15 years helping Australian businesses
choose better software

What Is Ecwid?

Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid by Lightspeed has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations and dedicated mobile app, you can manage your marketing, merchandising, and sales any time, anywhere.

Who Uses Ecwid?

Small and medium merchants and entrepreneurs who want to quickly sell on any website without hiring a developer.

Where can Ecwid be deployed?

Cloud-based
On-premises

About the vendor

  • Ecwid
  • Located in Encinitas, US
  • Founded in 2009

Ecwid support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 222 others

Languages

Arabic, Chinese, Czech, Danish, Dutch and 20 others

Ecwid pricing

Starting Price:

USD 0.00/one-time
  • Yes, has free trial
  • Yes, has free version

Ecwid has a free version and offers a free trial. Ecwid paid version starts at USD 0.00/one-time.

About the vendor

  • Ecwid
  • Located in Encinitas, US
  • Founded in 2009

Ecwid support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 222 others

Languages

Arabic, Chinese, Czech, Danish, Dutch and 20 others

Ecwid videos and images

Ecwid Software - Sell everywhere
Ecwid Software - Manage everything easily
Ecwid Software - Reach more customers
Ecwid Software - Sell from anywhere
Ecwid Software - Integrate with Point-of-sale
View 6 more
Ecwid video
Ecwid Software - Sell everywhere
Ecwid Software - Manage everything easily
Ecwid Software - Reach more customers
Ecwid Software - Sell from anywhere
Ecwid Software - Integrate with Point-of-sale

Features of Ecwid

  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Alerts/Notifications
  • CRM
  • Cataloguing/Categorisation
  • Channel Management
  • Customer Accounts
  • Data Security
  • Discount Management
  • Email Marketing
  • For Small Businesses
  • Inventory Management
  • Inventory Tracking
  • Mobile Access
  • Multi-Channel Marketing
  • Multi-Currency
  • Order Management
  • Promotions Management
  • Reviews Management
  • SEO Management
  • Shipping Management
  • Shopping Cart
  • Social Media Integration
  • Tax Management
  • Third Party Integrations
  • Website Management
  • eCommerce Management

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Reviews of Ecwid

Average score

Overall
4.6
Ease of Use
4.6
Customer Service
4.6
Features
4.3
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Devonna
Devonna
Owner in US
Verified LinkedIn User
Wholesale, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Great for small business owners

5.0 3 years ago

Comments: My overall experience has been amazing I'm under the venture plan which is $17 a month and you can basically compare the venture plan to Shopify basic plan which is $29 a month.

Pros:

What I like most about the software is it's very easy to use whether you're doing it based from your browser or from the app. Very simple and easy website design and setup.

Cons:

The thing that I like least about the software is that they actually don't have their own payment processor versus Shopify. But it gives you the option to use square, stripe,2checkout&More.

Alternatives Considered: Adobe Commerce and SamCart

Reasons for Choosing Ecwid: I was looking for something a little bit more affordable.

Switched From: BigCommerce and Shopify

Reasons for Switching to Ecwid: I ultimately chose the product because I got a promotion for 50% off your venture plan for the first month and I'm very glad that I did that and took the initiative.

Latresse
Owner in US
Retail, Self Employed
Used the Software for: 2+ years
Reviewer Source

Easy to Use and Fully Functional!

5.0 4 years ago

Comments: I've been using Everyone shopping cart for almost 4 years and I'm satisfied with the service. I've tried other companies and always revert back to Ecwid. It provides all the necessary told and features for a website or online retail store.

Pros:

Easy to create new products for online store. Easy to setup store and affordable price.

Cons:

I'm not particularly happy with the design options and usable templates.

Alternatives Considered: Shopify

Reasons for Choosing Ecwid: I don't remember

Switched From: Wix

Reasons for Switching to Ecwid: It seemed easier to understand and implement with the website host I was using (Weebly)

Gentian
Instructor in Albania
Education Management, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Affordable and handy

5.0 2 weeks ago New

Comments: Ecwid "tour de force" stays in its ability to be easy-to-manage software, while being at an affordable price.

Pros:

Ecwid is a handy and very easy-to-manage software. It gives you the ability to switch easily from a CRM inventory to a more design-specific function. It's affordable and a must for most e-commerce stores.

Cons:

What I didn't like about Ecwid is its exclusive Paying Card management by Stripe, which, by the way, is not available in most countries. That's need to be improved.

Sarah
Creator, CEO, Formulator in US
Cosmetics, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Good for Beginners.

3.0 5 months ago

Comments: My overall experience has been good as a newer small handmade business but as soon as I'm able to find one that can beat ecwid in price & features that i can trust I plan to switch but only because i need certain features for my growth & variations etc that I am not willing to pay even more than I already pay them now when i think they could give a little more effort in some areas. However I still love ecwid & I do recommend to small or micro businesses just starting out or businesses with little product.

Pros:

What I love most about Ecwid is the blog of resources & the apps you can integrate with. & if your plan is high enough the taxes are calculated for you & updated automatically. I also enjoy the product variations but let me note again this is also something that requires an upgrade. While I do like my website, I also have coding in it that I used to make it better than what it is. I think its great for a smaller business or a business with limited products.

Cons:

I do not like that variations is only available as an upgrade. I also am not a fan of some of the ways they just expect you to do your newsletter when they could of really made it much simpler. & my least all time favorite thing about them is the fact that I pay one of the highest plans & I can't even make a legit blog or forum technically on the same page which complicates a lot especially for beginners when they are just learning. trust me I was once there.

Mohamed
Lecturer in Algeria
Education Management, 1,001–5,000 Employees
Used the Software for: Free Trial
Reviewer Source

Beginner based Platform to start Selling online effortlessly

4.0 4 months ago

Comments: Ecwid is the easiest way to start selling online at ease thanks to its built in features, affordable plans with almost no additional fees, transparent policies and more importantly, a rich dashboard to manage your store, from setting prices to product description, and from inventory management to SEO customerization. Ecwid should be the first platform to land on to explore how simple online selling is thanks to the variety of integrations and constant support.

Pros:

Through on a free trail plan; Ecwid provides all that beginners need to sell online easily; it user-friendly dashboard that allows you use built-for-you templates to descibe products, set prices, shipping methods and even ways to market your products. Ecwid comes with affordable plans, less fees and mainly many gateways for payment processing. Even if you are still unsure of selling online, Ecwid thought of connections and integrations to many third party apps and platforms, which allow dropshipping, an opportunity to start the journey.

Cons:

Ecwid is not ideal for large businesses as it is less popular than many other platforms in this industry, namely Wix; it is less common if not inexistent in many countries, and of course, their currencies.