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Mailchimp

by Mailchimp

(14,211) Write a Review!

Who Uses Mailchimp?

Cloud-based email marketing solution that helps businesses of all sizes design, automate and manage marketing campaigns across various email platforms, ad channels and more via a unified dashboard.

What Is Mailchimp?

Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Mailchimp Details

Mailchimp

http://www.mailchimp.com

Founded 2001

Compare Mailchimp with similar products

Mailchimp

4.5 (14,211 reviews)

current software

Starting price

USD 10.00/month

N/A

USD 25.00

Free Version

Free Version Yes

Free Version No

Free Version Yes

Free Trial

Free Trial Yes

Free Trial No

Free Trial Yes

Mailchimp deployment and support

Support

Email/Help Desk
FAQs/Forum
Knowledge Base
24/7 (Live rep)
Chat

Deployment

Cloud, SaaS, Web-based
Mac (Desktop)
Windows (Desktop)
Android (Mobile)
iPhone (Mobile)
iPad (Mobile)

Training

Live Online
Webinars
Documentation
Videos

Mailchimp Features

All-in-One Marketing Platform Software

AB Testing
API
Activity Dashboard
Activity Tracking
Analytics/ROI Tracking
Automated Scheduling
Behavior Analytics
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Content Management
Conversion Rate Optimisation
Conversion Tracking
Customer Journey Mapping
Customer Segmentation
Customisable Branding
Customisable Forms
Customizable Templates
Customization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Marketing
Email Templates
Engagement Tracking
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
List Management
Live Chat
Marketing Automation
Mass Texting
Monitoring
Multi-Channel Marketing
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting & Statistics
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Third Party Integrations
Website Analytics
Workflow Management

View full list of All-in-One Marketing Platform Software

CRM Software

API
Activity Dashboard
Activity Management
Activity Tracking
Alerts/Notifications
CRM
Calendar Management
Calendar Sync
Calendar/Reminder System
Campaign Management
Contact Database
Contact Management
Customer Database
Customizable Fields
Customizable Reports
Customizable Templates
Data Import/Export
Document Storage
Drag & Drop
Email Management
Email Marketing
Email Templates
Forecasting
Interaction Tracking
Internal Chat Integration
Lead Capture
Lead Generation
Lead Management
Lead Qualification
Marketing Automation
Mobile Access
Opportunity Management
Pipeline Management
Projections
Quotes/Estimates
Referral Tracking
Reminders
Reporting & Statistics
Reporting/Analytics
Sales Forecasting
Sales Pipeline Management
Sales Reports
Sales Trend Analysis
Segmentation
Social Media Integration
Task Management
Territory Management
Third Party Integrations
Workflow Management

View full list of CRM Software

CRM for Small Businesses

Business Card/Badge Scanning
Calendar/Reminder System
Contact Management
Document Storage
Email Management
Forecasting
Interaction Tracking
Lead Management
Lead Qualification
Live Chat
Marketing Automation
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Social Media Integration
Task Management
Territory Management

View full list of CRM for Small Businesses

Campaign Management Software

AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Auto-Responders
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Contact Database
Contact Management
Content Management
Conversion Rate Optimisation
Conversion Tracking
Customer Segmentation
Customisable Branding
Customisable Forms
Customizable Fields
Customizable Reports
Customizable Templates
Data Import/Export
Drag & Drop
Drip Campaigns
Email Management
Email Marketing
Email Templates
Engagement Tracking
Event Marketing
Event Triggered Actions
Lead Capture
Lead Generation
Lead Management
Monitoring
Multi-Campaign
Multi-Channel Marketing
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting & Statistics
Social Media Integration
Social Promotion
Template Management
Third Party Integrations
Visual Analytics
Web Forms
Workflow Management

View full list of Campaign Management Software

Email Management Software

AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Archiving & Retention
Auto-Responders
CRM
Campaign Analytics
Campaign Management
Campaign Segmentation
Canned Responses
Chat/Messaging
Click Tracking
Contact Database
Contact Management
Customer Segmentation
Customisable Branding
Customisable Forms
Customizable Fields
Customizable Templates
Data Recovery
Drag & Drop
Drip Campaigns
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Inbox Management
Monitoring
Queue Management
Real Time Analytics
Real Time Monitoring
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Response Management
Routing
Search/Filter
Shared Inboxes
Signature Management
Social Media Integration
Spam Blocker
Subscription Management
Template Management
Third Party Integrations
Whitelisting/Blacklisting
Workflow Management

