---
description: Learn more about Directful price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Directful Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [SMS Marketing Software](/directory/30842/sms-marketing/software) > [Directful](/software/1051384/directful)

# Directful

Canonical: https://www.capterra.com.au/software/1051384/directful

> AI-powered marketing \& communication platform for hotels. Engage with guests throughout their journey and drive direct revenue growth.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Who Uses Directful?

Independent hotels, branded hotels, resorts, hotel management companies, vacation rentals, vacation rental management companies

## About the vendor

- **Company**: SwayPay

## Commercial Context

- **Starting Price**: USD 349.00
- **Pricing model**: Flat Rate
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile)
- **Supported Languages**: English
- **Available Countries**: Canada, United States

## Features

- Audience Targeting
- Automated Responses
- CRM
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Mass Texting
- Message Personalization
- Reporting/Analytics

## Support Options

- Email/Help Desk
- Chat

## Category

- [SMS Marketing Software](https://www.capterra.com.au/directory/30842/sms-marketing/software)

## Related Categories

- [SMS Marketing Software](https://www.capterra.com.au/directory/30842/sms-marketing/software)
- [Conversational Marketing Software](https://www.capterra.com.au/directory/31562/conversational-marketing-platform/software)
- [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software)

## Alternatives

1. [Omnisend](https://www.capterra.com.au/software/153508/omnisend) — 4.7/5 (837 reviews)
2. [Klaviyo](https://www.capterra.com.au/software/156699/klaviyo) — 4.6/5 (539 reviews)
3. [Systeme.io](https://www.capterra.com.au/software/198994/systeme) — 4.8/5 (2130 reviews)
4. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3523 reviews)
5. [ActiveCampaign](https://www.capterra.com.au/software/79367/activecampaign) — 4.6/5 (2571 reviews)

## Links

- [View on Capterra](https://www.capterra.com.au/software/1051384/directful)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10011116/Directful/> |
| en-AE | <https://www.capterra.ae/software/1051384/directful> |
| en-AU | <https://www.capterra.com.au/software/1051384/directful> |
| en-CA | <https://www.capterra.ca/software/1051384/directful> |
| en-GB | <https://www.capterra.co.uk/software/1051384/directful> |
| en-IE | <https://www.capterra.ie/software/1051384/directful> |
| en-IL | <https://www.capterra.co.il/software/1051384/directful> |
| en-IN | <https://www.capterra.in/software/1051384/directful> |
| en-NZ | <https://www.capterra.co.nz/software/1051384/directful> |
| en-SG | <https://www.capterra.com.sg/software/1051384/directful> |
| en-ZA | <https://www.capterra.co.za/software/1051384/directful> |

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