Who Uses This Software?

AB Tasty is widely used by small, mid-size and enterprise companies such as Karen Millen, Jaguar Land Rover, Groupon. Our offer is flexible to accommodate clients' needs.

Average Ratings

4 reviews
  • Overall 4.8 / 5
  • Ease of Use 4.8 / 5
  • Customer Service 5 / 5
  • Features 4.8 / 5
  • Value for Money 5 / 5

Product Details

  • Free Version No
  • Free Trial No
  • Deployment Cloud, SaaS, Web
  • Training In Person
    Live Online
    Webinars
    Documentation
  • Support Business Hours
    Online

Vendor Details

  • AB Tasty
  • https://www.abtasty.com/
  • Founded 2009

About AB Tasty

AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.

AB Tasty Features

  • Audience Targeting
  • Campaign Segmentation
  • Funnel Analysis
  • Heatmaps
  • Landing Pages / Web Forms
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Surveys
  • Test Scheduling
  • Visual Editor
  • A/B Testing
  • Abandoned Cart Saver
  • Account Based Marketing
  • Behavioral Targeting
  • Campaign Segmentation
  • Content Analytics
  • Contextual Targeting
  • Customer Profiles
  • Experience Management
  • Recommendation Engine
  • Website Personalization
Vendor has not completed this information.

AB Tasty Most Helpful Reviews

This Software is a Gem!

Reviewed on 05/12/2019
Brittany W.
Director of Digital Marketing
Real Estate, 201-500 Employees
Used the Software for: 1-5 months
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Every thing has been very positive and everyone I talk to at A/B Tasty is very willing to help!

Pros: I love A/b tASTY! after a previous provider decided to break apart features from our package and charge more I knew it was time to find something new with a better business model. A/B Tasty is in the accelerated path for growth and passionate about helping their customers achieve their goals. Super intuitive interface where you can literally drag and drop elements to create tests, regardless of what CMS you use. Honestly I think they should be a CMS too!

Cons: reporting could be a little more robust but it lets you set any kind of goal you want so it makes up for it.

Cheap but good alternative to Optimize.ly

Reviewed on 14/08/2018
Verified Reviewer
Customer Value Manager
Media Production, 13-50 Employees
Used the Software for: Free Trial
Reviewer Source 
Source: GetApp
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: It's easy to use. We've created hypothesis tests for several pages and had the lift. Also it's cheaper than other expensive AB test tools.

Cons: It doesn't have a wide community since it's not so popular as other AB testing tool. UI is sometimes a bit confusing.

I really underestimated the need for an AB testing software

Reviewed on 20/03/2018
Verified Reviewer
Marketing
Internet, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: If you are not sure you need an AB testing software, you do. Marketing is getting so competitive and so every last bit of information really helps. AB testing has really helped us improve our marketing strategy and AB Tasty is a really good way to do it.

Cons: There's nothing I don't like about the software. So far, everything has gone perfectly. I highly suggest it!

A really nice AB testing software

Reviewed on 26/03/2018
Verified Reviewer
Chef de secteur
501-1,000 Employees
Used the Software for: 1-5 months
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: It is really effective and easy to use. It also provides my team with really good statistic information to help improve our marketing strategy.

Cons: I haven't been using this software very long so I haven't yet discovered anything that I don't like about it.

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