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What Is Apptivo?

Apptivo's online CRM system is a powerful tool to manage your sales, marketing, and much more. CRM sits at the core of Apptivo's integrated suite of business apps, providing a complete suite to tools to gain a 360 view of your customer. Our CRM includes lead management, an opportunity pipeline with intuitive dashboards, and flexible workflow tools including marketing automation. Everything is completely accessible from your Android or iOS device and integrated with Office365 & G Suite.

Who Uses Apptivo?

We serve businesses of all shapes and sizes. From independent consultants to billion dollar enterprises, Apptivo offers over 60 business apps that are highly configurable for most types of companies.

Apptivo Software - Sales Funnel - Apptivo lets you view the sales funnel, which depicts how the leads are nurtured and are moved to the next stage of the funnel. The sales team can use this information to focus their efforts and prioritize the leads.
Apptivo Software - The complete 360 view - The 360-degree view tab in Apptivo allows users to view different object that is related to the current item viewed.
Apptivo Software - Gantt chart - Automate your project schedules with task dependencies, and visualize & change the project schedule from a real-time gantt chart.
Apptivo Software - Master Layout & List Layout - Master Layout in Orders App allows you to add up the custom fields as per your requirement. List layout allows configuring the desired column set in the list view.
Apptivo Software - Sales stages - Apptivo lets you track your opportunities to close the deals based on your sales stages , also you find reasons in the loss analysis on how some of your opportunities are lost.

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Reviews of Apptivo

Average score

Overall
4.4
Ease of Use
4.2
Customer Service
4.7
Features
4.3
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Don
Don
Chief Revenue Officer in US
Verified LinkedIn User
Machinery, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Apptivo is THE Best CRM Software System Available!!

5.0 3 years ago

Comments: Outstanding! This is the fourth CRM implementation that I have administered in my career and it was by far the simplest and smoothest process with the greatest customization and functionality! After going through the selection process and reviewing all of the "top CRM Solutions" in great depth, I chose Apptivo and I am super glad that I did! Apptivo keeps the system simple to use, which is a must for sales reps, and provides the customization required. The other "top CRM Solutions" have forgotten what salespeople are REALLy looking for in their CRM tool and as a result, made their system more cumbersome for the user. Not Apptivo, they are deploying their system in the right way and there is no extra charge for excellent customer service! The Apptivo team closely manages my account and QUICKLY addresses any items that I want to change. This has been an excellent rollout!

Pros:

Ease of use and customization is awesome! They have kept the system simple while implementing a number of dynamic and intuitive functions. The customer service is EXCELLENT! Most CRM companies just want to sell a boxed product and forget about the user. Apptivo takes the time to identify what the user truly is trying to accomplish and then customizing the software to precisely meet the users' requirements.

Cons:

NONE! There are no cons with Apptivo! The system is EXCELLENT!

Masud
Human Resource Manager in US
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

An Amazing CRM Solution For Business

5.0 11 months ago

Pros:

I like the ticket management features and that the software comes with amazing online CRM capabilities It makes lead management easy and also comes with account management features too It is a great help desk solution and makes customer success easy

Cons:

With Apptivo, there has been a smooth transition and no problems.

Brendon
Software Developer in US
Health, Wellness & Fitness, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Apptivo Review

3.0 last year

Pros:

It's a versatile product once you get over the hurdle of understanding the basics.

Cons:

More connectivity with other applications is needed. A lot of extra development work is needed for many of the most used applications to be connected.

Larry
Senior Co-ordinator in UK
Broadcast Media, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to use, superb support

4.0 last year

Comments: Very good. Support has been really reactive and immediate and has been top notch.

Pros:

Very easy to use and adapt. TO change the system is a simple matter.

Cons:

Some of the explanations are a little counter intuitive due , i think, to sub-continental linguistic usage rather than being incorrect per se (e.g. "trigger will fire in the next year" means the trigger fires in a year's time NOT in the next 365 days which is how we read this ). Some manual pages need the English to be standardised but generally speaking all seem easy to understand.

Sumit Kumar
Tech Lead in India
Information Technology & Services, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Apptivo features

4.0 last year

Comments: Good CRM tools

Pros:

Ease of use, sales and contact management in CRN was good.

Cons:

Little bit costly and performance is average.

Scott
Principal in US
Retail, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Review

4.0 last year

Comments: I have been very pleased so far with Apptivo.

Pros:

Ease of use, great customer service. I can access it from anywhere. Very customizable.

