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What Is Mailchimp?

Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.

Clients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.

Who Uses Mailchimp?

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

Mailchimp Software - Mailchimp is #1 email marketing and automations platform
Mailchimp Software - Our Creative Assistant gets to know your brand and then creates designs for you instantly with the power of AI, helping you get more attention and traffic.
Mailchimp Software - Content Optimizer benchmarks your email content against millions of top-performing campaigns in your industry and offers data-driven suggestions to improve your results.
Mailchimp Software - Schedule, manage and measure campaigns in one easy-to-use calendar.
Mailchimp Software - 60+ Pre-built journeys to find and welcome new contacts, nurture leads, re-engage and manage contacts and recover abandoned carts

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Reviews of Mailchimp

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.2
Features
4.4
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Vikas
Vikas
Product Marketing Manager in India
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

A tool with seamless features

5.0 7 months ago

Comments: Overall, a definitely good-to-have tool if you do a lot of internal and external email campaigns. The learning curve is pretty narrow and can be operated by anyone.

Pros:

1. The new campaign builder is more robust and quicker. 2. Schedule features like time warp can help you get more opens and clicks 3. Audience and campaign feature is seamless and fast. 4. Drip and campaign setup feature can help you long campaigns on different conditions.

Cons:

1. HTML feature in content builder can be better, lack some basic HTML commands like center align, have to use padding for now. 2. Need a relatively better system, tends to hang on slow systems due to its browser consumption.

Favio
Founder in Canada
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

MUST have for early phases in startups!

5.0 2 weeks ago New

Comments: It has been a solid tool for us to get feedback from new customers, bring customers back after being off the radar for some time, and turn leads into clients offering extra cashback on our loyalty website.

Pros:

Templates and features are amazing for startups trying to catch new leads or subscribers' attention. It worked as charm to bring them back to our website after their first visit.

Cons:

The interface started being slightly complicated to learn, but once you dive into it for a couple of hours, you can get the learning curve.

Joseph
Publisher in UK
Publishing, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great but too expensive.

2.0 2 months ago New

Comments: Overall it was a great experience but the price hike is just not acceptable.

Pros:

Easy to upload and edit forms and no size limit.

Cons:

The ever increasing price that is not parallel with my small growing business

Margaret
Owner - Administrator in US
E-Learning, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The Best Email Tool

5.0 2 months ago

Comments: I have been able to grow my website which serves two types of clients. However, I can create different campaigns for each, and keep both separate and organized. I'm able to send quality newsletters for each with guidance to ensure they do not go to spam and get opened. I can even see if I received sales.

Pros:

I have been using Mailchimp for over 8 years because it continues to enhance and upgrade the software to meet the competitive needs of the Internet for my two brands. With the ability to integrate it with my membership site and other software, I'm able to get more relevant subscribers. It is also free to use for the first 2,000 subscribers.

Cons:

When new to Mailchimp I had a difficult time navigating through the software for the first week of using it. However, this was many years ago, so perhaps new members may find it easier.

Chris
Director in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Very good and highly recommended Email Program

4.0 2 months ago New

Pros:

Very easy to use and to integrate into our internal marketing and also to use for our clients.

Cons:

A little bit of a learning curve, but overall, not bad.

Alex
Digital in UK
Machinery, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Strong Mass Email Solution for 2025

5.0 3 weeks ago New

Comments: Mailchimp is our primary way of reaching our end-user base and has been a reliable and efficient way of keeping our customers in touch, as well as offering a strong range of integrations.

Pros:

Powerful flows, easy UX, analytics is presented well.

Cons:

Could have stronger ecommerce-specific functions.

ben
owner in US
Fine Art, Self Employed
Used the Software for: 1+ year
Reviewer Source

not great .

2.0 2 months ago New

Comments: About average until i looked at other products performing the same function.

Pros:

ease of use .

