Who Uses Zapier?

Small & Medium Businesseses. Marketers, Salespeople, Designers, Developers and more!

What Is Zapier?

Founded in 2011, Zapier helps more than four million customers grow their businesses with the power of automation. The company connects over 1,500 apps to help people be more productive at work, saving customers up to 20 hours per week. By helping to discover and weave together web applications that increase productivity and success, Zapier is changing the way people work. For more information, visit zapier.com.

Zapier Details

Zapier

https://zapier.com/

Founded 2011

Zapier Cost Overview

Zapier has a free version and offers a free trial. Zapier paid version starts at USD 20.00/month.

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Starting Price

USD 20.00/month
See pricing details

Free Version

Yes

Free Trial

Deployment

Cloud, SaaS, Web

Training

Documentation

Support

Business Hours

Zapier Features

  • Dashboard
  • Data Management
  • ETL
  • Multiple Data Sources
  • Web Services

View full list of System and Data Integration Software

Zapier Alternatives

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Zapier Reviews

Showing 5 of 1,525 reviews

Overall
4.7/5
Ease of Use
4.3/5
Customer Service
4.4/5
Features
4.6/5
Value for Money
4.5/5
Stephen W.
Marketing Associate
Veterinary, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 08/10/2019

"Zapier - Taking the extra steps out of extra steps."

Comments: Zapier has been a great product to use. The "Zaps" you can setup reply help save time. Right now I use it to automate our workflow for incoming marketing requests. Requests come in through a Google Form that synched the data input into a Google sheet form. Zapier takes all new data rows and parses them into an approval request e-mail, Trello board item, and a current project doc Google Sheet.

Pros: Zapier added extra functionality to existing software and apps we were already onboarded with and saved us time by streamlining our workflow.

Cons: There is a bit of a learning curve between setting up automation and testing it, in some cases it's difficult to determine where the error is.

  • Reviewer Source 
  • Reviewed on 08/10/2019
Verified Reviewer
Sr. Associate Director of Web Communications
Online Media, 201-500 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 13/12/2019

"Automates Every Day Tasks"

Comments: Like I said before, we use Zapier to automate tasks that we would normally have to do manually. Things that used to require extra man power and time are done automatically by integrating your every day apps in Zapier.

Pros: Zapier is great at taking the monotony out of your every day tasks and automates them, saving you both time and money. Zapier does this by connecting to your most used apps and triggering actions depending on conditions that you set up yourself. A few examples of tasks that I personally use Zapier for include:
- If our organization posts a new Instagram story, Zapier automatically takes that data and posts it on on our WordPress website to the social media section of the website.
- We have a project request form where with any submission, projects are automatically created in Asana. - If I tag a project in Asana, Zapier automatically sends an email to the client that the project is complete.

Cons: Sometimes it can be somewhat of a hurdle to set up certain integrations. Also, the integrations will at times stop working and it can be a challenge to nail down the exact cause. Usually the integrations stops working because of api changes with the individual apps, or if there was a password change with a user in the account.

  • Reviewer Source 
  • Reviewed on 13/12/2019
Tony S.
Managing Director
Apparel & Fashion, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    3/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    3/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 06/08/2020

"Automating Business Processes without technical skills."

Comments: When a customer visits my website there are multiple entry points, for example signing up to our newsletter, or opening up a user account, or buying a product. Zapier allows me to differentiate between these different people and set up specific tasks for each class of consumer. This completely automates the process, which saves me a very large amount of time. The fact that I can also make changes to flowcharts on my own is pretty amazing. I am extremely happy with how it manages my tasks, and lets me know immediately if something has stopped working, so I can see what has caused a bottleneck.

Pros: One of the biggest challenges for me as a business owner is the fact that I need to outsource a lot of technical issues to developers which end up costing me a lot of money. Every time I need to change something, it costs even more. Zapier puts me in control of managing my business flow processes. I can link leads from multiple social media sources directly into my own CRM software, send out text messages and welcome emails to new clients, all automatically. If I need to change something, I can do it myself in a few minutes. Zapier has literally saved me and my small business thousands of dollars in development.

Cons: The learning curve on Zapier is not as easy as they would like you to believe. They've introduced a new format which is supposed to make it easier, but it's actually made it more difficult because it is now harder to see the flow diagrams. Support is fantastic if you do get stuck, and they're always willing to help - but it did take me about 2-3 weeks before I felt comfortable developing flows (what they call Zaps). Another issue for me is the change in billing structure. They used to have a pay-as-you-use model. Their new payment models make it seem like Zapier is now cheaper than it was before, but it actually works out a lot more expensive.

  • Reviewer Source 
  • Reviewed on 06/08/2020
Dianne M.
LLC Partner
Retail, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    3/5
  • Ease of Use
    2/5
  • Features & Functionality
    4/5
  • Customer Support
    1/5
  • Value for Money
    3/5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 03/01/2018

"I like Zapier, and appreciate its value. But when there's an issue, customer service is nonexistent"

Comments: Zaps help automate data flow from one software package to another, reducing the amount of redundant manual data entry.

Pros: I love that Zapier can automate data integration between the several software packages that I use as a small business owner (QBO, Shopify, Zoho, etc.).

Cons: I've had Zaps suddenly stop working (after functioning properly for months) for no discernible reason. Worse, customer service is woefully inadequate. You can't actually speak to anyone and walk through the issue and how to fix it. Instead, you're confined to sending an email -- wait for a reply -- see if the reply is helpful -- if not, send a second email and wait -- get a reply with advice that may or may not solve the problem -- try the suggested fix -- if it doesn't work (which it often doesn't), start the whole process over again. I currently have a Zap that hasn't been working for 4 months, and I have tried everything I can think of to fix it without success. The advice I've received doesn't help, and there is no way to actually work WITH someone to walk through potential solutions until it's resolved. As a result, I am not getting the benefit of having customers in QBO automatically set up in Zoho -- which means I'm not getting the benefit of sending those customers automated email campaigns. Extremely frustrating.

  • Reviewer Source 
  • Reviewed on 03/01/2018
Verified Reviewer
CEO
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 28/06/2020

"The magic connection software!"

Comments: Zapier has been to great to get old and new software alike to cooperate effectively. We built an entire industrial-grade text messaging platform powered on the back end by Zapier.

Pros: Zapier makes it quick and easy to connect almost any two pieces of software in the cloud via webhooks, API calls, or web-accessible flat files!

Cons: rate limiting is probably the biggest issue to give this a real go, along with the inability to easily call in external modules, e.g., custom JS written externally, or to front an API.

  • Reviewer Source 
  • Reviewed on 28/06/2020