Zoho Marketing Automation

What Is Zoho Marketing Automation?

Zoho Marketing Automation is a cloud-based software developed specifically for businesses that are looking for a marketing automation solution. This software acts as an essential everyday marketing tool that offers marketing and sales features such as leads generation and qualification. It also offer extensive features for data analytics and web behavioral marketing, as well as different marketing campaign strategies from SMS marketing to social campaigns.

Who Uses Zoho Marketing Automation?

Intended for companies wanting to grow their business through marketing automation. Best fit for marketing leaders seeking strong, vertical-specific expertise and personalization capabilities.

Where can Zoho Marketing Automation be deployed?

Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise)

About the vendor

  • Zoho
  • Founded in 1996
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

United States

Languages

Arabic, Danish, Dutch, English, French and 14 others

About the vendor

  • Zoho
  • Founded in 1996
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

United States

Languages

Arabic, Danish, Dutch, English, French and 14 others

Zoho Marketing Automation videos and images

Zoho Marketing Automation Software - Lead analytics
Zoho Marketing Automation Software - Website Behaviour
Zoho Marketing Automation Software - Journey Creation
Zoho Marketing Automation Software - Campaign Performance
Zoho Marketing Automation Software - ROI Tracking
View 6 more
Zoho Marketing Automation video
Zoho Marketing Automation Software - Lead analytics
Zoho Marketing Automation Software - Website Behaviour
Zoho Marketing Automation Software - Journey Creation
Zoho Marketing Automation Software - Campaign Performance
Zoho Marketing Automation Software - ROI Tracking

Compare Zoho Marketing Automation pricing with similar products

Zoho Marketing Automation

USD 23.00
Free Version
Free Trial
USD 20.00/month
Free Version
Free Trial
USD 19.99/month
Free Version
Free Trial
USD 10.00/month
Free Version
Free Trial

Features of Zoho Marketing Automation

  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Customizable Fields
  • Customizable Templates
  • Dashboard
  • Drip Campaigns
  • Email Campaign Management
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Management
  • Lead Qualification
  • List Management
  • Marketing Automation
  • Mobile Optimized Emails
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Performance Metrics
  • Publish Scheduling
  • ROI Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Template Management
  • WYSIWYG Editor
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Alternatives to Zoho Marketing Automation

Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster.
Build customer relationships for life with data-first digital marketing
Ortto is a customer data platform, business intelligence tool, and marketing automation all-in-one. Learn more about Ortto
Saphyte leads in technological disruption with its most advanced and innovative features designed to help your business grow.
Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution. Learn more about Zoho CRM
User.com is an advanced marketing and sales system that helps automate personalized communication and streamline business processes.
An advanced Business Management SaaS with all the features you need. Used in 60 countries by 1500 companies for the last 23 years.
Build sales leads with accuracy, reduce customer attrition, and engage with clients using personalized interactions. Powered by A.I.
Act-On is a marketing automation leader that offers solutions for marketers to engage targets throughout the customer lifecycle.
SharpSpring offers powerful, flexible marketing automation with fully integrated CRM and social media management for agencies and SMBs. Learn more about SharpSpring from Constant Contact
EngageBay is a simple, affordable all-in-one marketing, sales and service CRM software to acquire, engage, nurture, close leads. Learn more about EngageBay
Ecommerce marketing automation for smart sales-driven marketers that have outgrown the generic email marketing platforms. Learn more about Omnisend

Reviews of Zoho Marketing Automation

Average score

Overall
4.3
Ease of Use
4.3
Customer Service
4.0
Features
4.3
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
75%
2
25%
Mehandi I.
Mehandi I.
Sales & Marketing Automation Expert in India
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Zoho Marketing Automation Review by Mehandi Islam - Sales & Marketing Automation Expert

5 2 months ago New

Comments: Problems which I am solving/helping my clients to solve with Marketing Automation are as such:- 1) Running Email Campaigns.
2) Running Automated Email Campaigns / Drip Campaigns.
3) Understanding the Visitor's behaviour, how they are interacting with the website.
The benefits which I got from Zoho Marketing Automation are as such:- 1) Inexpensive Pricing - less load on the pocket to use the software.
2) Running Affordable email campaigns.
3) Campaign Management is easy.
4) Running and Managing Automated Email Campaigns.
5) Saving a lot of our time by creating templates and using them later again and again.

Pros:

Features which I like most about this software are:- 1) Inexpensive Pricing. 2) A Variety of Features ( though it is not fully reliable) 3) Lead Management 4) Web Assistant ( this helps in analyzing how the visitor is interacting with our website) 5) WorkFlow - This helps in sending email sequences and performing certain tasks as well send data to other apps.

Cons:

The Feature which I like least about this software:- 1) Overall speed of the Software at which it refreshes/loads. 2) Very Few Integrations with 3rd party Software. 3) If they can make their "Qualification" Feature more robust and easy to use. Not Reliable to run a business

Claire S.
Spiritual Mentor and Coach in US
Professional Training & Coaching, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Comprehensive Marketing Software

5 9 months ago

Comments: Positive experience.

Pros:

Zoho Marketing Automation has the features you need for your marketing campaigns. I mostly use the leads and email campaigns management components. I like being able to set and just monitor so that I can attend to focus on other aspects. Also works with the website.

Cons:

Nothing at this time. A rep set up a session with me and walked me through it.

Swadesh P.
Swadesh P.
Marketing Ambassador in India
Verified LinkedIn User
Environmental Services, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source

Zoho Campaigns is better

2 2 months ago New

Comments: Not a very good experience, was hoping for more.

Pros:

Didn't like anything particularly well. We've worked with more powerful Marketing automation software like ActiveCampaign, so Zoho is nowhere close with them.

Cons:

We weren't able to integrate with Zoho CRM and we found that Zoho Campaigns was much better integrated and easy to use as compared to Marketing Automation, most likely because this is relatively newly added. The automation builder is also very bad, not easy to drag drop as we were able to on AcitveCampaign, so definitely need to make it easy to use.

Saira Y.
Saira Y.
Automation specialist in Pakistan
Verified LinkedIn User
Computer Software, Self Employed
Used the Software for: Free Trial
Reviewer Source

Saira's review on Zoho Automation

5 last month New

Comments: Personally, my overall experience with Zoho is awesome, It is the best CRM for data analyses, email scheduling, having campaigns, auto-response, mapping and automating the stuff about the buesiness.

Pros:

What I like the most about the Zoho is, easy to use, provides the best functionality and automation as well as not expensive.

Cons:

Well! What I see using Zoho is, that it has limited customer support.