
Who Uses Aha!?
More than 5,000 companies and 400,000 users trust our cloud-based software to build lovable products and be happy doing it.
What Is Aha!?
Build lovable products with the world's #1 roadmap software. Aha! Roadmaps is a product management suite and the best way to set strategy, prioritize features, and share visual plans. It also includes essential idea management capabilities. If you are looking for a dedicated feedback product, choose Aha! Ideas. It is the best way to crowdsource feedback, engage a community, and develop customer empathy. Learn more and start a free 30-day trial of Aha! Roadmaps or Aha! Ideas at www.aha.io.
Aha! Details
Aha! Labs
https://www.aha.io
Founded 2014











Aha! pricing overview
Aha! does not have a free version but does offer a free trial.
Free Version
No
Free Trial
Yes, get a free trial
Aha! deployment and support
Support
- 24/7 (Live Rep)
- Online
Deployment
- Cloud, SaaS, Web
- Mobile - iOS Native
- Mobile - Android Native
Training
- Live Online
- Webinars
- Documentation
Aha! Features
ALM Software
- Administrator Level Control
- Defect Tracking
- Iteration Planning
- Project Management
- Release Management
- Requirements Review
- Task Management
- Test Case Tracking
- User Level Management
- Version Control
Application Performance Management Tools
- Baseline Manager
- Diagnostic Tools
- Full Transaction Diagnostics
- Performance Control
- Resource Management
- Root-Cause Diagnosis
- Server Monitoring
- Trace individual transactions
Business Plan Software
- Business Plan Templates
- Collaboration
- Dashboard
- Financial Projections
- Financial Templates
- Fundraising Management
- Investor Management
- Pitch Presentation
- Social Sharing
- Step-by-Step Wizard
Business Process Management Software
- Access Controls/Permissions
- Alerts/Notifications
- Business Process Automation
- Business Rules Management
- Collaboration
- Process Change Tracking
- Process Mapping
- Process Modeling & Designing
- Visual Workflow Management
Gantt Chart Software
- Alerts/Notifications
- Capacity Management
- Color Coding
- Dependency Tracking
- Drag & Drop
- Milestone Tracking
- Progress Tracking
- Task Management
- Templates
Idea Management Software
- Activity/News Feed
- Collaboration
- Idea Ranking
- Ideation
- Mind Map
- Status Tracking
- Workflow Management
Innovation Management Tools
- Collaboration
- Discussion Threads
- Engagement Monitoring
- Evaluation Workflow
- Feedback Management
- Gamification
- Idea Ranking
- Ideation / Crowdsourcing
- Polls / Voting
- Trend Tracking
Kanban Tools
- Collaboration Tools
- Dependency Tracking
- KPI Monitoring
- Milestone Tracking
- Multi-board
- Prioritization
- Project Planning
- Roadmapping
- Supports Scrum
- Task Management
- Time Tracking
OKR Software
- Customisable Dashboard
- Goal Management
- KPI Monitoring
- Negative Feedback Management
- Progress Tracking
- Strategic Planning
Product Lifecycle Management Software
- Change Management
- Compliance Management
- Cost Tracking
- Design Management
- Document Management
- Product Data Management
- Project Management
- Requirements Management
- Supplier Management
Product Management Software
- Collaboration
- Idea Management
- Milestone Tracking
- Prioritization
- Product Roadmapping
- Release Planning
- Requirements Management
- Resource Management
- Surveys & Feedback
- Workflow Management
Product Roadmap Software
- Collaboration
- Content Import/Export
- Drag & Drop
- Milestone Tracking
- Prioritization
- Requirements Management
- Workflow Management
Requirements Management Software
- Change Management
- Collaboration
- Prioritization
- Reporting
- Stakeholder Defined Attributes
- Status Tracking
- Task Management
Strategic Planning Software
- Budgeting & Forecasting
- Dashboard
- Goal Setting
- Idea Management
- KPIs
- Milestone Tracking
- Modeling & Simulation
- Roadmapping
- Scenario Planning
- Scorecards
Aha! Alternatives
More Aha! alternativesAha! Reviews
Read all reviewsOverall rating
Average score

David P.
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Overall Rating5 /5
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Ease of Use4 /5
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Features & Functionality5 /5
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Customer Support5 /5
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Value for Money5 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 27/07/2020
"I will use this software for the rest of my career. It's worth every penny."
Comments: If you've used developer-centric tools (Jira, for example), you know that they may be great for tracking stories and sprints, but they have very limited support (if any) for tracking the actual thought process in coming up with those stories. Either they don't have enough levels of hierarchy, or they try to get away with tags for everything. This is the first product that I've every used that has a structured methodology and design approach to evaluating your goals as a company / department; figuring out what initiatives support those goals; further breaking the initiatives down into master features (sometimes called Epics in other packages), and then individual features (stories). It also generates beautiful roadmaps, and has a transformational scorecard feature that lets you set up the criteria that matter, then rate all of your features, then calculate a score so you have a definitive order in which to do things.
Pros: The comprehensiveness of this software is incredible. It has almost everything you can possibly conceive of when building nearly any type of product or service. It helps you organize, plan, communicate, rate, rank, document, and create everything you need, except the actual software code (but you can just assign the stories to your dev team, and/or sync to another product). It also empowers you to have the conversations with stakeholders to figure out truly what's important (as opposed to the endless chorus of "it's all important"). I wish I would have known about this years ago.
