Zoho Marketing Automation

What Is Zoho Marketing Automation?

Zoho Marketing Automation is a cloud-based software developed specifically for businesses that are looking for a marketing automation solution. This software acts as an essential everyday marketing tool that offers marketing and sales features such as leads generation and qualification. It also offer extensive features for data analytics and web behavioral marketing, as well as different marketing campaign strategies from SMS marketing to social campaigns.

Who Uses Zoho Marketing Automation?

Intended for companies wanting to grow their business through marketing automation. Best fit for marketing leaders seeking strong, vertical-specific expertise and personalization capabilities.

Zoho Marketing Automation Details

Zoho

Founded in 1996

Zoho Marketing Automation Details

Zoho

Founded in 1996

Zoho Marketing Automation videos and images

Zoho Marketing Automation video
Zoho Marketing Automation Software - Lead analytics - thumbnail
Zoho Marketing Automation Software - Website Behaviour - thumbnail
Zoho Marketing Automation Software - Journey Creation - thumbnail
Zoho Marketing Automation Software - Campaign Performance - thumbnail
Zoho Marketing Automation Software - ROI Tracking - thumbnail

Compare Zoho Marketing Automation pricing with similar products

Starting price

USD 23.00
N/A
N/A
USD 25.00

Free Version

Free Version No
Free Version Yes
Free Version Yes
Free Version Yes

Free Trial

Free Trial Yes
Free Trial Yes
Free Trial Yes
Free Trial Yes

Zoho Marketing Automation deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Mac (Desktop)
  • Windows (Desktop)
  • Windows (On-Premise)

Training

  • In Person
  • Webinars
  • Documentation
  • Videos

Features of Zoho Marketing Automation

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Categorisation/Grouping
  • Content Library
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customisable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Distribution Management
  • Drag & Drop
  • Editorial Calendar
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • Interactive Content
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Social Advertising
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Video Management
  • Visual Analytics
  • Website Analytics
  • Workflow Management

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  • API
  • Activity Dashboard
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  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customisable Branding
  • Customisable Forms
  • Customizable Fields
  • Customizable Templates
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mailing List Management
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms

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  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Analytics/ROI Tracking
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Charting
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Keyword Tracking
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Predictive Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Search/Filter
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics

View full list of Marketing Analytics Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Forms
  • Customizable Reports
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Engagement Tracking
  • Keyword Tracking
  • Lead Capture
  • Lead Management
  • Lead Qualification
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Performance Metrics
  • Predictive Analytics
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Tagging
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • Website Analytics

View full list of Marketing Attribution Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Contact Management
  • Conversion Tracking
  • Customer Database
  • Customisable Branding
  • Customisable CTAs
  • Customisable Forms
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Real Time Data
  • SMS Marketing
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

View full list of Marketing Automation Software

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Reviews of Zoho Marketing Automation

Read 1 review

Average score

Overall
5
Ease of Use
5
Customer Service
5
Features
5
Value for Money
5

Reviews by score

5
1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Claire S.
Spiritual Mentor and Coach in US
Professional Training & Coaching, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Comprehensive Marketing Software

5 4 months ago

Comments: Positive experience.

Pros:

Zoho Marketing Automation has the features you need for your marketing campaigns. I mostly use the leads and email campaigns management components. I like being able to set and just monitor so that I can attend to focus on other aspects. Also works with the website.

Cons:

Nothing at this time. A rep set up a session with me and walked me through it.