---
description: Learn more about GOb2b price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: GOb2b Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [B2B eCommerce Platform Software](/directory/31821/b2b-ecommerce-platform/software) > [GOb2b](/software/1017784/gob2b)

# GOb2b

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> GOb2b is an eCommerce platform that integrates with Sage 50, 200, Pegasus Opera, and Microsoft Dynamics 365
> 
> Verdict: Rated **4.9/5** by 42 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses GOb2b?

Ideal for wholesalers, distributors and manufacturers, built with over 20 years experience working with trade customers, GOb2b was built specifically to address the concerns of b2b businesses.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 42 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: GOb2b

## Commercial Context

- **Starting Price**: GBP 399.00
- **Pricing model**: Flat Rate
- **Pricing Details**: GOb2b Grow                               £399pcm plus 2% transaction fee
GOb2b Professional                   £699pcm
GOb2b Advanced                      £999pcm
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Ireland, United Kingdom

## Features

- Catalog Management
- Communication Management
- Email Marketing
- Mobile Access
- Multi-Channel Marketing
- Order Management
- Payment Options
- Promotions Management
- Reordering
- Reviews Management
- SEO Management
- Shipping Management
- Third-Party Integrations
- Website Management

## Integrations (3 total)

- Microsoft 365
- Sage 200
- Sage 50 Accounting

## Support Options

- Email/Help Desk
- Phone Support

## Category

- [B2B eCommerce Platform Software](https://www.capterra.com.au/directory/31821/b2b-ecommerce-platform/software)

## Related Categories

- [B2B eCommerce Platform Software](https://www.capterra.com.au/directory/31821/b2b-ecommerce-platform/software)
- [eCommerce Software](https://www.capterra.com.au/directory/3/ecommerce/software)
- [eCommerce Tools for Small Businesses](https://www.capterra.com.au/directory/31259/small-business-ecommerce/software)

## Alternatives

1. [Shopify](https://www.capterra.com.au/software/83891/shopify) — 4.5/5 (6668 reviews)
2. [WooCommerce](https://www.capterra.com.au/software/187800/woocommerce) — 4.5/5 (1040 reviews)
3. [Wix](https://www.capterra.com.au/software/169007/wix) — 4.4/5 (10606 reviews)
4. [PrestaShop](https://www.capterra.com.au/software/134005/prestashop) — 4.3/5 (331 reviews)
5. [ikas](https://www.capterra.com.au/software/1045172/ikas) — 4.7/5 (148 reviews)

## Reviews

### "A great company to deal with" — 5.0/5

> **Rob** | *11 March 2022* | Wholesale | Recommendation rating: 9.0/10
> 
> **Pros**: GoB2B integrates tightly with our Sage system, and is especially good at handling pricing. Other software options couldn't handle Sage's pricing system, which can be a little complex. We were able to use the import functionality of the CMS system to produce spreadsheets for importing product data, which saved on overall time an effort required.
> 
> **Cons**: The CMS tool could be modernised somewhat, but I believe a re-vamp of this is in the works.
> 
> GoB2B's support has been excellent, and their integration works well.

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### "It serves a good purpose for B2B services" — 5.0/5

> **Dale** | *22 February 2022* | Wholesale | Recommendation rating: 8.0/10
> 
> **Pros**: The software is generally easy to use when you have a good grasp on the basic features. It does exactly what you need it to do which is list products and add info with some basic control features.
> 
> **Cons**: It occasionally feels clunky, no web based version (yet) but hear they may be working on something web based in the future. Need some technical ability to make sense of it initially, but it is very useable. Not massively customisable once you have the template in place but the support is very good should you get issues or want backend changes.
> 
> Overall they have been very good. Initially there were some hiccups at the start, but the support team worked hard to iron these out and as such provided a solution to us, not only the ability to use ecommerce through B2B means but redesign our website.

-----

### "Great for Sage Intergration" — 4.0/5

> **Louise** | *4 March 2022* | Construction | Recommendation rating: 5.0/10
> 
> **Pros**: The software integrates well with Sage for real time pricing and stock management.
> 
> **Cons**: The UI takes a little getting used to and any customisation has to be completed by the support team via a ticketing system.

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### "Excellent B2B software" — 5.0/5

> **James** | *24 August 2021* | Sporting Goods | Recommendation rating: 10.0/10
> 
> **Pros**: Integration with Sage 200 is excellent. Works out the box with real time stock/pricing reflected on site

Easy to use for customers

Removes a lot of internal admin as customers self serve
> 
> **Cons**: Not as good in a B2C context. Difficult to add on other software

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### "Excellent B2B ecommerce/Sage 200 integration solution" — 5.0/5

> **James** | *8 March 2022* | Building Materials | Recommendation rating: 8.0/10
> 
> **Pros**: Seamless integration with our Sage200 ERP system makes managing our website and product listings very simple. The software is also very customisable, providing flexibility to meet a variety of different business requirements and processes. For example, a lot of our corporate customers often have bespoke purchasing requirements, and GoB2B can adapt the website to provide tailored solutions to meet each customer’s individual needs – this is a big win for us.

From a customer experience perspective, GoB2B are great and are very quick to respond to simple requests, through to more technical based requests. They know their product inside out, which is reassuring as a customer.

Most importantly, our ecommerce sales have increased MOM/YOY since moving our website to GoB2B’s platform.
> 
> **Cons**: As the websites are template based, it can be quite limiting in how you display product information or imagery. Any customisation generally requires a support ticket to be raised for the work to be implemented. It would be useful if there were more ‘out of the box’ page templates or modules available, so that a website administrator has a little more flexibility when designing pages and laying out content, without needing to raise a support ticket.

The software is initially quite hard to get your head around, but once you have it sussed, it’s straightforward to use. GoB2B are always on hand to help though\!

Administrator/dashboard reporting could be improved – it would be nice to see a ‘live’ dashboard with various filters available to quickly review performance across a variety of different data points.
> 
> Overall, I am very pleased with the GoB2B’s platform and the customer service they offer. Since moving to their platform, we’ve seen continuous growth across the ecommerce side of the business. The platform has met not only our needs, but also the needs of our customers, and the feedback we get from our customers is that they’re happy with our website, it’s user friendly, easy to navigate and provides a hassle-free buying experience. Overall, I’d highly recommend using GoB2B if you’re a B2B business using a complex ERP system such as Sage 200\!

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## Links

- [View on Capterra](https://www.capterra.com.au/software/1017784/gob2b)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/235302/GOb2b/> |
| en-AE | <https://www.capterra.ae/software/1017784/gob2b> |
| en-AU | <https://www.capterra.com.au/software/1017784/gob2b> |
| en-CA | <https://www.capterra.ca/software/1017784/gob2b> |
| en-GB | <https://www.capterra.co.uk/software/1017784/gob2b> |
| en-IE | <https://www.capterra.ie/software/1017784/gob2b> |
| en-IL | <https://www.capterra.co.il/software/1017784/gob2b> |
| en-IN | <https://www.capterra.in/software/1017784/gob2b> |
| en-NZ | <https://www.capterra.co.nz/software/1017784/gob2b> |
| en-SG | <https://www.capterra.com.sg/software/1017784/gob2b> |
| en-ZA | <https://www.capterra.co.za/software/1017784/gob2b> |

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