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What Is Hootsuite?

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster.

Who Uses Hootsuite?

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Hootsuite Software - Hootsuite social media monitoring
Hootsuite Software - Hootsuite scheduling and planning
Hootsuite Software - Hootsuite publishing
Hootsuite Software - Hootsuite customer engagement
Hootsuite Software - Hootsuite analytics & reporting

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Reviews of Hootsuite

Average score

Overall
4.4
Ease of Use
4.3
Customer Service
4.2
Features
4.3
Value for Money
4.1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Leah
Leah
Detailer in US
Verified LinkedIn User
Automotive, Self Employed
Used the Software for: 1+ year
Reviewer Source

Productivity to the max

4.0 6 months ago

Comments: Despite these minor drawbacks, Hootsuite has greatly enhanced my efficiency and effectiveness in managing social media. It's a powerful tool that I would recommend to anyone looking to streamline their social media management efforts.

Pros:

I’ve been using Hootsuite for the past year, and it has been an absolute game-changer for managing my social media presence. The platform's intuitive interface makes scheduling posts across multiple social networks a breeze, saving me countless hours every week. The ability to monitor all my social channels in one place is incredibly convenient and helps me stay on top of engagement and trends effortlessly. Hootsuite's analytics tools are comprehensive and insightful, providing me with detailed reports that help me understand my audience better and refine my strategy. I also appreciate the collaboration features, which make it easy for my team to work together seamlessly.

Cons:

There are a few drawbacks. The free version is quite limited, which might not be suitable for small businesses or individuals with more extensive needs. Additionally, some of the advanced features can be a bit overwhelming for beginners and might require a learning curve. Occasionally, the platform can be slow, especially during peak times, which can be frustrating when you're trying to get work done quickly.

Chris
Marketing Manager in UK
Education Management, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Great product for social media management

5.0 last month New

Comments: Hootsuite is a great product and a staple in my marketing tools.

Pros:

Hootsuite makes posting and monitoring mulitple social media channels achievable with tight time constraints.

Cons:

Occassionally individual channels can be out of action on Hootsuite however, this generally seems to be temperamental.

Nicole
Book Coach and Editor in Canada
Writing & Editing, Self Employed
Used the Software for: 2+ years
Reviewer Source

Hard to see the value for small businesses

2.0 last month New

Comments: It was easy and convenient when I was able to use it casually, but it's not a product for people like me anymore.

Pros:

Hootsuite was great when it had a limited, but permanent free tier for small business and personal users who didn't need advanced social media account management tools or were infrequent posters. I found it easy to schedule posts both from the app and my computer.

Cons:

The price makes it absolutely unaffordable for small businesses, freelancers and people just starting out. Maybe for people/businesses who post multiple times a day there's some value in the time saved, but for folks who only want to post a couple times a week, $1,200USD per year means you're paying more than $10 per post. It seems like Hootsuite only wants a particular type of user, and small businesses ain't it.

Steven
Digital Communications Manager in Australia
Consumer Goods, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Solid, dependable social media management tool

5.0 3 months ago

Comments: Overall I think Hootsuite is a great tool and a must for teams handling multiple social media channels

Pros:

I like that it allows our team to manage all our social media accounts in one place and saves us time

Cons:

I think it does take a bit of time to get familiar with the tool, though guides and tutorials are available

amit
Team Lead in India
Program Development, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Efficient Social Media Scheduling

5.0 2 months ago New

Comments: It makes it easy to plan social content in advance, saving time for busy marketers.

Pros:

I scheduled all my posts for the week in one go, freeing up more time to focus on content creation.

Cons:

Sometimes it takes a few extra clicks to update scheduled posts, which could be more streamlined.

Rachel
Digital Campaign Executive in Australia
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Too expensive

4.0 2 months ago

Comments: Hootsuite works well for scheduling and managing social media.

Pros:

It's easy to see all my social media accounts in one place. I can schedule posts ahead of time.

