Australia Local product

Taguchi

What Is Taguchi?

Marketing automation platform that assists businesses with channel management, campaign handling, performance tracking and more.

Who Uses Taguchi?

Taguchi is ideal for franchises, financial services, and retail operations with large loyalty programs in Australia, New Zealand and Singapore.

Where can Taguchi be deployed?

Cloud, SaaS, Web-based

About the vendor

  • by Taguchi
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 198 others

Languages

English

About the vendor

  • by Taguchi
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 198 others

Languages

English

Taguchi videos and images

Taguchi video
Taguchi Software - Smart Templates guide you through the creation and distribution process of your campaign - thumbnail
Taguchi Software - Email and SMS activities set up within Taguchi® can be combined to create highly targeted and effective multichannel communication - thumbnail
Taguchi Software - Easily create highly targeted customer segments to build relevant conversations with your customers. - thumbnail
Taguchi Software - Customised reporting based on your needs - thumbnail
Taguchi Software - Move beyond basic engagement statistics and look at subscriber behaviour right through to conversion - thumbnail

Compare Taguchi pricing with similar products

Starting price

$5,000.00/month
USD 9.98/month
USD 10.00/month
N/A

Free Version

Free Version No
Free Version No
Free Version Yes
Free Version Yes

Free Trial

Free Trial No
Free Trial Yes
Free Trial Yes
Free Trial Yes

Features of Taguchi

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customisable Branding
  • Customisable Forms
  • Customizable Fields
  • Customizable Templates
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mailing List Management
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms

View full list of Email Marketing Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Contact Management
  • Conversion Tracking
  • Customer Database
  • Customisable Branding
  • Customisable CTAs
  • Customisable Forms
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Real Time Data
  • SMS Marketing
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

View full list of Marketing Automation Software

Alternatives to Taguchi

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Reviews of Taguchi

Read all 7 reviews

Average score

Overall
4.9
Ease of Use
4.9
Customer Service
5
Features
4.9
Value for Money
5

Reviews by score

5
6
4
1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Jack M.
CRM Manager in Australia
Retail, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Great Marketing Automation platform

5 last month New

Comments: The ease of campaign setup and excellent client services sets them apart.

Pros:

It is easy to use and turning around new email campaigns and automated journeys is surprisingly easy.

Cons:

Using targeting expressions to target can be tricky, but all platforms have this issue. They have an incredible client services team which are always on hand to get the target expression as accurate as possible.

Roshni W.
Email Marketing Manager in Australia
Airlines/Aviation, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

We couldn't live without Taguchi

5 6 months ago

Comments: Thanks to the Taguchi platform and supportive, talented team, we have been able to improve our subscriber engagement in our marketing communications.

Pros:

The ability to be able to quickly send targeted and segmented emails on a daily basis is critical to our business. We can also communicate any updates and changes to our customer's bookings instantly. Their account management and technical support team have been incredible to work with for many years and we will continue to work with them for many years to come.

Cons:

There are no cons to list here because any improvements that we can think of, the Taguchi support and development teams help us to implement.

Lana D.
Marketing Manager in Australia
Marketing & Advertising, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Marketing Manager

5 6 months ago

Pros:

The easy to use interface. You can see real time performance metrics quickly. A dedicated team (support, front & back end devs) make it seamless when integrating with other platforms and technologies.

Cons:

Taguchi ticks a lot of boxes for our email strategy. Some reporting dashboards that are bespoke to Webjet's needs are lacking currently, however the Taguchi team are working with us on a custom solution.

Jemma G.
Marketing Co-ordinator in Australia
Veterinary, 1,001-5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Superstar Team!

4 3 months ago

Comments: The team have been great at working through any ideas we have and recommending solutions. They also try their best to ensure we achieve what the business needs

Pros:

The ability to create one email and segment for various groups and share with them dynamic content is great. Plus the support team get back to your in a prompt manner with all the possible solutions and outcomes

Cons:

There are some issues with code appearing in the content block that reduces the font size. We have also had situations where you will be making updates and then the content disappears or you need to logout and log back in to see it

Paula S.
General Manager Marketing in Australia
Hospital & Health Care, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source

New Optical start-up adopts Taguchi from the early days.

5 4 months ago

Comments: The Taguchi team are professional, thorough, well considered and experienced to guide you through the best set up for your business objectives. They do what they say they are going to do, they have a strong customer service focus and offer an amazing help desk for ongoing day to day support.

Pros:

Taguchi is an intuitive product that can be customised and set up for your business through a comprehensive onboarding experience. I like the ease of the communications templates, the set and forget functionality, along with the reliable API integration with our data.

Cons:

I don't have something that I like the least.