---
description: Learn more about Flowpoint price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Flowpoint Cost & Reviews - Capterra Australia 2026
---

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# Flowpoint

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> Web analytics solution that helps you understand your customers' online behaviour and helps you optimise conversion rates using AI.
> 
> Verdict: Rated **4.5/5** by 6 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Flowpoint?

Useful for businesses of any size in any market.

Used by Marketing Analysts, Digital Marketers, Product Managers, UX Researchers and Data Analysts.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 6 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Flowpoint Analytics

## Commercial Context

- **Starting Price**: GBP 49.00
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- A/B Testing
- Alerts/Notifications
- Behavior Tracking
- Campaign Analytics
- Conversion Tracking
- Data Visualization
- Funnel Analysis
- Real-Time Monitoring
- Reporting/Analytics
- Search/Filter
- Time on Site Tracking
- User Interaction Tracking
- Web Traffic Reporting
- Website Analytics

## Support Options

- Email/Help Desk
- FAQs/Forum
- Chat

## Category

- [Web Analytics Tools](https://www.capterra.com.au/directory/30073/web-analytics/software)

## Related Categories

- [Web Analytics Tools](https://www.capterra.com.au/directory/30073/web-analytics/software)
- [Website Monitoring Software](https://www.capterra.com.au/directory/10021/website-monitoring/software)
- [AB Testing Tools](https://www.capterra.com.au/directory/30896/ab-testing/software)
- [Marketing Analytics Software](https://www.capterra.com.au/directory/31018/marketing-analytics/software)

## Alternatives

1. [Lucky Orange](https://www.capterra.com.au/software/150695/lucky-orange) — 4.7/5 (260 reviews)
2. [ConvertCart](https://www.capterra.com.au/software/190983/convertcart-tool-suite) — 4.8/5 (45 reviews)
3. [Proof Pulse](https://www.capterra.com.au/software/177433/proof) — 4.6/5 (46 reviews)
4. [Zoho PageSense](https://www.capterra.com.au/software/172116/pagesense) — 4.5/5 (17 reviews)
5. [New Relic](https://www.capterra.com.au/software/118128/new-relic) — 4.5/5 (195 reviews)

## Reviews

### "Yobbers review" — 4.0/5

> **Robin** | *21 July 2023* | Staffing & Recruiting | Recommendation rating: 7.0/10
> 
> **Pros**: Its easy to use, with a clear UI. I like that you can see the customer journeys accuratly.
> 
> **Cons**: We did not have the feeling we could track the user very specific.
> 
> Really positive. We keep Flowpoint in the loop for the future.

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### "Usefull" — 5.0/5

> **Lucian** | *17 February 2023* | Media Production | Recommendation rating: 10.0/10
> 
> **Pros**: A Single Pane Of Glass for collecting, analyzing, and taking decisions for actions to be implemented in order to improve the conversions.Flexibility and responsiveness of the team to implement new features to help capture more insights about user behavior.
> 
> **Cons**: Maybe a visual builder of the filters instead of using Regex will make it more accessible, but nowadays you can just ask AI to do the Regex for you

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### "Great user behaviour analytics tool" — 4.0/5

> **Nina** | *16 February 2023* | Apparel & Fashion | Recommendation rating: 10.0/10
> 
> **Pros**: It’s helped me to see where users are dropping out along the conversion funnel, so that I can make improvements to the website and increase our overall conversion rate.
> 
> **Cons**: It would be great to see where users are coming from externally onto the website too\!
> 
> Great customer service

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### "A much needed tool" — 5.0/5

> **Ilinca** | *5 May 2023* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: It’s user friendly, helped me identify issues with my website that caused users to attrite and provided analytics that highlighted where I could improve my website
> 
> **Cons**: -

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### "Tori’s Review" — 5.0/5

> **Tori** | *20 February 2023* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Easy of use. Colors. Insights. The fact that it can show me the bottlenecks in the path to conversion easily. The level of personalization.
> 
> **Cons**: Was a bit of a learning curve. Took me a while to understand all the values and their meaning. Gladly, the team helped me with everything\!

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## Links

- [View on Capterra](https://www.capterra.com.au/software/1042794/flowpoint)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10004746/Flowpoint/> |
| en-AE | <https://www.capterra.ae/software/1042794/flowpoint> |
| en-AU | <https://www.capterra.com.au/software/1042794/flowpoint> |
| en-CA | <https://www.capterra.ca/software/1042794/flowpoint> |
| en-GB | <https://www.capterra.co.uk/software/1042794/flowpoint> |
| en-IE | <https://www.capterra.ie/software/1042794/flowpoint> |
| en-IL | <https://www.capterra.co.il/software/1042794/flowpoint> |
| en-IN | <https://www.capterra.in/software/1042794/flowpoint> |
| en-NZ | <https://www.capterra.co.nz/software/1042794/flowpoint> |
| en-SG | <https://www.capterra.com.sg/software/1042794/flowpoint> |
| en-ZA | <https://www.capterra.co.za/software/1042794/flowpoint> |

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