Marketo Marketing Automation

Marketo Marketing Automation

by Marketo

Who Uses Marketo Marketing Automation?

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

What Is Marketo Marketing Automation?

Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.

Marketo Marketing Automation Details

Marketo

http://www.marketo.com/

Founded 2006

Marketo Marketing Automation Cost Overview

Marketo Marketing Automation does not have a free version but does offer a free trial. Marketo Marketing Automation paid version starts at USD 1,026.00/month.

Starting Price

USD 1,026.00/month

Pricing Details

EUR 895 - 3195

Free Version

No

Free Trial

Yes

Deployment

Cloud, SaaS, Web

Marketo Marketing Automation Features

Lead Nurturing Software
A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Marketo Marketing Automation Reviews

Showing 5 of 578 reviews

Overall
4.2/5
Ease of Use
3.8/5
Customer Service
3.9/5
Features
4.2/5
Value for Money
3.8/5
Md masoom R.
Sr. Executive Sales and Research
Information Technology & Services, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 03/07/2019

"Indeed a Best-in-Class Marketing Automation Software"

Comments: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pros: I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Cons: I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

  • Reviewer Source 
  • Reviewed on 03/07/2019
Ruth B.
Marketing Automation and Website Manager
Banking, 1,001-5,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 18/06/2020

"Customizable to Your Business"

Pros: Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.

Cons: You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.

  • Reviewer Source 
  • Reviewed on 18/06/2020
Edward U.
Owner
Computer Software
Used the Software for: 2+ years
  • Overall Rating
    3.5/5
  • Ease of Use
    3/5
  • Features & Functionality
    4.5/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Source: SoftwareAdvice
  • Reviewed on 12/11/2015

"Pros and Cons"

Pros: Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Cons: Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

  • Reviewer Source 
  • Source: SoftwareAdvice
  • Reviewed on 12/11/2015
Maddison L.
partner
Real Estate, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 13/04/2020

"Great tool!"

Comments: Marketo is an astonishing apparatus that boosts the speed of your advanced showcasing work. You'll be able to assist the level of your endeavors by utilizing such curious vice. The instrument has numerous applications that give awesome offer assistance in making your promoting procedure more viable. You'll be able to increment the number of leads and it'll offer assistance in upgrading the volume of your deals.

Pros: Marketo is a successful and solid apparatus for computerized showcasing with simple methods and applications. Marketo makes a difference in showcasing methodologies of the trade with different apparatuses and it moreover grows the exercises over numerous channels. This makes a difference in making more leads. You'll be able moreover join yourself with different apparatuses that can provide you best results.

Cons: You would like to have training from any experienced identity sometime recently utilizing Marketo since it isn't a straightforward way of doing showcasing. It incorporates numerous basic apparatuses and applications that ought to be caught on to begin with and after that, you'll apply.

  • Reviewer Source 
  • Reviewed on 13/04/2020
Verified Reviewer
Marketing Automation Manager
Public Relations & Communications, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 22/07/2019

"Flexible and Adaptable, Best for Technical Users"

Comments: The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.

Pros: The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

Cons: There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

  • Reviewer Source 
  • Reviewed on 22/07/2019