17 years helping Australian businesses
choose better software
Campaigner
What Is Campaigner?
Campaigner delivers all the basic and advanced email marketing features you need to grow your business without added expense of a marketing suite. From basic and advanced workflow automations and segmentation capabilities to SMS, Campaigner makes it easy to build and execute on high-performing campaigns.
Who Uses Campaigner?
Campaigner provides easy-to-use, scalable email marketing and automation capabilities for SMB and mid-market businesses. We also work with high-volume senders.
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Reviews of Campaigner
Making the most of campaigner
Comments: In a single sentence, it's the software I encourage others to purchase more than any other.
Pros:
As with any software you buy, the 'sell-in' always goes well, it always sounds exciting and any barrier seems insignificant. The difference with campaigner, was that all these statements were actually true. Not only did they help us with the onboarding but they've also given us dedicated time and training to help bring some more of our 'outlandish' automations to life. They've really helped modernise our Service and provide us with the capability worthy of our incredible donors.
Cons:
Only suggestion would be to build into the software translation capability, although we have overcome this quite easily.
Alternatives Considered:
Really meets our needs!
Comments: By far the best platform I’ve used for managing sending to large numbers of recipients. I’d highly recommend the platform to anyone!
Pros:
Campaigner is really easy to use and allows you to create beautiful, visually appealing and versatile newsletters seamlessly. The design os fully customizable and works very intuitively. It’s as easy as clicking wnd dragging.
Cons:
Certain email servers seem to give us a high number of bounce backs ant that’s not ideal.
Awful for designing emails
Comments: We use Campaigner to send reminders, newsletters, and promotions. We have three staff members that use Campaigner and we use it on a daily basis. The benefit of Campaigner (for my company) is that it allowed us to create a plan that suited our needs, for a far more affordable price than the competitors. I quickly learned to use Campaigner's email builder as infrequently as possible. If you're considering Campaigner, make sure that you have a lot of patience.
Pros:
Affordability - the main reason I continue to use Campaigner is that it is BY FAR the most affordable option for my company's needs. Customizable plans - With Campaigner we were able to set up a plan based on monthly emails, and not contacts (as is the case with most email marketing platforms) which allows us to send infrequent emails to our large customer base.
Cons:
Frustrating to build emails - "Glitchy" doesn't even begin to describe the absolutely nonsensical malfunctions that occur while designing an email in the campaign builder. Random spacing, broken links, and font reassignment are just a few of the issues I have come across using the Campaigner provided tools. Not once, but TWICE, has the program completely erased parts of my email template after HOURS of work. Total waste of time. The email builder is THE LEAST user-friendly software I have ever worked with. Questionable customer service - I called customer service to make a short-term increase to my email limit (it was supposed to be ONE MONTH) and I had to call multiple times over the course of THREE MONTHS before our account was set back to normal. I'm still not sure if the rep flat out lied to me, or if he just managed to forget to do something multiple times. My associates have also had run-ins with Campaigner support being rude and condescending when calling for assistance. If you're going to run a platform that doesn't work half of the time, maybe work on having better customer support...
Ziff Davis Response
4 years ago
Hello Alex, thank you very much for taking the time to submit this detailed feedback. Information like this is extremely valuable to us as it allows us to have a deeper understanding as to what is working well for you, and what may need some attention. I am happy to let you know about our new Drag and Drop editor, which should greatly help you with the creation of great-looking, responsive email designs. When you go to create your next email campaign, you will see the option for the Drag and Drop available there. I hope this helps!
Alternatives Considered:
Automation and ease of use
Comments: Overall, we are extremely satisfied on what this software allows us to do from a campaign standpoint. Our emails are clean and easy to read on mobile devices and on the desktop.
Pros:
The interface is very user friendly allowing for drag and drop editiong or html editor features make Campaigner a breeze to work with. In addition, being able to automate an email to go out weekly, or every two weeks, three weeks or four weeks is a great feature.
Cons:
Sometimes Campaigner is caps sensitive with linked documents, which will sever links if you're not careful and unless you pull it into html editor you may not be able to see the severed link in the drag and drop editor to apply changes.
Ziff Davis Response
3 years ago
Hello Jason, thank you very much for leaving this great feedback for us. It most definitely helps us to ensure that we keep Campaigner as optimized to your needs as possible. Best regards - Carlos, Customer Marketing Manager.
Brilliant Customer Support. Limited Functionality
Comments: Campaigners customer support is in the absolute top-tier. I've been in the customer experience consulting and training business globally for over 20 years, and I can only think of one other company that is their equal. Years ago, we switched away from Campaigner to Survey Monkey. We switched back 8 months later. Survey Monkey's customer service didn't come close. Even though we don't need customer support often, we sure appreciate that Campaigner doesn't make you jump through hoops to get to someone who can help. Campaigner appears to have invested little, however in creating integrations with major platforms like Wordpress. Our subscription list suffers because of it. The support team is sympathetic, but their developers don't appear to care about it. It's too bad, because other than that, this is a world-class company.
Pros:
Campaigner is easy to use, and doesn't require a lot of technical knowledge to get started (although it certainly helps). Their technical support team is fantastic, though, unlike most other SAAS. They actually have people you can talk to - and they are consistently awesome. We use it mostly for email marketing. The reporting is great, and everything (except for the 'cons' below) is pretty intuitive.
Cons:
Campaigner is missing some critical functionalities that are becoming deal-breakers. Fairly simple things like integrations with Wordpress. One of the biggest gaps is the complete inability to easily create attractive sign-up forms for websites or popups. They have some templates - which are just, well, horrible.
Ziff Davis Response
4 years ago
Hello Shaun, I wanted to thank you for your excellent and in-depth feedback. It is really great to know that our product and customer support team has been something that you can rely on. Your feedback with regards to integration is also much appreciated and has been sent up to upper management. Looking forward to serving your email marketing needs in the future, all the best. Carlos Petersen, Customer Marketing Manager
