---
description: Learn more about Focal price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Focal Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Creative Management Software](/directory/31340/creative-management/software) > [Focal](/software/1060508/focal)

# Focal

Canonical: https://www.capterra.com.au/software/1060508/focal

> Focal is the DAM for performance ad teams — AI tagging, automated creative management and performance data in one place.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Who Uses Focal?

DTC brands, consumer apps, mobile gaming, online travel and other B2C advertisers that produce high volumes of performance ad creatives and spend at least ~$500k / month on paid advertising.

## About the vendor

- **Company**: Focal

## Commercial Context

- **Starting Price**: EUR 599.00
- **Pricing model**: Usage Based (Free Trial)
- **Pricing Details**: Add-on quota available on all plans. Visit our pricing page for further details.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- Access Controls/Permissions
- Asset Categorization
- Collaboration Tools
- Commenting/Notes
- Content Management
- Customizable Templates
- Digital Asset Management
- Metadata Management
- Project Management
- Reporting/Analytics
- Search/Filter
- Tagging
- Task Progress Tracking
- Version Control
- Workflow Management

## Integrations (6 total)

- Dropbox Business
- Facebook Business Suite
- Figma
- Google Drive
- TikTok
- YouTube

## Support Options

- Email/Help Desk
- Chat

## Category

- [Creative Management Software](https://www.capterra.com.au/directory/31340/creative-management/software)

## Related Categories

- [Creative Management Software](https://www.capterra.com.au/directory/31340/creative-management/software)
- [Digital Asset Management Software](https://www.capterra.com.au/directory/30203/digital-asset-management/software)

## Alternatives

1. [Function Point](https://www.capterra.com.au/software/64490/function-point) — 4.3/5 (193 reviews)
2. [Dot.vu](https://www.capterra.com.au/software/1025226/dotvu) — 4.3/5 (3 reviews)
3. [Celtra](https://www.capterra.com.au/software/168418/creative-management-platform) — 4.4/5 (286 reviews)
4. [IntelligenceBank](https://www.capterra.com.au/software/121110/intelligencebank-dam) — 4.7/5 (81 reviews)
5. [Trello](https://www.capterra.com.au/software/1010321/trello) — 4.5/5 (23556 reviews)

## Links

- [View on Capterra](https://www.capterra.com.au/software/1060508/focal)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10016081/Focal/> |
| en-AE | <https://www.capterra.ae/software/1060508/focal> |
| en-AU | <https://www.capterra.com.au/software/1060508/focal> |
| en-CA | <https://www.capterra.ca/software/1060508/focal> |
| en-GB | <https://www.capterra.co.uk/software/1060508/focal> |
| en-IE | <https://www.capterra.ie/software/1060508/focal> |
| en-IL | <https://www.capterra.co.il/software/1060508/focal> |
| en-IN | <https://www.capterra.in/software/1060508/focal> |
| en-NZ | <https://www.capterra.co.nz/software/1060508/focal> |
| en-SG | <https://www.capterra.com.sg/software/1060508/focal> |
| en-ZA | <https://www.capterra.co.za/software/1060508/focal> |

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