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What Is Mailchimp?
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.
Who Uses Mailchimp?
Cloud-based email marketing solution that helps businesses of all sizes design, automate and manage marketing campaigns across various email platforms, ad channels and more via a unified dashboard.
Mailchimp Details
Mailchimp
Founded in 2001
Mailchimp videos and images
Mailchimp Details
Mailchimp
Founded in 2001
Compare Mailchimp pricing with similar products
Starting price
Free Version
Free Trial
Mailchimp deployment and support
Support
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat
Deployment
- Cloud, SaaS, Web-based
- Mac (Desktop)
- Windows (Desktop)
- Android (Mobile)
- iPhone (Mobile)
- iPad (Mobile)
Training
- Live Online
- Webinars
- Documentation
- Videos
Features of Mailchimp
All-in-One Marketing Platform Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Analytics/ROI Tracking
- Automated Scheduling
- Behavior Analytics
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customizable Templates
- Customization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Marketing
- Email Templates
- Engagement Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- List Management
- Live Chat
- Marketing Automation
- Mass Texting
- Monitoring
- Multi-Channel Marketing
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Third Party Integrations
- Website Analytics
- Workflow Management
CRM Software
- API
- Activity Dashboard
- Activity Management
- Activity Tracking
- Alerts/Notifications
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Management
- Contact Database
- Contact Management
- Customer Database
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Data Import/Export
- Document Storage
- Drag & Drop
- Email Management
- Email Marketing
- Email Templates
- Forecasting
- Interaction Tracking
- Internal Chat Integration
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- Marketing Automation
- Mobile Access
- Opportunity Management
- Pipeline Management
- Projections
- Quotes/Estimates
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Segmentation
- Social Media Integration
- Task Management
- Territory Management
- Third Party Integrations
- Workflow Management
CRM for Small Businesses
- Business Card/Badge Scanning
- Calendar/Reminder System
- Contact Management
- Document Storage
- Email Management
- Forecasting
- Interaction Tracking
- Lead Management
- Lead Qualification
- Live Chat
- Marketing Automation
- Quotes/Estimates
- Reporting/Analytics
- Sales Pipeline Management
- Segmentation
- Social Media Integration
- Task Management
- Territory Management
Campaign Management Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Auto-Responders
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Click Tracking
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Email Management
- Email Marketing
- Email Templates
- Engagement Tracking
- Event Marketing
- Event Triggered Actions
- Lead Capture
- Lead Generation
- Lead Management
- Monitoring
- Multi-Campaign
- Multi-Channel Marketing
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Social Media Integration
- Social Promotion
- Template Management
- Third Party Integrations
- Visual Analytics
- Web Forms
- Workflow Management
Email Management Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Auto-Responders
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Canned Responses
- Chat/Messaging
- Click Tracking
- Contact Database
- Contact Management
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customizable Fields
- Customizable Templates
- Data Recovery
- Drag & Drop
- Drip Campaigns
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Inbox Management
- Monitoring
- Queue Management
- Real Time Analytics
- Real Time Monitoring
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Routing
- Search/Filter
- Shared Inboxes
- Signature Management
- Social Media Integration
- Spam Blocker
- Subscription Management
- Template Management
- Third Party Integrations
- Whitelisting/Blacklisting
- Workflow Management
Email Marketing Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Auto-Responders
- CAN SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Contact Database
- Contact Management
- Customer Segmentation
- Customer Surveys
- Customisable Branding
- Customisable Forms
- Customizable Fields
- Customizable Templates
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Image Library
- Landing Pages/Web Forms
- Lead Capture
- List Management
- Mailing List Management
- Mobile Optimized Emails
- Multi-Campaign
- Multi-Channel Marketing
- Real Time Analytics
- Reporting & Statistics
- Reporting/Analytics
- Social Media Integration
- Spam Blocker
- Subscriber Management
- Subscription Management
- Template Management
- Third Party Integrations
- WYSIWYG Editor
- Web Forms
Email Tracking Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Appointment Scheduling
- Audience Targeting
- Auto-Responders
- Automated Scheduling
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Contact Database
- Contact Management
- Customer Segmentation
- Customisable Branding
- Customizable Fields
- Customizable Templates
- Data Import/Export