View full list of Email Management Software

Email Marketing Software

AB Testing
API
Activity Dashboard
Activity Tracking
Auto-Responders
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Customer Segmentation
Customer Surveys
Customisable Branding
Customisable Forms
Customizable Fields
Customizable Templates
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Image Library
Landing Pages/Web Forms
Lead Capture
List Management
Mailing List Management
Mobile Optimized Emails
Multi-Campaign
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Reporting/Analytics
Social Media Integration
Spam Blocker
Subscriber Management
Subscription Management
Template Management
Third Party Integrations
WYSIWYG Editor
Web Forms

View full list of Email Marketing Software

Email Tracking Software

AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Appointment Scheduling
Audience Targeting
Auto-Responders
Automated Scheduling
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Customer Segmentation
Customisable Branding
Customizable Fields
Customizable Templates
Data Import/Export
Delivery Tracking
Drag & Drop
Drip Campaigns
Email Distribution
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Geolocation
Heatmaps
Location Tracking
Mailing List Management
Monitoring
Multi-Campaign
Preview Functionality
Real Time Analytics
Real Time Monitoring
Real Time Notifications
Reminders
Reporting & Statistics
Subscription Management
Team Management
Template Management
Third Party Integrations
Workflow Management

View full list of Email Tracking Software

Landing Page Software

AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Auto-Responders
CRM
Campaign Analytics
Campaign Management
Campaign Segmentation
Contact Management
Content Management
Conversion Rate Optimisation
Conversion Tracking
Customer Segmentation
Customisable Branding
Customisable Forms
Customizable Fields
Customizable Templates
Customization
Design Management
Drag & Drop
Drip Campaigns
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Form Builder
Forms Management
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Multi-Channel Marketing
Publishing Options
Real Time Analytics
Real Time Editing
Reporting & Statistics
Reporting/Analytics
Responsive
SEO Management
Social Media Integration
Template Management
Third Party Integrations
WYSIWYG Editor
Web Forms
Website Management
Widgets

View full list of Landing Page Software

Lead Management Software

API
Activity Dashboard
Activity Tracking
Alerts/Notifications
CRM
Calendar Management
Campaign Analytics
Campaign Management
Contact Database
Contact Management
Customer Database
Customer Segmentation
Customizable Fields
Customizable Reports
Customizable Templates
Document Storage
Drag & Drop
Email Management
Email Marketing
Email Templates
Email Tracking
Forecasting
Interaction Tracking
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
Monitoring
Opportunity Management
Pipeline Management
Pipeline Reports
Prospecting Tools
Real Time Data
Real Time Notifications
Reminders
Reporting & Statistics
Sales Forecasting
Sales Reports
Sales Trend Analysis
Social Media Integration
Source Tracking
Task Management
Template Management
Third Party Integrations
Web Forms
Workflow Management

View full list of Lead Management Software

Marketing Automation Software

AB Testing
API
Activity Dashboard
Activity Tracking
Analytics/ROI Tracking
CRM
Campaign Analytics
Campaign Management
Campaign Segmentation
Contact Management
Conversion Tracking
Customer Database
Customisable Branding
Customisable CTAs
Customisable Forms
Customization
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Distribution
Email Marketing
Email Tracking
Engagement Tracking
Event Triggered Actions
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Qualification
Marketing Automation
Marketing Calendar
Mobile Access
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multivariate Testing
Real Time Data
SMS Marketing Managment
Sales Analytics
Search Marketing
Segmentation
Social Marketing
Social Promotion
Template Management
Third Party Integrations
Visual Analytics
Website Analytics
Website Visitor Tracking
Workflow Management

View full list of Marketing Automation Software

Real Estate CRM Software

API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Appointment Management
Appointment Scheduling
CRM
Calendar Management
Campaign Management
Client Management
Client/Property Matching
Commission Management
Contact Database
Contact Management
Customer Database
Customizable Fields
Customizable Templates
Data Import/Export
Data Synchronization
Document Management
Document Storage
Drag & Drop
Email Management
Email Marketing
Email Templates
Email Tracking
Interaction Tracking
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Pipeline Management
Pipeline Reports
Real Time Notifications
Referral Tracking
Reminders
Reporting & Statistics
Reporting/Analytics
Sales Reports
Segmentation
Social Media Integration
Task Management
Task Scheduling
Template Management
Third Party Integrations
Workflow Management

