Who Uses This Software?

Online marketer

Average Ratings

22 reviews
  • Overall 4.5 / 5
  • Ease of Use 4.5 / 5
  • Customer Service 4.5 / 5
  • Features 4 / 5
  • Value for Money 4 / 5

Product Details

  • Starting Price USD 20.00/one-time
  • Pricing Details Min Daily budget
  • Free Version No
  • Free Trial No
  • Deployment Cloud, SaaS, Web
  • Training Live Online
    Webinars
    Documentation
  • Support Business Hours
    Online

Vendor Details

  • Outbrain
  • http://www.outbrain.com
  • Founded 2006

About Outbrain Amplify

Outbrain is a premium native advertising platform that helps connect marketers to their target audience through personalized recommendations on the world's leading publishers. We use proprietary interest and behavioral data to capture audiences attention all the way to inspiring their next action.

Outbrain Amplify Features

  • A/B Testing
  • Ad Inventory Management
  • Ad Optimization
  • Banner Management
  • Conversion Tracking
  • Mobile Ad Serving
  • Native Ad Serving
  • Newsletter / Email Ad Serving
  • Referrals / Affiliates
  • Rich Media Ad Serving
  • Video Ad Serving
  • Campaign Management
  • Collaboration
  • Document Management
  • File Sharing
  • Project Management
  • Task Management
  • Time Tracking
  • Affiliate Management
  • Affiliate Tracking
  • Banner Management
  • Commission Management
  • Contest Management
  • Coupon Management
  • Email / Newsletter Communication
  • Fraud Detection
  • Multi Level Marketing (MLM)
  • Multi-Language
  • Social Sharing
  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorisation/Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management
  • Contact Discovery
  • Contact Import/Export
  • Lead Capture
  • Lead Database Integration
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Visitor Identification
  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • Channel Attribution
  • Contextual Targeting
  • Coupons
  • Email Marketing
  • Engagement Monitoring
  • Location-Based Marketing
  • Push Notifications
  • Text Messaging
  • Text-to-Win
  • A/B Testing
  • Account Alerts
  • Analytics / ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages / Web Forms
  • URL Builder
  • Campaign Analysis
  • Conservative
  • Contact Management
  • Contribution Tracking
  • Demographic Data
  • Donor Targeting
  • Email Marketing
  • Event Calendar
  • Fundraising Management
  • Mapping
  • Non-Partisan
  • Online Payment Processing
  • Progressive
  • Staff Management
  • Volunteer Management
  • Voter Database
  • Article Author Database
  • Auto-Update Media Lists
  • Campaign Management
  • Clippings Management
  • Communications Calendar
  • Contact Management
  • Digital Asset Management
  • Direct Mail Management
  • Email Distribution
  • Press Monitoring
  • Press Release Builder
  • A/B Testing
  • Audience Targeting
  • Behavioral Targeting
  • Conversion Tracking
  • Geo Targeting
  • Mobile Retargeting
  • Personalization
  • Recommendation Engine
  • Social Media Retageting
  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management
  • Automated Publishing
  • Brand Tracking
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Multi-User Collaboration
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring
  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling

Outbrain Amplify Most Helpful Reviews

Outbrain helps us reach high value customers

Reviewed on 19/03/2019
Verified Reviewer
Junior Online Marketing Manager
Apparel & Fashion, 201-500 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: The software is very user-friendly and a number of updates have been added over the course of last year, which allow for a better campaign set up, more precise targeting and have helped us decrease our acquisition costs.

Cons: At the moment it's not possible to evenly split budget between ads, meaning that the ad that has been identified as the most promising by the algorithm gets assigned quite a significant share of the overall budget. Hence, conducting tests on ad level has proven a bit tricky.

Want to reach a wider audience?

Reviewed on 28/03/2019
Abdul haseeb K.
Digital Marketing Manager
Online Media, 13-50 Employees
Used the Software for: 6-12 months
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: I use Outbrain - Amplify to reach audience worldwide to promote my products. It has been a real helping hand to scale. I see a lot of good publishers on the network (in most of the countries) who got tons of traffic everyday. You can create campaigns in multiple countries and paying in only one currency which helps to ease reporting! Also, if you are looking to retarget users, I believe Outbrain got a fair hold here! I work with other native advertising tools & I would say the UX design is much simpler and easier then what I see elsewhere. Last but not least, customer support is top-notch! Quick, Sharp & Supportive!

Pros: - Fast & easy campaign set-up,
- Very specific GEO targeting,
- Excellent tracking,
- Audience reach at a fair price,
- Quick & reliable reporting.

Cons: - No ads preview once the campaign is live,
- Cannot target Chinese market,

My secret lead generation weapon :)

Reviewed on 13/03/2019
Soufiane Z.
Performance Marketing
Internet, 201-500 Employees
Used the Software for: 1+ year
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Outbrain is one of the greatest channels for our generating leads in our industry. The CTR and CVR is way better than normal display Banner.By paying less for the clicks compared to FB & Google, we are getting the highest ROI from this channel. I think Native Advertising is the future and i am happy working with such a big player like Outbrain and to be honest, i am enjoying their great customer support.

Pros: Great support
Easy to use
Targeting options (GEO, Age, Interests, Retargeting etc...)
Pixel and Tracking implementation
Low CPC

Cons: Interests targeting optimization still not possible at the moment of this review

Helps with page views

Reviewed on 28/07/2018
Hannah G.
Web Developer
Computer Software
Used the Software for: 1+ year
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: Easy to utilize user interface that enables actual time updates and reporting. Complete exposure into outcomes that enables my group to make modifications that will right away affect the project performance.The platform is really user-friendly.

Cons: You cannot make edits to existing projects once they are live, you need to recreate them if you wish to alter any aspects.

An amazing way to reach new customers!

Reviewed on 11/06/2018
Rotem S.
Online marketing
Computer Software, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: wat to reach new users

Pros: It's a great way to reach the best audience at the right time. Outbrain bring us the best ROI we ever seen from other PPC platforms.

Cons: It has friendly UI, and great ways to reach various target audiences. The only cons its that you need some short period of training on the system.

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