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What Is Oktopost?

Oktopost is a social media marketing suite that helps B2B organizations fully manage and optimize social to drive business results. Our platform empowers marketers to increase brand visibility, make meaningful connections with customers, and measure how social marketing contributes to revenue growth. Oktopost provides employee advocacy, social selling, employer branding, social listening, social analytics, and social media management solutions to more than 3,000 global businesses worldwide.

Who Uses Oktopost?

We support all B2B mid market and enterprise companies across all industries with an emphasis on Technology, Financial Services and Professional Services Businesses.

Oktopost Software - Social BI
Oktopost Software - Post Console
Oktopost Software - Calendar
Oktopost Software - Social Inbox
Oktopost Software - Advocacy Board

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Reviews of Oktopost

Average score

Overall
4.5
Ease of Use
4.5
Customer Service
4.6
Features
4.2
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
54%
4
38%
3
9%
Mathan
Mathan
Marketing Manager - Operations & Technology in Australia
Verified LinkedIn User
Banking, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

A great decision

5.0 last year

Comments: We were paying a lot for what was essentially a social inbox tool with bad publishing and a disappearing account support team. We wanted a more complete social suite that integrated with our MarTech tools and got the added bonus of social advocacy. We have had a fantastic support and account experience, building good relationships with the Oktopost team and having direct product feedback listened to and added to the platform.

Pros:

Our team were impressed by the easy UI and being quick to learn and transition. Social advocacy was a great decision to invest in and add to our social strategy. SocialBI is really powerful and can be tailored to preferences and the standard experiences of publishing content and managing an inbox are really strong.

Cons:

I'd have like to be able to assign individual comments within a post thread to different team members, but other than that, where there were other ideas, the Oktopost team listened and implemented feature updates directly based on my feedback.

Silviu
Silviu
Social Media Manager in Romania
Verified LinkedIn User
Research, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Great and easy to use platform but features need to be added

4.0 5 months ago

Comments: Overall easy to use, great support but I haven't found the platform to solve all our social media issues yet. That being said, it's still among the top to consider. A lot more training and practical example of how to leverage the auto sync feature with Marketo would help a lot.

Pros:

Easy to set up and manage. Few bugs during the 1+ year use. Good functionality list and only platform which auto syncs with Marketo.

Cons:

Bugs were not communicated and we had to find out the hard way, but there were few of them. The sync with Marketo is great but the built in reporting doesn't capture the lead situation correctly.

Oktopost Response

5 months ago

Thanks for your feedback, Silviu. We're glad you find our platform easy to use and that Oktopost and Marketo work well together for you. We're committed to continuing to improve our service. If you need any assistance, feel free to contact us anytime.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

User Friendly - but VERY Basic

3.0 5 years ago

Comments: Generally like it but feel it might be for companies starting their journey out on social and employee advocay.

Pros:

It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

Cons:

It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.

Zoe
Sr. Director Communications in Israel
Computer Software, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Oktopost is Essential to our Company

5.0 last year

Comments: Overall - Customer support is greatTransparency of roadmap is excellentThe product is developing continuously and the Oktopost team members listen to us.The pricing model of advocacy is not flexible. It is priced on a per seat per year. Regardless of engagement or number of accounts connected or use - It would be better if we could connect the whole company to the tool and pay based on the actual number of employees using it.

Pros:

We liked having the Social media management and the advocacy management on the same toolThe advocacy board has been upgraded and the data for the advocates is remarkable. We believe the new developments of the advocacy module are really in the right direction.

Cons:

The tools are not developed at the same level. Social media management is very good and has most of what we need at a good price, all accept reporting capabilities that are disappointing specifically measurements of engagement.The advocacy side needs more emphasis - it is functional but not that simple to implement in the company. First, we can't really make it ours, it is not set up for white labeling in terms that the advocates know the platform is oktopost, we can't make it look and feel like HiBob. Then the advocacy board needs more work. People have more than more profile connected have a harder time using it correctly

Saima
Social Media Manager in UK
Information Services, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

A great tool!

4.0 last year

Comments: Great customer service team, always at the forefront of integrations and API updates. Easy to use and set up new users with.

Pros:

The advocacy tool along with the general campaign management is great to use and very straight-forward. We've has more users of the platform than ever and it's accessible interface has led to a series of great campaigns and successes.

Cons:

The social BI tool is a little tricky to get the hang of. There is a lot of reporting errors that have come down to the data not being filtered correctly. There should be more of a hands-on approach in helping us setup our crucial reports.