View full list of Real Estate CRM Software

Retargeting Software

AB Testing
API
Access Controls/Permissions
Activity Dashboard
Advertising Management
Alerts/Notifications
Audience Targeting
Behavior Tracking
Behavioral Targeting
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Conversion Rate Optimisation
Conversion Tracking
Customer Activity Tracking
Customer Database
Customer Segmentation
Customisable Branding
Customizable Fields
Customizable Templates
Data Import/Export
Drag & Drop
Email Management
Email Marketing
Email Templates
Engagement Tracking
Event Triggered Actions
Geotargeting
Lead Capture
Lead Generation
Lead Management
Mobile Retargeting
Multi-Campaign
Multi-Channel Marketing
Personalization
Real Time Analytics
Real Time Reporting
Recommendations
Reporting & Statistics
Social Advertising
Social Media Monitoring
Social Media Retargeting
Social Promotion
Template Management
Third Party Integrations
Visitor Management
Visitor Tracking

View full list of Retargeting Software

Social Media Management Tools

@mentions
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Approval Process Control
Automated Publishing
Automated Scheduling
Brand Tracking
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Collaboration Tools
Commenting/Notes
Content Management
Customer Engagement
Customisable Branding
Customizable Reports
Customizable Templates
Data Visualization
Drag & Drop
Engagement Tracking
Filtering
Image Library
Keyword Tracking
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Post Scheduling
Real Time Analytics
Real Time Monitoring
Reporting & Statistics
Reporting/Analytics
Role-Based Permissions
Sentiment Analysis
Social Advertising
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Tagging
Template Management
Third Party Integrations
Trend Analysis
Visual Analytics
Workflow Management

View full list of Social Media Management Tools

Social Media Marketing Tools

AB Testing
API
Activity Dashboard
Activity Tracking
Automated Publishing
Automated Scheduling
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Commenting/Notes
Contact Management
Content Library
Content Management
Conversion Tracking
Customer Segmentation
Customisable Branding
Customizable Reports
Customizable Templates
Data Import/Export
Data Visualization
Drag & Drop
Email Marketing
Engagement Tracking
Image Library
Keyword Filtering
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Performance Metrics
Post Scheduling
Real Time Analytics
Real Time Data
Reporting & Statistics
Reporting/Analytics
Social Advertising
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Tagging
Third Party Integrations
Trend Analysis
Visual Analytics
Workflow Management

View full list of Social Media Marketing Tools

Survey Software

API
Access Controls/Permissions
Activity Dashboard
Alerts/Notifications
CRM
Conditional Logic
Customer Segmentation
Customisable Branding
Customisable Forms
Customizable Fields
Customizable Questions
Customizable Reports
Customizable Templates
Data Analysis Tools
Data Import/Export
Drag & Drop
Email Invitations & Reminders
Email Management
Email Marketing
Engagement Tracking
Feedback Management
Mobile Survey
Multi-Channel Distribution
Multi-Language
Offline Response Collection
Pulse Surveys
Question Branching
Question Library
Question Piping
Randomization
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Response Quotas
Response Validation
SSL Security
Search/Filter
Site Intercept Survey
Skip Logic
Social Media Integration
Support Audio/Images/Video
Survey Builder
Survey/Poll Management
Surveys & Feedback
Template Management
Third Party Integrations
URL Customization
Visual Analytics

View full list of Survey Software

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Mailchimp Reviews

Read all reviews

Overall rating

4.5/5

From 14,211 users reviews

Average score

Ease of Use 4.4

Customer Service 4.2

Features 4.4

Value for Money 4.4

Review software

Share your experiences with other software buyers.

Write a Review!

Read all reviews

Shahila A.

Business Development Manager

Financial Services, 10,000+ Employees

Used the Software for: 2+ years

Overall Rating

5 /5
Ease of Use

4 /5
Features & Functionality

5 /5
Customer Support

4 /5
Value for Money

5 /5
Likelihood to Recommend

10/10

Reviewer Source
Reviewed on 01/05/2021

"Marketing campaign is easy with Mailchimp"

Comments: The reason why we are still sticking with this software is, they always updating their service and feature that are so much needed for us to build a effective marketing campaign. They always listen to user opinion and need, and translate it to improving their service better.

Pros: The most useful feature that i really like with this software is the audience management tools. It help me to manage the contact list and targeting our campaign to the right audience based on the demographic and niche that we have selected. The lookalike audience feature also help to expend our list of audience.

Cons: I would like if the can add more email campaign template that can fit my email objective. For now, there are not many choices that user can use form the template library and we had to build our own template from the start. Overall, i still satisfy with all other service and the marketing feature that this software has.

Reviewer Source
Reviewed on 01/05/2021

Wendy C.

