Collaboration
  • Idea Management
  • Milestone Tracking
  • Prioritization
  • Product Roadmapping
  • Release Planning
  • Requirements Management
  • Resource Management
  • Surveys & Feedback
  • Workflow Management

View full list of Product Management Software

  • Agile Methodologies
  • Budget Management
  • Client Portal
  • Collaboration Tools
  • Cost-to-Completion Tracking
  • Customizable Templates
  • Gantt Charts
  • Idea Management
  • Kanban Board
  • Milestone Tracking
  • Portfolio Management
  • Resource Management
  • Time & Expense Tracking
  • Traditional Methodologies

View full list of Project Management Software

  • Campaign Management
  • Client/Property Matching
  • Contact Management
  • Email Marketing
  • Interaction Tracking
  • Lead Management
  • Property Alerts
  • Referral Tracking
  • Segmentation

View full list of Real Estate CRM Software

  • Collaboration Tools
  • Create Subtasks
  • Gamification
  • Gantt/Timeline View
  • Mobile Access
  • Percent-Complete Tracking
  • Recurring Task Management
  • Reporting/Analytics
  • Spreadsheet View
  • Task Board View
  • Time Tracking
  • To-Do List View

View full list of Task Management Software

  • Access Controls/Permissions
  • Business Process Automation
  • Calendar Management
  • Compliance Tracking
  • Customisable Dashboard
  • Document Management
  • Forms Management
  • Graphical Workflow Editor
  • Mobile Access
  • No-Code
  • Task Management
  • Third Party Integrations
  • Workflow Configuration

View full list of Workflow Management Software

Airtable Alternatives

More Airtable alternatives

Airtable Reviews

Showing 5 of 1,031 reviews

Overall
4.7/5
Ease of Use
4.5/5
Customer Service
4.6/5
Features
4.5/5
Value for Money
4.6/5
Shawn J.
Owner
Photography, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 22/03/2020

"Great Amalgamation of a Spreadsheet & Database"

Comments: I have used AirTable in several areas of my life, but the best example is with a high school program I volunteer with. We have 150 students with 15 advisors, with over 100 data points, in 20 locations. Prior to AirTable, keeping track of everything was a nightmare. Something as simple as trying to contact a student involved either all advisors adding all 150 students into their phone contact list (and update every year) or calling the lead advisor who had to look through a stack of papers to find a number. With AirTable it was as simple as typing in their name and pressing their cell number which automatically dialed them up. I could go on and on about how much AirTable has changed the way I do many aspects of my business and personal life, this was just an example to show how easy it makes things.

Pros: The fact that basically all database applications I tried were basically meant for enterprise-level businesses, and generally required a steep learning curve to even set up. I only needed basic database functionality, and to be able to easily edit single or groups of entries. AirTable solved this perfectly. Also, the team over there seem to be constantly adding on new functionality, which I see and realize that could solve problems I did not even realize I had. The best part is just how easy it is to use. I have some people on my team that are far from tech-savvy, and with a quick overview, they were even able to utilize it.

Cons: Their forms have a bit to be desired, but that is mostly just the appearance when I send them out. Also when sorting and filtering, it requires 3 or so clicks, when I think they could make it one.

  • Reviewer Source 
  • Reviewed on 22/03/2020
Steve M.
Director of Digital Marketing
Nonprofit Organization Management, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    4/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 30/12/2019

"Only limited by your time and creativity"

Comments: We have about 10 different business processes that we track in Airtable. It's amazing how flexible it is, and the overall experience has been extremely smooth. It's especially easy to get new users up to speed quickly because of how intuitive the Airtable is, which is an especially difficult feat given how extensively you can customize everything. They have a great online help and video training as well.

Pros: Airtable brings actual structure to our working environment. We use for a team of 15 to track tasks, projects, and even for lightweight documentation of work done or where stuff is. I really like the flexibility and the ability to create just about anything with it and still make the finished product look nice. The UI is what people first comment on when I invite them to our shared set of bases--either "it looks great" or "this is easy" or something like that. I especially love the integration with Zapier so that if you need to go outside an Airtable base, you probably won't have to do manual entry--it can sync with your other app.

Cons: With the free version, you will hit the record limit will pretty easily. I wish they had a lower-priced plan that was above the free version, but below their much more expensive tiers.
A second huge miss is that there was really no way to do rich text. That severely limits the usefulness for using Airtable as any kind of repository for content or anything like that. Basically you convert everything to HTML markup and store it as plain text in Airtable, but like I said they have promised to fix this . . .

