15 years helping Australian businesses
choose better software

What Is Webflow?

Webflow is a visual web development platform that allows companies to design, build, and launch completely custom websites without writing code. By combining design, animation, content management, marketing, and ecommerce tools into a single platform, Webflow empowers non-coders and coders alike to ship and promote websites of all kinds in a faster, more cost-efficient, and more collaborative way.

Who Uses Webflow?

Designed for businesses of all sizes, Webflow helps you build the site you want — without the dev time.

Webflow Software - Design your pages visually, with real content
Webflow Software - Build flexbox and grid layouts, then style every element to perfection
Webflow Software - Publish straight to the web, or hand off clean code
Webflow Software - Fill a blank canvas with everything HTML5 has to offer
Webflow Software - The site you want — without the dev time

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Reviews of Webflow

Average score

Overall
4.6
Ease of Use
4.1
Customer Service
4.2
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Shannon
Shannon
Photographer in US
Verified LinkedIn User
Media Production, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

I can't stop recommending Webflow to everyone

5.0 5 years ago

Comments: Webflow is the best thing that has ever happened to my business.

Pros:

As a small business, it's not uncommon to be the one wearing all of the hats in your business. I'm a photographer and I've designed websites for myself through Wix, 22slides, 4ormat, Squarespace, Wordpress, Virb and finally... Webflow. I'm not exaggerating when I say Webflow is the holy grail of customizability and ease of use. For the past 10 years, I've hated doing website updates or overhauls. Now, I look forward to creating websites in Webflow. Using Webflow inspired the confidence to design more websites for fun, including one for a personal project! They all look beautiful.

Cons:

This honestly may be something I haven't figured out yet, but I don't think you can use animations within CMS pages.

Marco
Marco
Web designer in Italy
Verified LinkedIn User
Design, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

The perfect website builder for designer

5.0 2 years ago

Comments: In the end, I'm happy with Webflow. It's an amazing platform for designers, but it's definitely not enough for advanced website building. You can use it just for landing pages, personal blogs, portfolios, and local business websites. If you need advanced functionalities you need to hard code them (losing the benefit offered by the platform) or you need to chose a different platform.

Pros:

The UX of Webflow and its functionalities are perfect for every designer that wants to approach web design. It empowers designers to build award-winning websites with granular control over the final output. The Webflow hosting is blazing fast, the code generated is clean and lightweight, and the CMS functionalities are great.

Cons:

For a platform so good is incredible how many cons there are with Webflow: - it's not GDPR compliant, and they are actively and deliberately ignoring this issue - it doesn't have a multi-lingual system. You are forced to rely on third-party apps, that add a huge monthly cost for the maintenance of your website - the e-commerce side is incredibly weak compared to other players - the CMS is capped at 10k items. It may seem a lot, but if you automate CMS library enrichment you end up consuming them quickly - every item is capped at 30 custom fields. Again, 30 may seem a big number, but if you used conditional display logic, you can quickly consume those 30 custom fields (and there are other small limitations). It's limiting also for advanced blog structures, like affiliate blogs that need comparison tables. - the general development of the platform is incredibly slow. They haven't added relevant features for years! They even removed the client billing features (I wasn't a fan of it, but they said that they removed it so they can focus on more relevant features, while they are not releasing anything!) - some standard components are not accessible according to WCAG, and you have to rebuild them - a lot of basic components are not pre-built, so you have to custom code them

Rilwan
Product Designer in Canada
Entertainment, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Best Website Buiilder in the Market

4.0 3 weeks ago New

Pros:

We rolled a feature on our platform for content creators, which involves building their website for them and webflow was the perfect choice for us to use. The amount of great design templates on the platform as well as the ease to deploy is amazing. Webflow is easy is navigate and the customer support is outstanding.

Cons:

The code editor part of the platform can be a bit clumsy as first but will time and contact use, it is easier to use.

Arvaldo
Arvaldo
Marketing manager in Brazil
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Bad support and bugs

1.0 4 years ago

Comments: In two adjectives: BAD and ANNOYING, I regret it.

Pros:

In the beginning, I thought Webflow would really be the tool to help me solve the problems I was hoping to solve, but not, they created new ones that this time, without a website developer around one can't fix it. Then you ask for support help and the answer you get is "it seems you are asking for web development services, we don't offer that, please ask for help in the community". This has happened to me endless times in the last 2 years with LEGIT questions on bugs I found in this tool. I do NOT recommend that you use it or switch from WordPress or something else thinking you are really going to get the next level here, because you are not. I hope this feedback doesn't get canceled or blocked because it is real and can help other people to make their decision.

Cons:

Bad support No support for multiple languages Limit to 100 pages (then everything crashes) Bugs!!!!

Mike
Founder in US
Consumer Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Webflow is easier to use than WordPress

4.0 4 months ago

Comments: Overall, my experience has been good. I'm learning every week and getting better, faster and as I learn more, everything becomes easier.

Pros:

I like the ease of picking a template and customizing it into your website and then going live. Takes one or two days, fairly simple.

Cons:

It's complicated when it comes to custom styles and how changes on one page impacts others.