Cons:

It's missing some features that would be helpful. It needs better integration with some platforms, like Instagram.

Ekadashi
Administrative Assistant in Canada
Airlines/Aviation, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Hootuite- Life changer experience

5.0 2 months ago New

Comments: I love Hootsuite. It has helped to improve my social media presence without actually wasting any time. I love that I can choose to publish one post on different platforms with Hootsuite. I am very happy and thankful.

Pros:

I like that I can time schedule all the posts I want. Instead of going online and posting at that particular time, I can schedule when I want the post to go online.

Cons:

Sometimes it gets connectivity issues. Other than that, I don't find any problem.

Lewis
Duty manager in UK
Education Management, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Great management Platform

5.0 2 months ago New

Comments: Great, I had lack of experience in this sector and this has helped out tremendously, you can literary do anything for your network through the Hootsuite Dashboard

Pros:

Hootsuite has everything you could ask for in a social media marketing app, and using Canva templates considering Canva is my favourite app anyway for this kind of thing makes it that much better

Cons:

A few too many options sometimes, i feel they could have simplified the options on certain things which would have improved speed

Stefano
Marketing manager in Italy
Business Supplies & Equipment, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Solid but quite expensive social media management platform

4.0 2 months ago New

Comments: I used this suite for a few months with the aim of improving social media presence, with quite appreciable results. However, the complexity in setting up some analytics functions and the rather high costs of the paid plans, led me to evaluate other simpler and cheaper products.

Pros:

It's a solid social media management platform with team collaboration features. The dashboard's clear and intuitive design and the global view of multiple social media feeds in one place make it very reliable.

Cons:

Paid plans have rather high costs for small businesses compared to main competitors. Some advanced features like analytics or integrations may take time to practice.

Connor
Brokerage Operations Associate in Canada
Financial Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great for scheduling content ahead

4.0 last month New

Comments: We have used Hootsuite to post to numerous social media accounts and schedule content well in advance of sharing.

Pros:

We like that you can add all of your social media accounts to your Hootsuite and effectively manage them from one area.

Cons:

We found that the pricing has gotten to be a bit much considering that social media is not a #1 driver of our business model.

Joel
Photographer in UK
Arts & Crafts, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great Program for Social Media Management

4.0 6 months ago

Comments: Have been using Hootsuite for over 4 years now and really enjoy the platform as a whole. The analytics are not only precise but also have a great visual style to them which makes it a good addition for presentations to other members of the team.

Pros:

I really appreciate that Hootsuite runs seamlessly between different platforms. You can manage multiple platforms from the same account and it makes management for social media so much easier.

Cons:

It can be glitchy at times, it randomly disconnects and sometimes fails to posts but it happens very rarely.

Abella
It supervisor in Qatar
E-Learning, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

My fantastic experience with hootsuite

4.0 4 months ago

Comments: Was great, and still i use it and i advice people to try it.

Pros:

The way the site look and analysis statistics

Cons:

I like the scheduling and to make a content created it’s help me a lot for save my time and mange my busy day.

Hollie
Communications Coordinator in US
Education Management, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Hoot Hoot - We Love Hootsuite!

5.0 9 months ago

Comments: Awesome! Absolutely love the tool and it is one of the best tools at my disposal in my role.

Pros:

I love so many things about Hootsuite. The analytics and reporting features have been awesome for monthly reporting. It makes creating reports super easy and pulls great data points that bosses love to see. It makes social media management much more...well... manageable!

Cons:

I wish I could incorporate other socials into the tool like Linkedin and Threads, maybe I haven't branched out enough but I would like to see how those work!

Donald
Executive Technical Director in US
Construction, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Hootsuite Review by D.Okoroike

4.0 6 months ago

Pros:

Hootsuite enhances multi-profile post scheduling across a wide range of social media accounts which boost our brand online.

Cons:

Unavailability of free plan is the only issue with Hootsuite.

