What Is Hootsuite?

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster.

Who Uses Hootsuite?

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Where can Hootsuite be deployed?

Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • Hootsuite Media
  • Located in Vancouver, Canada
  • Founded in 2008
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

Arabic, Catalan, Dutch, English, French and 10 others

About the vendor

  • Hootsuite Media
  • Located in Vancouver, Canada
  • Founded in 2008
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

Arabic, Catalan, Dutch, English, French and 10 others

Hootsuite videos and images

Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Software - Scheduling & Planning: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.
Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
View 6 more
Hootsuite video
Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Software - Scheduling & Planning: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.
Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.

Compare Hootsuite pricing with similar products

Hootsuite

USD 49.00/month
Free Version
Free Trial
USD 15.00/month
Free Version
Free Trial
N/A
Free Version
Free Trial
USD 15.00/month
Free Version
Free Trial

Features of Hootsuite

  • API
  • Activity Dashboard
  • Activity/News Feed
  • Alerts/Notifications
  • Automated Publishing
  • Brand Tracking
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customisable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Employee Database
  • Employee Engagement Software
  • Engagement Tracking
  • Feedback Management
  • KPI Monitoring
  • Keyword Tracking
  • Lead Engagement
  • Marketing Automation
  • Media Library
  • Mobile Access
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Social Integration
  • Performance Metrics
  • Post Scheduling
  • Pre-Approved Content Library
  • Project Management
  • Publish Scheduling
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Real-Time Chat
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Monitoring
  • Search/Filter
  • Sentiment Analysis
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • User Profiles
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management

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Reviews of Hootsuite

Average score

Overall
4.4
Ease of Use
4.3
Customer Service
4.2
Features
4.2
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Kuvam
Kuvam
Vice President in India
Verified LinkedIn User
Nonprofit Organization Management, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Post and Explore"

5.0 2 months ago New

Comments: Hootsuite helps you post posts regularly and schedule them at once to save time, and we were able to do both. We also understood the engagement our posts got through the platform. It’s a great product if you have good money to invest in social media management.

Pros:

Hootsuite is very feasible to use. The feature to link multiple streams helps the user to post freely across the stream and saves a lot of time. Accessibility is the best thing about Hootsuite.

Cons:

There was nothing in particular that I disliked about Hootsuite. The only thing that restricts our organization from using Hootsuite as our only platform is that the paid plans are costly.

Almira
Graphic Designer in Philippines
Graphic Design, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Best Scheduler I've Ever Used!

5.0 last month New

Comments: The best scheduling and posting I've ever used!

Pros:

I like the most is scheduling to all social media platform my clients have!

Cons:

nothing! everything is great! I really need to recommend this to all my clients!

Darren
Presenter in Spain
Broadcast Media, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Probably the most reliable service available.

3.0 2 months ago New

Comments: Great and most reliable service available, although the most restrictive for free users.

Pros:

Hootesuite is highly reliable and I can schedule posts and forget knowing they will go out on time every time. Simple to use with one of the best post editing I've used on mobile.

Cons:

Hootesuite has a problem dragging images out of websites when sharing web pages.

Alberto
Marketing Manager in US
Education Management, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A Great Tool For Social Scheduling - But Others Offer More For Less

4.0 4 months ago

Comments: Overall the product has served us well; we're still using it daily and are able to plan campaigns around our scheduling abilities, we're able to connect directly with our customers and assigned potential customer service issues within our team with a few clicks. Over time however, social platforms are getting savvy to the needs of businesses are starting to build out their own business tools and scheduling/performance analytics hubs (Facebook Business and Twitter for Business for one). It remains to be seen how Hootsuite will compete with free as the platforms begin to grow this part of their businesses.

Pros:

Social Post Scheduling is the raison d'etre for Hootsuite and it does it effectively and with lots of options including custom tagging for your analytics platform. If you're only interested in being able to schedule and post to multiple social media channels, this is the first place to look.

Cons:

The pricing and tiers no longer make sense as many of their competitors are offering similar/better scheduling and posting options at a lower price (or free with limitations). In 2022, Instagram post scheduling shouldn't be an exclusive feature.

Ezechiel Narcisse
Ezechiel Narcisse
CEO in Côte d’Ivoire
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: Free Trial
Reviewer Source

Manage all my social media platforms in one place

4.0 3 weeks ago New

Comments: I used to log into multiple social media accounts throughout the day and it was taking away from my work. Now, with Hootsuite, I only have to check into one place for all my social media updates and messages. This has been a huge boost to my productivity.

Pros:

I love this tool because it consolidates all my social media accounts into one place. It allows me to schedule posts and keep track of my follower counts on all the different networks. Hootsuite is a great fit for businesses of all sizes, but it's especially useful for companies that have multiple users who need to work on social media. Hootsuite is also great for monitoring your social media accounts.

Cons:

Nothing to say about this product. It is highly useful for me