DIGITAL MARKETER

E-Learning, 2-10 Employees

Used the Software for: Free Trial

Overall Rating

3 /5
Ease of Use

2 /5
Features & Functionality

1 /5
Customer Support

1 /5
Value for Money

1 /5
Likelihood to Recommend

3/10

Reviewer Source
Reviewed on 13/01/2021

"Not for a Beginner"

Comments: I like how versatile to create your email templates with different designs but I really dislike the fact that they are being way to strict and blocked my email campaign. I wonder if it was because I had my campaign written in Chinese which they might have misunderstood my content.
Overall, I would not recommend this product to a beginner who is seeking for something simple and easy to use.

Pros: It is a very modern email marketing platform which have all-in-one marketing tools that you need if you are to subscribe to their plan.
Importing contact list can come in easy and there is a certain versatility in designing email templates and blasting them out.

Cons: Mailchimp does have a very unique layout as compared to other more structured email-marketing platforms.
I personally did not feel at ease in using the software as it is quite confusing at times.
For those who are a beginner like me and starting out to blasting emails to your clients, this may require some time to get used to the platform as most of the functions are quite complicated. It is quite strict as well as my email campaign even got mistakenly blocked as they reviewed and mentioned that my content contained MLM's stuff which was huge mistake. As I was still at a free trial stage, I did try to contact the support team and realized I wouldn't be able to have any help at all considering that I am not yet a customer. I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.

Reviewer Source
Reviewed on 13/01/2021

Hafizah S.

Assistant Manager Business Development

Telecommunications, 1,001-5,000 Employees

Used the Software for: 2+ years

Overall Rating

5 /5
Ease of Use

4 /5
Features & Functionality

5 /5
Customer Support

5 /5
Value for Money

5 /5
Likelihood to Recommend

10/10

Reviewer Source
Reviewed on 05/06/2021

"Mailchimp is a winner"

Pros: Email marketing with Mailchimp is not like other software, everything can be setup so breezily and the result of the email marketing is really satisfying and reach our ROI. The email template really has helping us building a very stunning email marketing that looks fun and captivate our audience attention.

Cons: Mailchimp is really good with the template design, but trying to building the email design from the sketch using the html or code is quite a nightmare. The design will not snap to the position and will looks messy especially when it were viewed on mobile layout. After all, other feature that they has provide really helpful for our marketing campaign.

Reviewer Source
Reviewed on 05/06/2021

Aimee G.

Director of Marketing

Education Management, 11-50 Employees

Used the Software for: 2+ years

Overall Rating

4 /5
Ease of Use

5 /5
Features & Functionality

5 /5
Customer Support

5 /5
Value for Money

5 /5
Likelihood to Recommend

10/10

Reviewer Source
Reviewed on 13/12/2020

"Easy to use and manage for small business"

Pros: MailChimp has certainly evolved and changed to suit business needs in the 5 years we have been using it. At first we only used it for HTML emails, but have since gone on to use Landing Pages, signup forms via Audiences, lead management, etc. As a small marketing team, we need a nimble and easy to use program and MailChimp is it.

Cons: Often times the templates can be frustrating as blocks won’t work or can’t be overwritten

Reviewer Source
Reviewed on 13/12/2020

Jeff K.

CEO

Graphic Design, 2-10 Employees

Used the Software for: 2+ years

Overall Rating

5 /5
Ease of Use

5 /5
Features & Functionality

5 /5
Customer Support

5 /5
Value for Money

5 /5
Likelihood to Recommend

10/10

Reviewer Source
Reviewed on 16/10/2020

"A great platform that keeps growing to suit our needs"

Comments: It simplifies what could be a complicated aspect of business - email marketing & drip campaigns. Highly recommend this software to anybody who wants a flexible, easy, and robust solution but does not want to have email marketing tied to a specific umbrella-style CRM! We have a separate CRM Mailchimp, as you can probably tell.

Pros: The ease of use and deliverability of our email newsletters was why we chose Mailchimp many years ago as our go-to email newsletter and ongoing engagement platform. The new functionalities added over the years such as agency delegation from client accounts, better segmenting targets within a list, ability to re-hit those who didn't open a campaign, the better-flowing automations (drip campaigns) are great - it's all easy to use & understand and are great improvements we utilize more and more every year.

Cons: Implementing a custom template and the HTML code was painful - but then, that's the case with any email template design with custom code so I cannot even fault Mailchimp for it. Perhaps they could have had more dynamic layouts for desktop & mobile friendly newsletters right off the bat. The early templates were quite hideous and we'd buy theme from Themeforest, brand/re-skin and upload the assets.

Reviewer Source
Reviewed on 16/10/2020

Read all 14,211 reviews