- Delivery Tracking
- Drag & Drop
- Drip Campaigns
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Geolocation
- Heatmaps
- Location Tracking
- Mailing List Management
- Monitoring
- Multi-Campaign
- Preview Functionality
- Real Time Analytics
- Real Time Monitoring
- Real Time Notifications
- Reminders
- Reporting & Statistics
- Subscription Management
- Team Management
- Template Management
- Third Party Integrations
- Workflow Management
Landing Page Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Auto-Responders
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Contact Management
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customizable Fields
- Customizable Templates
- Customization
- Design Management
- Drag & Drop
- Drip Campaigns
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Form Builder
- Forms Management
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Multi-Channel Marketing
- Publishing Options
- Real Time Analytics
- Real Time Editing
- Reporting & Statistics
- Reporting/Analytics
- Responsive
- SEO Management
- Social Media Integration
- Template Management
- Third Party Integrations
- WYSIWYG Editor
- Web Forms
- Website Management
- Widgets
Lead Management Software
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Contact Database
- Contact Management
- Customer Database
- Customer Segmentation
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Document Storage
- Drag & Drop
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Forecasting
- Interaction Tracking
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Monitoring
- Opportunity Management
- Pipeline Management
- Pipeline Reports
- Prospecting Tools
- Real Time Data
- Real Time Notifications
- Reminders
- Reporting & Statistics
- Sales Forecasting
- Sales Reports
- Sales Trend Analysis
- Social Media Integration
- Source Tracking
- Task Management
- Template Management
- Third Party Integrations
- Web Forms
- Workflow Management
Marketing Automation Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Analytics/ROI Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Contact Management
- Conversion Tracking
- Customer Database
- Customisable Branding
- Customisable CTAs
- Customisable Forms
- Customization
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Distribution
- Email Marketing
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- Marketing Automation
- Marketing Calendar
- Mobile Access
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multivariate Testing
- Real Time Data
- SMS Marketing
- Sales Analytics
- Search Marketing
- Segmentation
- Social Marketing
- Social Promotion
- Template Management
- Third Party Integrations
- Visual Analytics
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Real Estate CRM Software
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Appointment Management
- Appointment Scheduling
- CRM
- Calendar Management
- Campaign Management
- Client Management
- Client/Property Matching
- Commission Management
- Contact Database
- Contact Management
- Customer Database
- Customizable Fields
- Customizable Templates
- Data Import/Export
- Data Synchronization
- Document Management
- Document Storage
- Drag & Drop
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Interaction Tracking
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Pipeline Management
- Pipeline Reports
- Real Time Notifications
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Sales Reports
- Segmentation
- Social Media Integration
- Task Management
- Task Scheduling
- Template Management
- Third Party Integrations
- Workflow Management
Retargeting Software
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Advertising Management
- Alerts/Notifications
- Audience Targeting
- Behavior Tracking
- Behavioral Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Segmentation
- Customisable Branding
- Customizable Fields
- Customizable Templates
- Data Import/Export
- Drag & Drop
- Email Management
- Email Marketing
- Email Templates
- Engagement Tracking
- Event Triggered Actions
- Geotargeting
- Lead Capture
- Lead Generation
- Lead Management
- Mobile Retargeting
- Multi-Campaign
- Multi-Channel Marketing
- Personalization
- Real Time Analytics
- Real Time Reporting
- Recommendations
- Reporting & Statistics
- Social Advertising
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Template Management
- Third Party Integrations
- Visitor Management
- Visitor Tracking
Sales Tracking Software
- Access Controls/Permissions
- Activity Dashboard
- Activity/News Feed
- Alerts/Notifications
- Appointment Scheduling
- Assignment Management
- Calendar Management
- Call Logging
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Customisable Branding
- Customizable Reports
- Data Import/Export
- Document Management
- Electronic Signature
- Email Management
- Email Templates
- Event Triggered Actions
- File Sharing
- Goal Setting / Tracking
- Interaction Tracking
- Kanban Board
- Lead Management
- Lead Scoring
- Leaderboards
- Live Chat
- Mobile Access
- Mobile App
- Process/Workflow Automation
- Product Catalog
- Prospecting Tools
- Reminders
- Reporting/Analytics
- Revenue Management
- Sales Pipeline Management
- Search/Filter
- Task Management
