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What Is Autopilot?

Autopilot is an Australian-founded global marketing platform. Since 2015 they have empowered over 10,000 companies with their software. Autopilot allows online businesses to unify their customer data with their CDP, segment key audiences, activate these audiences with personalised, omnichannel experiences, and analyse their business with a powerful suite of BI tools. The teams at Microsoft, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Autopilot.

Who Uses Autopilot?

Autopilot is used by SaaS, eCommerce, Not for Profit, B2B or B2C, from startups to the Fortune 500.

Where can Autopilot be deployed?

Cloud, SaaS, Web-based

About the vendor

  • by AutopilotHQ
  • Founded in 2012
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Canada, New Zealand, United Kingdom, United States

Languages

English

Autopilot pricing

Starting Price:

USD 29.00/month
  • Yes, has free trial
  • Yes, has free version

Autopilot has a free version and offers a free trial. Autopilot paid version starts at USD 29.00/month.

Pricing plans get a free trial

About the vendor

  • by AutopilotHQ
  • Founded in 2012
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Canada, New Zealand, United Kingdom, United States

Languages

English

Autopilot videos and images

Autopilot video
Autopilot Software - Customer Data Platform - Create a single, 360 view of your customer - thumbnail
Autopilot Software - Audience Segmentation - thumbnail
Autopilot Software - Drag and drop email builder - thumbnail
Autopilot Software - Playbooks based on customer actions - thumbnail
Autopilot Software - Data Visualisation & Reporting - thumbnail

Features of Autopilot

  • AI/Machine Learning
  • Activity Dashboard
  • Alerts/Notifications
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Delivery
  • Data Synchronization
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Marketing Automation
  • Multi-Channel Communication
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Prioritization
  • Real Time Data
  • Reporting/Analytics
  • Search/Filter
  • Segmentation
  • Target Account Identification
  • Third Party Integrations
  • Trend Analysis

View full list of Account Based Marketing Software

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts / Escalation
  • Alerts/Notifications
  • Benchmarking
  • Charting
  • Collaboration Tools
  • Customisable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Drag & Drop
  • Forecasting
  • Key Performance Indicators
  • Metadata Management
  • Monitoring
  • Multiple Data Sources
  • Performance Management
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • Publishing / Sharing
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Trend Analysis
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Strategic Planning
  • Third Party Integrations
  • Trend / Problem Indicators
  • Trend Analysis
  • Visual Analytics

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  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
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  • CRM
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  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Media Integration
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  • Third Party Integrations
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  • Web Forms
  • Workflow Management

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  • API
  • Activity Dashboard
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  • Content Library
  • Content Management
  • Conversion Tracking
  • Customisable Branding
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Editorial Calendar
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • Multi-Channel Campaigns
  • Publish Scheduling
  • Reporting & Statistics
  • SEO Management
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Workflow Management

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  • Campaign Segmentation
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  • Contact Database
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  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Templates
  • Data Integration
  • Email Management
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • GDPR Compliance
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Personalization
  • Predictive Analytics
  • Predictive Modeling
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  • Data Security
  • Data Storage Management
  • Data Synchronization
  • Data Verification
  • Data Visualization
  • Database Support
  • Document Storage
  • Drag & Drop
  • Full Text Search
  • Information Governance
  • Master Data Management
  • Match & Merge
  • Metadata Management
  • Monitoring
  • Multiple Data Sources
  • Projections
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
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  • Consolidation/Roll-Up
  • Customer Database
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  • Data Capture and Transfer
  • Data Discovery
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  • Data Import/Export
  • Data Mapping
  • Data Migration
  • Data Profiling
  • Data Synchronization
  • Data Transformation
  • Data Verification
  • Distribution Management
  • Duplicate Detection
  • Email Address Extraction
  • Email Marketing
  • Email Tracking
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Master Data Management
  • Match & Merge
  • Metadata Management
  • Monitoring
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Data Sources
  • Performance Metrics
  • Quality Control
  • Real Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
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  • Workflow Management