  • Reviewer Source 
  • Reviewed on 30/12/2019
Verified Reviewer
Community Engagement Manager
Government Administration, 13-50 Employees
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 19/08/2020

"Great project management software with add-ons"

Comments: Simply put, Airtable allows us to be more productive and organized. We can do more and track our progress easily.

Pros: Our team loves Airtable and uses it in several ways (tracking and assigning projects, collecting data, communications requests) and it's agile and easy to use across the board. We love the multiple views and ability to connect records across a base.

Cons: You pay by user per workspace, so that means if you have teams that work in more than one area, you would need to pay for them twice. Additionally, you can connect items within a base, but you currently cannot connect bases.

  • Reviewer Source 
  • Reviewed on 19/08/2020
Verified Reviewer
Senior Producer
Computer Games
Used the Software for: 6-12 months
  • Overall Rating
    3/5
  • Ease of Use
    3/5
  • Features & Functionality
    1/5
  • Customer Support
    4/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 17/07/2018

"Airtable is one to watch in the future"

Comments: Airtable has very specific uses that would be hard to replicate anywhere else with another piece of software. It has many flaws and drawbacks, but once you accept them (and find ways to circumvent them) it can be quite a handy and interesting piece of software.

Pros: When I first started to use Airtable, I came away deeply frustrated with it's usability. It's sometimes slow, straightly obtuse to use and has many "pending features" that would be extremely helpful for some of the simplest of tasks. However, there came a time when I had to organise a league table for a tournament over the internet, and all of sudden, Airtable clicked. What Airtable is good at is creating a database of entries for a specific use, so for example, making an internet registration form where a user can enter data and "register" their interest in a particular thing is so quick and easy to do. I created an application form which auto stored the data into a highly organised table that I could then use however I wanted (I created a league table from the registered users with ease and shared the results of the league as the scoring progressed) - all via the internet, I don't know of a way that I could have achieved this without AirTable, Google Docs would have been a possible solution, but Airtable allows you to add attachments easily (so images, etc) as well as allowing you to manipulate (And hide) data in any way you can think of using Rollups and Lookups - two of it's most powerful features. Once you get used to it, Airtable becomes useful, and I can see myself using it again and again when I want to organise a very specific and distributed task on the internet.

Cons: Don't think this is Excel in a different disguise, it's not, it's not as adaptable and not as powerful as Excel. You couldn't use it to track a project or manage a holiday system or anything like that, but creating a full customer list for a newsletter? Yep, easy, that's the kind of thing it DOES do really well. It could use a few more features on the free tier of the software (the paid tier unlocks "blocks" - which is a strange name for plugins, which allow you to view the data in different visual ways but ultimately it's not as well integrated as it should be and therefore has a limited use) Another thing is that Airtables mobile interface is woeful compared to it's desktop version, and for some reason you can't access the desktop website via mobile. I have no idea what compelled them to make this decision but it's something they need to address in the future. The mobile layout is next to useless.

  • Reviewer Source 
  • Reviewed on 17/07/2018
David K.
Developer
Computer Games, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 26/05/2020

"Honestly, the cure for the common spreadsheet"

Comments: I didn't like Google Sheets,and I didn't like sharing Excel or .csv files all the time through Dropbox, Slack or email. Airtable is gloriously pleasant to use. After using for several years, no bug has ever intruded on me when using Airtable, which makes a very small list of products I've ever used on a regular basis. I don't use other Software as a Service tools anymore for CRMs, email lists, or really data tracking of any kind. Everything like this can be done in Airtable in a way that is flexible and fully understood and clear. My most common recommendation is for people to just start by using Airtable for free simply for a shared grocery list, then go from there.

Pros: Airtable doesn't even require a tutorial, pricing is easy, the forms are far easier to distribute and embed than other similar tools, and their integration with really every kind of data I use is seamless. Also Airtable's Blocks blow my mind.

Cons: I feel like their pricing page could be a bit more immediately intuitive and simplified, though that's seriously nitpicking because it's better than most pricing pages. Also, the Universe functionality isn't as widespread across different fields as it might seem at first, if people are only looking to use templates from other people.

  • Reviewer Source 
  • Reviewed on 26/05/2020