- Territory Management
- Third Party Integrations
- Transfers/Routing
Social Media Marketing Tools
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Automated Publishing
- Automated Scheduling
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Commenting/Notes
- Contact Management
- Content Library
- Content Management
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Customizable Reports
- Customizable Templates
- Data Import/Export
- Data Visualization
- Drag & Drop
- Email Marketing
- Engagement Tracking
- Image Library
- Keyword Filtering
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Real Time Analytics
- Real Time Data
- Reporting & Statistics
- Reporting/Analytics
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management
Survey Software
- API
- Access Controls/Permissions
- Activity Dashboard
- Alerts/Notifications
- CRM
- Conditional Logic
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customizable Fields
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Data Analysis Tools
- Data Import/Export
- Drag & Drop
- Email Management
- Email Marketing
- Email Reminders
- Engagement Tracking
- Feedback Management
- Mobile Survey
- Multi-Channel Distribution
- Multi-Language
- Offline Response Collection
- Pulse Surveys
- Question Branching
- Question Library
- Question Piping
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- SSL Security
- Search/Filter
- Site Intercept Survey
- Skip Logic
- Social Media Integration
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Template Management
- Third Party Integrations
- URL Customization
- Visual Analytics
Alternatives to Mailchimp
More Mailchimp alternatives
Pedro B.
Automation of emails necessary for companies and for those who are starting to market
Comments: Overall experience with the tool is very good, it was helpful in all aspects I needed. Of course, a free plan always has limitations, but the paid plan also presented some points that in my work model were essential. But it is still an extraordinary and well-recognized tool. I know a lot of people who use it and don't give up. I still recommend it to many entrepreneurs who are starting out in online sales. Mailchimp is worth it. If you need, make a quote and call the service and you will be very well attended.
Pros:
MailChimp appeared to me by chance, And I chose to use it for my work. A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers. Pluses: It's totally intuitive and has a top-notch layout. It caught my attention when I created some Landing Pages and came across several models. Totally free. Totally accurate and timely email sequence. Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much. The tools are multi-channel, essential for any service. In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce. Whether consulting a plan or making a budget, support and service are accurate and attentive. intuitive tool; excellent usability; great cost / benefit; very good delivery rate; lots of free features (A/B testing, email automation and integrations) good educational content.
Cons:
It really is great marketing software though, even there is automation, The features are basic; tool all in English and it is not possible to create landing pages optimized for a higher return. You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer. However, it is still useful for any service or company.
Henry C.
Alternatives Considered:
Great for freelancer and SMB email marketing, not a CRM replacement
Comments: MailChimp is the industry standard for a reason, and you get all the benefits you would expect from going with a big brand name. Solid customer support (for paid tiers), excellent uptime, and all the features you need and most of the features you want. I personally have never found the landing pages or social media ad features useful, and I do not think MailChimp can effectively do the job of a CRM, but as far as email marketing goes, this is my favorite.
Pros:
Getting started with MailChimp is easy and affordable. It might be free depending on your audience size. I have used other email platforms like ConstantContact, iContact, Marketing Cloud, and HubSpot, and in terms of features MailChimp is at least on par with them. MailChimp is a full email marketing platform, including subscriber management and segmenting, email design, design asset library, email automation, user email preferences portal management, sign-up forms, and even landing pages. I have found all of their features user friendly. I have my frustrations with MailChimp, but it succeeds in striking a difficult balance: it is user-friendly enough to be implemented and used by someone with minimal tech background, but can be built out to greater complexity and robustness if the user is tech savvy. Another benefit that you find with popular tools like this is the deep learning resources. Tons of forums, questions, how-tos, etc. Whatever issue you run into, it has likely been asked and answered. MailChimp would be, and has been, my go-to for freelancer and small business needs. And I have also used it for marketing large, multi-location and multi-brand companies, with no issues. It's flexible and reliable, and when you're about to hit "send" to 100k people, that's critical.
