---
description: Learn more about eTrigue DemandCenter price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
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title: eTrigue DemandCenter Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [eTrigue DemandCenter](/software/120828/demandcenter)

# eTrigue DemandCenter

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> Easy-to-use marketing automation software helps you to manage your demand generation campaigns and drive sales.
> 
> Verdict: Rated **4.4/5** by 10 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses eTrigue DemandCenter?

Organizations from early start-ups to Fortune 500 companies like Cisco quickly develop and conduct demand generation programs using eTrigue's revolutionary marketing automation platform

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 10 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 3.7/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: eTrigue

## Commercial Context

- **Starting Price**: USD 5,000.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Per partner programs range from $5,000 to $100,000 depending on deliverables and tactics.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise)
- **Supported Languages**: Brazilian Portuguese, Chinese, Danish, English, European Portuguese, French, German, Italian, Japanese, Korean, Portuguese, Spanish, Swedish, Traditional Chinese
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- A/B Testing
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Contact Management
- Conversion Tracking
- Customer Segmentation
- Customizable Fields
- Drag & Drop
- Drip Campaigns
- Email Marketing
- Email Tracking
- Event Triggered Actions
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Marketing Automation
- Mobile Optimization
- Multi-Channel Marketing
- Pipeline Management
- ROI Tracking
- Real Time Editing
- Reporting/Analytics
- Responsive Web Design
- SEO Management
- Sales Reports
- Segmentation
- Social Marketing
- Subscriber Management
- Task Management
- Template Management
- Third-Party Integrations
- WYSIWYG Editor
- Website Visitor Tracking
- Workflow Management

## Integrations (10 total)

- GoTo Webinar
- Google Ads
- LinkedIn for Business
- Litmus
- Meta for Business
- Microsoft Outlook
- Salesforce Platform
- SugarCRM
- SuiteCRM
- Webex Suite

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software)

## Related Categories

- [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software)
- [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software)
- [Landing Page Software](https://www.capterra.com.au/directory/30844/landing-page/software)
- [Lead Management Software](https://www.capterra.com.au/directory/30017/lead-management/software)

## Alternatives

1. [EngageBay CRM](https://www.capterra.com.au/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)
2. [Omnisend](https://www.capterra.com.au/software/153508/omnisend) — 4.7/5 (836 reviews)
3. [Constant Contact](https://www.capterra.com.au/software/31898/constant-contact) — 4.3/5 (2912 reviews)
4. [Mailchimp](https://www.capterra.com.au/software/110228/mailchimp) — 4.5/5 (17572 reviews)
5. [Marketo Engage](https://www.capterra.com.au/software/75130/marketo-lead-management) — 4.3/5 (710 reviews)

## Reviews

### "Excellent starter product with some limitations" — 4.0/5

> **Kristi** | *9 October 2020* | Hospital & Health Care | Recommendation rating: 7.0/10
> 
> **Pros**: There will always be a special place in my heart for eTrigue -- this was the software that introduced my team to marketing automation. eTrigue excels in providing the perfect starting place (and price) for small teams to get the hang of more involved inbound marketing. Its tools are generally easy to use/figure out and offer plenty of customization options. The reports were easy to pull and the software is able to get you good information.
> 
> **Cons**: At times, the UX/UI was a bit complicated and confusing, with minor UX frustrations when it came to renaming or reorganizing things. It also seemed that the workflow and automation capabilities were a bit limited compared to other software on the market, especially since our team has since switched programs.
> 
> Overall, eTrigue is a solid software that gets the job done with minor limitations that I could see being a bigger hindrance for a larger team or larger operation than my own. It's a great place to start your marketing automation/inbound program if you're looking to do that with minimal experience, budget and/or bandwidth.

