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Adobe Experience Manager

Adobe Experience Manager

What Is Adobe Experience Manager?

Transform your DAM into a dynamic content engine that uses AI to streamline creative workflows and automate experience delivery at scale. Experience Manager Assets is a cloud-native DAM built for today's content needs, letting you easily create, manage, and deliver millions of assets for personalized experiences.

Who Uses Adobe Experience Manager?

Not provided by vendor

Adobe Experience Manager Software - Automate content creation to reduce repetitive tasks
Adobe Experience Manager Software - Bulk upload to accelerate asset management
Adobe Experience Manager Software - Use built-in creative editing capabilities to refresh or repurpose assets

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Reviews of Adobe Experience Manager

Average score

Overall
4.3
Ease of Use
3.8
Customer Service
4.0
Features
4.3
Value for Money
3.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
46%
4
42%
3
9%
2
3%
Andrew
Andrew
Global SEO/Digital Marketing Program Manager in US
Verified LinkedIn User
Computer Hardware, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

The Cadillac of CMS

5.0 5 years ago

Comments: We used AEM at the very first company I worked with. I dont think I realized how great it is until I moved on in my career to several other companies that do not use it. There is truth to the saying that sometimes you dont appreciate things until you no longer have them! The company I am with now uses AEM, and anytime I get frustrated with not understanding how to do something, I remind myself of the alternative.

Pros:

Adobe Experience Manager (AEM) is the cream of the crop when it comes to CMS. The functionality that it offers - from its backend configuration to its capabilities for 'everyday' users - is unmatched from the other products I have worked with. If I were to single out my top pros for the CMS, I would say its component building blocks, and it's flexible workflow integration. These two things in particular set it apart from other competitors (for me, at least).

Cons:

As with most products that pack a ton of functionality and features, AEM is not always the easiest CMS to work with. That being said, it is also definitely not the most difficult. But, most of the advanced configurations and integrations require an adept development team. And, to make changes to existing functionality also usually requires a lot of interaction with dev (again, not a bad thing, but something to take into consideration).

Verified Reviewer
Verified LinkedIn User
Luxury Goods & Jewelry, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Excellent enterprise-level CMS with interesting synergies with the entire Adobe suite

4.0 11 months ago

Comments: The adoption of the tool was rapid by all company stakeholders. The initial implementation instead required a lot of time and a detailed analysis. We are evaluating possible synergies with the Adobe full-stack and the possibility of using the tool as a CMS for the mobile app and as an email editor.

Pros:

Ease of use and rapid user adoption. The modularity in making page layouts is very convenient. Managing translations via external tools on very complex sites also helps. The possibility of exploiting synergies with other Adobe tools (Adobe Campaign and Adobe Target above all)

Cons:

The management of the content structure, especially in sites with many countries and languages, needs to be absolutely improved as it does not allow a quick customization of the contents on specific countries/languages without manual interventions that require extra effort.

Matt
Matt
Sr QA Analyst in US
Verified LinkedIn User
Hospitality, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Complex, non-intuitive but gets the job done

4.0 3 weeks ago New

Comments: I have found it more complex with content types differentiated in less intuitive ways. It requires memorizing what differentiates one things from another rather than getting it intuitively as a logical distinction. It also has more to ignore when completing a task.

Pros:

I do like the clean authoring forms, and the availability and visibility of locales, translations though they are very complex to manage and understand

Cons:

I dislike the complexity of workflows for doing so many things, from setting up locals and translations, to editing headless components. Compared o other products, AEM seems to have more things to work with rather than fewer things that can be customized in broader ways.

Verified Reviewer
Verified LinkedIn User
, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Pretty solid not when it works; smaller additions would make it a more solid program

2.0 6 years ago

Comments: Once set up, it is fairly easy to pick up, especially if you have worked with other CMS products.

Pros:

It is pretty easy to pick up with the text component and image one, even for clients who aren't tech savvy.

Cons:

The touch UI interface with versions 6.1 and above feels rather underwhelming. Because I can do much more in the classic interface, it provides little motivation to "play" with the touch interface. Also, cannot see doing much development on the touch UI side. Second, there are a lot of little things Adobe can do that will greatly improved the user experience of this product. First, add a simple spell check the various text editors and allow users to expand the size of the edit dialogue box even selecting assests and pages. Additionally, adding the name of the components when hovering over the component in editing mode in authoring. I know people have requested this. The latest version cloud version also seems a little unstable. Seems to have connectivity issues from time to time.

Denise
Denise
Marketing Specialist in US
Verified LinkedIn User
Marketing & Advertising, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Digital content authoring and delivery tool

4.0 2 years ago

Comments: Since Marketo is part of the CRM, and individuals are increasingly migrating away from a dispersed Martech stack in favor of a more unified strategy, the connectivity between the two has been really helpful.

Pros:

As the manager of marketing operations, I am responsible for reporting on campaign statistics, website traffic, and key performance indicators (KPIs), as well as making choices based on this data. The metrics were presented in a way that was easy to understand and use, which aided me greatly in my daily reporting.

Cons:

Although the tool's insights and reports are sufficient, they can be improved by allowing users to create their own segments and therefore allowing them to zero in on the channels that are of greatest importance to them.