Cons:

over priced and network of consultants did not respond to my needs

Ryan
Director in Australia
Sports, Self Employed
Used the Software for: 2+ years
Reviewer Source

The GOAT for all things email marketing

5.0 2 months ago New

Comments: Love to use Mailchimp. A great easy to use platform for email marketing and lead gathering. Can drag and drop templates and blast them out to customers. Also comes with some basic insights to help with deciding what works and what doesn't

Pros:

Very easy to use and allowed for a great system to store customers' details and send targetted emails. Many new features and always evolving for the better.

Cons:

Limiting if you have an email database of 1000+ people as you need to pay for an upgraded account. No other big cons since they remade their visual design system so amazing now.

Colleen
Business Owner in US
Individual & Family Services, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Mixed Experience with Mailchimp

4.0 2 months ago New

Comments: In the beginning, I found Mailchimp easy to use for my email marketing needs, especially as I run a nanny agency. However, things took a turn when a hired worker added her name to my marketing email account without my knowledge. After she left, I realized the issue, but despite speaking with a representative and sending several emails asking for help, I didn’t receive the support I needed to resolve the problem. Unfortunately, I had to start from scratch with a different platform. It was frustrating because I had invested time into setting everything up, only to be left without a proper solution from Mailchimp.

Pros:

The interface is user-friendly, and it’s easy to get started with email campaigns.

Cons:

Customer support was disappointing when I encountered issues. They couldn’t help fix a major problem, and I had to switch to another service as a result.

Jordan
Graphic Designer in US
Architecture & Planning, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Design your emails with Mailchimp!

5.0 last month New

Comments: It's been very pleasant. I'm able to create emails quickly. They're very helpful with advice on how to reach more engagement.

Pros:

It's easy to use. I've tried other services to design and send emails with but I always came back to Mailchimp.

Cons:

I wish there were more design features or made easier to insert custom code.

Carolyne
Owner in UK
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Mailchimp is as good as other more expensive competitors

4.0 6 months ago

Comments: I've used Mailchimp on and off for around 20 years. I'm starting a new business now, and although I'll shop around, I know I will be back to Mailchimp. I've never had any issues with emails going out, campaigns have been smooth. I can brand my emails and I'm trying to love analytics. The webforms are invaluable and there are always improvements and new features. My final note - there are so many email marketers now. Go with one that's beeb around a long time, like Mailchimp

Pros:

I've used most email marketing software but I always come back to Mailchimp. A huge bonus for anyone new to this form of marketing is that you can build and grow a list for free until you reach 500 subscribers. This gives new businesses the time to get to know the system, send emails and learn about analytics before committing to a paid plan. A lot of competitors offer a free month but Mailchimp goes further. And I've always reached that 500 quickly without that added pressure.

Cons:

I personally have found the interface not as clear as it could be. Mailchimp is a machine and I have to focus on each part at a time. I always find something new it can do. That's fun to try out though. It does take some getting used to. Start with the emailing and tack the rest on.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

It is a very good tool to get started in the world of email marketing.

4.0 11 months ago

Comments: Overall it is a good experience, in fact, I have recommended it for clients starting out in email marketing.

Pros:

You can manage the whole marketing process in a solid way, with many functionalities. They have very well detailed guides about all the tools, functionalities and actions of each element.

Cons:

Sometimes sending automated emails can be a bit slow compared to other tools.

Alli
Alli
Owner in UK
Verified LinkedIn User
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great for startups, but design functionality can be limiting

5.0 12 months ago

Comments: I highly recommend Mailchimp to entrepeneurs, startups, or people just starting out with email marketing. Along the road you will likely want to migrate to a different system, but this is a great one to get started with, accessible, affordable and easy to pick up, which can't be said for a lot of marketing tools out there.

Pros:

I've used Mailchimp for almost a decade, across multiple businesses and sectors. It couldn't be easier to get started with, so it's excellent for marketing teams who don't have a dedicated CRM or email marketing expert. You can easily create and edit templates which streamline your workflow and allows you to concentrate on content, rather than coding or creating mobile optimised designs.