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  • Data Management
  • Data Mapping
  • Data Visualization
  • Drag & Drop
  • Historical Reporting
  • Multiple Data Sources
  • OLAP
  • Predictive Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Real-time Updates
  • Relational Display
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  • Customisable Forms
  • Customizable Fields
  • Customizable Templates
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  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mailing List Management
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
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  • Customizable Fields
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  • Document Storage
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  • Email Management
  • Email Marketing
  • Email Templates
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  • Forecasting
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  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Keyword Tracking
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  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
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  • Real Time Data
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  • Collaboration Tools
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  • Database Support
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  • Metadata Management
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  • Multi-Domain
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Alternatives to Autopilot

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Reviews of Autopilot

Read all 101 reviews

Average score

Overall
4.6
Ease of Use
4.5
Customer Service
4.5
Features
4.3
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Garrett G.
Garrett G.
Marketing Manager - Technology in Canada
Verified LinkedIn User
Computer Software, 11-50 Employees
Used the Software for: Free Trial
Reviewer Source

A Great Alternative to Full-Fledged Automation Software

5 3 years ago

Comments: Autopilot is a great solution if you're looking for something to automate a sequence of emails. I wouldn't consider it a replacement for full-fledged marketing automation software... yet, but it's a fantastic tool for email automation. Just keep in mind that there are a few hiccups that you'll potentially need to navigate such as email SpamAssassin errors (always use mail-tester.com to check your emails) and CRM sync issues.

Pros:

It seems to me that Autopilot does only one thing - but it does that one thing REALLY well. I tested Autopilot briefly for a few weeks as an alternative to the drip program functionality in our Marketing Automation software. I was extremely impressed with how easy it is to build a drip program (called a "Journey" within Autopilot), as well as with the breadth of logic and functionality offered. Autopilot really sets itself apart with some amazing - seriously amazing - integrations and functionality that our Automation platform doesn't offer, such as sending SMS text messages or physical postcards. I really like that Autopilot offers in-app chat support, and that you generally don't need to wait longer than 5 minutes to get someone to help you out.

Cons:

During the few weeks I tested Autopilot, I found a few issues that prevented me from really continuing to use the software for my use-case. The integration with Salesforce was clunky and un-intuitive, and most concerningly, it seemed that when the platform saw leads that already existed in Salesforce, it would stop them from progressing through the drip program. This was a real frustration, and I ended up just disconnecting Autopilot from the CRM in order to finish my test. Another concern we had was that after testing the emails I had configured using mail-tester.com, there was an error identified that could only be resolved by getting a dedicated IP address - something which adds a significant additional monthly cost to the cost of the program.

Kate J.
Kate J.
Growth Manager in Canada
Verified LinkedIn User
Computer Software, 11-50 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp

A great tool, with great visual cues, powerful automation and integrations

5 2 years ago

Comments: Great platform, easy to learn and use, engaging for the team, awesome customer support, truly helpful content. No regrets. It's perfect for teams that are just starting out.

Pros:

Because of the visual workflow (or journeys, as they appropriately call them) builder, this is an easy platform to catch on to. Getting the team to dive in and build our or edit journeys is quick and simple and doesn't require two days of reading documentation and tutorials to understand. Autopilot has done an amazing job of making the building of the workflows collaborative as well. Being able to annotate, comment, add images etc helps not only the team understand the goals, but is killer for reminding you why you built something the way you did a month later. The email, CRM, Slack integrations are all easy to set up and use as well.

Cons:

I believe they are working on it since there have been a lot of updates recently, but the email manager could use a bit more love - it just doesn't stand out as well against the rest of the platform. Building and editing an individual email is simple enough, but managing the full list can be tricky. The reporting on the messaging bot is also lacking - but that feature is easy to use and helpful. It's easy to trust that they will continue to improve this.