Cons:

The website can be sluggish. The android app is not ideal.

abdou
CEO in Senegal
Internet, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

a powerful marketing tool

4.0 last year

Comments: almost 2 years of use, I am more than conquered

Pros:

it's easy to use and customizable, suitable for any type of business

Cons:

I sometimes have small billing errors, but if not, everything's fine.

Dee
Vice President of Business Development in US
Packaging & Containers, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Recommending Apptivo

5.0 last year

Comments: Excellent

Pros:

Ease of use and when I need help, I get it quickly and thoroughly.

Cons:

It has so much we are not using and we probably should be using more

Theresa L
Executive Director in US
Education Management, Self Employed
Used the Software for: 2+ years
Reviewer Source

I wanted to love this product

4.0 last year

Comments: Customer Service is great. If you have an IT department that can do your troubleshooting you will find a willing and helpful partner with Apptivo. Their customer support team is top notch! I did not have the knowledge base to use the app successfully.

Pros:

I really loved the idea of the 360 view.

Cons:

It took me a while to really understand the components, but I felt in the end I was entering repetitive information. I could not get the logic chain and while have so many options is great, I would also determine which concepts I needed to get to my end goal.

Tom
CEO in UK
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Very easy to use all in one solution

5.0 2 years ago

Comments: Very positive the support team are amazing

Pros:

Easy to use, all-in-one system, great, fast support

Cons:

It's a little bit slow and the look and feel is old fashioned

Marc
Director in US
Construction, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Apptivo Training and Configuration Support

5.0 2 years ago

Comments: In general, a very positive experience. I have found the online "chat" support to be hit and miss, with a lot of the agents not having much knowledge in helping solve the problem at hand. Conversely, the "paid" configuration support has been generally excellent. My configuration support rep ("[sensitive content hidden]") has been a tremendous help in custom configuration assistance.

Pros:

The "all-in-one" aspect of various business modules makes this more than just a CRM tool.

Cons:

Some of the relationships between fields in the various modules do not work as advertised and/or need work-arounds in the configuration

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Before you purchase a CRM solution, You really have to check this out!!!

5.0 4 years ago

Comments: So far, everything's been great. It's been very easy to setup as I want. When I've had questions, there's the chat box for support and they've been VERY helpful every time I've asked.

Pros:

Apptivo is the first collaborative, simple, and cost-effective way to manage customers, pipeline, & calendar that I've found. Most others that offer similar functionality will cost you an arm and a leg. Or they'll be reasonable at first, then they'll get you for each of the "add-ons" that you need to make a whole solution for your organization.

Cons:

Some of the apps are not quite as intuitive as some others, but that's to be expected considering their business purpose.

Gina
Product Owner in US
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Exceeded Expectations

5.0 3 years ago

Comments: The onboarding team was wonderful and addressed every issue that came up. They were incredibly responsive and Apptivo delivered on all the features we wanted/needed. Apptivo is an absolutely critical part of our business at every level. From lead management, to sales and quoting, to implementation and onboarding of new customers. It is so much more than a CRM for us.

Pros:

The onboarding team made sure all of our data was transferred over as we expected and they made everything so easy for us. It is really feature complete so we were able to eliminate multiple other systems and consolidate so it is easier for all staff involved.

Cons:

The Outlook integration has had some trouble with calendar appointments that we had to work through.

Maira
Director of Sales in US
Security & Investigations, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Flexible Software Platform

4.0 2 years ago

Comments: Cloud-based product is easy to use from anywhere, including mobile device. We required significant system customizations and most were successfully implemented. While we have trouble resolving issues using Apptivo's general Tech Support chat function (probably due to our breadth of customizations), our PM and Apptivo's technical team always provide good support when we have issues to address!

Pros:

Its ability to accommodate the range of sales and technical information we track in a CRM. The Apptivo team was willing to affordably undertake necessary customizations to tailor the product to our business model.

Cons:

Certain basic tools (i.e. drag and drop column-builder) are not features of this system. List upload function is complex. Mobile functionality is somewhat limited. Outlook integration is less user-friendly / flexible than ideal. Reporting functionality is limited without customized reports.

Lori
Senior Project Manager in US
Research, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great Product

5.0 2 years ago

Comments: Overall, this product has streamlined and simplified the way we do business, contact our clients, and regulate their access to data.

Pros:

Apptivo CRM is very user friendly. It is also very flexible so it can suit your business the way you do business

Cons:

If I feel like there is something missing, I can report it to Apptivo and they usually put it in their pipeline and add it to the software.

