Australia Local product

What Is Taguchi?

Marketing automation platform that assists businesses with channel management, campaign handling, performance tracking and more.

Who Uses Taguchi?

Taguchi is ideal for franchises, financial services, and retail operations with large loyalty programs in Australia, New Zealand and Singapore.

Where can Taguchi be deployed?

Cloud, SaaS, Web-based

About the vendor

  • Taguchi
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 198 others

Languages

English

Taguchi pricing

Starting Price:

$5,000.00/month

Taguchi paid version starts at $5,000.00/month.

About the vendor

  • Taguchi
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 198 others

Languages

English

Taguchi videos and images

Taguchi Software - Smart Templates guide you through the creation and distribution process of your campaign
Taguchi Software - Email and SMS activities set up within Taguchi® can be combined to create highly targeted and effective multichannel communication
Taguchi Software - Easily create highly targeted customer segments to build relevant conversations with your customers.
Taguchi Software - Customised reporting based on your needs
Taguchi Software - Move beyond basic engagement statistics and look at subscriber behaviour right through to conversion
View 6 more
Taguchi video
Taguchi Software - Smart Templates guide you through the creation and distribution process of your campaign
Taguchi Software - Email and SMS activities set up within Taguchi® can be combined to create highly targeted and effective multichannel communication
Taguchi Software - Easily create highly targeted customer segments to build relevant conversations with your customers.
Taguchi Software - Customised reporting based on your needs
Taguchi Software - Move beyond basic engagement statistics and look at subscriber behaviour right through to conversion

Features of Taguchi

  • CAN SPAM Compliance
  • Campaign Management
  • Contact Management
  • Customizable Fields
  • Drip Campaigns
  • Email Campaign Management
  • Landing Pages/Web Forms
  • Lead Management
  • Lead Qualification
  • List Management
  • Marketing Automation
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Reporting/Analytics
  • Segmentation
  • Subscriber Management
  • WYSIWYG Editor
  • Website Visitor Tracking

Alternatives to Taguchi

Professional email marketing and marketing automation software. SaaS or inhouse, also available as white label solution for agencies.
Build sales leads with accuracy, reduce customer attrition, and engage with clients using personalized interactions. Powered by A.I.
Saphyte leads in technological disruption with its most advanced and innovative features designed to help your business grow.
Synerise is an AI Growth Ecosystem for B2C & B2B that provides 360 Customer view and cutting-edge personalization.
Realize ingenious email marketing and excellent customer experience - use case for use case. Automated and in realtime.
Fundraising Online Marketing Software that gives you the Power to do MORE: Acquire More, Convert More, Retain More and Raise More!
#1 Marketing Platform For SMB's! Create a Free Account
Ortto is a customer data platform, business intelligence tool, and marketing automation all-in-one. Learn more about Ortto
An advanced Business Management SaaS with all the features you need. Used in 60 countries by 1500 companies for the last 23 years.

Reviews of Taguchi

Average score

Overall
4.9
Ease of Use
4.9
Customer Service
5.0
Features
4.9
Value for Money
5.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
88%
4
13%
Jack
CRM Manager in Australia
Retail, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Great Marketing Automation platform

5.0 8 months ago

Comments: The ease of campaign setup and excellent client services sets them apart.

Pros:

It is easy to use and turning around new email campaigns and automated journeys is surprisingly easy.

Cons:

Using targeting expressions to target can be tricky, but all platforms have this issue. They have an incredible client services team which are always on hand to get the target expression as accurate as possible.

Alternatives Considered: Adobe Campaign

Reasons for Switching to Taguchi: Better value and they're a local vendor

Roshni
Email Marketing Manager in Australia
Airlines/Aviation, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

We couldn't live without Taguchi

5.0 last year

Comments: Thanks to the Taguchi platform and supportive, talented team, we have been able to improve our subscriber engagement in our marketing communications.

Pros:

The ability to be able to quickly send targeted and segmented emails on a daily basis is critical to our business. We can also communicate any updates and changes to our customer's bookings instantly. Their account management and technical support team have been incredible to work with for many years and we will continue to work with them for many years to come.

Cons:

There are no cons to list here because any improvements that we can think of, the Taguchi support and development teams help us to implement.

Lana
Marketing Manager in Australia
Marketing & Advertising, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Marketing Manager

5.0 last year

Pros:

The easy to use interface. You can see real time performance metrics quickly. A dedicated team (support, front & back end devs) make it seamless when integrating with other platforms and technologies.

Cons:

Taguchi ticks a lot of boxes for our email strategy. Some reporting dashboards that are bespoke to Webjet's needs are lacking currently, however the Taguchi team are working with us on a custom solution.

Craig
Founder and CEO in Turkey
Marketing & Advertising, 11-50 Employees
Used the Software for: Free Trial
Reviewer Source

Taguchi is perfect for email marketing automation

5.0 4 months ago

Pros:

Taguchi has all required features for bulk email marketing, especially theme manager is excellent.

Cons:

Taguchi needs to increase the bulk email limit for free version and limits for each pro plan needs to be increased.

Jemma
Marketing Co-ordinator in Australia
Veterinary, 1,001-5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Superstar Team!

4.0 10 months ago

Comments: The team have been great at working through any ideas we have and recommending solutions. They also try their best to ensure we achieve what the business needs

Pros:

The ability to create one email and segment for various groups and share with them dynamic content is great. Plus the support team get back to your in a prompt manner with all the possible solutions and outcomes

Cons:

There are some issues with code appearing in the content block that reduces the font size. We have also had situations where you will be making updates and then the content disappears or you need to logout and log back in to see it