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### "Best Marketing Automation system that doesn't require a dedicated operations team." — 5.0/5

> **Verified Reviewer** | *19 November 2015* | Marketing & Advertising
> 
> **Pros**: Very easy to use. Reporting is fully customizable with a few clicks. Does not require a CRM system to use, though you can integrate with salesforce.com, MS Dynamics or SugarCRM in about 15 minutes.
> 
> **Cons**: We have not had any issues. The eTrigue support team is very responsive, free to use, and gets back to us very quickly.
> 
> We support many clients who have limited resources internally. eTrigue Demand Center lets the client create emails, landing pages with a simple to use editor, create lead alerts for their sales teams, and integrate with their webinars.

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### "eTrigue campaigns" — 3.0/5

> **Silvia** | *1 July 2016* | Pharmaceuticals | Recommendation rating: 6.0/10
> 
> **Pros**: eTrigue has several helpful templates for landing pages and emails.  The customer support is very helpful and usually responds within the hour of your request.
> 
> **Cons**: Is anyone experiencing an extremely low open rate on campaigns? I have sent several campaigns out within the last month or two and the majority of my recipients are claiming they do not have the email in their inbox or spam folder. However, on my message effectiveness report, it shows that they were delivered and usually only have 4 or 5 bounce backs out of 1,000. I am very concerned that my message is not being received and my marketing efforts have failed. After reaching out to eTrigue support I made necessary changes, example: enabling MIME (Multipurpose Internet Mail Extensions) which provides a plain text message in addition to our HTML format, but still my open rates are significantly low. Any tips? Thoughts?

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### "Easiest, most feature rich marketing automation solution available." — 5.0/5

> **Barry** | *10 May 2012*
> 
> **Pros**: Marketing automation for the rest of us at its best.
Excellent support team, responsive and thorough.
Easy to create, pause and change campaigns on the fly
No dedicated programmers needed
Drag and drop interface is very intuitive
Automate flows with as many emails and actions or alerts as you want.
Integrated with SFDC, and chat within a week.
Lead flow is up over 300% 
Reporting is very flexible, and instant
Able to run over 30 programs simultaneously, allowing only a few hours a week.
They dont charge for users or emails or visits
Highly recommend eTrigue DemandCenter
> 
> **Cons**: none that i know of.
> 
> High recommend eTrigue Demand Center. We have used other marketing automation solutions that require dedicated programmers to support, and extensive training. eTrigue had us up and running in 5 days, and is extremely user friendly. AND IT IS EASY TO CHANGE CAMPAIGNS MID STREAM. With other systems it was an act of god to change our campaigns. eTrigue lets us pause campaigns, change them, and compare the performance of everything is one view. Their team is very supportive, and will help you do most anything.

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### "eTrigue Marketing Automation Tool" — 5.0/5

> **Katie** | *22 February 2017* | Recommendation rating: 10.0/10
> 
> **Pros**: Great product for the price. Support is good.
> 
> **Cons**: Would like better syncing with salesforce and supression lists.
> 
> I've been using eTrigue for about 5 or 6 years and think it's great. I've also used other email and marketing automation tools and this one is great for the price.

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## Links

- [View on Capterra](https://www.capterra.com.au/software/120828/demandcenter)

## This page is available in the following languages

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| en | <https://www.capterra.com/p/120828/DemandCenter/> |
| en-AE | <https://www.capterra.ae/software/120828/demandcenter> |
| en-AU | <https://www.capterra.com.au/software/120828/demandcenter> |
| en-CA | <https://www.capterra.ca/software/120828/demandcenter> |
| en-GB | <https://www.capterra.co.uk/software/120828/demandcenter> |
| en-IE | <https://www.capterra.ie/software/120828/demandcenter> |
| en-IL | <https://www.capterra.co.il/software/120828/demandcenter> |
| en-IN | <https://www.capterra.in/software/120828/demandcenter> |
| en-NZ | <https://www.capterra.co.nz/software/120828/demandcenter> |
| en-SG | <https://www.capterra.com.sg/software/120828/demandcenter> |
| en-ZA | <https://www.capterra.co.za/software/120828/demandcenter> |
| ja | <https://www.capterra.jp/software/120828/demandcenter> |

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