Krista
Director of Business Development in US
Construction, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Learning how to use the system

4.0 last year

Comments: So so, so far

Pros:

So far, the customer support. The person was helpful.

Cons:

Not knowing where to find things. I cam in after they were using it and I have to clue how to use it.

Tim
Customer Service Manager in UK
Oil & Energy, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Knowsley

4.0 2 years ago

Pros:

Easy to use, good value for money, flexible

Cons:

Estimates App not talking to Opportunities App , i.e. updating information once Estimates App

Amanda
CEO in Brazil
Food & Beverages, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Good

4.0 2 years ago

Pros:

super good app to watch videos, tv and books.

Cons:

sometimes it gives some errors and hangs and it is not possible to support it at the time

Chris
manager in South Africa
Wholesale, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Value and Versatility

4.0 2 years ago

Comments: I am happy.

Pros:

Apptivo can be configured to suite your needs

Cons:

The layout and flow is a bit outdated and sometimes the custom configuration needs tech support

Kristin
marketing consultant in US
Nonprofit Organization Management, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Always surprising me with it's capabilities!

5.0 3 years ago

Comments: The [SENSITIVE CONTENT] of the rescue is not tech savvy and is constantly on the road picking up feral cats, taking cats to the vet, managing the foster network, running the operations of the rescue and setting up appointments for adoption interviews. She needs as much information at her finger tips (smart phone, ipad or laptop computer) as she can get. The goal is to use Apptivo to reduce her workload, help her be more organized and reduce her driving around just to pick up files from various people just to have the data she needs on any given day. We are using Apptivo to enter all the data we can so she can update data and status's on the road in her free time. Also so she doesn't have to send as many texts and emails to get answers because all the answers she needs will already be data entered into Apptivo.

Pros:

The ability to CUSTOMIZE! Customized fields for contacts, companies and I can make my own custom apps! Also customer service and the engineering teams are top notch! 24/7 support. 90% of the time they can help me. The 10% of the time they can't and refer me to engineering for unique situations the engineering team is great at reaching out to me quickly to resolve the problem. Not a perfect app, but they are receptive to suggestions and ideas. They work to implement user suggestions. I've seen them implement my ideas from using them with my company.

Cons:

No way to track ages by birthdate. Yes, you can use a date field to track birth dates, but I need a field that shows me a client's CURRENT AGE based on their birthdate field. With hundreds of children clients in my database it's super important to know who has a birthday coming up and how old they are exactly on any given day. It would be even better if the birthday field was set up so you could set alerts/reminders that birthdays are coming up that month, that week and today. Remembering a kid's birthday means the world to them! We also are trying to find homes for cats. They too age every day. Knowing their current age is super helpful when trying to find them homes. With hundreds of cats that are in our system that we are trying to place we need a quick view of all the cats and correct CURRENT age based on their birth date.

Kevin
Sales Manager in Australia
Verified LinkedIn User
Furniture, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Great Value and exceptional support

5.0 4 years ago

Comments: Moving from an Excel-based CRM which was not regularly updated, or even used by most of the team, we had plenty of room to improve. There are lots of products out there and we investigated quite a few. Some were cost-prohibitive and others just didn't feel comfortable, but with Apptivo, there was so much information, so much support, and all at a very reasonable price. I recommend them to everyone I discuss our CRM with.

Pros:

In discussing our needs, I felt straight away that this was a company we could work with. The team went out of their way to ensure that we had everything that we wanted, even if we weren't always sure and changed our minds. they worked with us to ensure a great outcome, and as we now expand the suite of options we are using within the Apptivo framework, they're giving us the same level of service. Very highly recommended, give them a go and you'll not regret it.

Cons:

I can't really think of anything. I can get in touch with someone by a multiplicity of methods and so far, they've always been able to resolve my issues, or at least explain why what I wanted is not practical or possible.

Rob
Rob
Next Level Achievement Coach in US
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

Best Bang for the buck on the market! Adaptability and ease of use with scalability!

5.0 7 years ago

Comments: Functionality and accurate data collection that was flexible to meet my needs! Hands down the best solution on the market for the price point!

Pros:

Ease of USE and layout modifications! The layout is so easy and adaptable to collect the information simply from other users. Databases are only as good as the information you put into them. Apptivo makes it so SIMPLE getting the info in and thus making it powerful!

Cons:

Very few, because it is cloud-based they are constantly adding customization features and options and sometimes the functional icons show up in the Customization Settings of the Administrator and there is no documentation for the new functionality as of yet. I would much rather have this problem than them not update the customization functionality though. This database is unbelievably scalable and constantly improving!

