---
description: Learn more about Act! price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
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title: Act! Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [Act\!](/software/133171/act)

# Act\!

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> Act\! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management.
> 
> Verdict: Rated **3.9/5** by 857 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Act\!?

Act\! Advantage is a front-office CRM solution that unites sales, marketing, and customer management in one affordable platform to help you stay organized, and turn relationships into results.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.9/5** | 857 Reviews |
| Ease of Use | 3.9/5 | Based on overall reviews |
| Customer Support | 3.6/5 | Based on overall reviews |
| Value for Money | 3.8/5 | Based on overall reviews |
| Features | 3.9/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Act\!
- **Location**: St. Petersburg, US
- **Founded**: 1987

## Commercial Context

- **Starting Price**: USD 30.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Act\! offers both cloud-based and on-premises  CRM, email marketing and marketing automation solutions, designed for individuals and small to medium-sized businesses (SMBs).
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Dutch, English, French, German
- **Available Countries**: France, Germany, United Kingdom, United States

## Features

- Activity Dashboard
- Alerts/Notifications
- Appointment Scheduling
- Batch Processing
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Collaboration Tools
- Commenting/Notes
- Contact Database
- Contact Management
- Customer Database
- Customizable Fields
- Customizable Reports
- Data Security
- Document Storage
- Drip Campaigns
- Email Management
- Email Marketing
- For Insurance Industry
- Insurance Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Management
- Lead Qualification
- Marketing Automation
- Mobile Access
- Multi-Channel Communication
- Multi-Channel Marketing
- Performance Metrics
- Pipeline Management
- Quotes/Estimates
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Sales Activity Management
- Sales Forecasting
- Sales Pipeline Management
- Search/Filter
- Segmentation
- Shared Contacts
- Social Marketing
- Social Media Integration
- Task Management
- Template Management
- Third-Party Integrations
- Website Visitor Tracking
- Workflow Management

... and 4 more features

## Integrations (24 total)

- BigCommerce
- Dropbox Business
- Ecwid
- Eventbrite
- FreshBooks
- Freshdesk
- Google Contacts
- Google Workspace
- Instagram
- LinkedIn for Business
- Meta for Business
- Microsoft 365
- Microsoft Outlook
- QuickBooks Online
- Shopify

... and 9 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [CRM Software](https://www.capterra.com.au/directory/2/customer-relationship-management/software)

## Related Categories

- [CRM Software](https://www.capterra.com.au/directory/2/customer-relationship-management/software)
- [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software)
- [Sales Force Automation Software](https://www.capterra.com.au/directory/12/sales-force-automation/software)
- [Customer Service Software](https://www.capterra.com.au/directory/22/customer-service/software)
- [Contact Management Software](https://www.capterra.com.au/directory/30016/contact-management/software)

## Alternatives

1. [HubSpot CRM](https://www.capterra.com.au/software/152373/hubspot-crm) — 4.5/5 (4451 reviews)
2. [Zoho CRM](https://www.capterra.com.au/software/155928/zoho-crm) — 4.3/5 (6964 reviews)
3. [Bigin by Zoho CRM](https://www.capterra.com.au/software/204998/bigin-by-zoho-crm) — 4.7/5 (724 reviews)
4. [EngageBay CRM](https://www.capterra.com.au/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)
5. [Salesforce Sales Cloud](https://www.capterra.com.au/software/61368/salesforce) — 4.4/5 (18768 reviews)

## Reviews

### "Cloud version a little clunky" — 4.0/5

> **Justin** | *11 September 2024* | Airlines/Aviation | Recommendation rating: 7.0/10
> 
> **Pros**: Has some good capabilities in CRM and email marketing
> 
> **Cons**: Its a little clunky the interface and could do with some redesign to make it more streamlined and user friendly
> 
> Whilst it does have CRM and email marketing capaibilities, it needs some work to make the UX more user friendly and easy to navigate

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### "Act\! is still our go to software" — 5.0/5

> **Victor** | *27 January 2025* | Primary/Secondary Education | Recommendation rating: 8.0/10
> 
> **Pros**: Act\! allows the entry of up to date notes and a quick way to review the history of a contact. I have also been able to customize the data fields to suit my company's needs.
> 
> **Cons**: I have found a work-around to enable the dialer to work with an external USB modem but it is not straight forward.
> 
> We have incorporated Act\! into our office and it has been vital software for our customer relations department for over 25 years.

-----

### "great CRM for small business" — 5.0/5

> **Verified Reviewer** | *18 July 2025* | Management Consulting | Recommendation rating: 8.0/10
> 
> **Pros**: There are continual updates and they are very receptive to concerns. Immediately responding to changes that didn't work.
> 
> **Cons**: Sometimes the features are confusing - lots to figure out and learn. Sometimes more than we need in our business.
> 
> very positive - always respond quickly. I was super impressed at the latest roll out and that they changed it back to easier use.

-----

### "A reliable platform for sales." — 5.0/5

> **David** | *13 March 2026* | Food Production | Recommendation rating: 9.0/10
> 
> **Pros**: ACT is very easy to learn and use. It is a reliable and stable platform. It is the first program that I open everyday.
> 
> **Cons**: My understanding it is not meant for storing videos and photos. If I am not correct, please enlighten me.
> 
> I have been using it for years and find it an indispensable tool for sales. I have used other sales CRMs such as SAP and PRONTO and find ACT far superior.

-----

### "Displeased with Act\!" — 2.0/5

> **Jackson** | *9 February 2026* | Marketing & Advertising | Recommendation rating: 2.0/10
> 
> **Pros**: I liked that it keeps all the records in the same place, but the data was not very organized. I did not care for it.
> 
> **Cons**: I did not like Act Remote database version. It was very slow and archaic. It was hard to use and would freeze all the time.
> 
> Not Great. I had a hard time with customer support anytime I needed help. Usually waited on hold for over an hour.

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## Links

- [View on Capterra](https://www.capterra.com.au/software/133171/act)

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| Locale | URL |
| de | <https://www.capterra.com.de/software/133171/act> |
| de-AT | <https://www.capterra.at/software/133171/act> |
| de-CH | <https://www.capterra.ch/software/133171/act> |
| en | <https://www.capterra.com/p/175860/Act/> |
| en-AE | <https://www.capterra.ae/software/133171/act> |
| en-AU | <https://www.capterra.com.au/software/133171/act> |
| en-CA | <https://www.capterra.ca/software/133171/act> |
| en-GB | <https://www.capterra.co.uk/software/133171/act> |
| en-IE | <https://www.capterra.ie/software/133171/act> |
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