---
description: Learn more about UserTrail price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: UserTrail Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Heatmap Software](/directory/30977/heatmap/software) > [UserTrail](/software/1103073/UserTrail)

# UserTrail

Canonical: https://www.capterra.com.au/software/1103073/UserTrail

> UserTrail is analytics software using heatmaps, replays, funnels, and surveys to help businesses understand visitors and boost sales.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Who Uses UserTrail?

We serve digital agencies and growth-focused businesses that need to understand how visitors behave on their websites. Our ideal clients include CRO agencies, PPC agencies, SEO agencies, ecommerce age

## About the vendor

- **Company**: UserTrail

## Commercial Context

- **Starting Price**: USD 0.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Angola, Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Bermuda, Bosnia and Herzegovina, Botswana, Brazil, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia and 68 more

## Features

- Behavioral Analytics
- Data Visualization
- Engagement Tracking
- Heatmaps
- Reporting & Statistics
- Scroll Maps
- Visual Analytics
- Website Analytics

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base

## Category

- [Heatmap Software](https://www.capterra.com.au/directory/30977/heatmap/software)

## Alternatives

1. [Lucky Orange](https://www.capterra.com.au/software/150695/lucky-orange) — 4.7/5 (262 reviews)
2. [Zoho PageSense](https://www.capterra.com.au/software/172116/pagesense) — 4.5/5 (17 reviews)
3. [Tableau](https://www.capterra.com.au/software/77260/tableau) — 4.6/5 (2353 reviews)
4. [JIRA Service Management](https://www.capterra.com.au/software/138769/jira-service-management) — 4.5/5 (770 reviews)
5. [Hotjar](https://www.capterra.com.au/software/163516/hotjar) — 4.6/5 (542 reviews)

## Links

- [View on Capterra](https://www.capterra.com.au/software/1103073/UserTrail)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10047726/UserTrail/> |
| en-AE | <https://www.capterra.ae/software/1103073/UserTrail> |
| en-AU | <https://www.capterra.com.au/software/1103073/UserTrail> |
| en-CA | <https://www.capterra.ca/software/1103073/UserTrail> |
| en-GB | <https://www.capterra.co.uk/software/1103073/UserTrail> |
| en-IE | <https://www.capterra.ie/software/1103073/UserTrail> |
| en-IL | <https://www.capterra.co.il/software/1103073/UserTrail> |
| en-IN | <https://www.capterra.in/software/1103073/UserTrail> |
| en-NZ | <https://www.capterra.co.nz/software/1103073/UserTrail> |
| en-SG | <https://www.capterra.com.sg/software/1103073/UserTrail> |
| en-ZA | <https://www.capterra.co.za/software/1103073/UserTrail> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra Australia","address":{"@type":"PostalAddress","addressLocality":"Sydney","addressRegion":"NSW","postalCode":"2060","streetAddress":"Level 18 40 Mount Street North Sydney NSW 2060 Australia"},"description":"Capterra Australia helps millions of people find the best business software with user reviews, ratings and price comparisons.","email":"info@capterra.com.au","url":"https://www.capterra.com.au/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.com.au/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/Capterra","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCjRCDmEibpHwyX3m2b3y80w"]},{"name":"UserTrail","description":"UserTrail is analytics software that combines behavioral tracking tools to help organizations understand visitor actions and identify conversion obstacles. \n\nThe platform integrates heatmaps, session replay, funnel analysis, journey mapping, form analytics, and surveys into one interface to reveal visitor behavior and motivations. \n\nHeatmaps show clicks, scroll depth, and attention distribution to identify ignored call-to-action buttons and high-intent areas. \n\nSession replay lets teams watch visitor sessions to uncover hesitation, confusion, and drop-offs. \n\nFunnel analysis highlights where visitors abandon conversion processes, while journey mapping reveals common paths to inform navigation and content flow.\n\nForm analytics pinpoints field-level abandonment, and surveys gather visitor feedback. \n\nUserTrail prioritizes privacy with features like masking sensitive fields and controlling data collection. Its lightweight script minimizes site performance impact.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/89ab80b4-2cee-48cf-aba4-d955d4a49031.png","url":"https://www.capterra.com.au/software/1103073/UserTrail","@id":"https://www.capterra.com.au/software/1103073/UserTrail#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.com.au/software/1103073/UserTrail#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is UserTrail?","@type":"Question","acceptedAnswer":{"text":"UserTrail is analytics software that combines behavioral tracking tools to help organizations understand visitor actions and identify conversion obstacles. The platform integrates heatmaps, session replay, funnel analysis, journey mapping, form analytics, and surveys into one interface to reveal visitor behavior and motivations. Heatmaps show clicks, scroll depth, and attention distribution to identify ignored call-to-action buttons and high-intent areas. Session replay lets teams watch visitor sessions to uncover hesitation, confusion, and drop-offs. Funnel analysis highlights where visitors abandon conversion processes, while journey mapping reveals common paths to inform navigation and content flow.Form analytics pinpoints field-level abandonment, and surveys gather visitor feedback. UserTrail prioritizes privacy with features like masking sensitive fields and controlling data collection. Its lightweight script minimizes site performance impact.","@type":"Answer"}},{"name":"Who Uses UserTrail?","@type":"Question","acceptedAnswer":{"text":"We serve digital agencies and growth-focused businesses that need to understand how visitors behave on their websites. Our ideal clients include CRO agencies, PPC agencies, SEO agencies, ecommerce age","@type":"Answer"}}]},{"@id":"https://www.capterra.com.au/software/1103073/UserTrail#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Heatmap Software","position":2,"item":"/directory/30977/heatmap/software","@type":"ListItem"},{"name":"UserTrail","position":3,"item":"/software/1103073/UserTrail","@type":"ListItem"}]}]}
</script>
