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What Is Ecwid?
Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid by Lightspeed has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations and dedicated mobile app, you can manage your marketing, merchandising, and sales any time, anywhere.
Who Uses Ecwid?
Small and medium merchants and entrepreneurs who want to quickly sell on any website without hiring a developer.
Where can Ecwid be deployed?
About the vendor
- Ecwid
- Located in Encinitas, US
- Founded in 2009
Ecwid support
- Phone Support
- 24/7 (Live rep)
- Chat
Ecwid pricing
Starting Price:
- Yes, has free trial
- Yes, has free version
Ecwid has a free version and offers a free trial. Ecwid paid version starts at USD 0.00/one-time.
About the vendor
- Ecwid
- Located in Encinitas, US
- Founded in 2009
Ecwid support
- Phone Support
- 24/7 (Live rep)
- Chat
Ecwid videos and images






Features of Ecwid
Reviews of Ecwid

Great for small business owners
Comments: My overall experience has been amazing I'm under the venture plan which is $17 a month and you can basically compare the venture plan to Shopify basic plan which is $29 a month.
Pros:
What I like most about the software is it's very easy to use whether you're doing it based from your browser or from the app. Very simple and easy website design and setup.
Cons:
The thing that I like least about the software is that they actually don't have their own payment processor versus Shopify. But it gives you the option to use square, stripe,2checkout&More.
Alternatives Considered: Adobe Commerce and SamCart
Reasons for Choosing Ecwid: I was looking for something a little bit more affordable.
Switched From: BigCommerce and Shopify
Reasons for Switching to Ecwid: I ultimately chose the product because I got a promotion for 50% off your venture plan for the first month and I'm very glad that I did that and took the initiative.
Easy to Use and Fully Functional!
Comments: I've been using Everyone shopping cart for almost 4 years and I'm satisfied with the service. I've tried other companies and always revert back to Ecwid. It provides all the necessary told and features for a website or online retail store.
Pros:
Easy to create new products for online store. Easy to setup store and affordable price.
Cons:
I'm not particularly happy with the design options and usable templates.
Alternatives Considered: Shopify
Reasons for Choosing Ecwid: I don't remember
Switched From: Wix
Reasons for Switching to Ecwid: It seemed easier to understand and implement with the website host I was using (Weebly)
Affordable and handy
Comments: Ecwid "tour de force" stays in its ability to be easy-to-manage software, while being at an affordable price.
Pros:
Ecwid is a handy and very easy-to-manage software. It gives you the ability to switch easily from a CRM inventory to a more design-specific function. It's affordable and a must for most e-commerce stores.
Cons:
What I didn't like about Ecwid is its exclusive Paying Card management by Stripe, which, by the way, is not available in most countries. That's need to be improved.
Good for Beginners.
Comments: My overall experience has been good as a newer small handmade business but as soon as I'm able to find one that can beat ecwid in price & features that i can trust I plan to switch but only because i need certain features for my growth & variations etc that I am not willing to pay even more than I already pay them now when i think they could give a little more effort in some areas. However I still love ecwid & I do recommend to small or micro businesses just starting out or businesses with little product.
Pros:
What I love most about Ecwid is the blog of resources & the apps you can integrate with. & if your plan is high enough the taxes are calculated for you & updated automatically. I also enjoy the product variations but let me note again this is also something that requires an upgrade. While I do like my website, I also have coding in it that I used to make it better than what it is. I think its great for a smaller business or a business with limited products.
Cons:
I do not like that variations is only available as an upgrade. I also am not a fan of some of the ways they just expect you to do your newsletter when they could of really made it much simpler. & my least all time favorite thing about them is the fact that I pay one of the highest plans & I can't even make a legit blog or forum technically on the same page which complicates a lot especially for beginners when they are just learning. trust me I was once there.
Beginner based Platform to start Selling online effortlessly
Comments: Ecwid is the easiest way to start selling online at ease thanks to its built in features, affordable plans with almost no additional fees, transparent policies and more importantly, a rich dashboard to manage your store, from setting prices to product description, and from inventory management to SEO customerization. Ecwid should be the first platform to land on to explore how simple online selling is thanks to the variety of integrations and constant support.
Pros:
Through on a free trail plan; Ecwid provides all that beginners need to sell online easily; it user-friendly dashboard that allows you use built-for-you templates to descibe products, set prices, shipping methods and even ways to market your products. Ecwid comes with affordable plans, less fees and mainly many gateways for payment processing. Even if you are still unsure of selling online, Ecwid thought of connections and integrations to many third party apps and platforms, which allow dropshipping, an opportunity to start the journey.
Cons:
Ecwid is not ideal for large businesses as it is less popular than many other platforms in this industry, namely Wix; it is less common if not inexistent in many countries, and of course, their currencies.