---
description: Learn more about Buttondown price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Buttondown Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Buttondown](/software/1048638/buttondown)

# Buttondown

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> Cloud-based email marketing solution that helps businesses create subscriber lists, send bulk newsletters, manage campaigns, and more.
> 
> Verdict: Rated **4.8/5** by 114 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Buttondown?

Businesses and organizations who don't want to spend all day dealing with yet another tool. Thousands of businesses trust us because we're easy and reliable.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 114 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Buttondown

## Commercial Context

- **Starting Price**: USD 9.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Albania, American Samoa, Andorra, Anguilla, Antigua and Barbuda, Argentina, Aruba, Australia, Austria, Bahamas, Barbados, Belarus, Belgium, Belize, Bermuda, Bolivia, Bosnia and Herzegovina, Brazil, British Virgin Islands, Bulgaria and 105 more

## Features

- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Scheduling
- Contact Management
- Customer Segmentation
- Customizable Fields
- Email Tracking
- Event Triggered Actions
- Landing Pages/Web Forms
- Mobile Optimization
- Reporting/Analytics
- Subscriber Management
- WYSIWYG Editor

## Integrations (19 total)

- Blogger
- Carrd
- Fathom
- Framer
- Instagram
- Memberful
- Plausible Analytics
- Shopify POS
- Simplecast
- Squarespace
- Stripe Billing
- Stripe Issuing
- Stripe Tax
- TikTok
- Transistor

... and 4 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base

## Category

- [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software)

## Alternatives

1. [EmailOctopus](https://www.capterra.com.au/software/147415/emailoctopus) — 4.8/5 (654 reviews)
2. [Gmail](https://www.capterra.com.au/software/202338/gmail) — 4.8/5 (13327 reviews)
3. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3408 reviews)
4. [Mailchimp](https://www.capterra.com.au/software/110228/mailchimp) — 4.5/5 (17572 reviews)
5. [Success.ai](https://www.capterra.com.au/software/1055401/success-ai) — 4.8/5 (415 reviews)

## Reviews

### "Excellent value" — 5.0/5

> **Sylvia** | *6 September 2024* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: Easy to use and cost effective. Very happy.
> 
> **Cons**: A bit slower than our previous newsletter subscription co.
> 
> So far, so good. Easy to use and definitely better costing. We moved to buttondown after our website guys recommended them.

-----

### "I love small products that care" — 5.0/5

> **Elly** | *9 April 2025* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: Its small, and it cares, aka it’s not a huge company.
> 
> **Cons**: It can feel a lil janky sometimes, but it’s really not that bad.

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### "The best service I have ever received" — 5.0/5

> **Adriano** | *20 January 2025* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to use interface, focused on what really matters, making it easy to understand how to use it
> 
> **Cons**: The email template is customized using CSS, which is quite flexible. However, it is necessary to know how to work with this format. Nothing that requesting changes from ChatGPT can't solve.
> 
> In addition to being easy to use, the company provides personalized support: the team quickly responds to any email you send them, making the experience of using the service as close to being served by someone at the counter of a store with years of tradition as possible, rather than the cold service of a mega corporation. Those who like to be well served will love Buttondown.

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### "A robust, non-fancy email newsletter tool for Indie creators - with only the features I need" — 5.0/5

> **Alexander** | *6 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: The customer support is helpful, friendly, fast and actually willing to help me solve each problem I'm facing.&#10;&#10;The editor supports Markdown and feels well-developed for plain-text emails :)
> 
> **Cons**: I cannot stay logged in after my initial login. It might be a Safari problem because I have experienced issues like these with Safari too. So it might be a cookie-setting issue or so, not sure.&#10;&#10;And there was incidence in August where emails were stuck in the "Draft" status and I didn’t know why. So I contacted the customer support, they apologized and explained what was going on, see → \[sensitive content hidden\]  - it was basically bug fix that was rolled out in the afternoon but introduced a new bug, and because this change was made on the weekend (and the support operates Monday-Friday),  they didn’t notice customers flagging the issue to support until the evening. So, in less than 1 hour the issue was resolved, which I find to be a reasonable time.
> 
> My 2,5 years with Buttondown has been great overall\!&#10;&#10;I sent my first Buttondown-powered email on March 25, 2023&#10;&#10;I upgraded to the Basic plan $9/mo on Oct 10, 2024 so I can send from a custom domain&#10;&#10;I upgraded to the Standard plan $29/mo on Feb 5, 2025 so I can host my archive on a custom domain and I can access automations&#10;&#10;I’m happy where I am right now

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### "Work in progress" — 3.0/5

> **Vincent** | *16 April 2025* | Wine & Spirits | Recommendation rating: 6.0/10
> 
> **Pros**: The price is good. Most of the features you are looking for are there.
> 
> **Cons**: Lake of flexibility regarding how you can setup things. I used to work with Mailchimp which for me, is the best. It sometimes feels like it's incomplete.
> 
> I've had to spend a lot of time to understand how to configure the whole thing. It's not as intuitive as Mailchimp.

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## Links

- [View on Capterra](https://www.capterra.com.au/software/1048638/buttondown)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10008721/Buttondown/> |
| en-AE | <https://www.capterra.ae/software/1048638/buttondown> |
| en-AU | <https://www.capterra.com.au/software/1048638/buttondown> |
| en-CA | <https://www.capterra.ca/software/1048638/buttondown> |
| en-GB | <https://www.capterra.co.uk/software/1048638/buttondown> |
| en-IE | <https://www.capterra.ie/software/1048638/buttondown> |
| en-IL | <https://www.capterra.co.il/software/1048638/buttondown> |
| en-IN | <https://www.capterra.in/software/1048638/buttondown> |
| en-NZ | <https://www.capterra.co.nz/software/1048638/buttondown> |
| en-SG | <https://www.capterra.com.sg/software/1048638/buttondown> |
| en-ZA | <https://www.capterra.co.za/software/1048638/buttondown> |

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