Cons: The single largest missing feature is OKR support. There are goals and metrics, but not a structured way to do OKRs for products/teams. But there is also plenty of other software in the world that does it. We did struggle a bit with the integration with Jira, but that's largely because of Jira deficiencies.
- Reviewer Source
- Reviewed on 27/07/2020
Kim L.
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Overall Rating5 /5
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Ease of Use5 /5
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Features & Functionality5 /5
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Customer Support5 /5
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Value for Money5 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 12/02/2021
"Fantastic Support & Quick Start Up"
Comments: The exceptional Support Team has made all the difference in how we've been able to effectively use Aha! to manage projects. They REALLY do respond in a couple hours, the chat function is fantastic for quick questions, and it's very easy to schedule time to talk through more complex topics. The quality of the knowledge base, video tutorials and regularly offered trainings are the best I've experienced. Behind all that is a knowledgeable, friendly and extremely helpful team of Support folks.
Pros: Aha! provides a comprehensive set of tools to allow our teams to track work from an initial thought through to completion. Using Aha! we managed an extremely complex software implementation with multiple integrations and were able to track the work at varying levels of detail while always knowing status. Aha!'s My Work dashboard, assignment and commenting capabilities ensured our team members, with minimal effort, could readily identify their work, call out and address roadblocks and communicate progress. Team members who are more interested in doing the work than saying what work they did are converts to the value of Aha!, praising searchability, ease of use and a central repository for all the critical information.
Cons: Determining the workspace structure proved challenging for us and we are still trying to decide what's the right configuration. Still, there's really no wrong way to set it up and the flexibility and adaptability of the product will allow us to evolve our structure to meet our evolving organization's needs.
- Reviewer Source
- Reviewed on 12/02/2021
Raf A.
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Overall Rating3 /5
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Ease of Use2 /5
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Features & Functionality2 /5
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Customer Support1 /5
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Value for MoneyUnrated
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 06/08/2019
"Don't recommend. Read review for details.."
Comments: Would never recommend.
Pros: Cool logo. Good space to house personas and competitor analysis.
Cons: In the initial onboarding process I would contact customer support for clarity, seeing as how I've never used such a software. I had one phone call, fairly short. I was later tasked with sole responsibility for the software - evangelizing and coaching others on how to use it. When I reached out to support for more clarity, the reps did EVERY possible not to get on a call with me. They would email me back every other day - directing me to instructional videos - refusing to get on the phone. I needed to integrate with Jira, "Please HELP!!??"- guess what? "We have some videos that can help you. Awful support. As well, not very user friendly, not customizable, and just down right inferior cosmetically.
- Reviewer Source
- Reviewed on 06/08/2019
Liam W.
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Overall Rating5 /5
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Ease of Use4 /5
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Features & Functionality5 /5
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Customer Support5 /5
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Value for Money5 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 05/02/2021
"Simply the best"
Comments: Aha has listened to its customers and consistently delivered a product that does exactly what it says on the tin. Customer support is of course world class - fast, responsive, intelligent and useful proactive assistance. Concierge service that comes with Ent+ is extremely useful.
Pros: Everything works how you'd expect it to. It is EASY to use if you spend an hour or two looking at the help videos and basking in the glow of what an amazing product you're investing in. Trustworthy company, eat their own dog food, led by a guy who wrote a book called Lovability. For us, finally being able to visualise our ambitions, go beyond simple roadmapping pitfalls to an optimised value-driven world, integrated with project management tools. Perfect.
Cons:
Onboarding through the help files isn't that great, as it's now a fairly large and complex product. However, the accompanying videos are short and perfectly poised to help. You should expect to commit people to this product to understand and train others. Once you've configured and set up it's a breeze and a joy.
I could have done with more help containing output from workshops and discussions, whereas currently you need to use a combination of Notes and description fields, or some sort of crossover with Ideas. It isn't very clear and that is surprising seeing as product managers use it. You'd have thought a clear workflow capturing initiative and feature level discussions would be normal.
- Reviewer Source
- Reviewed on 05/02/2021
Rudra M.
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Overall Rating5 /5
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Ease of Use5 /5
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Features & Functionality5 /5
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Customer Support5 /5
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Value for Money5 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 02/09/2020
"Excellent Roadmap & Idea Management Package"
Comments: Centralized auditability for investment, traceability from idea to release, centralized communication to internal teams, feedback from customers, structured rankings - list goes on. We originally used Doors, which is an extremely good (but rigid) requirements management platform. Aha! works better with our shift in development practices, and in tandem with JIRA, while adding a lot of capability that wasn't present before (outside of scattered presentations and spreadsheets).
Pros: Philosophically, the software gently pushes you to validate decisions that are key to product management - why are you building this, who is it for, how is it helping you achieve strategic and tactical goals? With that in mind, it sets up the team to be critical in their choices, extremely important in the current market. You're not forced to use these features, but it helps with both top-down alignment and bottom-up justifications for expenditure. From a feature perspective, the JIRA and Confluence integration work well for our purposes, the cascading templates help us ensure consistency in communication with Engineering across the product lines, an the Ideas portal is a great addition for internal and external feedback.
Cons: Additional data types for the extensible entities would be nice - lists of custom entities for one.
- Reviewer Source
- Reviewed on 02/09/2020