Cons:
Pricing can get steep at certain stages of business growth. Switching to business and pro tiers incurs a sharp increase in monthly pricing, and in addition you get charged more as your list grows. Cost creep can be sudden and shocking for truly bootstrapped businesses. A big potential issue is that MailChimp has been touting itself as a CRM lately. I do not think it makes a good CRM replacement for any size business, except perhaps a freelancer with a small contact list. The data management and manipulation features are too basic. Data management tools are weak. Some tracking issues, but this is such a convoluted and changing area it's hard to know where the issue lies. Specifically, if I leave "click tracking" enabled on a campaign, MailChimp will override my source/medium tags in third party site tracking.
Wendy C.
Not for a Beginner
Comments:
I like how versatile to create your email templates with different designs but I really dislike the fact that they are being way to strict and blocked my email campaign. I wonder if it was because I had my campaign written in Chinese which they might have misunderstood my content.
Overall, I would not recommend this product to a beginner who is seeking for something simple and easy to use.
Pros:
It is a very modern email marketing platform which have all-in-one marketing tools that you need if you are to subscribe to their plan. Importing contact list can come in easy and there is a certain versatility in designing email templates and blasting them out.
Cons:
Mailchimp does have a very unique layout as compared to other more structured email-marketing platforms. I personally did not feel at ease in using the software as it is quite confusing at times. For those who are a beginner like me and starting out to blasting emails to your clients, this may require some time to get used to the platform as most of the functions are quite complicated. It is quite strict as well as my email campaign even got mistakenly blocked as they reviewed and mentioned that my content contained MLM's stuff which was huge mistake. As I was still at a free trial stage, I did try to contact the support team and realized I wouldn't be able to have any help at all considering that I am not yet a customer. I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.
Sushant K.
Alternatives Considered:
Simplest email marketing tool for startups & digital creators
Comments: I'm using Mailchimp for more than 3+ years now and I'm pretty satisfied with it. In fact, I've referred it to my friends as well. While building my own startup, InternStreet - we were using Mailchimp a lot. The idea was to build an engaging audience of students. The marketing automation feature helped us a lot in building email courses. We literally created the free version of all the tech courses in the formal of 5 - 7 days daily emails. This helped us in increasing overall engagement and creating a recall factor of the brand. At the end of the day we had a whopping conversion of more than 35% into paid courses.
Pros:
I really liked the overall simplicity of Mailchimp from getting started to building complex marketing automation. I started with the free plan and then converted to paid one for using the Marketing Automation which I liked the most. It also has an amazing collection of templates which definitely helps the beginner in getting started quickly.
Cons:
Overall at this price point, I think everything is great but user segmentation can be improved a bit.
Krishnamoorthy K.
Alternatives Considered:
Mailchimp is the best email marketing software
Comments: Our entire marketing department relies on Mailchimp to communicate with customers. It is our first option when it comes to email automation and marketing that is simple and straightforward. We've been using it as our primary email marketing tool for quite some time. Among other things, we utilize it to create our email templates and send large numbers of emails to a specific set of individuals. After that, we keep note of how many conversations we are having as a result of the exercise. Mailchimp offers a plethora of useful tools that we really like using, such as email automation. Additionally, it enables us to create our own email templates as well as import from other sources. Mailchimp is a fantastic platform for any kind of company that wants to send out emails to its consumers on a regular basis.
Pros:
Mailchimp is a fantastic email marketing tool for anybody just getting started, as well as for agencies who have a large number of early-stage customers to handle. When you move into more complex automation, you may find that you need to seek solutions that are more established. This is the place to go if you want visually appealing emails and a simple user interface to work with. It's always simple to use and makes intuitive sense. There are relatively few occasions when I come across anything that is not working properly. It is very dependable, and I am well-aware of what to anticipate while I am working on the platform.
Cons:
When delivering through Zapier or WordPress, we need the ability for people on an existing list to have their tags changed without having to create a new list. I'd really want to see a visual automation builder implemented. Mailchimp should additionally provide manual domain verification as a feature. In order to utilize Mailchimp, we must first generate an email and then import it into the system, which may be difficult for novice users. It would be fantastic if there was an alternative for manual nameserver verification.
