15 years helping Australian businesses
choose better software

What Is Act!?

Act! Premium, a powerful all-in-one CRM and Marketing Automation tool, is perfect for today's small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom of choice, Act! Premium accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or a hybrid deployment (Desktop Sync) for maximum flexibility!

Who Uses Act!?

Act! empowers small and midsize businesses to build and manage client relationships and leads, so you always have your pipeline of new, repeat, and referral business under control.

Act! Software - Customizable dashboard
Act! Software - Opportunity details for every deal
Act! Software - Rich customer management
Act! Software - Power Marketing Automation – Real-time results
Act! Software - Act! Companion Mobile App

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Reviews of Act!

Average score

Overall
3.8
Ease of Use
3.8
Customer Service
3.4
Features
3.8
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Thomas
Thomas
President in US
Verified LinkedIn User
Computer & Network Security, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Act and old and reliable friend.

5.0 8 months ago

Comments: I have looked at other CRM packages and find they offer no great benefits.

Pros:

It is easy to understand and use. You can add fields on any screen and it's user friendly.

Cons:

Integration with exchange is unreliable. Support is spotty at best.

Act! Response

7 months ago

Thank you, Thomas - we value your feedback and enjoy hearing that you find Act! intuitive and easy to use! We're sorry to hear that you've had some inferior support experiences and hope you'll give our team another try. We want to help and continually strive to improve our support and training resources.

Tracy
Program Manager in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

ACT cloud for Marketing

5.0 last month New

Comments: ACT is a solid program and has been working for us since 1999. The cloud based version is new for our company but one we are welcoming since we want to speed up the database process. The old desktop version has become super slow and time consuming with freezes and overall slowdowns navigating through the CRM.

Pros:

We have been using ACT for 19+ years. To make the switch to the cloud version just seemed logical. It has the basics features that we need and was simple to transfer over to the client.

Cons:

ACT does not have all the bells and whistles that we would like such as power dialers and automatic reporting.

Act! Response

2 weeks ago

Thanks for letting us know, Tracy, that Act! Premium Cloud is meeting your CRM and marketing needs. We appreciate you taking the time to let us know.

Veronica
Managing Director in US
Executive Office, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

ACT! User Since 1999

3.0 4 weeks ago New

Comments: Overall I still enjoy using ACT!. The only comparable products that I am aware of are Maximizer and Goldmine. I do not know if they are still supported, however, I believe ACT! still has a stronger user base. I would expland my use of ACT! if I felt comfortable that the PC-based product will continue to be supported cost effectively.

Pros:

I like that I can still use a PC-based product that I control and provide security necessary to product our client and internal information. I like that my customized version fits my basic needs to manage contacts and periodically send email messages and letters.

Cons:

I need ACT support to fix problems with email merge too often. The time required to send routine communications annually has increased at least 10 fold due to time needed to fix problems. Most of the problems seem to be keeping up with Microsoft.

Act! Response

2 weeks ago

We value our long-time users and love hearing from you! We are happy to hear that you like the benefits of Act! Premium Desktop, but are sorry to learn that you are experiencing issues with the email merge. We want to help as best we can. Please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance.

Claire
Director in UK
Public Relations & Communications, Self Employed
Used the Software for: 2+ years
Reviewer Source

Feels like home

5.0 3 months ago

Comments: Loving it so far - feels like coming home.

Pros:

I used ACT! for nearly 20 years in my previous role and when I went freelance I really missed it but thought it was not affordable. I am now so busy I really needed to get organised and I was pleasantly surprised at how affordable it actually is. It only really needs to save me one hour a month to give me more than return on investment - and it did that on day 1!

Cons:

I made a silly error uploading and couldn't figure out how to undo so I shall be calling on the onboarding team for help.

Act! Response

2 months ago

We are so happy to have you back, Claire, and thrilled to hear that Act! is already saving you time and helping you organize your business. We wish you the very best with your freelance business! How exciting!

John
Business Development Manager in UK
Construction, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

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Vacuum Excavator Hire

5.0 last month New

Comments: Great service, great support, great product so I'm a believer

Pros:

Easy to set up and does what it says on the tin

Cons:

We are happy so there are no cons for us

Act! Response

4 weeks ago

Thank you for letting us know, John, that Act! is helping you grow your business. We value your feedback!