Shelmith
Admin Virtual Assistant in Kenya
E-Learning, Self Employed
Used the Software for: 2+ years
Reviewer Source

Hootsuite, the Best Social Media Management Tool

5.0 last year

Comments: This is a wonderful tool that has made my social media workflow a breeze, I can create content, plan and schedule even a month's worth of content and this makes my work easy.

Pros:

I like the easy-to-use interface. It's user-friendly and everyone can be able to use it.

Cons:

Everything is amazing about Hootsuite, no complaints. I highly recommend the software to all social media users.

Heather
Administrative Assistant in US
Libraries, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Easy-to-use one-stop social media marketing platform - but moving out of budget range

4.0 last year

Comments: Hootsuite has been an excellent tool for me while starting out in the role of marketing and communications for my Library, but given the skyrocketing price, we will not be continuing to use it. I appreciate all the integrations and time saving features, but this is not enough to offset the increase in cost, from my own personal perspective as well as from the perspective of our board's financial team.

Pros:

Hootsuite is a cohesive one-stop marketing platform that allows for management of multiple social media channels in one site. I appreciate the ability to create content for multiple platforms simultaneously, while still being able to tailor aspects of it such as post text, hashtags, and images size ratios, to specific platforms. Newly added integration with Canva further streamlined my workflow allowing me to create one design for all marketing for a particular program or service, then use it in print, digital, social, and internal marketing efforts. Hootsuite also offers a customizable analytics dashboard that allows me to see how well marketing efforts have done in a certain time frame, and break it down further by platform.

Cons:

The pricing has jumped dramatically, as per an email from the company last week, nearly doubling and making it unaffordable on our nonprofit budget. I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular posts as a single entity, and TikTok and YouTube analytics have not integrated well. I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go into Facebook after every post goes live and change this setting myself.

mohamed
Electrical and Instruments Engineer in Egypt
Maritime, 5,001–10,000 Employees
Used the Software for: Free Trial
Reviewer Source

Efficient Social Media Management with Hootsuite

4.0 2 months ago

Comments: My overall experience with Hootsuite has been positive. It simplifies social media management, improves efficiency, and offers robust analytics, though it can be complex and expensive.

Pros:

Hootsuite's best feature is its ability to manage multiple social media accounts from one place, with excellent scheduling and analytics tools.

Cons:

Hootsuite's biggest drawbacks are its high cost and occasional performance issues, like slow loading times. The interface can feel complicated at first.

Chiara
Digital Marketing Coordinator in Italy
Mechanical or Industrial Engineering, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Great tool!

5.0 4 months ago

Comments: My experience with Hootsuite was great. I love the ease of use of the tool, the fact that you could monitor competition and all the other features. Basically it's an all-in-one tool that every SMM should have.

Pros:

The ease of use, the training, the chance to plan everything, the stats

Cons:

I cannot really think of somethnig I didn't like....

Crystal
Founder in US
Writing & Editing, Self Employed
Used the Software for: 1+ year
Reviewer Source

Save Time Posting On Social Media

5.0 4 months ago

Comments: I enjoyed having the program because it saved me so much time on creating and managing my many social networks.

Pros:

I like that the program allowed me to put all my social media in one spot. They save me time and effort each day on making social media post. I liked analytics because they’re let me know how I was doing on each social network.

Cons:

I did not like the pricing and it was confusing at first for me.

Verified Reviewer
Verified LinkedIn User
Retail, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

We switched away from Hootsuite!

3.0 8 months ago

Pros:

We used to like Hootsuite, it has a nice UI and UX but simply lacks features that we need to maintain our social media presence.

Cons:

The cost of the software. So much software out there offers the same platform with more features for less.

Judah
Engineering Manager in US
Airlines/Aviation, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

THE tool for employee social media ambassadors

4.0 4 months ago

Pros:

Excellent integration with supported social networks, easy post scheduling and customization, gamification leaderboard.

Cons:

Cannot mention LinkedIn entities from Hootsuite composer. This is a LinkedIn API limitation and not a Hootsuite one. Lack of support for the Fediverse, Threads, and BlueSky are glaring omissions.