Alternatives Considered: Mailchimp and HubSpot Sales Hub

Reasons for Switching to Autopilot: The visual designer and the confidence that I could get up and running fast enough.

Bianca L.
Marketing Automation Specialist in New Zealand
Information Technology & Services, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Don't be fooled by the visual feel. Very basic and lots of issues.

2 last month New

Comments: This product really is JUST above batch and blast products out there. It has a lot of limitations and caused a lot of frustrations.

Pros:

The only thing I like about this platform is its ability to directly integrate with Slack, which allows us to easily incorporate internal alerts in our nurture programmes.

Cons:

- Autopilot has poor usability experience that makes tasks longer to do despite the visual feel of the UI. - You cannot copy email module HTMLs so email modules always have to be built from scratch. - Inefficient folder structure. - Segment criteria and names cannot be edited. - No auto-populate / picklist on fields so field values need to be memorised by the user. - No automated a/b testing. - Does not have a global dynamic content feature which allows you to edit common content like email footers in one place. - VERY basic report -only shows numbers like email engagement, and journey ejects. There is no ability to customise reporting by users / cohorts, which limits performance analysis. - Reporting is inaccurate (ie. If you’d like to see open and click rates in a specific date range, it will also pick up the opens and clicks outside that date range which pushes the rates up). - No built-in journey membership fields. - There are issues with data timings. It makes data update really slow, delaying the lead to reach the sales team. - You can’t combine ‘AND’ and ‘OR’ operators on segments / triggers logic. - Does not have any advanced features that can be really useful (like sandbox, marketing calendar, webinars, web personalisation, predictive content etc). - Slow pace of innovation (if any). Their email manager has been on 'beta' for two years. - We've encountered several serious bugs caused on their end.

Jeffrey W.
Jeffrey W.
Co-Founder & CTO in
Verified LinkedIn User
Computer Software, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source
Source: GetApp

Incredible Value. Make use of the templates. Explore the possibilities.

5 6 years ago

Comments: As a founder of a software startup, our team needed a solution to routinely engage our users/customers with information to help them with their on-boarding experience. Autopilot was the perfect fit! We had a lot of fun building the journeys and experimenting with what worked (and didn't work) for our team. Their templates gave us some great starting points, and helped us to open up our minds with ways to engage with our users in ways that we hadn't thought of. Of course, those same principals could easily be applied to outbound marketing campaigns with complex engagement logic, which we haven't started to implement as this time. Overall, we are very satisfied with Autopilot!

Pros:

- Slack Integration - Segment Integration - Easy to build complex logic, visually - Dashboard to keep track of latest events - Many journey and email templates to get you started - Built-in email open/link tracking is helpful to find your engaged users - Good support - Great blog with ideas of how others use Autopilot - They are continuing to develop cool new features - User idea voting for features not yet developed

Cons:

- Ability to access email / Slack templates seems inefficient (need to dig into the journey to find them) - With all of the capabilities that Autopilot offers, you can easily have your custom contact lists get out of hand - remember to KISS so that others on your team can pick up where you left off

Richard H.
Richard H.
Founder in UK
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Great for automating Marketing requirements

5 3 years ago

Comments: Very good. Customer service is incredible, so I feel like any issues or objectives I want to hit are fully supported by the team. I hope this only improves as they grow and doesn't become watered down.

Pros:

You can plan multiple campaigns visually and then share the boards (completed with annotations) with the client. This means everyone is on the same page and understands how the campaign will proceed. The customer support is also second to none - really good. It's also very visual - as someone who gets easily distracted and bored easily, being able to visualise campaigns in a physical way really helps.

Cons:

The reporting in the email side of things could be better. Mailchimp, for example, provides decent reporting with easy actions (like automatic re-send to non-openers' - AP requires you do smart segmenting (which is actually better in the long term), but the mental journey to sort this out would be impossible without the customer support (so it isn't an issue).