15 years helping Australian businesses
choose better software

What Is Hootsuite?

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster.

Who Uses Hootsuite?

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Software - Scheduling & Planning: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.

Not sure about Hootsuite? Compare with a popular alternative

Hootsuite

Hootsuite

4.4 (3,691)
USD 49.00
month
Free version
Free trial
143
115
4.3 (3,691)
4.2 (3,691)
4.2 (3,691)
VS
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
No pricing found
Free version
Free trial
87
205
4.4 (4,149)
4.3 (4,149)
4.4 (4,149)
Green rating bars show the winning product based on the average rating and number of reviews.

Other great alternatives to Hootsuite

HubSpot CRM
Top rated features
Contact Database
Contact Management
Lead Management
Brandwatch
Top rated features
Multi-Account Management
Reporting/Analytics
Social Media Integration
Loomly
Top rated features
Automated Publishing
Multi-Account Management
Post Scheduling
SocialBee
Top rated features
Automated Publishing
Multi-Account Management
Post Scheduling
Notion
Top rated features
Project Planning/Scheduling
Task Editing
Task Management
Crowdfire
Top rated features
Multi-Account Management
Post Scheduling
Reporting/Analytics
X Pro
Top rated features
Automated Publishing
Multi-Account Management
Post Scheduling
Canva
Top rated features
Content Import/Export
Customizable Templates
Design Templates
Publer
Top rated features
Automated Publishing
Multi-Account Management
Post Scheduling

Reviews of Hootsuite

Average score

Overall
4.4
Ease of Use
4.3
Customer Service
4.2
Features
4.3
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Brock
Brock
Vice President of Marketing in US
Verified LinkedIn User
Retail, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great for businesses and distributed teams

5.0 2 years ago

Comments: This is a great tool that has enormously helped our content team stay organized and post on a regular consistent basis.

Pros:

Hootsuite makes it easy for our distributed team of content contributors to submit content, and our internal team can then create a posting calendar and use automated posting to make the management of all of our social platforms fast and simple.

Cons:

We really like hootsuite, but it would be nice if more platforms and types of posts could be made.

Adam
Graphic Web Designer in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

social scheduling

5.0 2 months ago New

Comments: generally platform for a small number of clients or a single client with multiple channels where you can schedule from and see everything in one place

Pros:

easy to add channels and clients to manage all in the same place

Cons:

scheduling things failed and accounts get disconnected for no seen reason

Verified Reviewer
Verified LinkedIn User
Retail, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

We switched away from Hootsuite!

3.0 last month New

Pros:

We used to like Hootsuite, it has a nice UI and UX but simply lacks features that we need to maintain our social media presence.

Cons:

The cost of the software. So much software out there offers the same platform with more features for less.

Ana
Lawyer in Philippines
Legal Services, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

My Hootsuite Review

4.0 4 months ago

Pros:

It's easy to use and I can connect it to multiple accounts

Cons:

I often get errors where the posts won't go through. There are also some instances where the thumbnail I chose for the post doesn't become the thumbnail once it gets posted.

Claudio
Digital Marketer in US
Telecommunications, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

The Tool Is Highly Effective As a Marketing

5.0 2 months ago New

Pros:

When it comes to social media marketing and brand management, Hootsuite is the best and has been amazing.

Cons:

Hootsuite is very effective no bad experiences.