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Vero Workflows

What Is Vero Workflows?

Vero's messaging platform helps you use and manage real-time data so you can create a better customer experience. Send email and push notifications that drive customer engagement and increase revenue.

- Trusted by leading brands, including Monzo, Unsplash, Helloprint, about.me, Tidal.
- Global support team offering 24/7 support.
- Unlimited messaging from $49/month

Who Uses Vero Workflows?

Any company that builds software as part of their business stack.

Where can Vero Workflows be deployed?

Cloud, SaaS, Web-based

About the vendor

  • Vero
  • Located in Sydney, Australia
  • Founded in 2012
  • Phone Support
  • 24/7 (Live rep)

Countries available

Australia, Brazil, Canada, France, Germany and 4 others

Languages

English

About the vendor

  • Vero
  • Located in Sydney, Australia
  • Founded in 2012
  • Phone Support
  • 24/7 (Live rep)

Countries available

Australia, Brazil, Canada, France, Germany and 4 others

Languages

English

Vero Workflows videos and images

Vero Workflows Software - The workflow canvas makes crafting automations easy.
Vero Workflows Software - Best-in-class drag-and-drop editor built from the ground up.
Vero Workflows Software - Track message interactions and review campaigns results.
Vero Workflows Software - Vero makes A/B testing easy.
Vero Workflows Software - Investigate and deep dive into your customer data.
View 5 more
Vero Workflows Software - The workflow canvas makes crafting automations easy.
Vero Workflows Software - Best-in-class drag-and-drop editor built from the ground up.
Vero Workflows Software - Track message interactions and review campaigns results.
Vero Workflows Software - Vero makes A/B testing easy.
Vero Workflows Software - Investigate and deep dive into your customer data.

Compare Vero Workflows pricing with similar products

Vero Workflows

USD 20.00/month
Free Version
Free Trial
USD 150.00/month
Free Version
Free Trial
USD 31.90/month
Free Version
Free Trial
N/A
Free Version
Free Trial

Features of Vero Workflows

  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Contact Management
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing
  • Landing Pages/Web Forms
  • Lead Management
  • List Management
  • Marketing Automation
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • ROI Tracking
  • Reporting/Analytics
  • Segmentation
  • Subscriber Management
  • Template Management
  • WYSIWYG Editor
  • Website Visitor Tracking

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Reviews of Vero Workflows

Average score

Overall
4.3
Ease of Use
3.9
Customer Service
4.7
Features
3.9
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
43%
4
46%
3
11%
Nathan
Nathan
Head of Marketing in Australia
Verified LinkedIn User
Computer Software, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source

The perfect system to send the right message, at the right time, to the right person.

5.0 4 years ago

Comments: The ability to have granular control on when a customer is sent email communication. It's not based on lists, it's based on their behavior.

Pros:

- Ability to send web, mobile and cloud events to Vero, in order to segment and send emails at a granular level dependant on customer behaviour in our products. Campaign Monitor and Mailchimp do not have this ability. - Integration with Segment and Zapier - Incredible customer support - Built for the technical marketer - Ability to debug in multiple projects - Nominate a static IP provider like SendGrid to maintain IP and domain repuatation

Cons:

- Interface can take time to navigate around, list views provide limited information (it's an email system, not a CRM) - Because the system is built around 'what a customer did', segmentation based on 'who the customer is' is more limited (triggers for changes in tags, changes in field properties, when they first started existing etc). - Pre-made email templating is limited, but if you know what you're doing with HTML templates, it is of no impact.

Stephen
CTO in US
Hospital & Health Care, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Great event based architecture!

4.0 3 years ago

Comments: Amazing product, but we struggled to "hand it off" to less technical users

Pros:

My favorite part about Vero is how flexible it is for developers. You simply send up events, and Vero basically takes care of the rest!

Cons:

We wanted to "hand off" managing Vero to some folks who were not developers, but that effort unfortunately did not succeed. We want to allow our clients to customize our templates too, but there isn't any sane way to let our customers do that without us having to do it for them.

James
James
User Experience Design Expert (UXE) in US
Verified LinkedIn User
Information Technology & Services, 201-500 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

Compare your automation needs with Vero's capabilities to see if it is a match for you

3.0 4 years ago

Pros:

Compared against competing marketing automation tools, you will likely find Vero to be among the most affordable which often raises the question... why? Vero is a simple interface in which it is clear that UI is not at the top of the to-do list. That is not intended as an insult because you can easily navigate and find what you need, but it is not intended to visually wow. Vero works great for simple MA campaigns that do not require branching logic as you proceed through the campaign. If mid-campaign segmentation and targeting is in your campaign goals, Vero may not be the solution you are seeking.

Cons:

The platform's design leave something to be desired visually but it does not affect Vero's functionality. Campaign segmentation especially mid-campaign is lackluster and does not empower you to build complex or detailed campaigns. Your developer will need to connect and integrate many items prior to your marketing automation team being able to really get in and explore Vero so it requires a time investment prior to really knowing how well the solution might work for your needs.

Piotr
Product Manager in Poland
Hospital & Health Care, 1,001-5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great balance

4.0 3 years ago

Pros:

- ease of use - simple features, but right for our needs: event based campaign triggers, localisation, segments - good customer support

Cons:

- slow and sometime unintuitive interface - although it is constantly improving

Anna
Anna
Marketing Operations Specialist in US
Verified LinkedIn User
Internet, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source

Data Driven Marketing Automation Platform

4.0 3 years ago

Comments: I cannot praise Vero’s customer support enough. [SENSITIVE CONTENT HIDDEN] are fantastic to work with and have great solutions for my team very quickly. I like the flexibility of Vero where we can do data focused marketing. It is challenging working with a platform with minimal users so you cannot collaborate or find resources, but Vero’s customer-centric approach makes for quick answers.

Pros:

This is by far the best customer success team I’ve worked with in email marketing. Not only do they respond within the hour, but they have a solution to my problem within the day. The software allows for great customization by letting more complex data flow from our data warehouse into the MAP. The API is an integral part of their product offering and the emphasis on event-driven email workflows means that ignoring it is missing a lot of the value. Because of this, leads will be able to receive the respective emails that are more focused on where they are in the buying funnel based on actions that they take. The workflows and behavior generated automatic emails have a great UI, making it very easy to see which emails contacts could be sent. I also really love having different environments to do email testing/building without “dirtying up” my actual sending environment. This is the only MAP I’ve seen that does this and it makes implementation and building out campaigns so much nicer.

Cons:

The software itself is more technical than others where it might not be user friendly to the general marketer. Unless your team has experience working with code and data management, you may need to partner with a technical person at your company (if you do, that is a pro given the technical freedom you have). The way staging and production environments are setup could be better. It works pretty well, but data mapping between the different environments is a bit tricky. For example, you aren’t able to delete properties and properties don’t auto-create across and environments or data doesn’t sync between the different properties to the respective contact.