Cons:

Because it's automatically mobile optimised, there are a lot of limitations when it comes to design functionality. You have to adapt your idea of a layout to the Mailchimp platform - it's too complex to try to start editing the code and creating your own layouts, which are easily broken or become truncated in popular email clients. Generally this isn't a problem though unless you have a particularly picky client. I'm also not a huge fan of the CRM functionality, it's fine if you have a small database or minimal data work to do, but it's difficult to manage a large database (although you could easily integrate Mailchimp with other database management software if your budget allowed). I also had issues in the past with spam signups which weren't automatically flagged, making database management very manual.

Jose Manuel
CEO in Spain
E-Learning, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Mailchimp. Email marketing with a wide array of diverse options.

5.0 last year

Comments: I opted for Mailchimp because I was seeking a more feature-rich email marketing solution, and it was recommended by a colleague.

Pros:

The way you can see the actions from end users in your emails.

Cons:

Initially, it may be a bit challenging to grasp, but with comprehensive training, you can harness the full potential of the tool.

Verified Reviewer
Verified LinkedIn User
Food Production, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Very advanced and hassle-free email marketing software

5.0 last year

Comments: Mailchimp has been a great boon for our email campaigns. We usually only run a handful regular emails each month, and we haven't really had anything to complain about on the email side. It's very easy to upload contacts and set up campaigns, and the reporting features are pretty advanced. It was also easy to set up which was a big plus for us. Good solution overall.

Pros:

I think we've benefitted the most from being able to pick and choose a design from the library rather than having to design something from scratch for each email campaign. Our design team is very very small, but thanks to having the email library, we've managed to minimize the design requirements for almost all email types.

Cons:

Some of the secondary modules don't work well. We wanted to switch from our survey tool to Mailchimp's survey module but the features are lacking and usually far behind our current solution, namely for advanced form fields like embeddable widgets and the calculated field option

Cynthia
Director in Canada
Airlines/Aviation, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great for Anti-Spam Compliance

3.0 3 months ago

Comments: My overall experience with Mailchimp has been satisfactory. The ability to achieve compliance with anti-spam legislation is of sufficient importance to override the frustrations of working with the system.

Pros:

The best feature of Mailchimp is the ability to maintain a mailing list in compliance with anti-spam legislation. Although the platform is not specifically set up to comply with Canadian legislation, the user can manage their subscription so as to achieve compliance.

Cons:

Mailchimp can be clunky and non-responsive. When creating a mailing, the format appearing on the screen does not necessarily reflect the format that appears in the actual mailing.

Chris
IT Administrator in US
Financial Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Mailchimp is a solid tool that we use frequently

5.0 last year

Comments: We have successfully used this tool for several years to engage with our customer base.

Pros:

It is very easy to manipulate the contacts with each audience, and further segment them into groups for campaigns.

Cons:

Even though their contact management is a solid tool, I don't like the search & edit functions for individual contacts.

Pam
Pam
Assoc. Director of Engagement in US
Verified LinkedIn User
Fund-Raising, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

MailChimp is a great product!

5.0 11 months ago

Comments: My overall experience with this software has been very good and am pleased with its intuitive nature.

Pros:

MailChimp is very intuitive and easy to use. Create your design/campaign piece, and then move to the campaign scheduler for the next steps. It's easy to use and once you have the hang of uploading images, you can do a lot within the design piece. Additionally, using templates is a great option to ensure that your branding is set for all users.

Cons:

I think the cleaning of the database prior to dissemination can be a problem if the agency has been a long-time user because people's tastes change over time. Just because someone has unsubscribed, doesn't mean that they want to be unsubscribed from all emails. Because our agency has just gone back to MailChimp in full force, the historical "cleaned emails" remain in our history and our team is working to refine the unsubscribe piece so that customers have more options and so that formerly unsubscribed folks have a chance to either fully unsubscribe again or edit their options to that they may receive event invites but not funding requests, as an example.

Verified Reviewer
Verified LinkedIn User
Farming, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source
Source: GetApp

**"Mailchimp: A Reliable Choice for Versatile Email Marketing with Room for Improvement"**

5.0 4 months ago

Comments: Mailchimp offers a very user-friendly experience with many features and email marketing capabilities.It's intuitively designed, and very strong in automation and analytics, but a little limited on the pricing and deeper customization ends.Very suitable for most users; it may require alternatives for complex needs, though.