Apptivo Response

6 years ago

Thank you very much for your kind words! We are working tirelessly to create the best experience for our users, and it's great to see that reflected in your review. We exist because of great customers like yourself! I am sorry to hear about the problems you faced and we are looking into that now. Please feel free to reach out to us ([email protected]) with any thoughts/criticisms/feedback, we would love to hear from you. Regards, Team Apptivo

Mallard
COO in US
Facilities Services, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Apptivo Customization for Business Workflow

5.0 3 years ago

Comments: Developer/customization team has been outstanding and continue to be great partners as we tweak the implementation. It took us 11 months (somewhat due to the constraints with the pandemic and some very busy months) to launch the product, but the development time yielded a much better solution than we might have first imagined. We wanted to have a near completely finished product before putting it into the hands of the users. The timeframe was solely dependent on our time to review our needs and assist Apptivo with their work for us. They were extremely patient and supportive through the entire process and continue to be that way now that we're doing final adjustments based on team experiences and feedback.

Pros:

Selected this software based on flexibility to use modules and customize to enable the creation of an entire workflow within one application/one database. Able to replace several, disconnected data sources and reduce duplicate data entry. Already established integrations with desired third-party apps.

Cons:

Some integrations required more work and customization than initially expected; some API integrations still need some work to achieve our expectations.

Sean
Owner in US
Information Technology & Services, Self Employed
Used the Software for: 2+ years
Reviewer Source
Source: SoftwareAdvice

Decided to switch to something else

3.0 6 years ago

Comments: Their software is decent, but they really seem to loathe their Starter Plan customers. The way they hack out features that they don't want available is sloppy, and makes it necessary to come up with ways to work around their intentional stumbling blocks. Apptivo - If you don't want to offer a free product, don't. I got the hint, and I'm setting up PayPal Invoicing tonight.

Pros:

I've been using their "Starter Plan" since 2012. It is good enough to get by, and it is free. I mostly use the invoicing module.

Cons:

Certain settings in the starter plan don't make sense. For example, the e-mail template includes a link to paying online, but online payments aren't supported in the starter plan. Modifying the e-mail template to take that link out is also not supported in the starter plan. I could deal with all that, but now, after a year of using the recurring invoices feature, they suddenly stop working. The tech support person says I have to upgrade my plan to use that. But the settings pages all work, and my invoices are all just sitting there waiting.

Apptivo Response

5 years ago

Hello Sean, Thank you so much for taking the time to post this review! We're glad that you enjoyed using Apptivo as a customer for many years. The Starter Plan is generally very limited compared to the other plans. We also upgraded versions since you first created an account with us. This might have caused some unexpected changes. I apologize for the inconvenience caused and will take your feedback to the appropriate teams to help improve our user experience. Thank you again for your feedback! Team Apptivo

Craig
Market Research Consultant in South Africa
Market Research, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

All-in-one ERP - broad coverage at a reasonable price

4.0 7 years ago

Comments: All-in-one business software, good support and value for the money.

Pros:

An extremely broad range of applications. Apptivo beats most competitors in this respect; it really is an 'all-in-one' ERP in fact - not just a CRM. At the same time Apptivo is excellent value for the money. The 'in-app' live chat support is especially helpful, as you can deal with issues as they occur. The pricing is per user, broadening the base of potential organizations who will find Apptivo appealing from the outset, and scaling as the organization grows larger.

Cons:

Being a 'jack of all trades', Apptivo cannot be expected to excel in every area. Some features - such as the two Wordpress plugins - seem neglected and are seldom updated or promoted. Given the popularity of WP it seems to be a missed opportunity to expand into the help desk market. Another example would be the customer portal, it seems a bit awkward. The customer must sign-up through Xinnect and then Apptivo as well to access their portal, even though Apptivo might not be relevant to them. It is also difficult to control exactly what clients will see, and they are shown a lot of irrelevant fields, even though there is a rudimentary role assignment mechanism. Combining this with cases (tickets) and answers (knowledge-base) should in theory provide an alternative to a help desk, but it is a long way round.

Apptivo Response

6 years ago

Thank you very much for your kind words! We are working tirelessly to create the best experience for our users, and it's great to see that reflected in your review. I am sorry to hear about the problems you faced and we are looking into that now. We exist because of great customers like yourself! Please feel free to reach out to us ([email protected]) with any thoughts/criticisms/feedback, we would love to hear from you. Regards, Team Apptivo