Adobe Experience Manager

Digital content authoring and delivery tool

Comments: Since Marketo is part of the CRM, and individuals are increasingly migrating away from a dispersed Martech stack in favor of a more unified strategy, the connectivity between the two has been really helpful.

Pros:

As the manager of marketing operations, I am responsible for reporting on campaign statistics, website traffic, and key performance indicators (KPIs), as well as making choices based on this data. The metrics were presented in a way that was easy to understand and use, which aided me greatly in my daily reporting.

Cons:

Although the tool's insights and reports are sufficient, they can be improved by allowing users to create their own segments and therefore allowing them to zero in on the channels that are of greatest importance to them.

Enjoyed the functionality and customization

Comments: I think the forms that I was able to create with AEM were great. The software I now use doesn't have the same customizable features, and I miss them. I feel that the forms I create now don't look at good.

Pros:

I really liked how much I could customize the forms I created.

Cons:

It took a lot of training and practice to get good at using the software.

Pretty solid not when it works; smaller additions would make it a more solid program

Comments: Once set up, it is fairly easy to pick up, especially if you have worked with other CMS products.

Pros:

It is pretty easy to pick up with the text component and image one, even for clients who aren't tech savvy.

Cons:

The touch UI interface with versions 6.1 and above feels rather underwhelming. Because I can do much more in the classic interface, it provides little motivation to "play" with the touch interface. Also, cannot see doing much development on the touch UI side. Second, there are a lot of little things Adobe can do that will greatly improved the user experience of this product. First, add a simple spell check the various text editors and allow users to expand the size of the edit dialogue box even selecting assests and pages. Additionally, adding the name of the components when hovering over the component in editing mode in authoring. I know people have requested this. The latest version cloud version also seems a little unstable. Seems to have connectivity issues from time to time.

Great tool for enterprises

Pros:

It's a great tool to manage a big amount of websites. You can use content in many different websites in a very easy and efficient way.

Cons:

Really difficult set-up, developments are extremely complex and take a lot of time.

Adobe experience

Pros:

Adobe Experience Manager's seamless integration of content management and digital asset management is highly efficient.

Cons:

Adobe experience manager comes with high price and it can be difficult for small businesses.