---
description: Learn more about Pinterest price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Pinterest Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Brand Management Software](/directory/30531/brand-management/software) > [Pinterest](/software/1017169/pinterest)

# Pinterest

Canonical: https://www.capterra.com.au/software/1017169/pinterest

Page: 1 / 18\
Next: [Next page](https://www.capterra.com.au/software/1017169/pinterest?page=2)

> Pinterest Business is a social content creation platform to assist with lead generation, higher traffic results, ads, and more.
> 
> Verdict: Rated **4.7/5** by 430 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 430 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Pinterest
- **Founded**: 2012

## Commercial Context

- **Pricing model**:  (Free version available)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Chinese, Dutch, English, French, German, Italian, Japanese, Portuguese, Romanian, Slovak, Turkish
- **Available Countries**: United States

## Features

- Brand Guidelines
- Campaign Management
- Change Management
- Content Management
- Digital Asset Management

## Integrations (1 total)

- Instagram

## Support Options

- Knowledge Base
- Phone Support

## Category

- [Brand Management Software](https://www.capterra.com.au/directory/30531/brand-management/software)

## Alternatives

1. [Canva](https://www.capterra.com.au/software/168956/canva) — 4.7/5 (13318 reviews)
2. [Zoho Social](https://www.capterra.com.au/software/159351/zoho-social) — 4.7/5 (3420 reviews)
3. [Wrike](https://www.capterra.com.au/software/76113/wrike) — 4.4/5 (2994 reviews)
4. [Asana](https://www.capterra.com.au/software/120550/asana-pm) — 4.5/5 (13574 reviews)
5. [Hootsuite](https://www.capterra.com.au/software/121701/hootsuite) — 4.4/5 (3796 reviews)

## Reviews

### "Pinterest is amazing" — 4.0/5

> **Razaanah** | *16 January 2025* | Arts & Crafts | Recommendation rating: 8.0/10
> 
> **Pros**: I love how the search function is really accurate but also shows a variety of the same type of vibe/mood you’re looking for.
> 
> **Cons**: I don’t like the ads very much. Sometimes it’s hard to tell and you click on them and they bring up a pop up. This can be quite annoying.
> 
> I’ve had amazing ideas, inspiration and creation with Pinterest.

-----

### "Pinterest for Business" — 4.0/5

> **Ryan** | *25 July 2024* | Sports | Recommendation rating: 6.0/10
> 
> **Pros**: Pinterest brings a great deal of help for businesses allowing them to post pictures (pins) and bring engagement for their brand. A great platform with lots of creative content for idea creation and also easy to upload your own pins to inspire others.
> 
> **Cons**: When making a business account and trying to get API codes for an app embed it kept sending me into a endless feedback loop. I'd click on go to developer mode and it would ask me to sign in and then kept repeating. Also annoying that their team couldn't help me, they were very happy to offer sales assistance though.
> 
> Not bad. Great features overall and very useful to businesses. Don't rush to get it sorted if you need the software for APIs or embedding in an app as the developer signup is very buggy.

-----

### "Perfect before ai" — 4.0/5

> **Alize** | *15 March 2025* | Fine Art | Recommendation rating: 10.0/10
> 
> **Pros**: The variety of images and reference photos available for artists to work with and how there's something for everyone here.
> 
> **Cons**: The slow domination of ai images that are now everywhere and in every search you put in, before you could only see work of real artists and photographers and people, now it's images generated by a lifeless bot.
> 
> The best app for literally anyone but the slow influx of ai images is taking away from the experience.

-----

### "My Favorite Social Network" — 5.0/5

> **Maragaret** | *19 January 2026* | Arts & Crafts | Recommendation rating: 10.0/10
> 
> **Pros**: I like sharing my boards with other members for fun and business.  It's also a great way to share my clients work as well.
> 
> **Cons**: The need to post daily to keep up with growth and for the exposure needed to achieve successful results for myself and clients.
> 
> I've used Pinterest since 2015.  I have about 10 boards and 2 accounts.  I have been able to work with other members in relevant themes to mine, which I have enjoyed. I also enjoy sharing my posts on my website to visitors with the use of the Pinterest widget.