Matthew
Owner in US
Consumer Goods, Self Employed
Used the Software for: 1-5 months
Reviewer Source

You get the best when you pay for the best.

5.0 last year

Comments: Other than the pricing, it's been fantastic, not only has the data that was tailored to me helped me throughout my processes but I have learned so much on how to optimize my posts in ways I probably wouldn't have considered before, but I'd say the ease-of-use is probably the most notable piece of Hootsuite that one could takeaway from this review. It's a fantastic choice, if you have the money to pay for it.

Pros:

This is not a "feature" per-say, but a part of hootsuite I liked most, compared to other products that share similar features is the ease-of-use. I've used other tools that mimic what Hootsuite does and I would say without a doubt that Hootsuite has the lowest learning curve, simply because of the way they built it. You have something you want to post but haven't had time to look through any of the other factors like keywords, best times, formats, etc? Hootsuite has it all right there for you. I was first interested Hootsuite simply to plan posts, as anyone who is considering using this tool knows, planning social media posts in bulk saves enormous amounts of time, it's not even comparable, but as soon as I started using this tool I was able to throw almost every other tool out the window I used to make my posts better/more findable to my target audience. I'm sure you are like me where you have 50 bookmarks of keyword generation, best times, best dates, etc. for your videos but with hootsuite it's all in one place, and not only that, once you get going, the data is tailored to you, so you no longer have to pull general statistics from what a video SHOULD do at certain time or with certain keywords etc. You can't go wrong with Hootsuite, even if you have no idea what you're doing, they have tutorials for how to do anything that you might want to do to improve your channels/accounts.

Cons:

This is what the title of this review is about. And honestly, this is the only con I have found so far. You are getting the best no doubt, but you are paying for the best. I'd say if your just starting out and this isn't much of a cashflow yet, you might just have to put in the time and effort to circumnavigate the tools of Hootsuite, although it probably won't but just as good, with enough grit you can probably come somewhere close, but it takes a whole bunch of time more. But I can say without a doubt, if your serious about promoting your channels and accounts, and you've got the capital, just go with Hootsuite, anything else is subpar, but again, it's just a heck of a lot of money unfortunately.

Nathalie
Proprietor and Creator in US
Arts & Crafts, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Hootsuite Is An Entrepreneur's Dream!

5.0 10 months ago

Comments: Hootsuite is a must-have for business owners, but also for content creators. Trust me, your life could be SO much easier -- just get this app!!

Pros:

I adore how much time this app saves me. I never have to spend time replicating and reposting content to every platform individually. That was so annoying and time-consuming! Now all I have to do is post from my Hootsuite account, and it will post the content to all of my platforms simultaneously!!!!

Cons:

I have no complaints about Hootsuite. I am loving the experience.

Cristian
Cristian
Marketing specialist in Argentina
Verified LinkedIn User
Automotive, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Best service

5.0 last year

Comments: It saves me a lot of time when planning and publishing content on multiple platforms simultaneously. The analyzes it provides are very valuable to optimize my strategies. I highly recommend it for any business or brand that wants to improve its presence on social networks. Although the free version has certain limitations, the functions it offers are very complete. It was worth investing in a premium subscription to unlock advanced capabilities

Pros:

I really like the easy-to-use interface and rich features that Hootsuite offers. It allows me to manage several social networks from a single platform and schedule content in advance. I also like the variety of analytics and metrics it provides to measure the performance of my posts. The integration with other tools and apps is very useful

Cons:

What I like least is that some more advanced features are only available in paid plans. For example, the number of social profiles I can add in the free version is limited. Access to historical data is also restricted

Stacey
Brand Manager in US
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best social media assistant

5.0 5 months ago

Comments: I started using Hootsuite years ago and as my social media presence grew the platform grew with my needs

Pros:

ease and ability to manage social media posts have increased my overall reach.

Cons:

nothing, very user friendly and well priced