Who Uses This Software?

Individuals and small- to medium-sized businesses and organizations looking to expand their reach via easy-to-use email marketing.

Average Ratings

44 reviews
  • Overall 4.7/5
  • Ease of Use 4.7/5
  • Customer Service 4.6/5
  • Features 4.7/5
  • Value for Money 4.7/5

Product Details

  • Starting Price USD 15.00/month
  • Pricing Details Various pricing plans available, including non-recurring fee plans.
  • Free Version Yes
  • Free Trial Yes
  • Deployment Installed - Mac
    Cloud, SaaS, Web
    Mobile - iOS Native
  • Training Live Online
    Documentation
  • Support Business Hours
    Online

Vendor Details

  • e3 Software
  • http://directmailmac.com
  • Founded 2002

About Direct Mail

macOS app that features a suite of powerful email marketing tools: a fun and easy-to-use email template editor, mailing list sign up forms and advanced list management tools, and insightful campaign analytics reports.

Direct Mail Features

  • Archiving & Retention
  • Canned Responses
  • Data Recovery
  • Email Monitoring
  • Queue Management
  • Response Management
  • Routing
  • Shared Inboxes
  • Signature Management
  • Spam Blocker
  • Whitelisting/Blacklisting
  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Analytics/ROI Tracking
  • Customisable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

Direct Mail Most Helpful Reviews

The latest version is great, major improvements and great for my business

Reviewed on 06/11/2017
Terry L.
Photographer
Photography
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
4/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: It's on my Mac rather than being in the cloud.

Pros: There are online email companies but I always find them a bit awkward. I first tried Direct Mail years and years ago and it was okay and did a job but this year they have updated it which has made the software fantastic. The email design is really easy and simple with some great free templates built in while still giving you flexibility should you need it to customer deeper. I've changed my current newsletter styles over to the new ones and it's given them a fresh new look and total compatibility no matter what device the emails are read upon. Being able to delve into who has looked and even clicked is a real big plus point for managing my marketing and I can really target further contact by this response. You can, of course, buy email credits from them or use your own email sending system. I personally use both, credit from them for my loyal customers and potential customer (the list is huge) through my own servers (it's cheaper for me this way). Oh, and it also links with y database system - Daylite which helps keeps everything organised an on track.

Vendor Response

by e3 Software on 07/11/2017

Thanks a million for the review, Terry! We are really glad that you are liking the new update.

I wanted to let you know that we added some great cloud features to Direct Mail a little while ago. You can now save your projects to the cloud, access them from any Mac, and even sync and collaborate with other users. More info is available at our website.

Thanks again!

Longtime Love Interest

Reviewed on 24/10/2019
Yon H.
CEO
Computer Games, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5/5
Ease of Use
4/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: My overall experience has been wonderful. This is a pro-level tool that every small, indie, business should make great use of. It is light on the wallet and there every time you need it.

Pros: What I like most about this software is that it is there just when I want it. There is no needling "missing you" emails, no fees for when I have a busy time and just can't get to it and no fuss on telling me how to make my emails better. It is an all around pleasure.

Cons: What I like least about this software is that it has such a tight complaint algorithm. I, totally, understand why and the reasoning for this. I am aware the industry is traditionally squirley about spam reporting. Not saying any company has handled it better than this software. However, as a business who tries hard to deliver information with lots of paths for people to opt-out, it always amazes me when people simply forget they opted-in ;)

If you knoow what you're doing - DirectMail is the best

Reviewed on 26/06/2019
Marty M.
Operations Manager
Environmental Services, 13-50 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
4/5
Ease of Use
4/5
Features & Functionality
4/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Having used a range of programs - DirectMail certainly gives you the most hands on experience. The biggest draw back is being app-based; while most competitors are all online - but this is what also provides the biggest advantage in terms of tools and functionality.

Pros: Control of the whole process - from HTML editing to subscriber management to design and spam testing - it's fun to work with.

Cons: No online tool. Reporting is limited, there aren't enough ways to compare and contrast. Very hard to export reports and data in bulk. Hard to get examples out as PDF / Image filles.

Vendor Response

by e3 Software on 27/06/2019

Thanks a ton for your review, Marty! Much appreciated!

I wanted to mention that the latest version of Direct Mail includes expanded options for exporting report data and for exporting your messages as PDF files. You may want to update and take a look. Please reach out to us with any questions or feedback. Thanks!

Sending mails from an external database was easier before

Reviewed on 13/07/2018
Pascal G.
Director
Publishing, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
3/5
Overall
1/5
Ease of Use
2/5
Features & Functionality
Customer Support
3/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Time

Pros: It is doing what I want. Connect to an external database, send mail via an externa provider. But things are not working so well. The thing is that data in database are evolving and, in the new version, I have to re-right the request to the database each time in different adress group coming from different database. Spam test is not working. Preferences ares sometime not kept, situation on the screen for exemple.

Cons: Again it does exactly what i want but less easier than previous version . Main point is database connection.

Vendor Response

by e3 Software on 17/07/2018

Thanks for your review, Pascal. If you are having any trouble with importing, spam tests, or preferences, please contact our support team and they'll be happy to get things straightened out. Thanks!

Nearly Perfect

Reviewed on 03/08/2019
Stephen R.
Founder
Food & Beverages, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5/5
Ease of Use
4/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: I have maintained various mailing lists and mailings over the years and DirectMail has always been the perfect tool for me. Now that I am retired and I only use the app to organize my monthly dinner parties, it has scaled down nicely and is still the perfect tool.

Pros: Easy organization makes easy to maintain compliance with all laws and common decency.

Cons: It doesn't bend to my personal case use, but I could hardly expect it to.

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