Pros:

I liked Mailchimp for its user-friendly interface, large library of templates, and fine automation features. Advanced segmentation, detailed analytics, and seamless integrations—are just a few things that turn it into a versatile tool for running and optimizing email marketing campaigns efficiently

Cons:

I liked least in Mailchimp the higher pricing for advanced features and larger lists. Moreover, it has basic AI content creation tools, and sometimes customization can be quite limiting compared to some more specific niche email marketing platforms.

Stephanie
Stephanie
Pastor of NextGen and Communications in US
Verified LinkedIn User
Religious Institutions, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp is your go-to for engaging audiences!

5.0 9 months ago

Comments: I have been with Mailchimp for quite awhile and have loved being able to use their services to reach our audience! Definitely recommend to anyone who is trying to connect with a larger audience.

Pros:

Mailchimp is incredibly easy to set up and use. Being able to connect with our audience in meaningful ways is essential to the growth of our business.

Cons:

There are a lot of features that we don’t pay for or use, but they are on our dashboard anyway.

Mike
Digital Content Manager in UK
Business Supplies & Equipment, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp For Easy Email Marketing

5.0 4 months ago

Pros:

Mailchimp is a great addition to our marketing channels. Integrates with our website, allowing for effortless data capture. Mailing lists can be easily created and managed, and there are a robust selection of tools and templates available. We also make use of the messaging plug in.

Cons:

Subscriber based billing system - the more subscribers you have, the more you'll pay, which is par for the course, but it does encourage you to regularly cleanse your data and keep records up to date.

Jesse
Managing Director in Australia
Events Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp helps our business grow

5.0 3 months ago

Comments: Mailchimp has been a great partner for our business, helping us to put our brand in front of our audience with its great tools and features.

Pros:

I love being able to integrate Mailchimp with many of our other apps and services to ensure we are capturing useful data to build our marketing campaigns.

Cons:

I would love to see a small reduction in the cost per month for Mailchimp, however I do see value in it's features. The reason it becomes expensive for us is due to the currency conversion from USD to AUD.

Jonathan
Business Development and Marketing Lead in South Korea
Real Estate, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp is a Must Have Email Marketing Automation GURU

5.0 12 months ago

Pros:

Mailchimp allocates a wide array of features in one place from website builder to email marketing.

Cons:

The mild bugs that I experience get eradicated rapidly after contacting the support team.

Casey
Office Manager in US
Media Production, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Big Fan of Mailchimp!

5.0 2 months ago

Comments: Overall I love Mailchimp and it has really helped me create stunning emails to send out in one mass email. The click map is crucial and helps me to keep my clients happy.

Pros:

I am a big fan of mailchimp. I like how easy it is to create beautiful emails, and track who clicked on each link and view a click map, you can send your email out in a social share easily and replicate emails easily. You can start a chat with their customer service at any time, and they will not leave you without solving your problem which I immensely appreciate.

Cons:

It took me a long time to realize how to get moving ads inside the email, it has to be a GIF and it can be really tricky to do sizing. They had an update to move campaign manager where you can view all emails, and it's hard to find.

Sunny
Sunny
eMarketing Manager in India
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

#1 Email Marketing & Automation Service Provider

5.0 last year

Comments: Overall, Mailchimp is straightforward and user-friendly for its price, effectively fulfilling the essential tasks I require.

Pros:

I've successfully set up my MailChimp account to cater to nearly a dozen segmented lists. The flexibility of email templates and the option to design my own are crucial. The overall product, except for a few features (potentially limited by my pricing tier), appears highly customizable. I can schedule emails at my convenience, automate their delivery, and monitor the actions of my audience.

Cons:

My emails are used to seamlessly synchronize with my social media accounts. However, for the past 9-12 months, this integration has not been working. Due to a decrease in the number of emails sent this year, I haven't had the opportunity to research and address this issue in the Support Center. Nevertheless, I've noticed that the problem coincided with a significant redesign.