---
description: Learn more about Hootsuite price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Hootsuite Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Reputation Management Software](/directory/30750/reputation-management/software) > [Hootsuite](/software/121701/hootsuite)

# Hootsuite

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> Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
> 
> Verdict: Rated **4.4/5** by 3795 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Hootsuite?

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 3795 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Hootsuite Media
- **Location**: Vancouver, Canada
- **Founded**: 2008

## Commercial Context

- **Starting Price**: USD 399.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Standard: $199 per user/month - 10 social accounts
Team: $300 per user/month - unlimited social accounts
Enterprise: Request a Demo - unlimited users, fully customized
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- @mentions
- Access Controls/Permissions
- Activity Dashboard
- Alerts/Notifications
- Campaign Tracking
- Chat/Messaging
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Content Management
- Conversion Tracking
- Customer Engagement
- Customer Experience Management
- Customer History
- Customizable Reports
- Dashboard
- Data Import/Export
- Data Visualization
- Employee Engagement Software
- Engagement Tracking
- Feedback Management
- KPI Monitoring
- Keyword Tracking
- Lead Engagement
- Live Chat
- Mobile Access
- Monitoring
- Multi-Account Management
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Performance Metrics
- Publish Scheduling
- Real-Time Analytics
- Real-Time Chat
- Reporting/Analytics
- Reputation Management
- Response Management
- Search/Filter
- Sentiment Analysis
- Social Media Monitoring
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Task Management
- Visual Analytics
- Web Traffic Reporting
- Website Analytics
- Workflow Management

... and 27 more features

## Integrations (117 total)

- 123FormBuilder
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Airtable
- Aprimo Digital Asset Management
- Asana
- Audiense
- Basecamp
- Blogger
- Box
- BrandFort
- BrandMaxima
- Brandfolder

... and 102 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Reputation Management Software](https://www.capterra.com.au/directory/30750/reputation-management/software)

## Related Categories

- [Reputation Management Software](https://www.capterra.com.au/directory/30750/reputation-management/software)
- [Social Media Marketing Tools](https://www.capterra.com.au/directory/30781/social-media-marketing/software)
- [Social Media Management Tools](https://www.capterra.com.au/directory/30939/social-media-management/software)
- [Social Media Monitoring Software](https://www.capterra.com.au/directory/31028/social-media-monitoring/software)
- [Social Selling Software](https://www.capterra.com.au/directory/31597/social-selling/software)

## Alternatives

1. [Publer](https://www.capterra.com.au/software/177145/publer) — 4.8/5 (901 reviews)
2. [Instagram](https://www.capterra.com.au/software/210721/instagram) — 4.7/5 (5144 reviews)
3. [Zoho Social](https://www.capterra.com.au/software/159351/zoho-social) — 4.7/5 (3388 reviews)
4. [Buffer](https://www.capterra.com.au/software/143492/buffer) — 4.5/5 (1491 reviews)
5. [Sprout Social](https://www.capterra.com.au/software/121447/sprout-social) — 4.4/5 (606 reviews)

## Reviews

### "Too expensive" — 4.0/5

> **Rachel** | *12 November 2024* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: It's easy to see all my social media accounts in one place. I can schedule posts ahead of time.
> 
> **Cons**: It's missing some features that would be helpful. It needs better integration with some platforms, like Instagram.
> 
> Hootsuite works well for scheduling and managing social media.

-----

### "Good for Larger Teams" — 4.0/5

> **Chelsea** | *10 January 2026* | Health, Wellness & Fitness | Recommendation rating: 6.0/10
> 
> **Pros**: Hootsuite centralises social scheduling and analytics across platforms. It saves time, supports team workflows, and simplifies planning posts in one dashboard.
> 
> **Cons**: Costs can be high for smaller teams. The interface feels cluttered at times and advanced analytics require higher tier plans.
> 
> Hootsuite is a powerful social media management tool that boosts efficiency and scheduling but may feel complex and pricey for smaller users.

-----

### "Solid, dependable social media management tool" — 5.0/5

> **Steven** | *23 October 2024* | Consumer Goods | Recommendation rating: 8.0/10
> 
> **Pros**: I like that it allows our team to manage all our social media accounts in one place and saves us time
> 
> **Cons**: I think it does take a bit of time to get familiar with the tool, though guides and tutorials are available
> 
> Overall I think Hootsuite is a great tool and a must for teams handling multiple social media channels

-----

### "Great tool for managing content strategy" — 5.0/5

> **Christian** | *13 March 2025* | Internet | Recommendation rating: 9.0/10
> 
> **Pros**: It networks flawlessly with many different social media platforms and needs no extra aid from a third party such as Zapier for the job
> 
> **Cons**: The model variations are not very good, so Designers may have to use tools like Canva or Adobe for the best quality images
> 
> Hootsuite is useful for managing content strategies

-----

### "Offers so much when it comes to Marketing Management" — 5.0/5

> **Martin** | *3 October 2024* | Consumer Electronics | Recommendation rating: 8.0/10
> 
> **Pros**: offers everything you need to manage and up your marketing strategy, plus more.
> 
> **Cons**: Its price point is a little hard to swallow as a small business.
> 
> Loved using Hootsuite as my management tool, it connected with ALL my social platforms and was extremely easy to navigate. What's more, it presented a great customisable dashboard of all the states of your posts and ads.

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## Links

- [View on Capterra](https://www.capterra.com.au/software/121701/hootsuite)

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| de | <https://www.capterra.com.de/software/121701/hootsuite> |
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| en | <https://www.capterra.com/p/121701/HootSuite/> |
| en-AE | <https://www.capterra.ae/software/121701/hootsuite> |
| en-AU | <https://www.capterra.com.au/software/121701/hootsuite> |
| en-CA | <https://www.capterra.ca/software/121701/hootsuite> |
| en-GB | <https://www.capterra.co.uk/software/121701/hootsuite> |
| en-IE | <https://www.capterra.ie/software/121701/hootsuite> |
| en-IL | <https://www.capterra.co.il/software/121701/hootsuite> |
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| ja | <https://www.capterra.jp/software/121701/hootsuite> |
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