15 years helping Australian businesses
choose better software

What Is Act!?

Act! Premium, a powerful CRM and Marketing Automation tool in one platform, is perfect for small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom of choice, Act! Premium accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or, you can leverage a hybrid deployment for maximum flexibility!

Who Uses Act!?

Act! empowers small and midsize businesses to build and manage client relationships and leads, so you always have your pipeline of new, repeat, and referral business under control.

Act! Software - Customizable dashboard
Act! Software - Opportunity details for every deal
Act! Software - Rich customer management
Act! Software - Power Marketing Automation – Real-time results

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Reviews of Act!

Average score

Overall
3.7
Ease of Use
3.8
Customer Service
3.3
Features
3.7
Value for Money
3.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Thomas
Thomas
Director, Business Development in US
Verified LinkedIn User
Pharmaceuticals, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Love the ease of use for both entering data and retrieving info

5.0 6 years ago

Comments: I use it to track my clients and prospects and I can tell anyone the last time I made contact, what that was - letter, Email, Phone Call, etc. and it allows me to connect important info to any of my clients, prospects, friends and family.

Pros:

The fact that I was able to use the product immediately with no instruction was a great pro. Entering data and retrieving info about a client is easy, and building history of calls, Email messages, letters in a record is great.

Cons:

I am not happy with support as all they do is provide a fix when there is a problem, but not direction in how to build reports or use other functionality. I have had to fix the same problem with direction from their service group several times. If I ask for help with reports they tell me I need to find a consultant for that.

Bo
Bo
Customer Service Ambassador in UK
Verified LinkedIn User
Banking, 10,000+ Employees
Used the Software for: Free Trial
Reviewer Source

Easy tool

4.0 2 weeks ago New

Comments: Only had the change to use free trial, integrated with Sage 360 as it is owned by Sage. Created a few marketing automation and went live as well, got great results, it had potential. Used its app also to track progress and results.

Pros:

Mostly used Act's features of contact management and marketing automation in CRM, it has a feature that brings together all of the customer data into a centralized database. Using automation tool is so easy and helps you track every steps.

Cons:

Not so many features but the essential features are enough to get what is really needed. The support for the product has ended.

Act! Response

2 weeks ago

Thank you, Bo for your review. We value your feedback! It sounds like you might be using an older version of Act! and hope you'll check out this webpage for information about our exciting new features and enhancements. https://www.act.com/upgrade-center/

Vincent
C.E.O. in US
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

ACT CRM, Great Starter CRM.

3.0 2 years ago

Comments: For many years that I did use act I really enjoyed it was a great tool getting used to working with it was very easy for me. we did a lot of customization to the dashboard added some imagery additional fields it was really awesome. We didn't get to the point to using their marketing campaign products but the email templates were really awesome really awesome

Pros:

I really liked the contact management history management email integration and tracking grouping of contacts opportunity groups add opportunity ratings.

Cons:

Act is a really great entry level CRM it has some functionality's third party capabilities other products you can purchase from the store but it just doesn't have what it takes to get you over the hill when you get a little bit larger

Vincent
Sales & Marketing Manager in US
Food Production, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Amazing Software that has help me accelerate my business

5.0 2 months ago

Comments: Overall, I have been able to track and provide my sales and marketing success to my owners. It's important to measure your success and Act! has made it simple and easy to use.

Pros:

I enjoy having task and opportunity options. It makes me organized and I can manage my time. I love marketing automation as it's difficult to reach out to hundreds of contacts at a time.

Cons:

I would like to change the colors of the program. The blue and white are a little too overwhelming for my eyes. I would like "Dark Mode" if that would be possible.

Act! Response

2 months ago

Thank you, Vincent, for taking the time to leave this review. We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Jake
Account Manager in Canada
Newspapers, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great product with room for improvement

4.0 last month New

Comments: I have been using Act for almost 10 years. It's a quality product for the price point. Good customer service, highly responsive.

Pros:

I like that they created a cloud version for people on the go.

Cons:

The over design or look of the desktop version is old and kind of dated. It can be updated if I choose to. But that will take time. A larger selection of templates would be excellent.

Act! Response

last month

Thank you for your feedback, Jake. We are excited about our upcoming releases and updates with new UX/UI improvements we know you'll love. We really appreciate you taking the time to let us know how Act! is working for you.