-----

### "Brand Visibility" — 5.0/5

> **Jessica** | *17 April 2026* | Real Estate | Recommendation rating: 10.0/10
> 
> **Pros**: I like using Pinterest for my real estate business because it allows me to showcase properties, home designs, and staging ideas in a visually appealing way that attracts potential buyers. It also helps drive traffic to my listings and website, connecting me with people actively searching for homes and inspiration. Plus, Pinterest’s discovery features make it easier to reach clients who are planning moves or looking for their dream home.
> 
> **Cons**: What I like least about Pinterest for my real estate business is that it can take time to see consistent results and engagement. The platform also requires regular posting and high-quality visuals to stay competitive, which can be time-consuming. Additionally, it’s sometimes harder to convert Pinterest users into serious buyers compared to other platforms.
> 
> Overall, my experience using Pinterest for my real estate business has been positive and worthwhile. While it requires consistency and effort, it has helped me build brand visibility and attract potential clients through visually engaging content. It’s a valuable tool for showcasing properties and staying connected with people in the early stages of their home search.

-----

Page: 1 / 18\
Next: [Next page](https://www.capterra.com.au/software/1017169/pinterest?page=2)

## Links

- [View on Capterra](https://www.capterra.com.au/software/1017169/pinterest)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/1017169/pinterest> |
| de-AT | <https://www.capterra.at/software/1017169/pinterest> |
| de-CH | <https://www.capterra.ch/software/1017169/pinterest> |
| en | <https://www.capterra.com/p/234608/Pinterest/> |
| en-AE | <https://www.capterra.ae/software/1017169/pinterest> |
| en-AU | <https://www.capterra.com.au/software/1017169/pinterest> |
| en-CA | <https://www.capterra.ca/software/1017169/pinterest> |
| en-GB | <https://www.capterra.co.uk/software/1017169/pinterest> |
| en-IE | <https://www.capterra.ie/software/1017169/pinterest> |
| en-IL | <https://www.capterra.co.il/software/1017169/pinterest> |
| en-IN | <https://www.capterra.in/software/1017169/pinterest> |
| en-NZ | <https://www.capterra.co.nz/software/1017169/pinterest> |
| en-SG | <https://www.capterra.com.sg/software/1017169/pinterest> |
| en-ZA | <https://www.capterra.co.za/software/1017169/pinterest> |
| es | <https://www.capterra.es/software/1017169/pinterest> |
| es-AR | <https://www.capterra.com.ar/software/1017169/pinterest> |
| es-CL | <https://www.capterra.cl/software/1017169/pinterest> |
| es-CO | <https://www.capterra.co/software/1017169/pinterest> |
| es-CR | <https://www.capterra.co.cr/software/1017169/pinterest> |
| es-DO | <https://www.capterra.do/software/1017169/pinterest> |
| es-EC | <https://www.capterra.ec/software/1017169/pinterest> |
| es-MX | <https://www.capterra.mx/software/1017169/pinterest> |
| es-PA | <https://www.capterra.com.pa/software/1017169/pinterest> |
| es-PE | <https://www.capterra.pe/software/1017169/pinterest> |
| fr | <https://www.capterra.fr/software/1017169/pinterest> |
| fr-BE | <https://fr.capterra.be/software/1017169/pinterest> |
| fr-CA | <https://fr.capterra.ca/software/1017169/pinterest> |
| fr-LU | <https://www.capterra.lu/software/1017169/pinterest> |
| ja | <https://www.capterra.jp/software/1017169/pinterest> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra Australia","address":{"@type":"PostalAddress","addressLocality":"Sydney","addressRegion":"NSW","postalCode":"2060","streetAddress":"Level 18 40 Mount Street North Sydney NSW 2060 Australia"},"description":"Capterra Australia helps millions of people find the best business software with user reviews, ratings and price comparisons.","email":"info@capterra.com.au","url":"https://www.capterra.com.au/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.com.au/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/Capterra","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCjRCDmEibpHwyX3m2b3y80w"]},{"name":"Pinterest","description":"Pinterest Business is a social content creation platform to assist with lead generation, higher traffic results, ads, and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/bf005b61-1645-4d29-8984-a6d2b50f45ba.png","url":"https://www.capterra.com.au/software/1017169/pinterest","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/1017169/pinterest#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":430,"ratingValue":4.7},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@type":"FAQPage","@id":"https://www.capterra.com.au/software/1017169/pinterest#faqs","mainEntity":[{"name":"What Is Pinterest?","@type":"Question","acceptedAnswer":{"text":"Pinterest Business is a social content creation platform to assist with lead generation, higher traffic results, ads, and more.","@type":"Answer"}}]},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Brand Management Software","position":2,"item":"/directory/30531/brand-management/software","@type":"ListItem"},{"name":"Pinterest","position":3,"item":"/software/1017169/pinterest","@type":"ListItem"}],"@id":"https://www.capterra.com.au/software/1017169/pinterest#breadcrumblist"}]}
</script>
